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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제15권 제4호 통권 49호 (14건)
No
1

패스트푸드점의 물리적환경이 만족과 재방문에 미치는 영향

김동준, 박오성

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.1-21

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to identify the effect of physical environment of a fast food restaurant on customer satisfaction and return visit. The questionnaire was distributed over a three weeks period from May 2nd to 23rd of the 150 distributed questionnaire 138 copies were used in the analysis. The results of the study were as follows. First, it was found that perception of customers regarding physical environment of a fast food restaurant are indoor character, cleanliness and convenience. Second, it appeared that physical environment of a fast food restaurant had partially an influence on customer satisfaction and return visit. To put it concretely, the factors of cleanliness and convenience had an influence on customer satisfaction, the factor of convenience had an influence on return visit. Third, it also indicated that customer satisfaction had an influence on return visit. Through this, it is proved physical environment is a very important variables that can sustain customer continuously. They have to invest their resources more efficiently making changes to physical environment to increase the customer satisfaction and return visit.

5,700원

2

호텔고객이 지각한 서비스인카운터 품질이 추천의도에 미치는 영향 - 고객만족의 매개효과를 중심으로 -

김성대, 정혜란

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.23-39

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the service encounters' quality affect on customer satisfaction and referral intentions, it is an essential factor for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how to affect mediating effects of customer satisfaction on the relationship between service encounters' quality and referral intentions. The results of the practical analysis discovered that the service encounters' quality and the customer satisfaction make an influence on referral intentions and the customer satisfactions affect mediating effects on the relationship between service encounters' quality and referral intentions. The ultimate results of this study brings up the new direction in ways the management of customers and customer relationship marketing management in the hotel firms.

5,100원

3

관광 스토리텔링이 관광목적지 매력지각에 미치는 영향

김시중, 김희정

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.41-62

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine the effect on the perception of tourism destination attractiveness of tourism storytelling. For this study, factor analysis and multiple regression analysis were done with SPSS version 19.0, using of samples of 257 among 300 tourists who had tourism storytelling experience. This study enumerates four variables that were initially perceived to have an effect on attributes of tourism storytelling. These tourism storytelling variables are as follows: Interest, characteristic, information, understandability. And these perceptions of tourism destination attractiveness are as follow: Reliability, comfortability, consumability, attractiveness. First, according to the analysis of the effect on the perception of tourism destination attractiveness of tourism storytelling, 'interest and information' influenced reliability, 'interest, characteristic and understandability' affected comfortability, while 'interest and characteristic' had significant influence on consumability and attractiveness. Second, each of two factors affected tourist satisfaction: Interest & characteristic in terms of tourism storytelling and comfortability, consumability in terms of the perception of tourism destination attractiveness. Third, interest and characteristic had influence on the intention of repurchasing tourism storytelling. In addition, two factors significantly affected the recommendation: Characteristic and information. Finally, reliability, comfortability and consumability had influence on the intention of repurchasing and two factors significantly affected recommendation: Reliability and consumability of the tourism destination attractiveness.

5,800원

4

관광자의 소셜네트워크서비스(SNS) 이용특성과 여행소비행동 간의 관련성 연구

김현주, 정유준, 이창남

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.63-84

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to display the necessity of Social Network Service (SNS) for delving into the relations of the consumption Pattern with Tourist’s usage of SNS based on EBM model. Given the fact the SNS has greatly contributed to generating information on tour consumption and distributing it widely, we showed the need for elucidating the relations of SNS usage in the tourist’s consumption behavioral pattern. In order to illustrate them, we reviewed the different patterns for the SNS usages of each tourist and analyzed the connectivity of tourist consumption behavioral pattern with the usage. The main findings are as follows. First, after reviewing group tourist consumption behavioral patterns through features of usage on social network service, we found that the conventional tourist information search methods were not different among groups but the data search through SNS were most densely utilized. No gap was, however, found among PC and Smart phone user groups. Second, analyzing the factors in decision-making in accordance with the usage of SNS, we found no difference in each factor. It indicated that blog and cafes were not regarded as SNS but as a part of internet search. Third, the reviewing outcome on factors in decision on purchase behavior among tourist consumption behavioral patterns showed that there lied a gap in purchase decision through SNS and conventional Service. Conspicuous is the finding that the groups with frequent use of SNS were increasingly resorted to SNS for purchase. It revealed that groups with heavy use of SNS were not necessarily using SNS for direct purchase, indicating that they were more likely to use the SNS in the near future when SNS becomes the norm of the day.

5,800원

5

여행사의 서비스지향성이 조직몰입과 직무만족에 미치는 영향 연구

박시범, 최윤근

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.85-103

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate the effects of service orientation on the organizational commitment and job satisfaction in the travel agency. There are 2 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 18.0. The data were collected for November 2011. First, there is positive relationship between service orientation and organizational commitment. Second, there is positive relationship between organizational commitment and job satisfaction. The summary of this study is as follows: First, in hypothesis 1 positive result was disclosed which shows the higher service orientation is the higher level of organizational commitment can be achieved. Second, with respect to job satisfaction it was revealed commitment and commitment. Result of study on impact of service orientation of travel industry on organizational and job satisfaction shows that there is need for educational program of service.

5,400원

6

여행사직무특성이 조직유효성에 미치는 영향에 관한 연구 - 조직성격유형의 조절효과를 중심으로 -

박은숙

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.105-127

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to investigate the effects of job characteristics on the organizational effectiveness in the travel agency. And this study is also analysing the moderating effect of travel agency personality between job characteristics and organizational effectiveness. To accomplish the goal of this study, the hypotheses are constructed using the variables introduced, and the test of hypotheses is made based on response data of questionnaire. Then we tested the data from questionnaires using SPSS 18.0. The data were collected for September 2011. The sampling of this study is collected from 180 employees in travel agencies located in Seoul. The results of this study are ac followings: Fist, to raise organizational identification, travel agency's organizational personality type must be changed to judgement organizational personality type. Second, to raise organizational internalization and organizational commitment, travel agency's organizational personality type must be changed to sensing organizational personality type.

6,000원

7

관광지 수명주기 연구 - 1962 ~ 2009년간 제주지역을 대상으로 -

송재호, 김영표

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.129-153

※ 기관로그인 시 무료 이용이 가능합니다.

The attempts on the modeling developmental processes of destinations have been constantly studied by the field of tourism and there have been attempts to overcome weaknesses of the existing destination life cycle especially through applying various destination life cycle theories. Destination Life Cycle(DLC) is the theoretical concept that the tourist destination has experienced the life cycle with the birth, growth and death as if it were an organism. The purpose of this study is in order to understand the destination life cycle of Jeju ; for this purpose, the study model was designed through theoretical study and the process was estimated through verification. The analysing method applied to the verification of the study models is the Logistic Curve Model adopted by Lundtorp and Wanhill. However, some problems were found out if the estimated values and actual values are compared from the study model. Therefore based on the analysis of verification results, revision model was researched. It is possible to explain the current condition. Consequently, it is possible to observe that destination life cycle of Jeju for 48 years from 1962 to 2009 can be divided into first period is considered to be from the year of 1962 to 1998 and the second period is considered to be from the year of 1999 to the present.

6,300원

8

호텔 종사원의 고객지향성이 고객만족과 고객충성도에 미치는 영향 - 대구ㆍ경북지역 호텔뷔페레스토랑을 중심으로 -

오왕규, 정강국

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.155-173

※ 기관로그인 시 무료 이용이 가능합니다.

This study empirically analyzed the influence of hotel buffet restaurant employees’ customer orientation on customer satisfaction and customer loyalty and the influence of customer satisfaction on customer loyalty based on the existing precedent studies in the customer service of employees in hotel buffet restaurants. The result of this study showed that customer orientation (service empathy) had statistically significant positive (+) influences on customer satisfaction and customer loyalty. And, it showed that customer satisfaction had statistically significant positive (+) influences on customer loyalty. On the other hand, it showed that customer orientation (service competence) of hotel buffet restaurants had positive (+) influences on customer satisfaction and customer loyalty, but there was no statistically significance in both relations. Therefore, it is necessary to suggest programs for improving customer orientation in hotel buffet restaurants, the food service industry, food industry departments, and to prepare a strategy for strengthening service empathy with customers for promoting customer satisfaction.

5,400원

9

개별여행자의 여행사 선택속성 연구

이재곤, 홍정화, 이정민

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.175-195

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.

5,700원

10

호텔기업의 노사파트너십과 보상제도가 조직성과에 미치는 영향

이재섭, 김민수

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.197-221

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to verify the relationship among labor-management partnership, Compensation system and organizational performance. The specific objectives as follows: First, to test the factors of labor-management partnership will be influence to Compensation system. Second, to identify the factors of Compensation system and labor-management partnership will be influence to organizational performance. The data was collected the employees who were working at 12 of first grade hotels in Seoul, 360 samples quoted 30 samples of each hotel were distributed, 350 were returned and 332 were used for analysis. To verify the relationship among labor-management partnership, Compensation system and organizational performance, 17 of hypothesis were built and 13 of hypothesis were selected. The specific results were as follows. First, a hypothesis 1; labor-management partnership will be influence to organizational performance was adopted, distribution fairness, job security, and education & training investment were significantly different to organizational performance. Second, a hypothesis 2 was adopted, The specific factors that were influenced on organizational performance were welfare system. Third, the hypothesis 3; labor-management partnership will be influenced to reward system was adopted.

6,300원

11

이중양분선택형 CVM을 적용한 문화유산자원의 보전가치(non-use value) 평가 - 안동하회마을을 대상으로 -

이주형, 김명주

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.223-246

※ 기관로그인 시 무료 이용이 가능합니다.

The study aimed to estimate the preservation value of Hahoe traditional village and suggest alternatives to preserve it as the world cultural heritage. Contingent valuation method(CVM) was used for quantitative research. To evaluate contingent valuation of Hahoe traditional village, a scenario was composed referring prior research and, depth interview was adapted for qualitative research. The data was collected from 400 of visitors who agreed to attend the survey. The result of contingent valuation of Hahoe traditional village as the world cultural heritage was 76,125,705,733 won per year. the 48.5% of respondents accepted to pay money for preservation from 2,000 won to 500,000 won. In general, WTP(willingness to pay) per person was calculated as an average amount of money between average WTP per person and truncated WTP. In this study, the average WTP per person was 277,216 won and the truncated WTP was 205,879 won. Based on two results, WTP per person was assumed as 205,879 won. The improvement of system relating preservation of traditional village is required and setting up the criteria of preservation and guideline are urgent issues. The study has valuable meanings that show the way how to manage traditional village and what is the role of the people who concerned the village.

6,100원

12

The effect of brand image on brand value and brand loyalty - focused on deluxe hotels in Miami-

Byeongju Jang, Sunhee Park, Kisung Kim

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.247-266

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본 연구는 미국 마이애미 지역의 호텔기업을 중심으로 하여 브랜드 이미지가 브랜드 가치와 브랜드 충성도에 어떠한 영향을 미치는가에 초점을 두고서 진행되었다. 첫째, 마이애미 지역 호텔기업의 브랜드 이미지는 브랜드 가치에 유의한 영향을 미치는 것으로 나타났다. 호텔이용고객의 태도와 행동을 결정하는 브랜드 이미지를 제고하기 위해서는 브랜드 이미지를 형성하는 호텔건축물, 시설, 호텔의 역사와 전통, 평판, 고품질 서비스. 고품질 식음료, 종사원의 태도, 최고경영자의 정책 등을 제고하여야 할 것으로 판단이 된다. 둘째, 브랜드 가치는 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다. 브랜드 가치를 제고시키기 위해서 호텔기업은 마이애미 지역의 호텔이용객에게 지역의 특성을 고려한 마이애미 지역만의 차별화된 브랜드를 구축하여야 할 것이다. 셋째, 브랜드 이미지는 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다. 호텔의 이미지는 호텔의 분위기, 평판, 내․외관, 디자인, 빌딩의 배치 및 동선과 같은 다양한 요소들에 의해서 영향을 받으므로 브랜드 충성도를 제고하기 위해서는 마케터와 호텔경영자는 앞에서 언급한 요소들을 중심으로 브랜드 이미지를 구축할 필요가 있으며, 고객들에게 친절하고 호의적인 전략을 시행함으로써 브랜드 충성도를 제고하여야 할 것이다.

5,500원

13

여행사 종사원의 감정노동과 서비스 태도의 영향관계

최철수

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.267-286

※ 기관로그인 시 무료 이용이 가능합니다.

The previous other research has greatly advanced the understanding of emotional labor by providing a theoretical framework. Emotional labour is considered by many to be an important part of the role of many travel professionals. Previous research has not, however, investigated the tenants of the framework across various emotional labor and service attitude in travel service. So, I investigate the main effects of the element of the emotional labor with interactive situation, display rules, and emotion control strategy on result with the service attitude. Data obtained from survey of employee who engage in the sales field of travel agency. In this research has found that display rules and deep acting are critical factors influencing service attitude of employee. And frequency, duration, and job routineness are significant elements which influence on service attitude. Measuring surface acting and deep acting is more process oriented, viewing emotional labor as an effortful aspect of work. Surface-level regulation and deep-level regulation were predicted to have different patterns of relationships. Deep acting may create a sense of satisfaction in the quality of the provided services. However, in the regression analyses surface acting was not significant beyond the other variables. It can also help in pinpointing areas requiring more managerial attention and action to improve the emotional labor travel agent employees perform. Lastly, it is my hope that the availability of this instrument will stimulate much needed empirical travel emotional labor research.

5,500원

14

호텔기업의 고객화가 고객충성도와 재구매 의도에 미치는 영향 - 고객신뢰의 매개효과를 중심으로 -

하용규, 강상묵, 박승식

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.287-307

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

5,700원

 
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