Earticle

초록

영어

The purpose of this study is to investigate the influence of the market orientation of airlines on the innovation activities and business performance, to identify the factors of market orientation of airlines and to analyze the implications of these factors on innovation activities and management performance. First, it is analyzed that the market orientation of airlines has a significant effect on innovation activities. Among them, customer - oriented has a strong influence on service innovation and organizational innovation. Second, the market orientation of the airline has a significant effect on the management performance. Market orientation has a significant effect on financial performance, but not on non - financial performance. Third, it is analyzed that innovation activities of airline have a significant effect on business performance. It is analyzed that organizational innovation has a significant effect on both financial performance and non - financial performance among innovation activities. On the other hand, service innovation was not found to have any significant effect except for the effect on corporate image of non-financial performance. This study can be an important factor that can lead to superiority in the competition by improving the innovation activity and market performance through the study of the market orientation of the airline, the innovation activity and the management performance. The results of this study are as follows.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 시장지향성
  2. 혁신활동
  3. 경영성과
 Ⅲ. 연구설계
  1. 연구모형
  2. 가설설정
  3. 변수의 조작적 정의 및 측정변수
  4. 조사대상 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 인구통계학적 특성
  2. 신뢰도 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 표용희 [ Yonghee Pyo | 경기대학교 관광전문대학원 여행항공크루즈경영전공 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338