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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제22권 제7호 통권 86호 (42건)
No
1

순천만습지 선택속성이 방문수요에 미치는 영향

차주영, 이희찬

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.1-18

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The purpose of this study is to empirically analyze the determinants of wetland visit demand through theoretical setting and application of the wetland visit demand model. The awareness of the function and value provided by the Suncheon Wetland is increasing, and it is possible to provide the necessary information to improve the frequency of visits and the visiting utility of consumers by identifying the determinants that affect the demand for visiting the wetland at the present time. In this study, 375 valid samples were used for the analysis of the visitors who visited the Suncheon Wetland The dependent variable used in the model is the number of visits to the Suncheon Wetland. The explanatory variables were included in the model, with the visiting optional attributes and demographic characteristics. The data of this study were estimated by using the Truncated Negative Binomial distribution(TNB) model as an approach to solve the over-distribution problem because the variance exceeded the mean and the characteristic of dispersion. As a result of the TNB model analysis, it was found that the companion type had a positive effect at the 1% significance level and the purpose of the visit at the 5% significance level in the demographic characteristic variable, while the negative effect had the 1% significance level in the age. The diversity of landscapes selected at the wetland visiting property has a significant effect at the 5% significance level and the essential characteristics of the wetland at the 10% significance level.

5,200원

2

특급호텔 외식종사원의 창업의도 및 행동 연구 : 계획행동이론의 확장을 적용하여

고봉호, 신형철

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.19-39

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This study has investigated the effect of hotel workers' personal factor and social factor on entrepreneurial intention and entrepreneurial behavior adherence. It has also suggested the theory and practical implication for efficient entrepreneurial success and efficient support method for entrepreneur based on the investigated results. The study had circulated 577 questionnaires to achieve the purpose of the study targeting hotel employees who work for deluxe hotels located in Seoul and Jeju for two months from May 1 to June 30 in 2016. 482 valid questionnaires had been used for empirical testing and they had been analyzed by SPSS 18.0 and AMOS 18.0. The empirical testing results are as follows. First, the hotel employee's attitude toward entrepreneur, subjective norms, and recognized entrepreneurial behavior control has a significantly effect on entrepreneurial intention. Second, the entrepreneurial intention of deluxe hotel employee has a significantly effect on entrepreneurial behavior adherence. Third, security orientations, technical competence orientations, managerial competence orientations, and entrepreneurial creativity orientations among components of career orientations have a significantly effect on entrepreneurial intention but autonomy orientations did not have an effect on entrepreneurial intention. This research result suggests operational implications for human resource management in deluxe hotel and provides theoretical implications for the theory on the customer behavior.

5,700원

3

외식기업의 마케팅 성과에 대한 마케팅 비용 지출의 효과

구원일

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.41-55

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The purpose of this study is to identify marketing indicators that affect marketing performance. To do this, it analyzed the 46 foodservice companies and presented the following conclusions. First, the analysis of the indicators of the foodservice companies shows the difference according to the detailed industry type, the size of the corporation, and the association of large corporations. In this respect, the majority of foodservice companies have a difference in marketing expenditure. Second, correlation analysis shows relevance in all items, but relatively low explanatory power in R&D expenses. Third, regression analysis showed that the marketing items except R&D expenditure had an influence marketing performance. It is considered that this is due to the characteristics of foodservice companies that are sensitive to consumers' preferences, have a short product life cycle, and are easy to imitate. In other words, a large number of foodservice companies are selling their products by imitating what they have proved in the neighborhood rather than research and development. Through this study, managers can identify indicators that affect marketing performance, and it will be possible to develop a foodservice companies by managing them.

4,800원

4

브랜드 경험이 브랜드 신뢰와 고객 프리미엄 지불의사에 미치는 영향

최호준

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.57-76

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A key factor in relationship marketing is maintaining and creating long-term customer relationships through tangible and intangible relationship benefits such as special relationship benefits, social benefits, and psychological benefits. In addition, it can induce customer satisfaction by inducing voluntary customer participation in relationship marketing. Positive brand experiences are important to drive customer engagement. A customer's positive experience has a positive affect on the product or service. Positive brand experiences also appear as trust in the brand. These brand experiences generate long-term customers. This can also increase the profit of the enterprise. Therefore, it is important to study how these friendly customers are willing to pay for the brand experience. The purpose of this study is to empower customers with positive experiences with specific hotel brands by paying a premium intention by empirically analyzing the significant impact that brand experiences have on brand trust and will. The relationship between emotional experience, intellectual experience and brand credibility is adopted. Brand credibility has also been found to affect premiums that are willing to pay. This study was conducted for customers who have experienced a hotel. It makes sense, therefore, for hotel companies to offer loyalty to customers and to present their willingness to pay premiums.

5,500원

5

여가 생활로서 콘서트 참관객의 개인적 특성, 참가동기가 주관적 건강인지도에 미치는 영향

김정은, 박희정

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.77-95

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The purpose of this study was to investigate the relationship between motivation, demographic information and perception on health of concert audience who participated in a semi-classic concert held in June 16-17 at Auditorium, Busan Exhibition and Convention Center(BEXCO). To achieve the purpose of the study, 250 survey questionnaire was distributed at the concert venue and fandom goods was distributed for those who voluntarily filled in the survey. The data analysis was done by factor analysis and regression through SPSS 12.0. The results of this study showed that personal background influenced motivation and perception on health among concert participants. Discussions and implications were provided based on the findings of the study.

5,400원

6

저비용항공사 관계마케팅이 고객신뢰, 고객만족 및 재구매의도에 미치는 영향

정태연

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.97-120

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The purpose of this study was the effect of relationship marketing on customer briefs, customer satisfaction and reuse intention of low cost carriers. For the purpose of study, 185 survey questionnaires were distributed from 15th NOV, 2018 to 30th NOV, 2018. Due to the reliability of data, 11 samples were discarded and 174 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 20.0 statistics package. The results of the study are as follows. First, the relationship marketing had significant effects on customer briefs. Second, the relationship marketing had significant effects on customer satisfaction. Third, customer briefs had significant effects on reuse intention. Fourth, customer satisfaction had significant effects on reuse intention. Fifth, the relationship marketing which is consist of customer orientation and service restoration had significant effects on reuse intention. Lastly, the relationship marketing which is consist of relationship orientation did not affect on intention. This study shows that in order to have competitive advantage, LCC has to develop marketing strategies that promote relationship with current customers with focus on their long-term relationship with their customers.

6,100원

7

카지노 관련 연구동향 분석 : 2006-2017 발표된 국내학술지 중심으로

고근영

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.121-145

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The purpose of this study is to analyze research articles regarding casinos published in domestic journals over the past 12 years to identify the trends in studies and seek implications for future studies based on them. For this, the author analyzed a total of 170 articles themed on casinos published from 2006, when a new casino opened in Seoul, till 2017. The study methods included descriptive statistics based on frequency and percentage, as well as text network analysis. The key findings of this study were as follows; First, as for the number of articles published in journals, it increased in 2007, 2011, 2014, and 2015 dramatically. And, the number was constantly on the rise every year. By journals, most of the articles were published in Journal of Korea Tourism and Leisure, Journal of Korean Tourism, and Journal of Korean Hotel and Dining Management. Second, of the 13 domains of study topics, casino industry status and development plan, customer satisfaction and customer orientation(12.9%), job satisfaction and job exhaustion(11.8%) and emotional labor(10.0%) were the highest in proportion. The studies on development of measurement tools, education training, problem gambling and integrated resorts were very scarce in numbers. Third, the study subjects were mainly casino industry(46.5%), employees of casinos(21.2%) and there was a significant shortage of studies on companies and customers. Fourth, the absolute majority of the studies were quantitative(95.3%), while the qualitative studies(4.7%) were used scarcely. Fifth, as for the keywords in the abstracts of these studies and the study themes in the journals, ‘casino industry’ appeared most frequently, followed by casino employees, casino, casino development plan, kangwonland, customer orientation, casino dealer, Korea, emotional labor and job satisfaction, in that order. Sixth, of these keywords of studies, 78 that were more likely to be the connecting notes of the network of keywords were selected to conduct a text network analysis. The result of this analysis showed the level of connectedness between keywords, relevance, and trends of the study topics. Lastly, the author discussed the future direction of studies on casinos in South Korea based on the findings of this study.

6,300원

8

공정여행상품의 지각된 사회적 가치가 여행상품 신뢰와 구매의사결정에 미치는 영향 연구

최재우

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.147-165

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As a research on the influences of the perceived social value of the fair travel products on the trust in the travel products and the purchase decision-making. Regarding the collection of the data, the survey questionnaire had been distributed to the adult males and females aged 20 years old or older. And, the time period of the investigation, it had been carried out from October 1, 2018 until October 12, 2018. Among the total of the 250 copies of the survey questionnaire, excluding the 15 copies of the insincere answers, finally, the 235 copies had been used in the analysis. Firstly, it had been analyzed that the perceived, social value of a fair travel product had the significant, positive (+) influence on the trust in the travel product. Secondly, it appeared that the perceived, social value of a fair travel product had the significant, positive (+) influence on the purchase decision-making regarding the travel product. And, thirdly, it had been analyzed that the trust in a fair travel product had the significant, positive (+) influence on the purchase decision-making. In other words, in order to induce the purchases by heightening the level of awareness regarding the social corporations of the potential customers and the fair travel agencies, the information on the fair travel products must be provided easily to the customers. And the motivations, the trust, and the value of the potential customers regarding the fair travel products must be expanded slowly through the diverse SNS activities, the experiences of, and the PR by, the famous people, the fair travel service program together with the local people, etc.

5,400원

9

외식업 종사자의 멤버-리더 교환관계(LMX)는 조직냉소주의와 조직시민행동에 미치는 영향 : 심리적 계약위반의 조절효과를 중심으로

윤선미, 박현정

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.167-187

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The purposes of this study were to: (1) investigate the effects of LMX on organizational cynicism and organizational citizenship behavior in the food service industry; (2) examine whether organizational cynicism plays a mediator role in LMX and organizational citizenship behavior; and (3) investigate whether psychological contract breach are moderating between LMX, organizational cynicism, and organizational citizenship behavior. A total of 500 questionnaires were collected and, after excluding 43 invalid copies, 457(91.40%) questionnaires were used in the analysis. Exploratory factor analysis, frequency analysis, confirmatory factor analysis, correlation analysis and regression analysis were carried out using SPSS 20.0. The results of the study are as follows: First, the LMX had a significant positive effect on organizational citizenship behavior. Second, the LMX had a significant negative impact on organizational cynicism. Third, organizational cynicism has a significant negative impact on organizational citizenship behavior. Fourth, organizational cynicism partially mediates between LMX and organizational citizenship behavior. Finally, psychological contracts breach play a significant regulatory role between LMX and organizational citizenship behavior. This study provides useful suggestions for improving the profit of the food service business by increasing the efficiency of human resource management and the attitude of the employees in the food service industry.

5,700원

10

관광경험의 회상을 통한 관광지 태도 형성과정에서 관광기념품의 역할

정희정, 이인재

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.189-213

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The purpose of research was to test the role of souvenirs on the attitude formation of tourism destination by recollecting on-site tourism experience. In detail, the first was to identify the role of the souvenirs in recollecting the on-site tourism experiences. Second was to test the role of the recollection of tourism experiences in the formation of tourism destination attitude. Based on the episodic trace model and attitude accessibility model, four hypotheses were developed to test the influence of souvenirs on the recollection of tourism experiences and on the formation of tourism destination attitude. Data for the study were collected by a self-administered questionnaire survey. The results of t-test showed that there is no difference on the recollection(degree and direction) of tourism experiences between the groups who bought the souvenirs and did not. However, some attributes, such as authenticity and utility, of the souvenirs had significant influences on the recollection. A series of regression analyses also showed that there were significant relationships between recollection and attitude of tourism destination. One of the important theoretical implications of the study was to identify the role of souvenirs on the formation of destination attitude and extended the scope of souvenir study from the purchase stage to consumption stage.

6,300원

11

개별관광객의 관광동기가 선호관광유형 및 공정관광 참여행동에 미치는 영향

김미경, 김지은

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.215-235

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Individual tourists are getting increased as they can easily get the information by the development of IT environment. Individual tourists have different tourism motivation from the package tourist, therefore they have different preference on the type of tourism or destination. The purpose of this study is to investigate what are the tourism motivation of individual tourist and what type of tourism or tourism destination they like. And this study also focused on Fair Tourism which is concerning on environmental conservation and respect for social culture and residents in tourism destinations. In this study, the causal relationship between tourism motivation, preferred type of tourism, and participation behavior in Fair Tourism of individual tourists was investigated. From the results of the study, tourism motivation of individual tourists influence differently on the preferred type of tourism and their participation behavior in fair tourism. It is revealed that the preferred type of tourism of individual tourists influence differently on their participation behavior in fair tourism. It suggests information for developing tourism product and marketing strategies related to increasing fair tourism market.

5,700원

12

해외 거주 승무원이 겪는 스트레스가 이직의도에 미치는 영향 : 문화적응력과 직급의 조절효과를 중심으로

최인영, 조용현

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.237-263

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The purpose of this study is to examine the effects of Airlines cabin crew‘s stress living abroad on turnover intention. Along with competitive and difficult job market in Korea, overseas employment of young generation has been gradually increasing. The survey had conducted to those who has been working for Middle east airline’s crews to find out the effects of stress on turnover intention. The results of analysis are follows. Firstly, residential stress by living abroad effected on turnover intention. Secondly, working stress within multi-cultural environment effected on turnover intention. Thirdly, after analyzing the cultural adaptation ability as the moderation variable, statistically meaningful results have not been achieved. Lastly, after analyzing the position as the moderation variable, statistically meaningful results have not been achieved either. This study has provided a practical way to reduce turnover intention and solutions by focusing on real difficulties both residential stress and working stress as well as a new view for those Korean cabin crews working for foreign Airlines.

6,600원

13

스시 카운터 쉐프의 서비스품질이 고객만족과 재방문에 미치는 영향

김영완

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.265-285

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This study, which surveyed customers who reside in Seoul and have experienced services in five-star hotels and their Japanese restaurants, is to analyze the factors affecting customer satisfaction and their revisit intentions caused by Sushi Counter Chef's customer contact services. To identify what is the most important part among the factors of the chef’s service, the SERVQUAL service quality measurement method by PZB (1998) was used. The total number of questionnaires distributed from July 1st to August 31st to restaurant customers who are Seoul residents and have experienced Japanese restaurant (sushi counter) located in Seoul area was 299 copies, out of which 280 copies(93.6%) were used for the final analysis. The result showed that, among customer contact services at the sushi counters, Reliability and Empathy factors had statistically significant differences in customer satisfaction while Tangibles, Responsiveness, and Assurance factors did not have any significant differences in customer satisfaction. Second, Reliability and Empathy factors showed to have statistically significant differences in revisit intentions while Tangibles, Responsiveness, and Assurance factors did not. Third, customer satisfaction was found to have significant differences in revisit intentions. The result showed that the more satisfied the customers were, the more likely they were to revisit. Therefore, the various methods to enhance the service quality at sushi counters should be devised. It is required for restaurateurs who operate Japanese restaurants to focus more on three aspects; improving service quality level by chef’s focusing on each customer, strengthening service education to increase Reliability, and developing new ingredients for customers’ better experience.

5,700원

14

지역농산물 가공센터 활성화 방안 연구

장양례, 양정임, 황대용, 김창환

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.287-305

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In this study, the IPA technique was applied to the employees of the comprehensive agricultural construction center to measure the importance of the center's overall processing tasks and the degree of implementation on the project, and to suggest how to activate it effectively. These items are currently strong items of the comprehensive agricultural product center and maintain good performance in the future. The second quadrant represents the highbut low-level items recognized by the staff for reinforcement and supply of human resources, professional capacity of the person in charge, improvement of the capacity of farmers, support for promotional marketing, and excavation of processed items. The third quadrant item is a lower priority than other quadrant items because it has lower priority and lower priority than all other education items, such as licensing and certification, rewriting distribution, sales training, development of processed products, and expansion of diversity. Items located in the IV quadrant include the development of prototypes, quality control and maintenance of facilities, budgeting, improvement of processing technology, design/packaging support, and upgrading of facilities and facilities, and these items are subject to excessive effort.

5,400원

15

골프리조트에 대한 브랜드경험과 브랜드지식이 브랜드자산에 미치는 영향

김기범

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.307-323

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The purpose of this study is to identify the importance of brand development and management in order to create the value of a golf resort. Based on the collected questionnaires, we conducted factor analysis and reliability analysis of brand knowledge, brand experience and brand equity of golf resort. In order to test hypotheses 1-2 based on the research model, path analysis was conducted to determine the influence of independent variables and dependent variables. The relationship between the brand experience and the brand equity of golf resort is confirmed to be a positive influence, and the relationship between brand knowledge and brand equity of golf resort is also positively influenced. According to the results of this study, it is deemed important to develop and manage a brand focused on consumers in the golf resort, and it became an opportunity to confirm the value of brand as intangible asset.

5,100원

16

고객불량행동이 직무소진과 이직의도에 미치는 영향 : 특급호텔 외식종사원을 대상으로

김용겸

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.325-345

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The purpose of this study is to identify the influence of Jaycustomers’ Behavior on burnout and turnover intention. To accomplish the goal, this study conducted both theoretical consideration and empirical analysis. For the research subjects, this study conducted a survey on workers at deluxe hotel located in Seoul, Gyeonggi, and Incheon and the survey was conducted from October 1st, 2018 to October 14, 2018. For the sampling method, this study used convenient sampling method and conducted the survey with self-administered questionnaire. Among total of 300 questionnaires, 281 of them were collected and 256 questionnaires were used for the empirical analysis after excluding the 25 questionnaires that were unfaithfully filled out. For the statistics, this study used SPSS 18.0 and AMOS 18.0 to conduct frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation analysis model. In hypothesis 1, the result showed that the Jaycustomers’ Behavior had positive (+) influence on burnout. In hypothesis 2, the result demonstrated that the Jaycustomers’ Behavior had no statistical influence on turnover intention. In hypothesis 3, the result showed that burnout had positive (+) influence on turnover intention. This study results hold academic value as it verifies the influence of Jaycustomers’ Behavior on hotel food service worker’s burnout and turnover intention. This study holds meaning in providing basic data for effective job management to hotel food service owners and workers.

5,700원

17

법률에 근거한 호텔기업의 인적자원관리 인사제도와 조직유효성 간의 관계 연구 : 소유형태의 조절효과를 중심으로

이연우

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.347-372

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Hotel companies must receive an evaluation of hotel ratings every three years based on the Tourism Promotion Act and also they are not able to dismiss employees deliberately from Korean Labour Law. Firstly, this study extracted which HRM practices were associated with the evaluation criteria of hotel ratings based on the Tourism Promotion Act and Korean Labour Act. Secondly, this study looked at the opinions of hotel employees towards HRM practices on their organisation. Therefore, the purpose of this study was to examine the relationship between HRM practices which were from Korean legislation and organisational effectiveness by ownership types. This study employed a structural equation modelling approach and demonstrated that training and job security had a positive influence on distributive and procedure justice in international chain hotels and Korean owned hotels otherwise selection did not significantly influence both justices in both hotels. The procedure justice had a positive influence on job satisfaction and turnover intention in international chain hotel only. This study will help practitioners when they revise the Act by understanding which HR practices are important from the view of employees and also help management to review what type of HR practices should be provided to maintain or upgrade their status.

6,400원

18

호텔외식 조리종사자의 인적근무환경이 직무만족과 이직의도에 미치는 영향 연구

신왕선

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.373-391

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This study has demonstrated the impact of the human working environment of hotel and foodservice culinary employees on job satisfaction and turnover intention, and also identified factors affecting job satisfaction and turnover intentions of culinary employees. The results of this study will have a positive impact on job satisfaction and turnover intentions for hotel and foodservice culinary employees and will provide a desirable direction for the development of hotel dining organization. According to the verification about the relationship between the four factors of culinary employees' job environment and job satisfaction, a positive relationship could be seen. The four factors are the human environment which means the personal or official relationship between supervisory personnel and co-workers, the physical environment which means the facilities required for working and the amenities, welfare facilities for the workers, the salary and off days for the employees, and the compensation system related with personnel management fairness. However, the professionalism of the employees' duty and work expertise related to job placement showed no sign of relationship. As a final outcome, the physical environment and compensation system for hotel and foodservice culinary employees significantly motivated the employees' task performance. Therefore, these two factors largely influenced job satisfaction.

5,400원

19

호텔종사원의 조직침묵이 이직의도에 미치는 영향 : 팀-구성원 교환관계의 조절효과를 중심으로

최병호, 이현재

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.393-417

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The purpose of this study aims to investigate the influence on the effective human resources management in the hospitality industry by analyzing the effects of hotel employees' organizational silence, intention to transfer to the other jobs, and team-member exchange. In order to achieve the target of this research, 350 surveys completed by hotel employees and 338 surveys among them were used for the final analysis. For empirical analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis, and hierarchical linear regression model were used. As a result, organizational silence had relevant effects on the turnover intention and the relationship of team-member exchange was effective to moderate them. In addition, it was found that the organizational silence can reduce turnover intention by emotional closeness. Therefore it is necessary for employee not to keep silence in order to reduce the turnover intention. Secondly, it was found out that team member exchange can be important variable to control the relationship between the organizational silence and turnover intention. Thirdly, this study has indicated a relevant result by investigating team-member exchange, which has not been dealt with the research on the organizational silence in Korea, and revealed that team-member exchange had a positive effect on turnover intention.

6,300원

20

랜드오퍼레이터 관계마케팅이 관계품질과 재구매의도에 미치는 영향에 관한 연구

신재원, 이재섭

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.419-437

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The Purpose of this study was to investigate the relationship among Relationship marketing, Relationship quality, Repurchase intention. The Self-Communication method was adopted to collect the data during December 2017. Unworkable date was eliminated, and final 282 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Relationship marketing and Relationship quality , those of Relation factors, Customer orientation, Communication, Professionalism positively affect Trust. Those of Relation factors and Communication positively affect Satisfaction. Second, regarding the relationship between Relationship marketing and Repurchase Intention, Those of Relation factors, Professionalism and Customer orientation positively affect Repurchase Intention. Third, regarding the relationship between Relationship quality and Repurchase Intention, Those of Trust and Satisfaction positively affect Repurchase Intention. This study examined the necessity of customer retention based on relationship between Land operator and Travel agent, understanding needs of travel agent for longer and regular relationship. This study suggests operational and theoretical implications on the aspects of marketing management for distribute channel in travel industry.

5,400원

21

호텔 모바일 웹의 서비스 품질이 이용 만족도에 미치는 영향 : 모바일 웹 친숙도의 조절효과를 중심으로

최두환, 김홍범

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.439-463

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In hospitality industry, like many other industries, mobile web becomes an easy and usable medium through all age groups by the popularity of smart phones. This study examines the influence of hotels’ mobile web service quality to usage satisfaction through empirical data analysis, considering the moderating effect of mobile web familiarity. By exploring new variables such as personalized service and connectivity with SNS, this study presumed that hotels’ mobile web would be an important marketing arm, and tried to determine significant characteristics of hotels’ mobile web service quality to its usage intention by users. A total 240 effective samples were collected from both male and female adults of frequent smart phone users, ranging from 20's to 60's, who experienced or used hotels’ mobile web. The result shows that 'service quality', information quality', and 'system quality' of hotels’ mobile web give significant influence to users' satisfaction of their usage behaviors. It is also proved that there is a significant moderating effect of mobile web familiarity on the causal relationship between security of hotels’ web service quality and usage satisfaction. This empirical study is intended to contribute more thoughtful understanding of the service quality of mobile web, so as to provide effective information and to build conceptual scheme of hotels’ mobile web service. The results would be expected to give managerial implications on devising revitalization of hotel management and sales increase. The result of the study would also have a practical assist to expand hotels’ turn-over as well as the utilization of various information on their customers and hotel operations by improving the level of hotels’ mobile web service quality.

6,300원

22

항공서비스전공 학생들의 전공선택 동기가 전공만족 및 진로결정 자기효능감에 미치는 영향

이미균

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.465-485

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The purpose of this study is to investigate the motivation effect of major selection among college students of Airline Service major, and to grasp the degree of major satisfaction and self - efficacy of career decision. For the sample, 202 valid samples were used for the empirical analysis among the surveyed customers who have in Airline Service Related Department. The analysis results of this study was analyzed using statistical package of SPSS for Window Version 20.0. The multiple regression analysis was carry out for hypothesis testing. The results of this study are as follows. First, the internal motivation, which is one of the sub-factors of the major selection motive, has a positive effect on the degree of major satisfaction and career decision self-efficacy. However, external motivation has a statistically significant effect on class satisfaction and career decision self-efficacy It turned out. In addition, it was confirmed that relationship satisfaction had a positive effect on career ability and career information among sub - factors of career self - efficacy. Satisfaction of class has a positive effect on career setting, career ability, and social awareness affects career setting and career information positively.

5,700원

23

호텔종사원의 심리적 계약이행이 신뢰, 직무만족, 조직몰입에 미치는 영향 연구

강호

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.487-500

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This study was tried to investigate to find the structural relationship among the hotel employees’ psychological contract fulfillment, trust, job satisfaction and organizational commitment. The purpose of this study is to investigate the structural relationship among the hotel employees’psychological contract fulfillment, trust, job satisfaction, and organizational commitment. Furthermore, the analysis results suggest practical implication of the factors that make the workers trust, satisfy, and concentrate on their jobs. This study targeted to the full-time employees who are working at the different eight hotels which grade were five star in Seoul. The method of the research was the self administered questionnaire. The period time of question investigation was from 16th AUG, 2018 to 5th SEP, 2018. First, among the factors of the psychological contract fulfillment, only the relational contract positively influenced on the trust. Second, among the fators of the psychological contract fulfillment, both transactional and relational contract positively influenced on the job satisfaction. Third, both transactional and relational contract positively influenced on the organizational commitment

4,600원

24

도심형 리조트 호텔의 내부마케팅이 조직시민행동, 고객지향성, 직무성과에 미치는 영향에 관한 연구

문정남

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.501-522

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The purpose of this study was to investigate the relationship among internal marketing, organizational citizenship behavior, customer orientation and job performance of downtown resort hotel. For the purpose of study, 180 survey questionnaires were distributed among the employees who working in downtown resort hotel from 16th AUG, 2018 to 1st SEP, 2018. Due to the reliability of data, 8 samples were discarded and 172 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 20.0 statistics package. The results of the study are as follows. First, the internal marketing which is consist of empowerment, compensation system, education and training had significant effects on organizational citizenship behavior. Second, the internal marketing which is consist of empowerment and compensation system had significant effects on customer orientation. Third, the organizational citizenship behavior which is consist of altruism and civic virtue had significant effects on job performance. Fourth, customer orientation had significant effects on job performance. Fifth, the internal marketing which is consist of empowerment and compensation system had significant effects on job performance. Lastly, the internal marketing which is consist of education and training did not affect customer orientation and job performance. This study shows that in order to have competitive advantage, downtown resort hotel should make satisfy employees as well as customers.

5,800원

25

교육환경이 진로성숙도 및 진로결정에 미치는 영향 : 대학교 조리전공자을 중심으로

박순애

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.523-540

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This study conducted a survey to investigate influence of University educational environment, Career Maturity and Career decision by an analysis. For the field test and verification, the university student of cooking major in Busan, Daegu and Daejeon from October 1th to October 30th, 2018 were selected as the research objects. The research result is summarized as follows. First, educational environment of university student majoring in cooking impacted positively on Career Maturity. Second, Career Maturity of university student majoring in cooking had a positive influence on Career decision. In conclusion, educational environment of university like professor's ability and Cooking facility, student majoring in cooking effects Career Maturity. And Career Maturity effects Career decision. It is expected that the research will improve the competitiveness of universities and the study is to have a good influence on the career decisions of university students.

5,200원

26

외식기업의 공익연계마케팅 효과성 연구

신형철

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.541-559

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The purpose of this study is to verify the effectiveness of cause-related marketing in the foodservice businesses. To accomplish the purpose, this study conducted Google online and offline survey based on convenient sampling method from September 01, 2017 to September 29, 2017. The survey was conducted by putting the words of public interest on the foodservice items under the approval of Joy & Cook Korea’s representative. For the analysis, total of 224 questionnaires were used after excluding 21 questionnaires that cannot used statistically. Frequency analysis, exploratory factor analysis, and regression analysis were measured by using SPSS 18.0 accordingly. Also, the cause-related marketing was set to adequacy and sincerity and the legitimacy and purchase intention were set to a single factor. The study result was as follows. In hypothesis 1, the cause-related marketing had significant positive (+) effect on legitimacy. In hypothesis 2, the cause-related marketing had significant positive (+) effect on purchase intention. Also, in the hypothesis 3, the legitimacy had positive (+) effect on purchase intention. Based on such study result, this study suggests the practical and theoretical implications on marketing and management strategy of foodservice businesses.

5,400원

27

여행사 종사원의 직무스트레스가 직무소진, 이직의도에 미치는 영향

정양미

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.561-582

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This study aims to analyze the influence of travel agency worker’s job stress from work process on job burnout and turnover intention through empirical study. The purpose of this study is to provide basic data for travel agency’s human resources management and to reduce turnover rate. In the factor analysis, travel agency worker’s job burnout was divided into emotional burnout and decrease of personal fulfillment while job stress and turnover intention were composed of single dimension. The hypothesis testing result was as follows. First, the travel agency worker’s job stress had significant influence on emotional burn out and decrease of personal fulfillment. This shows that job stress during the work cause the decrease of work efficiency and motivations influencing on the performance of the organization. Secondly, the travel agency worker’s emotional burnout and decrease of personal fulfillment had significant influence on turnover intention. It is assumed that the job burnout influences on the turnover intention as the travel agency worker perceives job burnout in the organizational level instead of individual level and that job burnout. Thus, the job stress in the work place increases job burnout while job burnout also increases turnover intention.

5,800원

28

관광지선택속성이 지각된 가치 및 행동의도에 미치는 영향 : 방한 중국인관광객을 대상으로

이경숙, 전보람

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.583-601

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This study is to investigate the effects of tourism choice attributes on perceived value and behavior intention. Specifically, perceived values is to the mediating effects for between tourism choice attributes and behavior intention or not. Collected data were analyzed using the package programs of SPSS 22.0 for Windows. Descriptive Statistics Analysis, a Reliability Analysis, a factor analysis, a Regression Analysis and Sobel Test as a mediating effect assessment method were performed. As a result is presented as follows: First, the service quality is analyzed to be the most important factor of tourism choice attributes that has the greatest impact on recommendation. Second, the accessibility is the important factor in the revisit of tourist destination. Third, it is a significant consequences for the relationship between tourist destination and behaviour. Fourth, program factor among tourism choice attributes has the most significant effect on perceived value. Fifth, it is verified that perceived value has been a significant intermediary. Most of the studies in the past have not yet accessed the perceived value as a parameter by studying the relationship between tourism choice attributes and behavior intention.

5,400원

29

호텔등급제도개선을 통한 질적 일자리 창출에 관한 연구

김건

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.603-623

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The purpose of this study is to create qualitative employment through improvement of hotel rating system. In order to achieve this goal, we used in-depth interviews, one of the qualitative research methods. In-depth interview's questions were defined to four things reflecting the purpose of the study. First, when asked the question about the quality of employment of a hotel company, not all respondents showed much difference to existing studies in a fundamental response. It was similar in terms of the quality of employment of other companies, such as decent wages, job security, working conditions, and opportunities for development. Due to the nature of the hotel industry, a majority of respondents emphasized such as working intensity, working hours and wage levels maintaining basic quality of life. Second, when asked have to provide a decent job as one of the social responsibilities of a hotel company, all but one respondents agreed. Third, as a matter of hotel rating system, hotel rating system itself is not keeping speed with hotel industry development itself, and the expertise of the staff who rates the hotel is lacked and has an outdated view. Even if professional staff evaluate, in other field they are same as the public. questioned the fairness and reliability of the assessors, including the expectation of a five-star hotel service and facilities at the three star hotel. It also pointed out that the importance of the facility's quantitative aspects is still high, impeding the development of various types of hotels. Fourth, all experts expressed their sympathy for the relatively low level of wages in the hotel industry and acknowledged that efforts were needed to find ways to improve the quality of wages. In response to claims that quality of employment should be linked to the hotel rating system, many said that only five star hotels should be added as bonus points.

5,700원

30

웰니스 관광 활성화를 위한 탐색적 연구 : 전라남도를 중심으로

최석남, 이종헌, 채일순

관광경영학회 관광경영연구 제22권 제7호 통권 86호 2018.12 pp.625-650

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As a method to save in the danger of extinction and stagnant regions, this study focused on the revitalization of the tourism industry with particular focus on the exploration of wellness tourism where scale and growth potential are important. This is because the employment creation effect of this industry is superior to that of other industries, the value added is more than twice that of the main business in the manufacturing industry and the tax-induced multiplier is higher than the entire industry average. According to a report by the Korea Employment Information Service of Korea in 2016, "The Seven Analysis on the Local Demolition of Korea”, based on the ratio of the female population aged 20 to 39 compared to the population aged over 65, 17 regions (77%) of its 22 cities and counties in Jeollanamdo were found to be in danger of extinction. Therefore, we studied the specific proposal for stimulating wellness tourism with focus on Jeollanamdo with its poor conditions. The purpose of this study was to identify and classify cases of wellness tourism to identify resources in Jeollanamdo regions which were then utilized in presenting strategies to revitalize wellness tourism to local tourism officials to promote progressive decision-making on their part. The proposal recommended in this study include investing in and providing administration support for Haenam Oceano resort as tourist destination, active utilization of YouTube as a medium to promote tourism, and developing healing foods, construction of colorful sculptures to foster recognition as wellness tourist destinations, maintenance of wellness tourism service quality.

6,400원

 
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