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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2018
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제22권 제3호 통권 82호 (52건)
No
1

테마파크의 서비스스케이프가 고객만족, 구전의도 및 재방문에 미치는 영향

구원일, 함동철

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.1-24

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The purpose of this study is to understand the influence of servicescape, which is physical environment, among various elements of theme park. In other words, this study tried to grasp the relationship between servicescape and customer satisfaction, word-ofmouth and revisit. Factor analysis revealed seven factors. The effect of servicescape factors on customer satisfaction differed according to the main factor and the ancillary factors of theme park visitors. It has a high impact on direct elements such as space utilization and comfort, but convenience and accessibility partsare not considered. Customer satisfaction has a statistically significant effect on the word of mouth and revisit, which means that the high satisfaction level of the theme park visitors is that they share experience with others and consider revisit to confirm their experiences. Therefore, the results of this study will be useful in enhancing customer satisfaction and improving revisits through management of servicescape factors.

6,100원

2

모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향 : 관광목적지 이미지와 애착의 조절효과를 중심으로

윤태정, 심우섭, 이재곤

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.25-46

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As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

5,800원

3

호텔 종사원의 성취목표지향성과 경력몰입의 관계에서 자기주도 학습능력의 매개효과

LiuXiaogang, 최우성, 왕용

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.47-69

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Achievement goal orientation and self-directed learning ability are important factors in efficient human resource management. As such, this study sought to empirically review what is the achievement goal orientation that affects career commitment of hotel employees, and how self-directed learning ability has a mediating effect on career commitment. Employees of five star, four star hotels in Seoul, area were used as subjects. Self-directed learning ability had a partially mediating effect on achievement goal orientation and career commitment. Self-directed learning ability had a partially mediating effect on achievement goal orientation and career commitment. Self-directed learning ability had a complete mediating effect on skilled approach and execution avoidance, as well as on career commitment, while self-directed learning ability had a partially mediating effect on execution approach and career commitment. Self-directed learning ability did not have a mediating effect on avoidance of mastry of skills and career commitment. The implications of these findings are as follows. A culture where learning motivation, efforts and improvement of individual competence are more strongly emphasized was correlated with a higher career commitment of employees. Achievement goal orientation occurs when a person’s goal is clear and the individual has a high interest in his task. Therefore, hotel corporations must ensure that their employees can clearly set their goals within the organization and take higher interest in them. Hotel corporations need to create an environment that helps promote self-directed learning ability of employees.

6,000원

4

공항공사와 항공사 아웃소싱 직원의 근무환경과 직무만족, 조직 유효성 간의 관계 연구

권순호, 배은주, 김성근

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.71-95

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The main purpose is the effectively improving the working conditions of the two groups and keeping a high level of service quality and aims to contribute to raise the world's most competitive airport services. First, recognition on work environment of Incheon International Airport and the airline outsourcing staffs shows that there is a difference. In particular, external working environment related with salaries and benefits, environment-related work conditions and the social working environment related with staff's cooperation, atmosphere at work, etc. has shown a difference. Second, between airlines outsourcing staffs on working environment and organizational citizenship behavior, the relationship of external working environment related with salary, benefits, good working environment and organizational citizenship behavior affects negative(-). Third, the manager of airport cooperation and airline has to make on effort for improvement with constant attention due to the effects of the perception of working environment on job satisfaction and organizational effectiveness is very large impact. Fourth, the difference analysis of the demographic characteristics are more interested and sensitive to working environment, job satisfaction and organizational commitment on less than one year of service staff and spent more than 4 years or 5 years of service staffs. To maintain service competitiveness and quality, it absolutely needs to special care and improvement in order to meet the staffs' interests related to working environment, job satisfaction and organizational commitment working for less than one year staff and over 5 years of service staffs considering change of occupation.

6,300원

5

온라인 여행 커뮤니티의 신뢰, 구성원의 준사회적 상호작용, 조언수용 및 여행만족간의 관계

김희진, 김인신

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.97-115

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This study examined the structural relationships trust in online travel community, parasocial interaction, intention to follow advice and travel satisfaction. To empirically test the conceptual model, questionnaire were distributed to members of online travel community, who have experienced to obtain tourism information and/or to share information prior to and during their travel. A total of 351 community members participated in survey and the data were analyzed using SPSS 23.0 and AMOS 23.0 statistical program. The results showed that members’ perceived trust in online travel community influenced their parasocial interaction online positively. In addition, members’ trust in online travel community and parasocial interaction online pre- and during travel found to be predictors for intention to follow advice. Finally, the higher members’ intention to follow advice, the higher their travel satisfaction. These findings provide insightful implications with both practitioners and researchers.

5,400원

6

일과 삶의 균형(WLB, Work and Life Balance)이 직무만족과 생활만족에 미치는 영향 : 호텔 종사원을 중심으로

이세훈

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.117-135

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Interest in "Work and Life Balance" is increasing day by day. Increasing interest in WLB is also beneficial, additionally it seems necessary to study how WLB affects workers in the tourism field. This is because South Korea's work and life balance index is 35th among 38 OECD countries. Therefore, this study was conducted with the following purpose. The purpose of study is to analyze the structural relationship among Work Life Balance(WLB), Job Satisfaction and Life Satisfaction. For this study, 143 surveys were distributed to five-star hotels employees in Seoul. For the empirical analysis, SPSS and AMOS statical package program were used. The results from the analysis are as follows; First, WLB affects on Job Satisfaction in positive direction. Second, Job Satisfaction affects on Life Satisfaction in positive direction. Third, WLB affects on Life Satisfaction in positive direction. Fourth, Job Satisfaction mediates on WLB on Life Satisfaction. In this study, it was confirmed that WLB of employees affects job satisfaction and life satisfaction. But it is the employer that can create the environment in which WLB is realized. To enable companies to actively support WLB, further research is needed on how WLB can benefit the enterprise.

5,400원

7

대학생들의 전공선택동기 유형별 전공만족도 차이 연구 : 충남지역 J대학의 관광계열을 중심으로

박정하

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.137-158

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The purpose of this study is to examine the difference of major satisfaction factors according to motivation of college students. As a result of analyzing factors of motivation factor, it was classified as social factor, environmental factor, and individual factor. And as a result of analyzing cluster by inputting the derived factors, it was classified into three groups as social seeking group, environmental seeking group and individual harvesting group. The results of the factor analysis showed that major satisfaction, curriculum satisfaction, and school satisfaction were the main determinants of the satisfaction among college students. As a result of the analysis, there were statistically significant differences in the satisfaction factors among the three clusters. As a result, there were statistically significant differences among the students' The proposed hypothesis was adopted. The following are the practical implications of the major motivation for college students to choose their majors, and the students' motivation to pursue their motives for what they considered. Therefore, in establishing students' school life, we should overcome the difficulties of financing by freezing and abolishing tuition and entrance fees by improving the competitiveness of university and employment rate by systematic planning for major satisfaction according to motive type. In addition, since the subject satisfaction is subjective, students should not only acquire the knowledge and knowledge of their major in consideration of their individual psychological characteristics, but also be able to complement each other's policies It is necessary to have a school-level policy that links closely through the action.

5,800원

8

특급 호텔 식음료 종사원의 직무순환 인식이 직무만족과 이직의도에 미치는 영향

김동진, 신형철

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.159-175

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The purpose of this study is to identify how awareness of food service employee working at five-star hotel on job rotation affects job satisfaction and turnover intention. To identify the influence, this study drew research model and hypothesis based on preceding studies. Among convenient sampling method, this study conducted judgment sampling method on food service employees at five-star hotels located in Seoul and Incheon from June 1, 2017 to June 20, 2017. Total 267 questionnaires were used for empirical analysis. Collected data was analyzed with SPSS 18.0 Win package and AMOS 18.0. For adequacy of measuring tools, confirmatory factor analysis was performed. Lastly, this study verified hypothesis through linear regression analysis. The results are as follows: hypothesis 1, promotion possibilities and individual development which are sub-factors for ‘Job rotation awareness’ had significant positive (+) influence on job satisfaction. On the other hand, possibility for misusage had negative (-) influence on job satisfaction. hypothesis 2, possibility for misusage among sub-factors for ‘Job rotation awareness’ had significant positive (+) influence on turnover intention. hypothesis 3, job satisfaction had significant negative (-) influence on turnover intention. Those results suggest operational and theoretical implications for development and management of human resources.

5,100원

9

세계자연유산 방문 관광객의 동기, 만족, 환경태도, 행동의도의 관계 분석

정승훈

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.177-206

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Many scholars and practitioners have been suggesting that research on visitors’ behaviors and protection is a significant step for sustainable management of heritage, like Seongsan Ilchulbong in Jeju Island, registered as a World Natural Heritage Site. Therefore, the main purpose of this study was to identify relationships between motivation, satisfaction, and environmental attitude among domestic tourists who visited Seongsan Ilchulbong. Results of a structural equation model indicated that motivational factors partially had significant positive direct effects on overall satisfaction and environmental attitude. In addition, results showed that overall satisfaction had significant positive effects on environmental attitude and behavioral intention, and environmental attitude had a significant positive effect on behavioral intention. The study implies that specific visitor management strategies in a particular area like Seongsan Ilchulbong, a World Natural Heritage Site, are needed to improve visitors’ experiential quality and satisfaction. For example, educational participation programs would be an effective way for tourists who are interested in environmental conservation and protection to improve their satisfaction and behavioral intention.

7,000원

10

호텔 종사원이 지각하는 고객불량행동과 직무만족, 고객지향성의 구조적 관계 : 성취욕구의 조절효과를 중심으로

문상정, 박나혜

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.207-232

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This study surveyed hotel employees who served for five-star hotels located in Seoul. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about three months from October 2017 to December 2017. 318 questionnaire copies were used for data analysis. Data obtained from the collected questionnaires were subjected to reliability analysis and exploratory factor analysis, using SPSS 20.0, and to covariance structure analysis (SEM: structural equation modeling), using Amos 20.0 And the chi square (χ²) difference test was carried out for testing moderating effects. As a result of hypothesis testing, it was found that customer dysfunctional behavior perceived by hotel employees had significant negative (-) effects on job satisfaction, which shows that the more the customer dysfunctional behavior is perceived, the lower the job satisfaction becomes. Second, it was found that hotel employees’ job satisfaction had significant positive (+) effects on their customer orientation. Lastly, it was found that the effects of customer dysfunctional behavior perceived by hotel employees differed according to the degrees of their need for achievement, which shows the moderating effect of need for achievement. The theoretical implications of this study are significant in that it used as a moderating variable the need for achievement, which was hardly dealt with in studies on hotel employees in connection with the relationship between customer dysfunctional behavior and job satisfaction, and confirmed its moderating effect.

6,400원

11

기업의 사회적 책임이 고객의 지각된 가치와 이용의도에 미치는 영향 : 스타벅스 기업을 대상으로

우은주, 김영국

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.233-251

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The Corporate Social Responsibility(CSR) has received considerable attention in a variety of hospitality and business service industries. From this point of view, the main purpose of this study is to examine the effect of the CSR on perceived value and behavioral intention. This study chose 2 main components of CSR: legal/ethical CSR and Philanthropic/environmental CSR. Perceived value was also measured by two main constructs: economic value and social value. To achieve the objective of this study, survey was conducted. A total of 300 samples were collected and 294 samples were used for statistical analysis. Findings reveal that CSR showed significant effects on perceived value and behavioral intention. Based on the results, theoretical/practical implications and future research were discussed.

5,400원

12

카지노선택속성의 만족도가 재방문의도에 미치는 영향에 있어 소비경험의 조절효과에 대한 연구

송덕종, 박주희

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.253-282

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The purpose of this study is to investigate the effect of satisfaction of casino selection attributes on revisit intention, and moderating effects of consumption experience between satisfaction of casino selection attributes and revisit intention. The following results were obtained. First, as a result of verifying the relationship between the satisfaction level of casino choice attributes and the level of redirection, the higher the perception of game facility, indoor atmosphere, casino service, social responsibility activities, reputation and safety satisfaction. Second, as a result of verifying the moderating effect of the consumption experience on the effect of the satisfaction of the casino optional attribute on the redirection level, only the casino facility satisfaction, the indoor atmosphere, the theme performance satisfaction, The results showed that the symbolic effect of the casino service, the theme performance, In addition, only CSR, reputation, and safety satisfaction showed a moderating effect on the relationship between re-inquiry and casualty service and customer relationship maintenance satisfaction. It was shown. Also, only the satisfaction of the hotel facilities. Based on the results of this study, it will be necessary to develop a Integrated Resort or Casino company to be developed in Korea based on various consumer experiences in order to develop casino facilities.

7,000원

13

관광관련 전공 대학생의 진로신화가 진로결정수준에 미치는 영향 : 학교 지원의 조절효과를 중심으로

김수진

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.283-306

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Youth unemployment in Korea is a very comprehensive and abstract problem, and it is inappropriate to consider simply its causes social structural or individual problems. So we should treat it widely and try to understand comprehensively including family, society and culture context. Career myths were developed as irrational beliefs in the process of career related development (career myths are accrued from family, society and culture over time) to understand why people could not have achieved successful careers in their lives. In this awareness of problem, this research performed to identify the relationship between career myths and career decision level, and to solve this problem and to find out the solution the analysis of the moderating effect of school support was performed through a survey of 500 college students majoring in hospitality and 405 of all were used for the analysis. The results of this research were presented. Career myths partly affected the career decision level. And school support partly moderated the relationship between career myths and career decision level. Through this study results, it was presented that school and teachers need to help students breaking these career myths as irrational beliefs and deciding appropriate careers for themselves.

6,100원

14

에듀테인먼트 이벤트의 체험이 교육적 효과와 행동의도에 미치는 영향

서효민, 김창수

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.307-327

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The purpose of this study is to examine the direct effect of the experience of edutainment events participating in the subject on the educational effect. Second, the purpose of this study was to examine the direct effect of the experience of edutainment events participating in the subject on the behavioral intention. Third, the purpose of this study was to investigate the effects of experiential factors on educational and behavioral intention through edutainment events according to the results obtained through empirical analysis. The results of this study are as follows. First, emotional experiences among the experiential factors of edutainment events have a significant effect on all educational effects. On the contrary, the physical experience was shown to have a significant effect on the practical effect only. Second, among the educational effect factors, the factors affecting the behavioral intention were emotional effect and practical effect, and practical effect was more influential. Based on the results of this study, the development and operation of events considering emotional experience and physical experience in the planning and operation of edutainment events that expect educational effects contribute to the improvement of educational quality and further development of education utilizing edutainment events I think.

5,700원

15

호텔레스토랑의 핵심혜택이 재구매의도에 미치는 영향 : 고객가치의 매개효과

하용규, 김한신

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.329-351

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This study tried to verify the influence how the core benefits affect on the customers' perceived values and the repurchase intentions. And how the perceived values affect on repurchase intentions. Hotel companies are set up important strategies focused on core benefits, customers' perceived values and customers' repurchase intention to preempt a competitive advantage through sustainable growth and promote. Also, the practical analysis has been done by customers in the hotel restaurants located in Seoul to cross-check how to affect mediating effects of perceived values on the relationship between core benefits and repurchase intentions. The results of the practical analysis discovered that the core benefits make an influence on the customers' perceived values and the repurchase intentions. And the perceived values make an influence on the repurchase intentions. And also, the customers' perceived values affect mediating effects on the relationship between core benefits and customers' repurchase intentions. The ultimate results of this study bring up the new direction in ways on the customer relationship management practices and marketing strategy focused on the core benefit, customer value in the management of the hotel firms. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.

6,000원

16

항공사 객실승무원의 여가경험이 여가만족과 심리적 행복감에 미치는 영향

정태연

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.353-372

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The purpose of this study was to promote of leisure activities for flight crew with the structural relationships among leisure experience, leisure satisfaction and psychological happiness of flight crew. This paper chose flight crews as a population of this study who had leisure experience using convenience sampling. For the analysis of data, 259 questionnaires were used using SPSS 18.0 Windows. Frequency analysis and reliability analysis were processed. To examine the construct validity, exploratory factor analysis was conducted and correlation analysis too. Finally, multiple regression analysis and simple regression were made for the verification of research hypotheses. The results of this research is presented as follows: First, the leisure experience on leisure satisfaction showed that sense of efficiency and daily escape had a significant effect on flight crews' leisure satisfaction. Second, the leisure experience on psychological happiness showed that sense of efficiency and daily escape had a significant effect on flight crews' psychological happiness. Third, the leisure satisfaction on psychological happiness showed that leisure satisfaction had a significant effect on flight crews' psychological happiness. According to these findings, participation in leisure activities for oneself in one's life can increase the stability of life, lead to a healthy life for the individual, and enable a fun organizational life.

5,500원

17

농촌특화마을의 물리적환경과 서비스가치, 행동의도 관계 연구

노형준, 김시원, 윤여산

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.373-387

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This study examines how the service environment of specialized rural tourism villages influences on service value and tourist's revisit intention, and also investigates the influences and correlations of each factor with considering tourists' behaviors and other previous similar studies. The aim of this study is to help central and local governments to establish effective tourism policies in the future. For the empirical analysis, after conducting a questionnaire designed with self-filling within type in 2 specialized rural tourism villages near the metropolitan area, 204 effective questionnaires were used as an analytical data. With considering the correlations between the service environment of tourism destination and the variables of service value, we can state that the factors of physical service environment such as accessibility, cleanliness, attractiveness and convenience have notable positive(+) correlation with the service value functional value and emotional value as examples. With considering the correlations between service value and the variables of revisit intention, we can possibly maintain both perceptive value and emotional value have notable positive(+) correlation with revisit intention. Therefore, the study revealed there is notable positive(+) correlation among all the study variables, showing consistent direction with the study hypothesis. Physical service environments have an effect on service value, especially since the attractiveness factor has the biggest effect on the service value and revisit intention, with improving physical service environment and external image of service workers and strengthening the service education.

4,800원

18

호텔기업의 재무비율지표와 경영성과간의 관계 연구

김시중

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.389-405

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According to previous studies, a few studies examines the relationship between financial ratio Indicators and management performance. Thus, this study aim to estimate impact of 9 financial ratio Indicators which include ‘stability Indicators’, ‘growth Indicators’ and ‘activity Indicators’ toward to 5 profitability indicators. This empirical study designed a research with 14 financial ratios of the five star hotels in Seoul and Jeju regions and analyse by multiple regression analysis. As results of testing, all the 5 profitability ratios is not affected by ‘operating income to Interest coverage ratio’, but ‘total borrowings and bonds payable to total assets’ of stability Indicators. There is meaningful ‘current ratio’ when analyzing indicators which are ‘net income to stockholders’ equity’, ‘operating income to sales’ and ‘total assets to operating cash flow’, whereas ‘debt ratio’ has meaningful ratio to all profitability Indicators except ‘operating income to sales’. ‘Growth rate of sales’ from growth Indicators has significant relationship with all profitability Indicators. Similarly, ‘growth rate of operating income’ and ‘growth rate of current net income’ affect ‘net income to sales’ and ‘net income to total assets’, while ‘growth rate of total assets’ affects ‘net income to stockholders’ equity’ and ‘total assets to operating cash flow’. On the other hand, activity Indicators has no relationship with all profitability Indicators.

5,100원

19

호텔리어의 온ㆍ오프라인 사회적 네트워크가 경력계획 및 경력성공에 미치는 영향

안석찬, 김완기

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.407-437

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This study aimed to investigate the structural relationships among on-offline social network, career planning, and career success. The results of the analysis are as follows. First, it was found that offline social network had a positive effect on career planning. It revealed that strong offline ties had positive effects on information access, career support and management. Second, it was found that online social network had a positive effect on career planning. Third, unlike the previous studies that individual career management had a positive impact on objective career success such as promotion and salary, it was found that career planning did not have a positive effect on objective career success. Fourth, it was found that career planning had a positive effect on subjective career success. Fifth, it was found that offline social network had a positive effect on objective career success. Sixth, it was found that offline social network had a positive effect on subjective career success. Seventh, it was found that online social network had a positive effect on subjective career success. Eighth, unlike the previous studies that the intimacy through online network had a positive effect on career support, it was found that online social network did not have a positive effect on objective career success.

7,200원

20

테마관광의 경험적 가치에 따른 감정반응, 지역이미지가 행동반응에 미치는 영향 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.439-472

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A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.

7,600원

21

개인 인지사고특성과 직무만족 간의 영향관계에서 감정노동의 조절효과 연구

이하정, 장양례

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.473-496

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While duty-free sales service employees’ personalities are influenced by individual cognitive psychological characteristics such as serial thinking, irregular thinking, abstract thinking, and specific thinking, those cognitive characteristics are also deeply related to the level of job satisfaction regarding the general occupation and job abilities. This study analyzes how emotional labor can also be a factor that moderates the correlation between job satisfaction and individual cognitive psychological characteristics. This study shows how the group with higher abstract thinking skills has positive effect on overall job satisfaction in both the correlation between individual cognitive psychological characteristics and job satisfaction as well as emotional diversity and control of emotional imbalance. This study further suggests duty-free sales service employees to implement personality tests in the recruiting process as well as assigning tasks to employees by taking their cognitive psychological characteristics into account.

6,100원

22

학과 유니폼 상징성이 취업준비와 학과 충성도에 미치는 영향 : 항공서비스 전공 대학생을 중심으로

김영진, 임연우

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.497-513

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The department of airline service has a strong academic characteristic. Therefore, it is often the case that uniforms are made using characteristics of the department. In addition, many schools use it as a tool to prevent students from leaving school and improve their attitude to work, thereby increasing the success rate. Based on this background, this study examined the relationship between the symbolism of the department uniform, learning attitude, job preparation behavior, and academic loyalty for students majoring in airline services. This study was a survey of airline services department students and 396 respondents answered. 384 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. The results of the study are as follows. The symbolism of the department uniform has a significant effect on learning attitude, job preparation behavior, and academic loyalty. Improvement in learning attitude did not affect job preparation behavior and academic loyalty. Job preparation behaviors were found to affect academic loyalty. Based on the results of the study, the following implications were derived. First, the continuity of the uniform is important. Second, it is necessary to organize a lecture centered on practice. Third, public relations should be conducted with students who are active in preparing for employment.

5,100원

23

심리적 계약위반 지각이 호텔종사원의 이직의도에 미치는 영향 연구 : 경영진 신뢰의 조절효과

박호현

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.515-538

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The purpose of this study is to empirically test the moderating effects of trust in management on the relationship between psychological contract breach and turnover intention that hotel employees might feel at the workplace. For this purpose, the investigator conducted an empirical survey based on literature materials. The questionnaire technique was used to fulfill the goal of the empirical survey. The subjects participating in the survey were employees at a deluxe hotel. Collected data was put into a frequency analysis with the SPSS 23.0(for Windows) and AMOS 23.0, after the coding process. Factor analysis, validity analysis, and reliability analysis followed for psychological contract breach, turnover intention, and trust in management. The investigator also conducted regression analysis to examine influential relations among the variables and multiple group analysis to examine the effects of psychological contract breach on turnover intention according to the moderating effects of trust in management. The test results were as follows: first, psychological contract breach had positive (+) effects on turnover intention. Secondly, trust in management had moderating effects on the relationship between psychological contract breach and turnover intention. Based on these findings, corporations need to develop a program to help hotel employees form a close relationship with management and put trust in them on the basis of the proper personnel size maintained to stabilize employment, steady labor-management relations, and trust-based management by communication. The findings imply that corporations should work on education and training to minimize the cases of psychological contract breach, practical wages and welfare, and fair and transparent personnel management.

6,100원

24

호텔 종사원이 지각하는 비인격적인 감독행위가 조직침묵에 미치는 영향에 있어 자아존중감의 조절효과에 관한 연구

강상묵, 권진희

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.539-560

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The purpose of this study aimed to explore the relationships between abusive supervision behavior and organization silence. In addition, it tries to find out the moderating effects that the self-esteem have contributed to perception of abusive supervision behavior and organization silence. To achieve these purposes, questionnaire was developed based on previous study and data were collected by customers in the hotel. In total, 300 questionnaires were distributed and 247 valid and complete questionnaires were collected for empirical data analysis. Then the data and hypotheses were examined. The results of the study are as follows; First, the results of this study shows that abusive supervision behavior has a positive effect on the organization silence. Second, self-esteem showed moderating effect on the relationship between abusive supervision behavior and organization silence. The ultimate results of this study bring up the new direction in ways the human resource management and the organization management in the hotel firms which emphasizes the importance of abusive supervision behavior, organization silence and self-esteem. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

5,800원

25

특급 호텔 종사원의 직무역량이 서비스 몰입과 고객지향성에 미치는 영향

신형철, 신재원

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.561-582

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This study aims to identify how deluxe hotel employee’s job competency affects service commitment and customer orientation. To accomplish the goal, this study conducted a survey on the service employees working at the deluxe hotels in Seoul, Gyeonggi, and Incheon regions. After the survey, this study analyzed the coded data in the order of frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and multiple regression analysis with SPSS 18.0 and AMOS 18.0. To accomplish the research goal, this study suggests job competency factors that can be related to service employees at the deluxe hotels. This study also conducted empirical analysis on influential relationship between service commitment and customer orientation. First of all, In the order of relationship competency, professional competency, and personality competency, those competences had a significant positive (+) effect on service value. Also, relationship competency and personality competency had a significant positive (+) effect on service commitment’s subfactor, job commitment. Secondly, job competency had a significant positive (+) effect on customer orientation in the order of personality competency, professional competency, and relationship competency. Thirdly, service commitment had a significant positive (+) effect on customer orientation. By putting together empirical analysis result, the study verified that service employee’s job competency increases service commitment and has excellent role in improving customer orientation.

5,800원

26

항공사의 마케팅커뮤니케이션 활동이 브랜드 자산과 브랜드 충성도에 미치는 영향에 관한 연구

서효원

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.583-601

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The purpose of this study was to provide the basic materials for activating marketing strategy with the analysis of the effect of the influence of activation of airline brand equity through marketing communication on brand loyalty. This study chose the population of passengers who used an airline at least more than once Within a year and a total of 307 questionnaires were used using convenience sampling. For the analysis of 307 data, frequency analysis were utilized to examine respondents demographics characteristics using SPSS 22.0 and Amos 20.0. Confirmatory factor analysis and correlation analysis for relationship among the variables were conducted after verifying a reliability analysis using the Cronbach's α. Finally, path analysis made for the verification of model suitability and the study hypothesis through structure equation modeling. The results of this study, obtained through these research procedures, are as follows: First, advertisement, word of mouth and public relations had significant influence on brand-image. Second, public relations had significant influence on brand-awareness. Third, brand-image and brandawareness had significant influence on brand loyalty

5,400원

27

외식서비스업 종사자의 직업선택 동기가 직무적응성과 직무만족에 미치는 영향 : 패밀리레스토랑을 중심으로

강신호, 정유준

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.603-626

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In the circumstance that the market of foodservice industry has been grown gradually. However the industry has experienced shortage of manpower. Therefore, it is important to analyze which factors of job choice motivation could have relations with job adjustment, job satisfaction to prevent turnover intention and to continue in the service. In order to achieve the purpose, the questionnaires were distributed to the employees working for family restaurants located in Seoul. The survey was conducted for 6 months from March 17th to August 12th in 2016 and 255 valid samples were finally analyzed by SPSS 21.0 and AMOS 18.0. The result of this research as follows: First, the factors of job choice motivation excluding external motivation affect to job adaptiveness. Second, Job adaptiveness affects to job satisfaction in a positive way. Third, in the factors of job choice motivation, internal motivation and amotivation affect to job satisfaction. Especially amotivaion had negative relationship with job satisfaction. But if job adaptiveness mediate the relationship between amotivation and job satisfaction, amotivation affects to job satisfaction in a positive way. This study suggests the effective human resource management stemming from the empirical findings for family restaurants to reduce turnover intention. The limitations of this study were discussed as well.

6,100원

28

음식관광 온라인구전정보특성이 신뢰, 구전수용, 행동의도에 미치는 영향

백소엽, 김영현

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.627-650

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The purpose of this study is to find out the effect that online word-of-mouth has on the reliability, acceptance of word-of-mouth and behavior intentions of tourists. A survey was conducted on tourists who used online word-of-mouth information in consuming or purchasing food, visiting venues where food is made or observing or learning how food is made in a different region. To secure reliability of the survey, online word-of-mouth that was used within the past one week was considered at the time of the survey. The survey was conducted from September 1 to October 1, 2017 and the findings based on the empirical analysis were as follows. First, of the characteristics of online word-of-mouth, usefulness had the biggest positive effect on reliability, followed by liveliness, entertainment value and agreeability. Interaction had a negative effect on reliability. Second, reliability had a positive effect on acceptance of word-of-mouth. Third, reliability had a positive effect on behavioral intentions. This indicates a higher level of reliability is correlated with a higher degree of behavioral intentions. Lastly, an analysis of the relationship between acceptance of word-of-mouth and behavioral intentions showed that former had a positive effect on the latter. Based on the results, managerial implications and limitations of the study were discussed.

6,100원

29

여가제약에 따른 보상기대가 조직몰입에 미치는 매개 효과에 대한 연구

박진아

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.651-675

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Most researches on leisure constraint are focused on constraint by time, interest, facilities, economic power, competence, awareness, and lack of approachability, but there are many differences between researchers in research subjects, analysis process, and analysis units of constraint factors. There are many limitations and difficulties in generalizing research results of leisure constraint and there is necessity to focus on researches on leisure constraint of companies that have local or business specialities. Regarding researches on leisure form, the relation between leisure constraint and organization commitment is analyzed to search factors to increase organizational commitment in which it can be seen that reward plans according to active encouragement and leisure constraint at home is desperately needed from the mediating effect that reward expectancy gives. By proposing efficient reward plans in the future and maximizing organizational commitment from organization members, the final purpose is to occupy competitive advantage as tour businesses. The survey was conducted using SPSS WIN 18.0 and the conclusions are as follow. First, rewards plans and reward programs according to leisure constraint should be more diversely and efficiently composed in company aspect. Second, reward expectation must be used as a medium when companies try to offset the leisure constraint of employees and make then commit to an organization in which practical implications that the effect of organizational commitment can be positively increased through this process. As result of the research, researches on leisure constraint of casino dealers is very lacked in which the subjects of research should not be limited to Kangwon Land casino dealers with local speciality in Gangwon-do and the samples should be expanded to casino dealers in other regions or ordinary businessmen to generalize future research results.

6,300원

30

호텔종사원의 도전적ㆍ방해적 스트레스가 이직의도에 미치는 영향 : 조직냉소주의와 직무만족의 매개효과를 중심으로

김태욱, 권진희, 윤선미

관광경영학회 관광경영연구 제22권 제3호 통권 82호 2018.05 pp.677-702

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The purpose of this study is to investigate and analyze the impact of job stress in hospitality on turnover intention and the mediating effect of organizational cynicism and job satisfaction. The results from this empirical study with 320 samples of hotel employees in Seoul show that 1)H1 and H2: hindrance stress is adopted but challenge stress is rejected, 2)H3 and H4: hindrance stress negatively affects job satisfaction as adopted, but challenge stress is rejected 3)H5 and H6: both challenge-hindrance stress affects turnover intention as adopted 4)H7: organizational cynicism positively affects turnover intention as adopted 5)H8: job satisfaction positively affects turnover intention as adopted 6)H9: the mediating effect of organizational cynicism has an impact on the relationship between job stress and turnover intention. The meaning of this research and practical implications include the following. First, there should be a chance to have various activities in a hotel such as coaching program. Also, let employees engage in activities as union to actively participate in organizational change and innovation so that they do not have organizational cynicism. The limitations of this study are as follows: 1)studied only in Seoul area naturally left out other local areas 2)comparative studies from different hotel management types 3)there should be more dependent variables such as job involvement or trust by job stress.

6,400원

 
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