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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제16권 제1호 통권 50호 (10건)
No
1

호텔 종사원 직업선택 동기의 중요도-만족도(IPA)에 의한 추천의도 연구

김기철, 고재승

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.1-20

※ 기관로그인 시 무료 이용이 가능합니다.

The major variable and motivation in the selection of works for employees having engaged in the hotel is the priority variable that can have influence on customer satisfaction, so related businesses should perceive the importance for motivation of job selection of employees and it is necessary to find out variable of influence through actual method study. On the other hand, the study for the motivation of job selection of workers engaging in current hotel business and tourism industry is very restrictive. Therefore providing basic data is higher meaningful in an academic aspect not dealing with the subject related to this study until now, by finding out between importance and difference for motivation of job selection. As the result of this study, hypothesis I turns out to be a difference in the motivation of the job selection of the hotel workers, recommendation purpose and whole satisfaction of sex, the demographic trait, age, seniority, position, academic background, monthly income, company level and major. Hypothesis II shows the positive number in all measurement variable for importance and satisfaction of motivation for job selection of the hotel workers with the result analyzing IPA and there is low satisfaction in the job selection of hotel workers, while they are engaged in the hotel currently because the factor that they think importantly before entering into this hotel is changed after into. Hypothesis III shows the most important factor in the satisfaction and recommendation purpose is respect and self-realization in the satisfaction and working environment in the recommendation purpose as a result of analyzing influence relations for hotel workers, motivation and recommendation purpose of the job selection and whole satisfaction.

5,500원

2

호텔컨벤션 서비스스케이프와 행동의도와의 관계에서 감정반응의 조절효과

남유신, 박정하

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.21-41

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In this study, a survey was carried out on customers who participate in hotel convention in the Daejeon region from January 5 through February 5, 2012 for an empirical analysis based on hypothesis generation, with the object of making investigations on the moderating effect of emotional responses on the relationship between hotel convention servicescape and behavioral intention. It was carried out by self- reported questionnaires. Total 250 copies were distributed to collect 238 copies. The factor analysis was carried out to figure out the level of hotel convention servicescape, emotional responses and behavioral intention using SPSS Win Ver. 17.0 about 203 copies except 30 copies, which are unsuitable for analysis. The level was explained. And the multiple regression analysis was carried out for hypothesis testing. Analysis showed that the hotel convention servicescape had a significant effect on the behavioral intention, and emotional responses had the moderating effect on the relationship between hotel convention servicescape and behavioral intention. Based on these findings, useful implications were brought forward.

5,700원

3

호텔조직성격과 직무특성이 조직유효성에 미치는 영향 연구 - 집단효능감의 매개효과 중심으로 -

박은숙, 이재섭

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.43-71

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This dissertation is aimed at measuring and analyzing organizational personality type of hotel company by means of the Organizational Personality Type Indicator (OPTI) developed in Korea by using of Myers-Briggs Personality Type(MBTI) to measure person's personality type. The sampling of this study is collected from 500 employees in 25 hotels located in Seoul, Kyungki, Busan, and Jeju. The period of sampling is one month from February 1st, 2011 to February 28th. The questionnaires collected from these hotels are 398 sheets of 500(79.6%), and available sheets among them are 368 sheets(73.6%). The results of this study are as followings First, the result of analysis about the representative hotel organizational personality type is ISTJ(Introversion-Sense-Intuition-Judge) organization by preference combination. Second, in the causal effects analysis between hotel organizational personality and organizational effectiveness, it reveals that S-N type's organization has significant positive effects to organizational identification, and S-N type's organization does significant positive effects to organization internalization, E-I type's organization does significant negative to organization commitment, and S-N type's organization does significant positive effect to organization commitment. Third, in the test of mediation effect of group efficacy in the relation of hotel organizational personality dimensions and job importance fit affecting to organizational effectiveness, E-I organizational personality and job importance fit has only mediation effects in relations with organization identification, organization internalization, and organization commitment.

6,900원

4

가상적 가치추정법(CVM)을 이용한 농촌관광 자원개발의 편익가치 분석

박창규

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.73-89

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

5,100원

5

리조트 서비스 품질이 고객만족과 브랜드 구축에 미치는 영향 - 홍천 대명비발디파크를 중심으로 -

신현식, 채용식

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.91-110

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

5,500원

6

리더십 행동 레퍼토리가 조직시민행동에 미치는 영향 - 리더 신뢰의 조절 효과를 중심으로 -

이수광

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.111-126

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to review and to investigate the impact of behavioral repertoire on organizational citizenship behavior and the moderating role of trust. Critical review of the previous studies about leadership based on situational perspective reveals that leaders who have and show wide spectrum of behavior could increase organizational performance. But to accomplish the performance leaders should have employees' trust. Without trust of followers leadership effectiveness could not be achieved because variety of leadership behavior without trust might be seen as non-principle leadership. Based on the review hypothesis were set and empirical study with 300 hotel employees was conducted. The results from the empirical study shows that 1) behavioral repertoire of leader has positive impact on organizational citizenship behavior as proxy variable of organizational performance and 2) trust has moderating role between behavioral repertoire and organizational citizenship behavior. Moreover density considered behavioral repertoire has been fully moderated.

4,900원

7

도시관광 행동유형에 따른 도시이미지가 방문만족 및 행동의도에 미치는 영향

이재곤, 이규상

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.127-149

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

6,000원

8

서비스 고객유형별 추구관계 효익의 차이 분석

이화인

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.151-171

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This study investigated the links between personal characteristics and the relational benefits sought by service customers. Service customers were categorized into 3 groups of innate characteristics: namely, task-oriented, interaction-oriented, and self-oriented. It was found that social benefits were most importantly sought by interaction- oriented customers, while financial benefits and customization benefits were mainly sought by task-oriented customers and self-oriented customers, respectively. The influence of the perceived relational benefits on the service value perception was also found to be significantly different depending upon individual customers' traits. The results of this study indicate that the adaptive selling approach needs to be adopted in customer retention strategy.

5,700원

9

한국 관광서비스산업의 솔로우잔차항과 실질임금의 경기순환성에 실증분석: 1975-2010

정석중, 박세훈

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.173-195

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This paper establishes the empirical model based on Hall’s(1990) and Basu’s(1996) models, estimates Solow’s residual in the two tourism service industries which are retail·foods·lodging and transportation·communication over the period 1975:1-2010:4, and analyzes the cyclicality of measured Solow’s residual. The empirical results are summarized as the followings. First, the annual growth rates of Solow’s residual were estimated to be, in average, 2.84% in retail·foods·lodging and ╶1.99% in transportation· communication. Second, the correlation coefficients with the HP-filtered GDP showed the Solow’s residual in the two tourism service industries to be countercyclical. Third, the annual rates of growth in real wage are measured to be, in average, 5.12% in retail·foods· lodging and 4.98% in transport·communication. And the correlation coefficients between Solow’s residual and real wage proved to be –0.5638 in retail·lodging and ╶0.6465 in transportation ·commu–nication. The comparison of productivity growth rate with real wage rate lesds us to the conclusion taht real wages have been increased overly in the tourism service industries.

6,000원

10

지역사회자본, 축제파트너십과 축제거버넌스 관계 연구 - 안동국제탈춤페스티벌을 중심으로 -

허성란, 노경희

관광경영학회 관광경영연구 제16권 제1호 통권 50호 2012.03 pp.197-221

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to propose the importance of local festival governance which would be the driving force of successful festival development by equal horizontal relationship formation through smooth information sharing and cooperation of public and private sectors. first, it showed that local society trust and norm among the regional society capital factors did not influence significantly in the relation between regional society capital and festival partnership. second, it implied that shaping the harmonious partnership constructed desirable governance which could maintain horizontal equal relationship between public and private sectors in the relationship of festival partnership and festival governance. In conclusion, enlargement of regional social capital is requested for essential factor, but it imply that regional social capital has to be constructed in the trust and norm by interaction not in the short term shaping. This study would contribute to propose positive direction of festivals, as the united effort of all the regional society including public and private sectors would necessary for operation of desirable local festival governance.

6,300원

 
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