Earticle

Home

Issues

관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제13권 제4호 통권 41호 (12건)
No
1

북한관광속성이 만족도 및 충성도에 미치는 영향 - 남북관광협력사업을 중심으로

강인원

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.1-23

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine how to improve Inter-Korean cooperative tourism business and to development its potential attractions effectively so that it can maximize utilization of north-korea tourism resources. More specifically, this study examined the structural relationship between the North-Korea tourism selection attributes, the tourist' satisfaction and loyalty on the basis of the revisiting and recommendation intention, and willingness to visit another tourist destination. Sample of survey comprises 369 tourist' groups, who visited Mt. Kumgang, covered by stratified convenience sampling method. It was statistically analyzed using SPSS and AMOS manual. The results of this study contain the follows: First, six factors as a representative type of North-Korea tourism selection attributes have been extracted. These findings indicate difference in tourist' satisfaction. Regarding the effects of selection attributes for North-Korea tourism on tourist' satisfaction, five factors have an considerable influence on the satisfaction. Second, tourist' satisfaction positively affects loyalty, which is comprised of the revisiting and recommendation intention, and willingness to visit another tourist destination, especially it has more significant effects upon the willingness to visit another tourist destination. It is considered that in order to activate North-Korea tourism, it is critically important to make positive effects of tourist' satisfaction in the aspect of attraction of resources and activities. It is expected for marketing strategy according to tourist' activities and their preference as aimed in this research to contribute to of north-korea tourism by virtue of the increasing demand for the North-Korea tourism through providing appropriate selection attributes to maximize tourist' satisfaction and loyalty.

6,000원

2

농어촌체험관광에 영향을 미치는 관광클러스트와 관광네트워크에 대한 연구

김영면

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.25-49

※ 기관로그인 시 무료 이용이 가능합니다.

This study attempted to investigate the locational competitiveness of a tour cluster in the respect of intangible scope as well as in the tangible scope so that it might seek out a plan to establish a cluster linking farming and fishing village tours. The results of the study are as follows: Firstly, the perception of the element condition and the demand condition was found higher than that of the competition condition and the support condition. Secondly, out of the detailed conditions for a tour cluster, the demand condition and the support condition were found to have influence on the tour competitiveness. Thirdly, out of the tour network factors, communication was found to have influence on the tour competitiveness. Fourthly, it was found that when the support condition had influence on the tour competitiveness, the tour network was playing a role as a medium, and while the demand condition had influence on the tour competitiveness, the tour network communication was playing a role as a medium.

6,300원

3

해외여행자의 여행동기와 태도 유형연구 - Q 방법론적 접근

김흥규, 홍장선

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.51-75

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of the study is to find out subjective characteristics of overseas travelers according to their travel factors, and to sort the factors out by systemizing and specifying overseas travelers’ travel factors from their behaviors based on travel motivations and attitudes. Of the basis of this sort out, this study tries to examine the motivation and attitudinal factors of overseas travelers using Q-methodology. The Q-methodology was adapted to identify the factors composing of the belief, values, attitudes, ideas. Total of 33 Q-sample(statements) were sorted by 32 P-sample. The Quanl program finally produced 3 factors that were interpreted and named as follows: The Travel as Cultural Experience; The Travel as Status Conferral; and The Travel as Purposive Activity. These three factors have their own unique characteristics, and it newly turned out that traveling abroad, which used to be recognized as a play, is getting recognized as a part of work. It is noteworthy that traveling abroad, which used to be recognized as a play, is not a play any more. It is getting recognized as a part of work. Thus, this study delves into overseas travel with different point of view. This study is of significance in that it tries to grasp subjectivity of overseas travelers based on their factors in terms of travel motivations and attitudes, and provides the subjective frame on travelers' motivations and attitudes for overseas travel.

6,300원

4

서비스 유형별 서비스품질이 여행자만족과 재구매의도에 미치는 영향

김희성, 이재섭

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.77-97

※ 기관로그인 시 무료 이용이 가능합니다.

The objective of this study is to provide marketers at travel agencies with the seminal significances that can carry out successfully business strategies by examining the favorable dimensionality on service quality perceptions among the groups categorized by service types of travel agency. This study adopted a three-dimensional model of service quality to measure a conceptualization of service quality such as integrated online services and offline services: interaction quality, outcome quality, physical environment quality. Data were conducted by using questionnaires from 362 travelers. The results indicated that First, the most favorable dimension of service quality perceived by tourists was confirmed by outcome quality in common. Second, physical environment quality and outcome quality had a significant influence on tourist satisfaction for travelers in both travel agency focused on offline services and travel agency focused on online services. Third, interaction quality and outcome quality had a significant influence on tourist satisfaction for travelers in composite agency served online and offline services together. finally, tourist satisfaction had significant influence on the intention to repurchase.

5,700원

5

축제개최 지역주민의 축제효과요인 인식이 축제참여도 및 만족도에 미치는 영향 - 태국 파타야 지역을 대상으로

부숙진

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.99-124

※ 기관로그인 시 무료 이용이 가능합니다.

This study was proceeded with interest on residents' perception of local festival and trying to examine if there's a significant effect of festival impact perception of residents on participation level, there's a significant difference according to festival visiting experience and there's a significant effect of residents' participation level on festival satisfaction. Also, this study was administrated to 190 residents(surveyed on 117 positive residents) from Mar. 1st. 2008 to Jun. 15th. 2008(included Songkran festival day) in Pattaya, Thailand. This study result indicates that residents can recognize local festival positively, especially economic factor if they feel they have benefit from the festival even though the festival has many visitors with growing environmental problems. Also, festival visiting experience has moderating effect on residents' participation intention in this study. So local government or festival organizer needs to develop more positive festival program residents can participate and more festival products residents can produce, and get benefit(increasing employment during festival, voucher that visitors can use during the festival inside the event area). Finally the higher local residents' festival participation level is the higher festival satisfaction level. Thus local government or festival organizer needs to survey on local residents' satisfaction level after the festival and reflect their opinion in the next festival.

6,400원

6

여행사 브랜드자산이 경쟁전략과 경영성과에 미치는 영향

서범석

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.125-159

※ 기관로그인 시 무료 이용이 가능합니다.

This study analyzed effects that brand equity of travel agent influence to competitive strategy and business performance in the travel market. Four research hypothesis based on the literature review were suggested, and the empirical analysis was carried through the statistical method by SPSS(10.0), and three important facts were deduced as a result. First, the more brand equity of travel agent is valuable, the travel agent utilizes differentiation strategy among type of strategies. But though brand equity of travel agent is not valuable, the travel agent don't utilize cost leadership strategy. Second, all composition factors in brand equity of travel agent that is formed as brand image, perceived quality, brand trust, brand loyalty influence to total business performance. Also They influence to consumer satisfaction, employee satisfaction, financial performance among total business performance. Third, only differentiation strategy by valuable brand equity of travel agent influences to business performance. But cost leadership strategy by not valuable brand equity of travel agent don't influence to business performance. In conclusion, travel agent must to develop and manage about variables of composition factors in brand equity minutely, and to survey and analyze about influence relation among composition factors in brand equity continuously. As well as it is necessary to create brand loyalty through elevation of perceived quality about travel goods and service, and strengthening of brand trust about travel goods and company. For the more business performance, travel agent must to unfold market-oriented differentiation strategy.

7,800원

7

장소마케팅을 통한 서울시 도시관광 진흥방안

오수경

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.161-181

※ 기관로그인 시 무료 이용이 가능합니다.

Seoul, the capital city of South Korea, is the main port of call of foreign tourists who visit the country and the country's largest city with a large number of tourist attractions. The world's famous cities offer city-specific tourist attractions by harmonious combination of their unique scenery, historical environments, traditions, cultures, and urban atmospheres, and with such tourist attractions they attract more foreign tourists and generate foreign tourism revenues. Seoul has mapped out a tourism promotion strategy with the goal of attracting 12 million tourists in 2010. Based on the strategy, it has already started to renovate its downtown tourist attractions and is working on an economic-cultural city marketing project in an effort to promote the brand value of Seoul. The purpose of this study is to propose a way of promoting the city tourism of Seoul through place marketing. In doing so, the study conducts a theoretical review of place marketing and discusses the current status of the city's tourism to find existing and possible problems.

5,700원

8

한국ㆍ필리핀 대학생들의 외식소비 비교분석

이경숙, 정소윤

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.183-200

※ 기관로그인 시 무료 이용이 가능합니다.

Foodservice is a lively industry reaching multinational companies. It can be affected by environmental factors such as economies, culture and politics. This study focuses are on the restaurant selection characteristic and differences between Korean and Filipino university students. The SPSS 12.0 was used to analyze the data for this study. The method of analyses are frequency, crossing analysis, t-test, factor analysis and reliability. As a result, their income, expenses for food, favorite menu, informative route, etc are very different. There are significant differences in the restaurant selection attributions between Korean and Filipino university students. Filipino students prefer fast food. They usually select brand name and they make decisions based on commercial advertisements. By comparison, Korean students make restaurant choice based on positive information. It is expected that the results will provide good data for foodservice companies that prepare for making inroads into Philippines market. And Foodservice companies need to try Glocalization("globalization" and "localization") in their market.

5,200원

9

이벤트에 대한 고객만족이 관계지속의도에 미치는 영향 - 전환비용의 조절효과를 중심으로

이미혜

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.201-221

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to validate the relationship between 'customer satisfaction with an event' and how that satisfaction effects the customer's 'intention to maintain the relationship' and the moderating effect of the switching cost between 'customer satisfaction' and the 'intention to maintain the relationship' in relation to events at a family restaurant. Based on the results of hypothesis validation, it was substantiated that customer's satisfaction contained the intention to maintain relationship. The switching cost involved in the relationship between customer satisfaction and the intention to maintain the relationship in relation to the event had a moderating effect. Specifically, the moderate effect was validated because all costs, including the cost of continuity, the cost of learning, and the cost of burial, interacted with customer satisfaction. Efforts should be made to ensure continuos relational marketing by utilizing a variety of events to maintain the current customer base at family restaurants on the basis of the desires and requirements of customers, given that family restaurant events are marketing activities that are intended to build and maintain a strong relationship with customers and establish communication with customers in order to increase revenues over the long-term and enable the restaurants to provide better services.

5,700원

10

호텔 자산가치 측정을 위한 구조적 모형 연구

이재선, 오경택

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.223-249

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to identify bases of measuring financial and non-financial asset value in order to assess value of hotel assets, to research a measurement model for value formed on the basis of value criteria of financial and non-financial assets, and to understand effects among configuration factors of each asset value via structure analysis. According to structure analysis of each asset via a survey on management-level employees who work for luxurious hotels located in Seoul, learning & growth assets had significant effects on internal process, human, and brand assets, and the effects on customer assets were not significant while the indirect effects via human assets were shown to be significant. Internal process assets had significant effects on brand assets but were insignificant in its effects on customer assets. Human assets had significant effects on customer assets but were insignificant in its effects on brand assets. Meanwhile, both customer and brand assets were shown to had significant effects on financial assets. The results of this study suggest that hotel organizations, unlike other businesses, are much dependent on services and human resources as well as goods, that hotels should form factors that customers are satisfied with and revisit for via intensification of leaning & growth, internal process, and human assets for improving services, and based on these processes, that they should maximize their brand value. Conclusively, such value of customers and brand of hotels serve as main factors to enhance the financial value (business and asset value) of hotels.

6,600원

11

International Hotel Franchisee's Perception on How to Choose a Particular Franchise System

Junghwa Hong, Jaekon Lee

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.251-265

※ 기관로그인 시 무료 이용이 가능합니다.

과거의 프랜차이징은 환대산업에 있어 패스트푸드업와 외식업에서 주로 사용되었다. 최근에는 호텔업에 있어 프랜차이징을 통한 체인의 활발한 확장이 이루어지고 있다. 그러나, 호텔 프랜차이징에 영향을 미치는 요인에 대한 연구는 그리 많지 않은 실정이다. 본 연구의 목적은 특정 프랜차이징을 어떻게 선택하는 지에 관한 프랜차이지의 인식을 알아보는 것이다. 이를 위해, 먼저 프랜차이징의 개념과 역사적인 배경을 이해하고 프랜차이징의 장․단점을 파악하였다. 다국적 호텔 프랜차이지의 인식을 조사하기 위해 개별 집중면접이 사용되었으며 12개의 다국적 호텔이 연구표본으로 선택되었다. 프랜차이징을 하게 되는 하는 주된 이유는 세계적인 인지도, 관련 서비스의 제공, 용이한 시장침투, 브랜드 충성고객, 재무적 혜택 등의 여섯 가지 요인이었다. 명성, 브랜드 이미지, 프랜차이저의 경험, 예약시스템, 광고와 홍보, 마케팅과 전략적 계획, 교육 프로그램 등이 특정 프랜차이징 시스템을 선택하게 되는 주요 요인으로 밝혀졌다.

4,800원

12

관광체험소비행위와 관광만족도, 사후행위의도간의 관계 -제주도 방문객을 중심으로

황윤미

관광경영학회 관광경영연구 제13권 제4호 통권 41호 2009.12 pp.267-289

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to examine the relationship among the type of tourists' experiential consumption action, tourism satisfaction and post intention of action. The literature review, the preliminary survey, a focus group interview, a member check, expert panel survey, the pretest, the main survey was conducted to collect and analyze the actual tourists' experiential consumption action. The main survey was conducted for the actual Jejudo tourists and 487 samples was collected. An influence of the action of tourists' experiential consumption on a satisfaction and post intention of action was analyzed by applying the developed tourists' experiential consumption action scale. The result of these empirical tests indicated that the tourists' experiential consumption action had impacts on the tourism satisfaction and post intention of action. In addition, tourism satisfaction and post intention of action was found to be positively correlated. Finally, the author suggested theoretical and practical implications of this study in order to build a series of marketing strategies for tourism satisfaction.

6,000원

 
페이지 저장