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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2018
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제22권 제2호 통권 81호 (13건)
No
1

호텔종사원이 지각하는 고객불량행동과 직무열의, 고객지향성의 구조적 관계 : 자기통제력의 조절효과를 중심으로

김기성

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.1-23

※ 기관로그인 시 무료 이용이 가능합니다.

This study surveyed hotel employees who served for five-star hotels located in Daegu and Busan. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about two months from August 2016 to October 2016. 306 questionnaire copies were used for data analysis. Data obtained from the collected questionnaires were subjected to reliability analysis and exploratory factor analysis, using SPSS 20.0, and to covariance structure analysis (SEM: structural equation modeling), using Amos 20.0 And the chi square (χ²) difference test was carried out for testing moderating effects. As a result of hypothesis testing, it was found that customer dysfunctional behavior perceived by hotel employees had significant negative (-) effects on customer orientation, which shows that the more the customer dysfunctional behavior is perceived, the lower the job engagement becomes. Second, it was found that hotel employees’ job engagement had significant positive (+) effects on their customer orientation. Lastly, it was found that the effects of customer dysfunctional behavior perceived by hotel employees differed according to the degrees of their self-control, which shows the moderating effects of self-control. The theoretical implications of this study are significant in that it used as a moderating variable the self-control, which was hardly dealt with in studies on hotel employees in connection with the relationship between customer dysfunctional behavior and job engagement, and confirmed its moderating effects.

6,000원

2

호텔의 사회적 책임활동이 조직-공중 관계성과 기업명성에 미치는 영향

김수경, 이수호, 김유니

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.25-46

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine the effect of hotel’s corporate social responsibility on organization public relationship and corporate reputation, verify the moderating effect of authenticity. The purpose of this study is to present the role and strategic direction of hotel’s corporate social responsibility in hotel business. We conducted a 20-day survey from September 11, 2016 to September 30, 2016 to investigate customer responses. Among the collected questionnaires, 400 valid samples were used, except for 34 cases with inconsistent or inappropriate responses. For the analysis of the data, frequency analysis, reliability analysis, confirmatory factor analysis (CFA) and multiple regression analysis were performed using SPSS version 21.0. The results of the empirical analysis are as follows. First, We tried to verify the role of hotel’s corporate social responsibility in hotel companies. The environmental protection and charitable responsibilities of hotel's social responsibility have a significant influence on organization public relationship and corporate reputation. Second, we examined whether organizational public relations as the essence of PR can contribute to enterprise value of corporate reputation which is cognitive evaluation. Third, the moderating effects of authenticity in the relationship between hotel social responsibility and organizational public relations were examined.

5,800원

3

시판 고추장 기업의 브랜드 진정성이 브랜드 신뢰, 브랜드 충성도에 미치는 영향 : 제품 관여도의 조절효과를 중심으로

배화순, 임현철

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.47-68

※ 기관로그인 시 무료 이용이 가능합니다.

This study intended to investigate the relationship between brand authenticity and brand trust, and further conducted exploratory research about whether product involvement has moderating effects on the relationship between brand authenticity and brand trust. And it intended to identify the effects of brand trust on brand loyalty by performing empirical analysis. To achieve the above purposes, this study analyzed 417 consumers who had the experience of purchasing and using the brand product of a commercial gochu-jang(red chilli paste) enterprise. The analysis of the data showed the following three characteristics. First, as a result of the exploratory analysis of the relationship between the brand authenticity (originality, consistency, and traditionality) of the commercial gochujang enterprise and its brand trust, it was found that brand authenticity has significant effects on brand trust. Second, as a result of the exploratory analysis of the relationship between the brand trust of the commercial gochu-jang enterprise and its brand loyalty, it was found that brand trust has significant effects on brand loyalty. Third, it was confirmed that the interaction term between brand traditionality, among sub-factors of the brand authenticity of the commercial gochu-jang enterprise, and product involvement has significant explanatory power over brand trust. Overall, the findings of this study suggest that brand authenticity has significant explanatory power as a variable that explains brand trust. And it may be said that this study has theoretical value in that it was the first attempt that can identify the moderating effects of product involvement on the relationship between brand authenticity and brand trust.

5,800원

4

직무역량이 직무효능감과 과업수행에 미치는 영향 : 제주지역 호텔을 중심으로

신형철, 신재원

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.69-89

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate how job competency has an impact on job efficacy and task performance. To perform this study, total 302 questionnaire were distributed to regular hotel employees in Jeju dated from May 1st to 31st. Unworkable data were excluded, 270 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, job competency was divided with relation/skill/personality/expertise competencies. Job efficacy and task performance were a single factor. The result has shown as follows: Hypothesis 1, among job competencies, relation/skill/personality/expertise competencies have a positive effect on job efficacy. Hypothesis 2, skill/personality/expertise competencies have a positive effect on task performance. Hypothesis 3, job efficacy has a positive effect on task performance. This study result has found that human resource development is a source of competitive advantage in hotel business. This study has given to the hotel's human resource development for the practical implication and academical use.

5,700원

5

의료관광 서비스품질 속성이 의료관광 만족도에 미치는 영향 : 국가이미지 매개효과를 중심으로

여소우, 이주형, 최재우

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.91-117

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to examine the effect of the national image and medical tourism service quality on medical tourism satisfaction through the survey occurred in November 2017 of 300 Chinese tourists who have experienced medical tourism in Korea. The 201 returned surveys out of 216 has been analyzed with the statistical data from SPSS and AMOS. This study analyses appropriate themes and research variables in relation to the promising medical tourism industry during the politically sensitive period between Korea and China after the THAAD deployment in Korea. Although there are a number of previous studies showing that the national image has a positive effect on the quality of the medical service, there are not sufficient examinations of the four medical service qualities effect on the national image as provided in this report. Through this study, it will provide a more strategic approach from the marketing point of view at the politically sensitive period by identifying how the service quality attributes the national image.

6,600원

6

항공사의 시장지향성이 혁신활동과 경영성과에 미치는 영향

표용희

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.119-140

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate the influence of the market orientation of airlines on the innovation activities and business performance, to identify the factors of market orientation of airlines and to analyze the implications of these factors on innovation activities and management performance. First, it is analyzed that the market orientation of airlines has a significant effect on innovation activities. Among them, customer - oriented has a strong influence on service innovation and organizational innovation. Second, the market orientation of the airline has a significant effect on the management performance. Market orientation has a significant effect on financial performance, but not on non - financial performance. Third, it is analyzed that innovation activities of airline have a significant effect on business performance. It is analyzed that organizational innovation has a significant effect on both financial performance and non - financial performance among innovation activities. On the other hand, service innovation was not found to have any significant effect except for the effect on corporate image of non-financial performance. This study can be an important factor that can lead to superiority in the competition by improving the innovation activity and market performance through the study of the market orientation of the airline, the innovation activity and the management performance. The results of this study are as follows.

5,800원

7

작은 결혼식 경험에 따른 소비자지식이 태도와 행동의도에 미치는 영향

이미혜

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.141-160

※ 기관로그인 시 무료 이용이 가능합니다.

Purpose of this study is to verify that the effect of Consumer Knowledge, Attitude and Behavior Intention on Small Wedding Event's Experience. The Experience is consist 3items of a factor and Consumer Knowledge comprise objective knowledge and subjective knowledge. Attitude comprise cognitive component and affective component. And Behavior Intention is consist 4items of a factor. A concent validity and a convergent validity of variables confirmed, also their reliabilities confirmed. It is summarized as follows that the result of hypothesis examined about influence relationship between the Small Wedding Event's Experience, Consumer Knowledge, Attitude and Behavior Intention. Firstly, Small Wedding Event's Experience have a significant effect on objective knowledge(H1-1), but a non-significant effect on subjective knowledge(H1-2). Secondly, Consumer knowledge have a significant cognitive and affective acomponent(H3,4). And Attitude have a positive effect on Behavior Intention(H5). Accordingly, Small Wedding Event's Experience can be influenced by Consumer Knowledge, Attitude and Behavior Intention. Furthermore, not only weddding consumer and weddding companies but also wedding consumer organization and government ministries need to show interest, lead and take up a desirable wedding culture.

5,500원

8

드라마촬영지의 관광지로서의 인기도는 얼마나 지속하는가? : 빅데이터 분석을 중심으로

윤영일, 오익근

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.161-185

※ 기관로그인 시 무료 이용이 가능합니다.

As a result of ICT rapid development, usage of smart phone and social media has been quickly diffused, and thereof nation-wide interest in big data relating to tourism has been soaring. In particular, tourism scholars began to pay attention to big data analysis and its applications to the tourism industry. Big data is regarded as unbeatable resource in creating new value for every system of society. It analyzes current situations using a huge amount of information and predicts future trend based on the result. In the same context, social big data analysis could be utilized to understand tourist behaviors and to make drama location destinations popular. The purpose of this study is to investigate how long the popularity of drama location destinations lasts. The data was collected from 2009 to 2015. A total of 29,085 tex data were analyzed. The procedure went through collecting text data, extracting key words, examining the rate of change of the tourists and anatomizing their relationships. The results of this study, destination popularity of TV drama locations was maintained until three months after drama end and, since then, popularity has been lowered. Among the tourist destination attractive attribution, the patterns of destination unique attractive and accessibility and of tourist reduction changed similarly.

6,300원

9

전공기대속성과 전공충성도 간 관계에서 교수상호작용의 조절효과 : 관광전공학생의 입학 전 기대와 재학 중 경험 간 일치성을 중심으로

김정준, 이철진

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.187-207

※ 기관로그인 시 무료 이용이 가능합니다.

This study verified the effect of expected attribute in major on major loyalty of tourism major students and also the influence of person-major fit as a subfactor of major loyalty on class participation. Furthermore, this study investigates the necessity and role of professor interaction by examining the moderating effect of professor interaction in the relationship between expected attribute in major and major loyalty. The implications are as follows based on the analysis from the sample of 323 students using SPSS 21.0. First, this study has a implication in that a construct studied in existing researches was tried in the way of IPA through the comparison of expected attribute in major between before admission and in college and it was quantified by applying expectancy disconfirmation theory and a study on congruity. Second, in the relationship between the congruity of expected attribute in major and major loyalty, the overall attitudes have a significant effect while there is no influence in curriculum, relation orientation and recognition level. Lastly, as a result of verifying a moderating effect according to professor interaction, intimacy changes relation orientation and recognition level in terms of person-major fit. In addition, trust changed both person-major fit and role of relation orientation.

5,700원

10

항공사 객실승무원의 다차원적 조직몰입이 고객지향성에 미치는 영향 연구

유정선

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.209-231

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to investigate the relationship between Organizational Commitment and Customer Orientation of flight attendants. The self-Communication method was adopted to collect the data in August, 2016. A total of 200 questionnaires were completed but 182 data were statistically analyzed by utilizing SPSS Version 18.0 and Amos Version 18.0 statistics. Factor and Confirmatory Factor Analysis were conducted. Path Analysis were followed to verify the relationship between independent and dependent variables. It was found as follows: First, Organizational Commitment is consisted with Affective Commitment, Normative Commitment and Continuance Commitment. Also Customer Orientation is consisted with Voluntary Customer Orientation, and Business Customer Orientation. Secondly, regarding the relationship between Organizational Commitment and Voluntary Customer Orientation, both Affective Commitment and Normative Commitment positively affect Voluntary Customer Orientation. However Continuance Commitment negatively affect Business Customer Orientation. Thirdly, regarding the relationship between Organizational Commitment and Business Customer Orientation, only Affective Commitment positively affect Business Customer Orientation. Based on those results, the contribution, limitation, and some of recommendation for the future research have been suggested.

6,000원

11

관광예약시스템 경쟁관계 분석을 위한 중요도 측정 : 국내 4대 GDS를 중심으로

변효정, 이병철

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.233-250

※ 기관로그인 시 무료 이용이 가능합니다.

In the 21st century tourism industry, it is very important to understand the competitive relationship of GDS, which is a typical reservation system in the tourism industry, when the importance of reservation and information system using IT is getting bigger. For this, we realized that we need to develop measurement items that can evaluate GDS firstly. In this study, we tried to develop these measurement items. We extracted the first evaluation items through the previous research, and then carried out the Delphi survey through the expert group to extract a total of 28 evaluation items. Also, AHP analysis was conducted to confirm the priority of evaluation items. It is expected that the evaluation items developed through this study can be used as useful data for analyzing the competition relation between GDS.

5,200원

12

크루즈 관광객의 정서적 몰입을 유발하는 타 고객 속성 고찰과 고객 시민 행동에 미치는 효과 분석 : 자아일치성의 조절효과와 함께

한은지, 김인신

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.251-271

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this research were to (1) examine the role of Other Customer Attribute(sub-dimensions: Physical attractiveness, Displayed positive emotion and Helpfulness) in the formation of cruisers' Affective Commitment, (2) investigate the relationships between Affective Commitment, Customer Citizenship Behavior, and (3) test the moderating effects of Self Congruity during this process. The data collected from 291 American and European cruise passengers. Based on the results of data analysis, it revealed that (1) all three dimensions (Physical attractiveness, Displayed positive emotion, Helpfulness) of Other Customer Attribute are critical factors in the formation of Affective Commitment, Specially among the dimensions of Other Customer Attribute, Physical attractiveness is the strongest factor in the cruise industry, and (2) Affective Commitment of cruise tourists strongly influenced Customer Citizenship Behavior. In addition (3) Self Congruity played significant moderating roles during this process. These results suggest important information about the cruise study and industry.

5,700원

13

방문객의 농촌체험마을 방문지 선택속성에 관한 연구

김수현, 심우석

관광경영학회 관광경영연구 제22권 제2호 통권 81호 2018.03 pp.273-290

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study aims to estimate selection attrubute, part-worth of rural experience villages through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred experience, resources(amenity), type of service and payment cost. For this research, a total of 158 questionnaires was collected of which 150 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Visitors are consider their importance of selection attributes was in order to resources(amenity) of villages(26.21%), payment cost(25.87%), type of service(24.01%), preferred experience(23.91%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

5,200원

 
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