관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제18권 제3호 통권 61호 (18건)

관광리조트 종사원의 직무만족과 직무성과 향상 및 이직감소에 영향을 미치는 내부마케팅 요인에 관한 연구


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.1-23

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This study aimed to identify factors influencing a rise in employees' job satisfaction and job performance and a decrease of their turnover in a tourist resort industry. To accomplish the objectives, data were collected by employees working in ski-resorts located in Kangwon Province, South-Korea. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results showed that the execution factors(e.g., incentive, mentoring, & job training) of internal marketing significantly influenced on the level of employees' job satisfaction and job performance, whereas the factors(e.g., empowerment & communication) insignificantly influenced on the variables. The higher the job satisfaction of employees is, the more their job performance improved. The results also revealed that factors of the internal marketing is negatively causally related to employees' turnover intention and that the higher the job satisfaction and job performance of employees are, the more their turnover intention reduced. Thus, findings from this study suggest that the board of directors in a tourist resort industry should consider running the internal marketing actively. This would enhance employees' job satisfaction and quality of their service that lead to gain a higher customer loyalty and satisfaction. The effective human resource management based on the internal marketing could be a powerful strategy to keep the tourist resort industry in success.



The Effects of Cash Holdings on Firm Value in the Casino Industry : A Comparison of Contrasting Cash-Holding Policies

Hyunjoon Kim, David Woods, Zheng Gu

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.25-39

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본 연구는 2000년부터 2012년까지 미국증시에 상장된 55개 카지노 기업의 531개의 연도별 관측치를 샘플로 하여 기업가치에 대한 현금보유의 효과가 대조를 이루는 현금보유정책에 따라 차이가 있는지를 비교분석하였다. 분석을 위해 현금비율을 삼분위로 나누어 연구샘플을 세 그룹으로 분류하였으며 각 샘플기업의 시장가치는 토빈의 Q값으로 측정하였다. 토빈의 Q값이 세 그룹 간에 차이가 있는지를 검증하기 위해 일원분산분석과 사후검증인 Scheffe분석을 실시하였다. 분석결과, 상위 삼분위 그룹의 평균 토빈의 Q값은 중간 삼분위 그룹과 하위 삼분위 그룹보다 크게 나타났지만, 중간 삼분위 그룹과 하위 삼분위 그룹 사이에는 평균 토빈의 Q값에 유의한 차이가 없는 것으로 나타났다. 이는 산업 평균값보다 높은 현금비율을 유지하는 카지노 기업들이 시장으로부터 상대적으로 가치를 높게 평가 받고 있다는 것을 의미한다. 본 연구의 실증결과를 비추어 볼 때 현재 카지노 기업의 현금보유정책과 의사결정은 목표 현금보유량에 기초한 절충이론으로 설명되어진다 할 수 있다.



항공사 상용고객우대제도 혜택이 항공사브랜드 이미지와 고객가치인식에 미치는 영향에 관한 연구 - 마케팅커뮤니케이션의 조절효과를 중심으로 -


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.41-68

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This study tried to develop the airline customer reward program and seek developmental measures to improve customer value cognition on benefit. It has been investigated by grasping the relationship among airline customer reward program benefit, brand image and customer value cognition and by examining the moderating effect of marketing communication, For this study, 215 valid samples were obtained from customers having and using airline mileage cards through the internet research website. In order to verify hypothesis, descriptive statistics, exploratory factor analysis, correlation analysis, and hierarchical regression analysis were used. As a result, mileage benefit had a significantly positive (+) effect on brand image and customer value cognition, supporting hypothesis 1 and 2. However, the moderating effect of marketing communication turned out to be statistically insignificant. The result of this study implies that airline companies should establish customer database. Also, airlines need to develop the reward program differentiated from those of competitors. In addition, airlines should simplify the mileage accumulation procedure and information providing process. It is suggested that future studies conduct comparative researches according to customers’ experience mileage accumulation procedure based on samples of various airlines, to draw more specific implications.



제주골프장 이용객의 참가 동기와 날씨 중요도 인식 관계 연구


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.69-84

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This study was undertaken to see a difference in the perception of the importance of weather in golfers with different causes of participation around those in Jeju area. Golf resorts need to use weather-specific marketing strategies. To support this, the influence of weather on golfers needs to be verified. It was proved that rain was considered to be the most important weather factor followed by snow, temperature, humidity, and wind. And those using golf resorts just to promote friendship had less priority in the importance of weather than other groups. It was found that those who participate in the golf game to promote friendships had less stress arising from competition or business to become less sensitive to the weather. Therefore, it can be considered to increase the utilization rate of the golf resort by providing diverse benefits to the golfers of friendship-type in low seasons or time with less reservations by weather. In this study, we wanted to see the relationship between the psychological aspects of golfers and the weather which was not discovered in the previous study. It is expected that this can be applied not only to the golf but also to the various outdoor recreational activities.



다문화가정 이주여성의 문화관광경험의 효과


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.85-113

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The objective of this research is to shed light on the effect of emotional intelligence control in relationship between cultural adaptation and cultural tourism experience of immigrant women of multi-cultural family. In order to accomplish the objective of this research, 228 multi-cultural family immigrant women living across the nation was analyzed. The research was conducted from January to June, 2014. Through analysis, six traits were found. First, aesthetic experience and educational experience, which are two of the factors in cultural tourism experience, showed partially significant predictability in cultural assimilation. Second, aesthetic experience, educational experience, and the sense of freedom showed significant predictability in cultural integration. Third, cultural adaptation showed entirely significant predictability in family resilience. Fourth, interaction between psychological experience and emotional application was found to have significant explanation in cultural assimilation. Meanwhile, interaction between educational experience and the understanding of self-emotion was found to have significant explanation in cultural integration. Fifth, the effect of cultural tourism experience on cultural assimilation did not show much significant difference according to the level of emotional intelligence. Sixth, the effect of cultural tourism experience in cultural integration did not display much significant difference according to the level of emotional intelligence. The result of this research would be of great use for the realistic education, consultation, and psychological therapeutic programs for the multi-cultural family immigrant women.



기업연계교육프로그램이 직업존중감과 교육효과성에미치는 영향 연구 : 직업존중감의 매개효과 검증을 중심으로

박희정, 최규환

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.115-139

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The study is done to estimate how the enterprise education system is applied to air service departments and the relation to job esteem and training effectiveness from enterprise education. Using stratified sampling 300 participants' data has been collected. The questionnaire has been used as a survey instrument containing enterprise education system, job esteem and training effectiveness. For verifying the hypothesis, it has been conducted factor analysis, reliability analysis, multi-regression analysis. From these results, it is discovered that enterprise education system(5 factors), job esteem(3 factors) and training effectiveness(2 factors) consist of their sub-dimensions And it is found that there is a positive relationship among study constructions. Implications for the future study are discussed.



농촌관광 참여자의 LOHAS 인식과 농산물 품질확인 의사에 관한 연구

송완구, 김영란, 조용현

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.141-161

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The purpose of this study is to measure LOHAS recognition of rural tourism participants and segment in terms of LOHAS recognition. Second purpose of this study is to examine the effects of LOHAS recognition on the intention to certify the quality of agricultural products. Using a sample of 277 adults residing in metropolitan Seoul area and frequency analysis, factor analysis, cluster analysis and regression analysis are conducted. Results of a cluster analysis suggested four different types of rural tourism participants in terms of LOHAS recognition(type of preferred LOHAS products, type of responsible for recognition, type of sustainability considerations, type of indifference). Results also revealed that all the sub-constructs of LOHAS cognition were found to impact the intention to certify the quality of agricultural products. Findings of this study provides useful insights to the rural tourism industry, since there has not been any empirical studies involving LOHAS recognition, and the intention to certify the quality of agricultural products.



지역경제 지표별 어메니티자원의 정책적 중요도 비교분석

윤희정, 박미현

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.163-183

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This study intends to analyze the policy-based relative importance of amenity resources influenced to the economic indicators of regions. For this purpose, this study adopts AHP (Analytic Hierarchy Process) and conducts the comparative analysis using ANOVA and multiple comparison. Researchers select 17 independent variables including 9 natural amenities and 8 sociocultural amenities, and 3 dependent variables including the number of tourists, the number of local residents and GRDP after reviewing several reluctant literatures. The results of this study show that the policy-based weights of amenity resources present differently according to each dependent variable. More detailed, sociocultural amenities present more importantly on the number of local residents and GRDP, while natural amenities show more importantly on the number of tourists. This study suggests that the policy makers, planners and developers and managers of each region should select amenity resources as growth strategies appropriately according to their goals of regional development and management.



리더-구성원 교환관계, 지식공유, 경영성과간의 관계 : 항공사 객실승무원을 중심으로

이도향, 하동현

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.185-208

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As the airline industry depends greatly on human service, customers' satisfaction relies on cabin crews' services when travelling. In order to stimulate knowledge sharing for cabin crews, creating a right environment for high level of leader-member exchange is a necessity. This study intends to confirm whether leader-member exchange affects knowledge sharing and whether knowledge sharing affects managerial performance. Total 145 sheets were used for an empirical analysis with SPSS program version 20.0 and AMOS Program. To summarize the results of the study; first, cabin crews' perceived loyalty and respect to speciality positively influenced their perceived knowledge sharing. Second, the perceived knowledge sharing influenced perceived internal business process and 'learning and growth'. These results imply that airline companies make it possible to enhance activities of knowledge sharing by increasing the level of leader-member exchange, which can result in heightening managerial performance at airline industry. Therefore, airline companies should have leadership training programs of inducing employees to have more loyalty from their subordinates.



도시관광벨트의 브랜드자산 가치연구


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.209-225

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This study was conducted to come up with strategies both for the current urban brand value management of some cities as well as for their future brand management. In order to achieve the research goal, the study measured brand equities of those major cities which are being evaluated as the biggest tourist cities in the world, and compared their brand equities with each other. In addition, before evaluating the brand equity of Seoul from an aspect of the urban tourism belt, the study selected three cities, New York, Boston and Washington, as sample cities to be compared with Seoul. As for the empirical analysis, the study extracted a total of 342 samples from tourists who have toured the research subjects, those four urban tourism belt brands. The key results are summarized as follows. Regarding the brand strength as in the future value of the urban tourism belt, all of the sample cities came up with high scores on relevance. It was also analyzed that the brand stature as in the current value has high scores on knowledge. Add to that, in terms of the general scores on the brand equity of the urban tourism belt, the scores on the brand stature appeared high. This study is considered academically significant for it has applied this BAV model not only to re-establishing the concepts of the urban tourism belt and measuring the brand equity but also to evaluating tourists' perceptions towards various brands.



항공사 기혼 객실여승무원의 직장-가정 갈등과 직무만족, 생활만족 및 이직의도와의 관계 연구

이종민, 이진호

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.227-247

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Married career women have to juggle their jobs and their family commitments. Married flight attendants also struggle to fulfill their duties and responsibility in both domains. Thus, this paper aims to examine the relationship among married flight attendants' work-family conflict(WFC), job satisfaction, life satisfaction and turnover intention. Research model and hypothesis were based on previous researches for investigating the relationship among the variables mentioned above. The results show that there was negative significant relationship between work interfering with family(WIF), job satisfaction and life satisfaction. Family interfering with work(FIW) has significant negative association with life satisfaction. Also job satisfaction is negatively associated with turnover intention. These findings suggest that organizations and family members can potentially increase the job satisfaction and life satisfaction by providing alternative work and family arrangements, which would allow the employee to keep a balance between the conflicting demands and multiple roles. Both theoretical and managerial implications of the results are discussed.



보양온천 보건관광만족요인에 의한 시장 세분화


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.249-266

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Well-being is the latest trend among people who have become conscious of their physical and emotional health. Springs aimed at recuperation are the tourist spot that can enhance the physical well-being of people, because Springs offer the following benefits: relaxation and recuperation in terms of preventive medicine; medical care and recovery in terms of medical treatment. The springs in Europe and Japan have rather different characteristics from each other, but they are commonly all medical tourist spots with crucial treatment functions in terms of preventive medicine. The springs in Korea, on the other hand, have not been developed as medical tourist spots in the specific aspect. Also, they do not offer differentiated facilities and treatment programs as real hot spring medical tourist spots. To solve this problem, this study identifies the differences between each group in the overall customer satisfaction and loyalty by segmenting the tourists visiting the springs for relaxation, rest, and treatment. SPSS 20.0 statistics program was used to identify the differences of demographic, overall satisfaction and loyalty between each group. There were performed frequency, exploratory factor analysis, cluster analysis, chi-square and T-test. According to the result of these analyses, there became drawn two groups that are segmented by the satisfaction factors. Each name of them is that one is low satisfaction group and the other is high satisfaction group. And demographic characteristics, overall satisfaction and loyalty exist in differences between each segmented group.



『관광경영연구』의 과거 연구동향 분석 - 네트워크 텍스트 분석의 활용

이현주, 이인희

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.267-286

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An impressive series of content analyses of tourism-related research trends publications from several renowned tourism journals (including the Journal of Tourism Sciences, the Korean Journal of Tourism Research and the Journal of Tourism & Leisure) has been reported. This research analyzes the journal papers published in the Journal of Tourism Management Research, one of the leading research journals in hospitality and tourism in Korea, to obtain a comprehensive understanding of the research trend of the relevant journal. A collection of 233 journal papers published in the Journal of Tourism Management Research between 2007 and 2013 was analysed in terms of their keywords and the relations by network text analysis which combines network analysis of texts and content analysis. The core research topics in the Journal of Tourism Management Research since 2007 can be explained with "satisfaction" and "behavioral intention." Apart from providing an in-depth review of research trend on the Journal of Tourism Management Research, relevance of the new methodology and topics for the future research were proposed.



6차산업 현장활용을 위한 외식중심형 농가레스토랑 만족도제고 연구

장양례, 황대용, 김승희, 문명희, 이수진, 장동진, 강희준

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.287-306

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The main study results are presented as follows: First, this work investigated the positive effects of the variables according to the characteristics local food choice, including satisfaction for previous expectation, recommendation intention, and revisit intention. The investigation result revealed that management of local food and purchase management of local food were the most effect factors on previous expectation, recommendation intention, and revisit intention. Therefore, the hypothesis 1 prepared in this work was accepted. Secondly, this work looked into the positive effects of satisfaction for previous expectation of local food on recommendation intention and revisit intention. As a result, it was found that previous expectation of local food was the main factor affecting both recommendation intention and revisit intention. In particular, it was found that the two factors (recommendation intention β=.493, revisit intention β=.437) had similar influence. Therefore, the hypothesis 2 in this work was accepted. Thirdly, regarding the positive effects of local food recommendation intention and revisit intention, it was found that the two variables had influence (β=.833) of positive effect. Therefore, the hypothesis 3 in this work was accepted.



화천산천어축제 관광객의 변화추이 분석에 관한 연구


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.307-326

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And used, presents the regional impact of tourism festivals by comparing before and after the investigation, to analyze trends Sancheoneo Ice Festival is the second purpose of the study, the diagnosis for each major topic trends for the new Sancheoneo Ice Festival visitors and wishes to provide a basis for quality management (quality tourism) as a representative of the festival to go to lead the festival trends and ensuring continuity, possibility of future growth, differentiation festivals, visitor trends Third, to increase customer loyalty as a consumer-oriented tourism festival the time of the festival to a new perspective and vertebrae in partnership with an admission going to open the festival with the desire to know in advance. This analysis is specific to the type of research presented and analyzed in a time series with local tourism trends and the Sancheoneo Ice Festival presents the problems and development direction. Efforts need to be reborn as a positive trend and reflects the needs of customers with our customers to design a new future as a Republic of Korea representative consumer-oriented festival, festival-oriented research is involved with the performance.



농촌마을종합개발사업 개선방안 연구 - 용두산권역 사례를 위주로 -


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.327-352

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This research is intended to suggest the policy implications for improving the Comprehensive Rural Regional Development Project (CRRDP)designed by the Ministry of Agriculture, Korean Government. For this purpose, this study explained the problems of Rural regional community, short history of rural development policy trend, and introduced the selected area named "Yong-Du-san region" for the case study of this work. In first, analyzation had made about resident's perception of the Project for the selected region that located in Jecheon city. Secondly this study also checked how the Project affects to improve the quality of local residents’ lives and to develope an Amenity of Village, and consequently how these two factors affects to maintain the Rural regional community. Therefore, Factor analysis was used to delineate underlying dimensions of the Project's impacts and Regression analysis was used to investigate relationship between factors. As a result, the residents' perception of Quality of Lives and Amenity development showed positive in the process of the Project. Also these two reasons showed effectiveness to maintain the Rural regional community. Based on this research, an approach is proposed to promote the concept of community involvement for the Quality of Life with rural Amenities and to enable the inhabitants of communities to improve the conditions of welfare and cultural programs by themselves continuosly.



여행사 종사원의 상사특성이 조직침묵, 직무만족, 조직몰입에 미치는 영향


관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.353-370

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The relationship between employee and his senior is to represent the process of exchange requiring relationship. Yet, in previous researches, when exams the employee silence, there has been little attention paid. Employee silence is pervasive in modern organizations and has become an issue critical to organization management. The purpose of this study is to research reasons of silence in organizations, its effects, results and applications which can minimize or remove silence by explaining silence concept. Other purpose is to measure job employees' satisfaction. In empirical research, this study examined the effect role of employee silence in the relationship between senior's traits and employee organizational commitment, as well as the effect of perceived job satisfaction on that relationship and on the effect of acquiescent silence. In this sense, Questionnaires were applied employee which were worked in 10 travel agencies, korea, 400 questionnaires were delivered and 373 of them were taken. The results showed that acquiescent silence mediated the relationship between senior's traits and organizational commitment. Moreover, the results from the analysis showed that perceived seniors' trait effect on employee silence and job satisfaction. And employee silence negative effect on organizational commitment. The abusive supervision of senior had negative effects on organizational effectiveness. Implications for managerial practices and suggestions for future research were discussed.



면세점 유니폼 구성요인에 대한 자기이미지와 고객지향성 간 영향관계

최혜정, 양정임

관광경영학회 관광경영연구 제18권 제3호 통권 61호 2014.09 pp.371-391

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The purpose of this paper was to examine the structural relationship between uniform design on self-image and Customer Orientation in the context of duty free shop employees. To achieve this end, Data for this study was collected from 403 employees from duty free shops in Incheon International Airport and 2 places in metropolitan Seoul. The results of structural equation modeling reveal that interpretation, symbolic factor in uniform had a positive effect on satisfaction and professional ability factors of self-image. The symbolic factor improves the duty free shop in a particular brand shop employees' uniform. Aesthetic factor in uniform had a negative effect on leadership and satisfaction factors of self-image. On the duty free uniform, we need to more emphasize visual images and high class aesthetic characteristics. Functional factor in uniform had a positive effect on all factors of self-image. Also, leadership and satisfaction factors of self-image had a positive effect on customer orientation. For the uniform to be improved there must be full cooperation between employees and management. Therefore, management needs to collect and evaluate any comments and suggestions on proposed changes. Furthermore, this study provides guidelines to help improve customer service. When employees are more satisfied with their uniform, they will give more confident and enthusiastic service to the customers.


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