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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제21권 제5호 통권 78호 (16건)
No
1

호텔예약사이트 이용고객의 호텔선택속성에 관한 연구 : 호텔예약전문 온라인여행사를 중심으로

김권수, 장영호

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.1-19

※ 기관로그인 시 무료 이용이 가능합니다.

This study was conducted to investigate the hotel selection attributes of hotel reservation site users in order to provide the necessary materials for marketing strategy of hotel reservation site. Members of the online travel agents (OTA) specialized in hotel booking, which are well-known in Korea, were selected as a sample. With the help of OTA marketers, questionnaires were sent by e-mail to members who booked hotel rooms via OTA in the last three months. 315 questionnaires completed and sent within the given period were used for the analysis. First, as a result of cluster analysis based on hotel selection attributes, the sample was classified into human service and reputation consideration, facility consideration, price consideration, and location consideration. Second, the demographic characteristics of the whole sample and each cluster sample were analyzed. Third, the characteristics of hotel use of the whole sample and each cluster sample were analyzed. Based on the results of the analysis, basic data for marketing activities of hotel reservation sites aiming at domestic tourists are presented.

5,400원

2

여행사의 내부마케팅이 종사원의 창의성과 직무성과에 미치는 영향

김기범

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.21-38

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The results of this study can be used as a basic data to recognize the importance of creativity of travel agency employees in terms of human resources management. Research models and hypotheses were set up based on previous studies and survey was conducted for travel agency employees. To summarize the results, 12 hypotheses were constructed through the research model, of which 3 hypotheses were rejected and the remaining 9 hypotheses were adopted. The main results are as follows. First, internal marketing of travel agencies has a positive influence on the creativity of employees. Except for a few routes, it was confirmed that the four internal marketing strategies of travel agencies, such as reward system, delegation of authority, education and training, and internal communication, positively influence the creativity of employees. Second, the creativity has a positive effect on job performance. It is found that the creativity factor of the individual competence of the travel agency employees positively affects the efficiency of the work and the ability to perform the work, which can be deduced from the performance in the course of the work.

5,200원

3

호텔기업 환경전략이 조직충성도에 미치는 영향 : 조직신뢰의 매개효과

김성대

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.39-62

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the environmental strategies affect on the organizational trusts and the organizational loyalties. And how the organizational trusts affect on organizational loyalties. These are essential factors for the employees in the hotel firms to improve job performance, increase firm’s revenue and create firm’s growth. Also, the practical analysis has been done by employees in the hotel firms located in Seoul. The practical analysis has been done to cross-check how to affect mediating effects of organizational trusts on the relationship between environmental strategies and organizational loyalties. The results of the practical analysis discovered that the environmental strategies make an influence on the organizational trusts and the organizational loyalties. And the organizational trusts make an influence on the organizational loyalties. And also, the organizational trusts affect mediating effects on the relationship between environmental strategies and organizational loyalties. The ultimate results of this study brings up the new direction in ways the management of environmental strategy on the organization management in the hotel firms.

6,100원

4

소셜커머스 호텔상품의 희소성 메시지와 팽창가격 할인에 대한 구매의도 : 불확실성 회피성향의 적용

김영국, 우은주

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.63-80

※ 기관로그인 시 무료 이용이 가능합니다.

Given the circumstance of sales promotion, the objectives of the current study was to identify the differences of purchase intention in social commerce amongst strategic types of scarcity messages, strategic types of tensile price claims, and consumers' uncertainty avoidance. Also this study was to examine a strategic role of scarcity messages and tensile price claims as one of sales promotions. Therefore, this study carried out experimental designs. Scarcity messages(limited items & limited time) and tensile price claims(from 10% & until 50%) were manipulated as between-subject factors, and three items were developed to measure participants’ uncertainty avoidance. A total of 320 participants were assigned to one of the four experimental groups, and 310 data were statically used. The results of the study are as follows. It is revealed that in customer’s purchase intention, there were the differences between consumers' uncertainty avoidance and experimental designs, and additionally, it is found that the higher level of uncertainty avoidance showed the lower purchase intention than another group. limitations of this research and future directions were discussed.

5,200원

5

지역축제 서비스스케이프요인의 중요도와 만족도 분석

김창수, 김영지

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.81-97

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This study that is based on the difference between importance and satisfaction of service scape cues of local festivals examined the several variables theoretically and for the practical research, the questionnaire was distributed to the visitors of festivals. As a result, There was a statistically significant difference between the importance and the satisfaction of servicescape cues of a local festival, and selly significant effect. As a result of the IPA research, 'Human service', 'Program entertainment' are categorized into the 1st. quadrant of "Keep up the good work" and the 'Convenience' is categorized into the 2nd. quadrant of "Concentrate here" 'the attractiveness of food' is categorized into the 3rd. quadrant of "Low Priority" and 'Design of space' is into the 4th. quadrant of "Possible Overkill" This study shows that the key competencies required for the Local festival are Human service, Program entertainment and Convenience.

5,100원

6

외국항공사 지상직 종사원의 이직결정요인과 이직행동의 관계 연구

노미현

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.99-125

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It's expected to increase foreign airlines flying to Korea. Most of foreign airlines are interested in HR management. A study was focused on ground staffs having actual turnover experiences. The moderating effects of an employee's significance on the determinants of turnover were analyzed. For relationship between turnover determinants(Push) and turnover, job dissatisfaction for job, compensation, training ,human relationship and autonomy were revealed to have meaningful and positive effect on actual turnovers. For relationship between turnover determinants(Pull) and turnovers, compensation satisfaction, job alternative, empowerment were revealed to have meaningful and positive effect on actual turnovers. And moderating effects of an employees' significance didn't seem to affect employee's turnovers. It's suggested that the HR management focus on compensation, training, autonomy, empowerment because these are turnover determinants controlled by company. To decrease turnover, company provides regular training course, empowerment to employees. This research has understood turnover determinants of foreign airlines employees and also analyzed how the turnover determinants could affect to turnover behavior. Finally, it suggested the implication for the efficient managing skill for the HR and for the airlines business result.

6,600원

7

직무 불안정성이 직무 스트레스와 고객지향성에 미치는 영향 : 호텔 정규직원을 중심으로

신형철, 신재원

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.127-149

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The purpose of this study is to investigate how unstable employment condition has an impact on job stress and customer orientation. To perform this study, total 406 questionnaire were distributed to regular hotel employees in Seoul dated from May 1st to 31st. Unworkable data were excluded, 320 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, unstable employment condition was divided with a job/wage insecurity and job stress with psychological and physical stress. Lastly, customer orientation was a single factor. The result has shown that hypothesis 1, among unstable employment condition, wage insecurity has a positive effect on psychological and physical stress. Hypothesis 2, among unstable employment condition, wage insecurity has a negative effect on customer orientation. Hypothesis 3, among job stress, psychological stress has a negative effect on customer orientation. This study result has found that cutting down the rate of hotel employee's unstable job security condition is the differentiated way of reducing a job stress and enhancing customer orientation as a source of competitive advantage in hotel business. This study has given to the hotel's human resource management and marketing strategy in the implication of practical and academical use.

6,000원

8

항공사 객실승무원의 조직역량이 직무만족, 이직의도에 미치는 영향 : K 항공사를 중심으로

유정선, 이주양

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.151-174

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The purpose of this study was to investigate the relationship between Organizational Competency and Job Satisfaction, Organizational Competency and Turnover Intention of flight attendant. The self-Communication method was adopted to collect the data during August in 2016. It was found as follows: First, Organizational Competency is consisted with Target Competency, System Competency and Member Competency, Regarding the relationship between Organizational Competency and Job Satisfaction, Target Competency and Member Competency positively affect Job Satisfaction. Secondly, regarding the relationship between Organizational Competency and Turnover Intention, only Member Competency negatively affect Turnover Intention. Based on those results, the contribution, limitation, and some of recommendation for the future research have been suggested. Future study was suggested to standardize the model of organizational competency of various Airline company, and to diagnose the relative effectiveness of Organizational Competency and other variables of Organizational Performance such as financial resources, marketing strategy, information process, leadership and so on, which can measure organizational performance more extensively than above adopted variables have shown on this research.

6,100원

9

방한 외래 쇼핑 관광객의 관광지 네트워크 분석 : 2014년 서울ㆍ경인지역 관광목적지를 중심으로

이유안, 김인신

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.175-193

※ 기관로그인 시 무료 이용이 가능합니다.

Despite the importance of movement in tourism, the empirical studies into tourists’ mobility have been rather scarce due to the labor-intensive nature and time-consuming process of analysis. This paper aims to investigate the spatial characteristics of attractions networks formed by international shopping tourists’ movement in Korea by using social network analysis methods. First, we examined degree, closeness, betweenness and eigenvector centrality of 28 attraction nodes in Seoul Capital area based on the secondary data collected from 2014 International Visitor Survey. Secondly, we conducted link reduction procedures for attractions networks by using Net Miner 4.0. The centrality analysis showed that Palaces, Insadong, Namsan/N seoul tower and Myeong-dong recorded a high level of degree and eigenvector centrality compared with other attractions. Moreover, the results of link reduction procedures revealed that the top 5% of the most visited attractions networks include Palaces, Namsan N tower, Myeongdong, Namdaemun market, Dondaemun market, Cheonggyecheon and Garosu-gil street. Furthermore, the core and periphery areas were visualized within attractions networks. The theoretical and practical implications were discussed based on the analysis of attractions networks.

5,400원

10

외국인근로자의 국내여행 동기가 국내여행 제약과 태도에 미치는 영향

이윤희, 이기종

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.195-216

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Korea is quickly becoming a multicultural society, with a consistent increase in the number of foreign workers, spousal migration, and international students. As a policy measure to minimize conflicts between different ethnic groups and cultures and to assist with cultural and social assimilation in this increasingly diversifying Korean society, it may be necessary to develop plans to encourage foreigners to experience Korean culture, tourism, and leisure activities. This study targets foreign workers and investigates the factors that motivate and discourage with regard to their choice of Korea as a travel destination. This study will also empirically examine how their motivations to travel and Korea’s travel restrictions affect the travel attitudes of foreign workers. Based on the results of this analysis, the aim of this study is to create an environment in which foreign workers can positively participate in Korean tourism by alleviating restrictions on domestic travel and providing additional incentives and motivations for their trips to Korea.

5,800원

11

항공사 종사원의 조직커뮤니케이션 만족이 고객지향성에 미치는 영향 : 집단응집성의 매개효과

장미경, 유양호

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.217-237

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The purpose of this study is to grasp the effect relationship of communication satisfaction that the employees within the airline organization recognize on the group cohesion and customer orientation as well as to verity the mediating effect of group cohesion in a relationship with the communication satisfaction and customer orientation. To achieve this, this study was to execute the empirical analysis by selecting the employees who worked in the national airlines and foreign airlines to operate and serve in Korea. To examine the communication satisfaction within the organization of the airline, four factors; communication environment, the prospect of an organization, horizontal-informal communication, the integration of an organization were measured. In this analysis, group cohesion and customer orientation were classified as a single factor. When all the studies were combined, 4 hypotheses were accepted completely. The implications according to the research findings were to verity that the organizational members' communication satisfaction was important antecedent variable to improve the employee's positive work attitudes. In addition, this study was to investigate that the communication satisfaction could be improved through the active utilization of informal communication channels as well as the formal communication. The significance of the study can be found in that the developmental research model was suggested by verifying the investigating the relationship between the organizational communication satisfaction and customer orientation, and the mediating effect on the group cohesion.

5,700원

12

울산고래축제의 러브마크화 전략에 관한 고찰

정유준

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.239-271

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Ulsan whale festival is well-known for an unique regional festival in S. Korea as using the history of whaling in Jangsaengpo where was the center of whaling industry prohibited nowadays. However the festival is not vitalizing as much as we expected, and has pointed out the identity of festival unfortunately. Therefore, the purpose of this study is to suggest the lovemarks strategies for Ulsan whale festival to be better and more successful. To achieve the goal, the case studies of lovemarks festivals in S. Korea, Boryeong mud festival and Hwacheon sancheoneo ice festival, were conducted to draw the strategic implications that could be applied to Ulsan whale festival. First of all, this research examined the theories, festival brand and lovemarks, and did the case study of festivals, chosen as good examples, based on the theories. According to investigations, some catches that need to be upgraded were found for Ulsan whale festival. First, the festival has to improve programs according to sensuality and intimacy for lovemarks′ high love. Second, the festival must have a killer content to fulfil the high love and high respect that reach your heart as well as your mind. Third, this study suggests brand concepts that are the 4W(With, Wave, World, Water), and recommends the 'With' as a main concept which means communion and symbiosis that exist between humans and whales. The managerial implications for the festival are discussed. And the directions for further research and the limit of this study are mentioned as well.

7,500원

13

객실승무원 조직의 여성 리더십과 직무효능감 및 직무만족의 구조관계 분석

정태연

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.273-292

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of study is to analyze the structural relationship among feminine leadership, job engagement, and job satisfaction in major airline. Through convenience sampling method, total 250 surveys were distributed to major airline members. After removing 20 surveys which had insufficient answers, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model were used for real analysis. The results of this research is presented as follows: First, democratic participation behavior and relations-oriented behavior influenced on occupational self-efficacy positively. Second, occupational self-efficacy also influenced od jon satisfaction positively. Third, relations-oriented behavior and transformational behavior influenced on job satisfaction.

5,500원

14

기술수용모델을 적용한 항공권 구매플랫폼의 시스템품질이 고객만족과 행동의도에 미치는 영향

주신옥

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.293-321

※ 기관로그인 시 무료 이용이 가능합니다.

This research has analyzed the influences of System Quality of the Platform for Airline tickets using Technical Acceptance Model(TAM) on Customer Satisfaction, Behavioral Intention, make comparative studies with Portal Site and Tour Platform. The study method was to conduct a online survey and off-line research targeting the various tourist. The empirical survey was conducted between February 10 and February 22, 2017, and 490 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, structural equation model analysis and study model hypotheses. The study results showed that first, System Quality of the Platform for Airline tickets was divided into Functionality, Security, Reliability and Innovativeness according to the literature review. Analysis showed that System Quality of the Platform for Airline tickets has effect on Perceived Ease of use and Perceived Usefulness of technical acceptance model(TAM) accordingly. Secondly, Ease of use has effects Perceived Usefulness technical acceptance model(TAM). Thirdly, Perceived Ease of use and Perceived Usefulness of technical acceptance model(TAM) has effects Customer Satisfaction, Behavioral Intention. The findings has significant implications for System Quality of the Platform for Airline tickets and academic researchers. This research has several implications such as Platform for Airline tickets requires what kind of online strategies focused on in order to predict passenger's behavioral intentions.

6,900원

15

지역축제방문객의 만족도군집에 따른 시장세분화특성 분석 : 완도 장보고수산물축제를 중심으로

최영화

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.323-346

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The purpose of this study is to investigate the characteristics of market segmentation by festival visitor Satisfaction Level Group and to utilize it for the next festival marketing so as to improve the quality of market segmentation items with low satisfaction. The survey was conducted using the questionnaire technique for visitors to the 120th of Wando ChangPoGo Fishery Festival. The results of the study are as follows. The results of this study suggest that preferential improvement is required for those who are not satisfied with the “Residents outside the festival area/ Access to festival venues/ Souvenir quality and price/ Variety and price of food types” because their satisfaction with the festival is low and the incentive to participate is low and the loyalty to the festival is low. In other words, those who are not satisfied with the festival and less favorable to others, which lowers the loyalty of the festival. Therefore, priority improvement is required for this items to increase loyalty. This study is limited to the generalization of the whole festival because it analyzed only one Wando ChangPoGo fishery festival. Subsequent research is needed on the effects of the type and price of souvenirs and food, quality and convenience of public transportation on satisfaction and loyalty.

6,100원

16

조리사의 창의성이 혁신행동에 미치는 영향에 있어 자기주도학습 능력의 조절효과

최우성, 서남숙

관광경영학회 관광경영연구 제21권 제5호 통권 78호 2017.09 pp.347-373

※ 기관로그인 시 무료 이용이 가능합니다.

This research analyzed empirically the effect of creativity on innovation behavior for cooks and, in this relationship, how the moderating effect of self-directed. The results of the analysis were generated as follows. First, as a result of verifying the relationship between creativity and innovation behavior, all of the sub-variables of creativity are proved to have positive influence on innovation behavior. Therefore, in order to strengthen the individual creativity of the employees, companies should create an atmosphere for creating new ideas, and in order to strengthen the group creativity of the employees, companies will have to promote close mutual relationships between leaders and members through Job rotation, benchmarking of advanced companies, providing educational opportunities to learn various professional skills by inviting experts periodically. And in order to strengthen the organizational creativity of the employees, companies will have to establish compensation systems based on fairness together with various organizational supports in order to form innovation culture, a culture encouraging idea creation and practicing it, educational environment to promote creativity. Second, as a result of verifying the moderating effects of self-directed learning in the relationship between creativity and innovation behavior, only group creativity showed that self-directed learning has moderating effect in the relationship with idea promotion. Therefore, companies should support their employees to enhance self-directed learning ability as well as create the atmosphere for self-directed learning.

6,600원

 
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