This study intends to analyze the policy-based relative importance of amenity resources influenced to the economic indicators of regions. For this purpose, this study adopts AHP (Analytic Hierarchy Process) and conducts the comparative analysis using ANOVA and multiple comparison. Researchers select 17 independent variables including 9 natural amenities and 8 sociocultural amenities, and 3 dependent variables including the number of tourists, the number of local residents and GRDP after reviewing several reluctant literatures. The results of this study show that the policy-based weights of amenity resources present differently according to each dependent variable. More detailed, sociocultural amenities present more importantly on the number of local residents and GRDP, while natural amenities show more importantly on the number of tourists. This study suggests that the policy makers, planners and developers and managers of each region should select amenity resources as growth strategies appropriately according to their goals of regional development and management.
목차
ABSTRACT I. 서론 II. 관광분야의 AHP 관련연구 III. 연구방법 1. AHP 적용 및 변수 선정 2. 전문가 설문조사 방법 IV. 연구결과 및 고찰 1. 지역 어메니티자원의 정책적 중요도 분석 2. 지역 어메니티자원간 정책적 중요도 비교분석 V. 결론 참고문헌
키워드
AHP(Analytic Hierarchy Process)Number of TouristsNumber of Local ResidentsGRDPWeightAmenities.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.