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북한관광속성이 만족도 및 충성도에 미치는 영향 - 남북관광협력사업을 중심으로
The Effects of North-Korea Tourism Selection Attributes on the Tourist's Satisfaction and Loyalty - Focus on the Inter-Korean Cooperative Tourism Business

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제13권 제4호 통권 41호 (2009.12)바로가기
  • 페이지
    pp.1-23
  • 저자
    강인원
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A138864

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초록

영어
The purpose of this study is to examine how to improve Inter-Korean cooperative tourism business and to development its potential attractions effectively so that it can maximize utilization of north-korea tourism resources. More specifically, this study examined the structural relationship between the North-Korea tourism selection attributes, the tourist' satisfaction and loyalty on the basis of the revisiting and recommendation intention, and willingness to visit another tourist destination. Sample of survey comprises 369 tourist' groups, who visited Mt. Kumgang, covered by stratified convenience sampling method. It was statistically analyzed using SPSS and AMOS manual. The results of this study contain the follows: First, six factors as a representative type of North-Korea tourism selection attributes have been extracted. These findings indicate difference in tourist' satisfaction. Regarding the effects of selection attributes for North-Korea tourism on tourist' satisfaction, five factors have an considerable influence on the satisfaction. Second, tourist' satisfaction positively affects loyalty, which is comprised of the revisiting and recommendation intention, and willingness to visit another tourist destination, especially it has more significant effects upon the willingness to visit another tourist destination. It is considered that in order to activate North-Korea tourism, it is critically important to make positive effects of tourist' satisfaction in the aspect of attraction of resources and activities. It is expected for marketing strategy according to tourist' activities and their preference as aimed in this research to contribute to of north-korea tourism by virtue of the increasing demand for the North-Korea tourism through providing appropriate selection attributes to maximize tourist' satisfaction and loyalty.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 남북관광협력사업과 북한관광
  2. 관련 선행연구 검토
 III. 연구모형 및 가설
  1. 연구모형의 설계
  2. 연구모형의 구성개념 및 측정변수
  3. 자료수집 및 분석방법
 IV. 실증분석결과
  1. 표본의 일반적 특성
  2. 측정변수의 신뢰성과 타당성 검증
  3. 연구모형 및 가설 검증
 V. 결론 및 시사점
 참고문헌

저자

  • 강인원 [ Inwon Kang | 서라벌대학 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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