관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제12권 제3호 통권 36호 (6건)

의료관광마케팅 연구

류인평, 국중을

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.1-20

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With the modern advances in bio and healthcare technology, many developed countries, including Korea, experienced a sharp fall in the birth and death rates causing an aging society. Also, acceleration in IT and the economy helped most families increase their income. This suggests that medical tourism could be developed to become one of the most competitive industries in Korea in the future. The purpose of this study is how to find the best marketing strategy for medical tourism in Korea and hold a dominant position in the global medical tourism market. The results of this study presents how much interest and effort we need in order to develop, promote domestic medical tourism and argue that further efforts are necessary to solve the related problems in human resource, infrastructure for materials and environmental infrastructure. This study intends to use the marketing mix strategy as a strategy such as the product, price, place and promotion and also suggests that political support from the government and support from the travel industry, educational institutions and etc. which are closely related to the medical tourism would be valuable to the promotion of the medical tourism and bode well for domestic medical tourism in the future.



관광호텔기업 위기관리 연구

송재호, 고승식

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.21-43

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In this study, through the pilot study and analysis of the dangerous realities of the tourist hotel enterprise related to the risk management of the tourist hotel. In this study, I classified the crisis factors of tourist hotel enterprises into the financial factor and non-financial factor by referring to the crisis management model of the International Risk Professionals Association(GARP). The results of analysis of factors were largely classified into the financial factor and non-financial factor. The financial factors consisted of the fluidity crisis factors and market crisis factor. The non-financial factors are generally classified into the quick response factor, environmental factor, institutional factor, and management factor, so that it was analyzed that they were not greatly different from the factors induced from the general companies. As a result of analysis of differences according to the degrees of recognition on the crisis, it was recognized that the hotel with the organization that is exclusively responsible for managing the crisis would have the lower occurrence rate of the fluidity risk factors from the financial risk factors. In that it was recognized that the hotel that suggests the vision for the whole organization would have the higher occurrence rate of the environmental factor, institutional factor, and management factor from the non-financial factors, it was judged to be because of the consistent interests of the managers about the system of crisis management.



동해안권 관광개발 활성화 방안 - 고성, 속초, 양양, 강릉지역을 중심으로

윤지현, 정문규

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.44-70

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This research attempts to conduct the critical review over tourism development strategies of the Government and Gangwon Province and to come up with revitalization plans to boost the regional recognition of Gangwon Province as a national tourism hub by means of establishing the growth center of Gangwon- Youngdong areas. Data for regional tourism resources, local economy, development plan, and tourism route had been studied in the first place, and then contents of collected data were analyzed. Finally revitalization plans for Gangwon-Youngdong areas were offered as a proposal based upon the above analyzed data. Revitalization plans consist of three phases; the first phase involves creating a tourism cluster of individual area, building the Youngdong cultural tourism belt, and setting up an operational plan of RTST/TIP in cooperation with Youngdong Tourism Marketing Co., Ltd. The second phase is to improve the global recognition, promote international cooperation, and attract tourists from in and out of country. The third phase is targeting at completing a united special tourism zone and the Four Port System. In the long run, all of these effects are expected to lay groundwork for Gangwon Provincebeing transformed into a tourism hub of the East Asia from the center of Korean tourism.



여행업 중간관리자의 서번트리더십이 이직의도에 미치는 영향에 관한 연구

장혜란, 안계남

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.71-90

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This study aims to understand the following points; how the servant leadership in tourist manager influences on turnover intention, which mediated by organizationsupporting consciousness and devotion to organization. As the result of proving hypothesis, the servant leadership of middle management in tourist business was conducting supporting consciousness that tourist business organization supports individual employees and it allows them to partly devote themselves to organization. This research has proved that Perceived Organizational Support does not have influence on turnover intention. This is the point of this research. However, the previous researches have shown that Perceived Organizational Support have an effect on hotels, food service industry and any other general business. So it is said that the reaction to Perceived Organizational Support in travel business have different results from others due tothe systematic properties of travel business based on this results, The consistent researches should be continued.



외식업체 종사원이 지각하는 상사의 서번트 리더십이 조직에 대한 신뢰와 조직몰입에 미치는 영향


관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.91-113

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The purpose of this study is to empirically verify the influence of servant leadership on organizational trust and commitment. The servant leadership measurement used entirely23 items of a preceding researcher and 5 sub-factors derived such as altruistic calling, emotional healing, wisdom, persuasion and organizational stewardship. Also, the organizational commitment measurement used 15 items and 3 sub-factors derived such as affective commitment, normative commitment and continuance commitment. The empirical analysis can be summarized as follows. Firstly, the servant leadership has positive influence on organizational trust. Secondly, the organizational trust has positive influence on organizational commitment. Lastly, the servant leadership showedsignificance level of influence on affective commitment and normative commitment. However, it could not reach the significance level for the continued- commitment. This study shows the stronger the servant leadership is, the deeper the organizational commitment is likely to happen.



스키리조트 이용자의 선택속성 연구

홍정화, 김재규

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.114-140

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The purpose of this study is to understand the characteristics of ski resorts' customers applying the model of market segmentation through customer process files of ski resorts and finally design the marketing strategy proper to the prediction on market's properties and customer structure through the contemplation of heterogeneity and homogeneity of Kyunggi province and Kangwon province. The suggestive point of this research is that the strategy for sales marketing of ski resort require things to see and enjoy, discount benefit service, convenience in traffic and attached facility use, various slopes and the most appropriate environment constitution necessary to sport activities and maintenance of high quality service, and customers who use ski resorts choose them on the basis of their own characteristics and they have confidence in the selection. In the mean time, seeing the analysis results that the propensity is clearly divided between users of Kyunggi and Kangwon areas, the presentation on the basic direction in establishing the hereafter differentiated marketing strategy by ski resort and the market segmentation of ski resort attempted in this research will be meaningful and useful materials which marketers of ski resorts can actually utilize under the current market environment of ski resorts changed from the past supplier-oriented circumstance to demander-oriented one.


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