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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제21권 제4호 통권 77호 (11건)
No
1

한국의 관광안전위협요인에 관한 연구

염명하

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.1-26

※ 기관로그인 시 무료 이용이 가능합니다.

Tourism safety is more and more important these days, because the world tourism industry is experiencing a lot of crises and disaster. but there is not enough studies of tourism safety threatening factors. The purpose of this study is to analyze the perception difference between Korean and foreign tourists about tourism safety threatening factors, national image, and destination switching intention. The survey was conducted on Korean and foreign tourists over the age of twenty from 2014 November 1 to 2015 March 1. After excluding incomplete responses a total of 442 usable questionnaires were collected and used for analysis. The collected data was processed by SPSS for windows, after data coding. As a strategy for Korean tourists, they proposed strengthening the tourism safety system, strengthening the payment system security, improving the tourism environment, and providing tourism information using mobile phone apps. As a strategy for foreign tourists, we improved the relationship with North Korea, expanded the tourism police system, and offered mobile phone medical support services.

6,400원

2

도시브랜드에서 브랜드 개성 및 자아 일치성이 도시태도에 미치는 영향

박소영

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.27-45

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This study attempted to provide insight into city brand management by evaluating the role of city brand personality and brand-self congruence. This research was designed to investigate the effects of perceived city brand personality and self congruence on attitude toward city and especially the moderating role of city brand-self congruence on the relationship between city brand personality and attitude toward city. This study examined hypotheses through fictitious city brand experiment. This paper made two scenarios of virtual city with one city brand personality dimension named leading and stability characteristics. The results showed that city brand personality influenced attitude toward city positively. Consumers evaluated a city more favorably when perceived city brand personality was high than when it was low. Self congruence also affected attitude toward city significantly. Consumer had more positive attitude toward city when a degree of self congruence was high than when it was low. However self congruence didn't play significant moderating role in the relationship between city brand personality and attitude toward city. Theoretical and managerial implications of the findings were discussed.

5,400원

3

호텔 관리자의 리더십 유형이 종사자의 조직몰입에 미치는 영향 : 커뮤니케이션의 조절효과를 중심으로

김성환

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.47-67

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The purpose of this study is to identify the effect of the manager’s leadership style on organizational commitment and how it is affected by communications as a regulation effect in relationship between the leadership style and organizational commitment. For this, I have conducted surveys on hotel workers in Seoul and collected 431 copies of survey sheet for empirical analysis. The surveys have found that transformational leadership and servant leadership affect organizational commitment and that communications have a regulation effect in relationship between the leadership style of hotel managers and organizational commitment. Therefore, hotel managers should encourage and motivate employees to be engrossed in their duties with voluntary participation in close cooperation with one another, for which managers should exert a variety of efforts to promote communications.

5,700원

4

지역주민의 임파워먼트가 관광개발 참여에 미치는 효과 : 부산 북항재개발 사례를 중심으로

김희진, 김인신

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.69-88

※ 기관로그인 시 무료 이용이 가능합니다.

This study identified important empowerment factors improving residents' participation for tourism development and tested the moderating effects of attractiveness on the relationship between empowerment and parcitipation. In addition, the effect of residents' participation on future behavior of tourism development was examined. To test the conceptual model, survey was conducted in district of port waterfront in Busan, Korea. The empirical data from gathered 445 residents was analyzed using structural equation modeling(SEM). The analysis results revealed that three dimensions of residents' empowerment(psychological, social and political empowerment) have significant and positive impact on the residents' participation for tourism development. Also, the finding showed the moderating function of attractiveness was significant in the relationship between political empowerment and residents' participation. Residents' participation for tourism development was the major antecedent leading to the future behavior for tourism development. This study provided academic implications for scholars related to this field and practical implications for effective tourism development based on these analysis results.

5,500원

5

글로벌 헬스케어산업의 전문 인력이 지각하는 의료서비스품질과 선행요인들 간의 영향관계

김희성

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.89-111

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This study was aimed to at empirical examination of the influential relationship among job environments, organizational commitment, learning goal orientation, and medical service quality to show the implications to Global healthcare businesses. The data were collected from 297 Global healthcare professionals who work for hospitals in seoul. For this study, job environments were comprised of three variables: job professionalism, financial reward and personal environment. Several conclusions were drawn from the results of this study. First, all variables of the job environment had a positive influence on organizational commitment. Second, only job professionalism and personal environment had a positive influence on learning goal orientation. Third, organizational commitment positively influenced learning goal orientation Finally, learning goal orientation only had a positive influence on the functional quality of medical service quality. The results indicate that the hospitals have to be aware that when striving to improve quality performances, they may need to not only enhance job environments, but also develop organizational commitment and a learning goal orientations for their professionals. and the Representative Directors of the hospitals may provide their employees with the new ideas and strong support for reinforced their financial reward.

6,000원

6

모바일 관광정보서비스특성이 지각된 가치와 사용의도에 미치는 영향

신상준

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.113-134

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The perceived value of tourist and intention to use that the characteristics of mobile tourist information service aimed to be analyzed in this study. Important factors are inspected to grasp the needs that tourists have the needs for the characteristics of tourist information service and improve the long-term intention to use. The guideline for the service of mobile tourist information can be considered to be established in the future through this. The collection data has been implemented for 30 days from October 20, 2016 to November 20, 477 sheets of questionnaire have been collected by distributing total 600 sheets, the factor analysis and reliability verification have been implemented by using SPSS 22.0 and AMOS 22.0 for 437 sheets that the statistical analysis is possible out of this, the covariance structure analysis has been implemented to verify the proposed study hypothesis. The summary of analysis result is as follows. First, even though the Ubiquitous, situation awareness of the characteristics of mobile tourist information system appeared to have the significant influence on the social emotion. Second, even though the service quality, convenient accesses have the significant influence on the functional terms, the Ubiquitous, situation awareness and reliability appeared not to have the significant influence. Third, even though the Ubiquitous, situation awareness and convenient access of the characteristics of mobile tourist information system appeared to have the significant influence on the intention to use. Therefore, the useful implication foe the mobile tourist information service based on the analysis result has be proposed.

5,800원

7

카지노 고객의 소비경험이 감정반응에 미치는 영향에 있어 관계결속의 조절효과

염서정, 최우성

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.135-157

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The purpose of this study is to examine whether the influence relationship between the consumer experience of the casino and the emotional response is formed, and in this influence relationship, to provide empirical data for establishing marketing strategies for casino companies through a review of whether relationship cohesion plays a role of adjustment. The results of the analysis are as follows. First, as for customers who use the casino, the higher the consumption experience of playfulness, profitability, and esthetics was, the higher the positive reaction was. Second, it is analyzed that casino customers have lower negative responses when they have higher consumption experience of profitability. Consumption of customers in the casino industry means direct cash outflow. Third, in the influential relationship between the aesthetic consumption experience and the positive reaction, the computational binding was a pseudo moderator variable functioning as positive (+) adjustment. Fourth, in the influential relationship between consumption experience of sharability and esthetics and positive response, emotional bonding was found to be a pure moderator variable functioning as positive (+) adjustment, and in the influential relationship between the aesthetic consumption experience and the negative reaction, emotional bonding was found to be a pseudo moderator variable functioning as negative (‐) adjustment.

6,000원

8

메시지 프레이밍에 따른 호텔의 지각된 위험과 구매의도에 관한 연구

임현정

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.159-179

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The purpose of this study is the findings of the effect of perceived risk on purchase intention in the hotel business. Especially, this study focuses on the differences presented by message framing. This researchers set up hypotheses referring to theoretical backgrounds and conducted a questionnaire for customers who have looked for hotel information. The findings are as follows. The First, of perceived risks, physical risk had a negative impact on the consumer's purchase intentions. The second, there was a difference in financial risk among the perceived risks by message framing. Especially, when the message is framed negatively, the financial risk is higher. And purchasing intention was also different by message framing. Especially, when the message is framed positively, purchase intention is higher. The Third, the main effects of message framing type (positive X negative) on purchase intention were all significant. In the effect of perceived risk level (high risk X low risk) on purchase intention, only the main effect of the level of physical risk and social psychological risk showed significant results. However, the interaction effect between message framing type and perceived risk level on purchase intention was not statistically significant. Hotel companies will be able to develop more effective marketing strategies on the basis of this empirical results.

5,700원

9

TV의 음식관련 프로그램의 PPL효과에 관한 연구

전혜진

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.181-197

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The number of TV programs that mainly broadcast food related contents are continuously increasing. PPL(Product Placement) which is an mean of advertising that is used by companies to promote their products or place through TV program also increases. Therefore, this study first, examines the effects of PPL in food related TV program. Second, this study also examines the effects of trust toward purchasing intension of food products and restaurants which were exposed in food related TV programs. The result of this study reveals that within the effects PPL component, fairness aspects has significant effects on products or restaurants's trust. This shows that TV programs should pay more attention to the fairness aspects when it is planned to build trust. Second, the trust of products or restaurants what was purposely exposed in the TV programs has significant effects over purchasing intention of TV program viewers.

5,100원

10

소비자의 서비스 채널선택에 영향을 미치는 요인에 관한 고찰 : 국내 의료기관 방문 중국 소비자를 대상으로

채단비, 김정아

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.199-220

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It is reported that the number of Chinese tourists visiting Korea in the first half of 2016 exceeds six million. This, in fact, forms about 40% of all the tourists visiting Korea. Recently, due to the issues taking place in Korean and overseas societies, tourists visiting Korea have rather reduced; however, Chinese consumers visiting Korea are still pursuing a variety of activities in Korea, for example, shopping, cultural experience, or medicine. Accordingly, this study will approach factors influencing Chinese tourists visiting Korea when they choose a service channel in Korea, largely factors to evaluate service providers and to evaluate service institutes. For article, this research reviewed advanced research and added to the study model behavioral loyalty and attitudinal loyalty as factors to evaluate service providers and also emotional image and cognitive image as factors to evaluate service institute. Especially, many recent studies indicate that a single measurement of loyalty is limited. Behavioral loyalty involves the behavioral aspects of consumers' purchasing decisions, whereas attitudinal loyalty involves the consumer's psychological phenomenon. Also, based on predisposing factors, this research will verify correlation between satisfaction that consumers perceive practically with the service provider with their revisiting intention. In addition, confirm the accommodative role of social proof in relation to the relationship between the leading variables and the service provider. As results, this study confirmed that behavioral loyalty and emotional image, cognitive image positively affected satisfaction of service provider. Finally, In the testing of hypothesis 3, the role of the social proof had moderating effect on the relationships between behavioral loyalty and satisfaction of service provider. Thus the hypothesis 3 was partially accepted. In the testing of hypothesis 4, the role of the social proof had same moderating effect on the relationships between image(emotional image and cognitive image) and satisfaction of service provider. Thus the hypothesis 4 was accepted.

5,800원

11

호텔 종사원의 감정노동이 감정소진과 고객지향성에 미치는 영향 : 감정소진의 매개효과를 중심으로

유강석, 하동현

관광경영학회 관광경영연구 제21권 제4호 통권 77호 2017.07 pp.221-243

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This research was conducted to analyze a casual relationship between emotional labor(deep acting and surface acting) and emotional exhaustion, and between emotional exhaustion customer orientation from a hotel employee’s perspective. Also this research was conducted to analyze the mediating effects of emotional exhaustion in the causal relationships. Based on the theoretical predictions, empirical test was conducted. The data acquired from 219 consumers who used 5-star hotels in Busan of Korea was analyzed utilizing structural equation modeling(SEM). The research findings were as follows. First, deep acting positively influenced customer orientation, while surface acting didn't influence customer orientation. Second, deep acting negatively influenced emotional exhaustion and surface acting positively influenced emotional exhaustion. Third, emotional exhaustion negatively influenced customer orientation. Fourth, emotional exhaustion had mediating effects in the causal relationship between emotional labor and customer orientation. Based on these results, first, it is necessary for hotel companies to make a system for invigorating deep acting and second, it is inevitable for hotel CEOs or superiors or co-workers to provide supports to emotional laborers, and to make measures for curing emotional labor and third, it is unavoidable for hotel CEOs to provide suitable job allocation, department arrangement and task conversion for relieving hotel employee’s emotional exhaustion, and fourth, it is needed of rewards for hotel CEOs to make hotel employees increase the level of deep acting which can lead to the decrease of their emotional exhaustion.

6,000원

 
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