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In this study, the interest, uniqueness, and differentiation of menu storytelling in the restaurant market were examined by examining the relationship between the influence of SNS word of mouth intention, and the mediating effect of customer satisfaction between menu storytelling and SNS word of mouth intention, and seeking ways to sustain customer satisfaction. , to encourage small business owners to use menu storytelling for marketing. An empirical analysis was conducted through a questionnaire of 382 copies for customers who visit Gyeongju menu storytelling. It was confirmed that menu storytelling (interestingness, uniqueness, differentiation) had a significant effect on SNS word of mouth intention, and customer satisfaction plays a mediating role between menu storytelling and SNS word of mouth intention. It presents practical implications that a lively word-of-mouth effect can be expected through SNS through the development and composition of menu storytelling that emphasizes interest and differentiation from competitors through customer satisfaction through menu storytelling.

본 연구의 주요 목적은 무형문화재 경험 의지와 무형 문화재 경험료 지불 의지에 영향을 미치는 요인을 조사하는 것이다. 구체적으로, 본 연구는 (1) 무형문화재 경험 의지 및 경험료 지불 의지에 영향을 미치는 결정 요소를 밝혀내고 (2) 결정 요소의 중 요성을 비교하는 것을 목표로 하였다. 본 연구는 탐색 적 요인 분석 (EFA)과 다중 회 귀 분석을 통해 방문객의 문화적 정체성, 무형문화재에 대한 관심, 무형문화재에 관리 인식 및 관광자원화를 위한 변화가 방문객의 무형문화재 체험 의지에 크게 기여한다 는 것을 발견했습니다. 또한 현재의 무형문화재 관리상태가 관광객의 무형문화재 경 험료 지불 의지에 큰 영향을 미치는 것을 밝혔다. 본 연구의 결과는 방문객들이 무형 문화재를 경험하고 경험료를 지불하고자하는 의지를 이해하는데 도움을 주며 이는 곧 무형문화재의 관광자원화를 촉진하는 데 기여한다.

The main objective of this study is to investigate the factors influence on visitors’ willingness to experience ICH and that of payment for ICH. More specifically, this study aims to (1) identify the determinants which impact on willingness to experience of and pay for ICH and (2) to compare the significance of determinants. Through the Exploratory Factor Analysis (EFA) and multiple regression analysis, this study found that visitors’ cultural identity, interests in ICH, awareness of ICH management, and agree with transformation elements, significantly contribute to visitor willingness to experience ICH. Moreover, the perceived status of current ICH management significantly affects visitors’ willingness to pay for ICH experiences. The result of this study will be useful in understandings and facilitating visitors willingness to experience and payment for ICH.

The purpose of this study was to extract and analyze the extensive review data of tourists accumulated on the Tripadvisor travel community website to identify the restaurant selection attributes and preference factors of foreign tourists, and to derive meaningful results. In order to identify restaurant selection attributes and important preference factors in online reviews generated by restaurant customers, data was refined through text mining techniques and text network analysis was performed to reveal the structural with restaurant selection attributes. For the texts extracted by crawling, a frequency matrix was created by the word frequency list and key words using the TEXTOM program. Also, using Netdraw programs, visualized the results of the sementic network analysis and centreality of the extracted words and the structural equivalence of the words. As a result of the analysis, food, restaurant, good, place, korean, seoul, try, service and great words were found to be the main attributes in frequency and centrality. Additionally the attributes were categorized atmosphere, value, purpose and food by CONCOR analysis. Based on these findings, I would like to present theoretical and practical implications for market segmentation and marketing strategies to the restaurant industry.

The purpose of this study is to verify the effect of the festival performance perceived by the key stakeholder of the 'Bupyeong Pungmul Festival' on the regional attachment, development support, and cooperative intention. The driving force for the continuity of the Bupyeong Pungmul Festival despite difficult conditions such as COVID-19 is the support of the Bupyeong-gu Pungmul workers. For this reason, pungmul practitioners, who are key stakeholders in the Bupyeong Pung Festival, were investigated. For the analysis, the SUR model was performed with festival performance as an independent variable and regional attachment, development support, and cooperative intention as dependent variable. This study is meaningful in that it discovered the meaning of the Bupyeong Pungmul Festival as a traditional cultural festival, not from a quantitative point of view such as the number of participants or economic effects. For the sustainability of the festival, local residents should be able to take pride in the traditional culture and customs of the Bupyeong region. something to do. In this respect, it will help to strengthen the competitiveness of local cultural festivals along with the qualitative growth of festivals based on the understanding of future festival stakeholders.

The purpose of this study is to identify the impact of delivery app service quality factors on customer satisfaction and intention of continuous use. The analysis results of this study are as follows. Hypothesis 1 "Delivery app service quality factors will have a positive effect on customer satisfaction", hypothesis 2 "Delivery app service quality factors will have a positive effect on continuous use intentions", hypothesis 3 "Customer satisfaction will have a positive effect on continuous use". The implications of this study are as follows. First, it is meaningful to reconstruct and study a delivery app quality measurement model, and we also present a theoretical basis that can be used as a foundation for studying correlations with other variables involved. Second, among the factors that impact the quality of delivery app services on customer satisfaction and continuous utilization intentions, ease of use was found to be the most influential and proved to be an important leading variable. Third, consumers who use delivery app services also chose entertainment as a factor that affects customer satisfaction, which means that they need to not feel bored when using delivery app services by giving them the pleasure and interest of the ordering process and the fun of choosing various products. Delivery app companies, which have grown rapidly due to increased online-based non-face-to-face activities since covid 19, will always play a major role in improving delivery app service quality by considering the position of restaurant consumers.

Along with economic growth, people are paying more attention to improving the quality of life as national income increases and leisure time becomes more important. In order to build a positive tourism image of Korean tourism for foreign students, increase satisfaction with Korean tourism, and maximize the attraction of foreign students, in this study, foreign students find out what the purpose of tourism is when they choose to visit Korea, The purpose of this is to select a tourist destination based on what criteria when visiting, and to clarify the image and revisit intention of the tourist destination after the tour. In order to achieve the purpose of the study, a research hypothesis was established and a questionnaire survey was conducted for foreign student tourists who had visited tourist destinations in Korea from March 20 to May 28, 2021. The study results can be summarized as follows. First, except for the safety and convenience factor among the tourist destination selection attributes, three factors of facility, service, and hospitality were found to have a significant effect on the tourist image and revisit intention. Second, 4 factors of experience quality, attractiveness, environment, and accessibility according to the tourist destination image had a significant effect on the intention to revisit. Based on these important findings, the policy implications, limitations, and future directions of the study were also discussed.

The purpose of this study is to apply the tourism content characteristics to the expectation-confirmation model to identify the impact. This finding is ultimately aimed at informing not only users but also providers of important things for the production and use of tourism content in the tourism content field and providing useful materials for future tourism content sharing. The empirical analysis was conducted using the SPSSWIN Ver 22.0 Statistical Package Program after the survey was collected for approximately one month from 30 November 2020 to 30 December 2020. Analysis of Hypothesis 1 showed that the characteristics of tourism contents were partially adopted in accordance with expectations. Hypothesis 2, Tourism content characteristics have been shown to affect perceived usefulness. Hypothesis 3 shows that expectancy confirmation affects perceived usefulness, and that expectancy confirmation and perceived usefulness have a significant effect on utilization satisfaction and finally, utilization affects shared intentions. In conclusion, the characteristics of tourism contents are judged to have a positive impact on users' expectations, perceived usefulness, and further on their satisfaction and sharing intentions. Consequently, in order to use reliable tourism content, the focus should be on considering what should be noted in the future and providing reliable information.

The purpose of this work was to present a model of how aerial self-service characteristics affect user behavior and to clarify the relationship between these factors. The time range of the study was set for the base year in 2021. The target range was ordinary adults aged 20 or older who had experience using self-service devices while touring abroad within the past three years. The survey method was conducted using a mobile, self-inputting questionnaire method through a survey company. A total of 214 copies were distributed and recovered, and a total of 189 copies were used for empirical analysis, except for 25 questionnaires with low response rates or biased responses. Empirical analysis was analyzed using the SPSSWIN Ver 22.0 statistical package program after questioners were collected. A total of six hypotheses have been established to achieve the objective of this study. The hypothesis test confirmed that six out of six hypotheses were adopted or partially adopted, and the relevance of aviation self-service characteristics to the effect on users' behavioral intentions was verified. In this study, the time range was set to three years in consideration of Covid-19, but there may be time gaps that can cause distortion of memory, so future studies need to re-scope the time range to derive the results.

The objective of this study was to develop and investigate the effects of flipped learning class model on aviation tourism-majored college students. For this study, the flipped learning class model was developed and twenty-one tourism-majored college students who were 15 women and 6 men in their second grade chosen as the participants. They were asked to study learning material in advance and participate in the classroom activities including group work and presentation for 15 weeks, except mid term and final term period. The data collected consisted of pre and post TOEIC reading practice test results with 100 questionnaires, academic attitude questionnaires and students’ learning logs. The results of this study have been obtained as follows; First, there was academic improvements in 21 students’ reading comprehension ability after 15 weeks. Second, there were significant changes in academic attitude such as confidence and learning motivation as shown in questionnaire responses. In particular, flipped learning class model contributed to boosting the students’ self-confidence. Further studies are needed to look into the effects of flipped learning class model based on the students’s need analysis.

At a time when customer behaviors are expressed in various ways through SNS word of mouth, this study intends to present a marketing direction through SNS word of mouth intention after customer satisfaction and to improve customers' perceived value through menu storytelling. Also, based on this study, the purpose of this study is to present a plan to activate menu storytelling in line with the SNS word of mouth intention to menu developers and managers. The final valid sample of 382 copies was analyzed by surveying tourists who visited Gyeongju and had experience in Korean food storytelling. As a result of the study, it was found that menu storytelling had a significant effect on perceived value and SNS word of mouth intention, and perceived value had a significant effect on SNS word of mouth intention. It was found that there was a partial mediating effect on the liver. This requires menu storytelling that can arouse customer interest and curiosity and differentiated menu storytelling that reflects customer needs for perceived value improvement and SNS word of mouth activity. It suggests that competitive advantage can be secured if various public relations strategies are established to improve the perceived value of customers.

The purpose of this study is to verify the impact on social responsibility activities of food service companies on trust of and the intention of paying premium prices. Social responsibility activities were eco-friendly products, volunteer activities, and donation activities, and trust and premium price payment intentions consisted of one element. In order to achieve the purpose of this study, an online survey was conducted using convenience sampling methods of non-probability sampling methods of those who are aware of the social responsibility activities of restaurant companies and have purchased products of the restaurant companies. The results of the hypothesis are as follows . (1) Eco-friendly products and volunteer activities have a positive impact on customer trust. (2) Trust has a positive effect on the intent to pay the premium price. (3) Eco-friendly products and volunteer activities affect the intention of paying the premium price through the medium of trust in customers. The results of this study present theoretical and practical implications for the social responsibility for food service companies.

Kiosk’s position in the distribution industry is becoming more and more critical in recent years and expected to become universal not only for large-scale catering franchise but also for small business owners. It also predicted that consumer will become familiar with using the kiosk and will prefer the kiosk over going to a salesperson. Today, kiosks are becoming more and more critical in modern society, but the reality is that there is still insufficient empirical research on kiosks. Therefore, this research investigated influence relationship among kiosk characteristics, satisfaction, continuous use intention and recommendation intention. The research resulted in several significant findings. First, playfulness, information quality, and navigability of kiosk characteristics have a positive effect on satisfaction. Second, satisfaction has a positive effect on continuous use intention and recommendation intention. This research expected to provide useful suggestions on how to use the kiosk in ways to continuously and systematically attract and secure customers for various food service.

This study was performed to suggest the practical measures regarding the management strategy and development direction of the general internal marketing a golf resort by understanding the influence relationship between internal marketing, organizational trust, organizational citizenship behavior, and the customer orientation of employees at a golf resort in Jeju Special Self-Governing Province. The empirical research was carried out from May 17 to May 31, 2021, to code 200 copies of data. The SPSS ver.18.0 program was used to perform frequency analysis, reliability analysis, exploratory factor analysis, and regression analysis. The following are the research results. Hypothesis 1. Among the factors related to internal marketing, it was shown that education training, empowerment, management support, and internal communication except for the compensation system had a significant impact on organizational trust. Hypothesis 2. The organizational trust had a significant impact on the organizational citizenship behavior. Hypothesis 3. The organizational trust had a significant impact on customer orientation. Hypothesis 4. The organizational citizenship behavior had a significant impact on customer orientation. From the research, a positive influence relationship was identified among the variables including internal marketing, organizational trust, organizational citizenship behavior, and the customer orientation of a golf resort. If the golf resort establishes and carries out the appropriate plans to improve the internal marketing activities and organizational trust of the employees from various perspectives, it is considered to be helpful to enhance the company’s service quality through a favorable business flow and the advanced customer service within the organization that is achieved by the employees who are the internal customers of the facility.

The purpose of the study is to identify the impact of the food space production of Japanese restaurants on consumer sentiment and revisit intention. A total of 350 copies were distributed to consumers using Japanese restaurants in Seoul and Gyeonggi Province from August 1 to August 15, 2020. The survey was investigated by convenience sampling method, and a total of 273 copies, excluding 37 unfaithful questionnaires, were conducted using JAMOVI 1.0.7.0 Ver. to analyze frequency, analyze reliability, and perform multiple regression analysis, and verify mediated effects by applying Bootstrapping 1000 samples. The analysis results of this study are as follows. The result of Hypothesis 1 was partially adopted, "The production of a Japanese restaurant's eating space will have a positive effect on job stress." The result of Hypothesis 2, "The production of a Japanese restaurant's dining area will have a positive effect on the intention of revisiting.", was partially adopted. The result of hypothesis 3 was adopted: "Consumption sentiment will have a positive effect on revisit intentions." The result of Hypothesis 4 was adopted, "The production of a Japanese restaurant's food space will have a positive effect on the intention of revisiting by mediating consumer sentiment." These findings have identified the needs of customers using Japanese restaurants, and provide implications for the marketing strategy of the Japanese restaurant's operator.

With the innovative development of ICT, a change in the social paradigm has an effect on education, so the current educational environment has been drastically transformed into online education. In particular, non-contact classes are conducted in all universities, as e-Learning which has been only conducted in cyber universities is also applied to the general education programs managed by general universities, in the midst of COVID-19. This study, therefore, aims to examine the effect of learners' learning presence on both learning flow and learning satisfaction in non-contact university class. The subjects included 253 undergraduates majoring in the department of aviation tourism & service in H University located in Chungnam, and a statistical analysis was conducted by using SPSS WIN 21.0. The findings are as follows: First, cognitive presence, emotional presence and social presence, among the learning presence has significantly positive effects on the learning flow. Second, cognitive presence, emotional presence and social presence, among the learning presence has significantly positive effects on the learning satisfaction. Third, the learning flow has a significantly positive effect on the learning satisfaction. The results suggest that it is necessary to make efforts to enhance the learning satisfaction by managing systematic learner-centered curriculum and using various contents in non-contact university class.

The purpose of this study is to analysis of find components that affect travelers' sharing of travel experiences expressed in social media environments. The majority of existing studies have been from big data using surveys or online reviews, where we conduct social network analysis by setting up the following research problems to analyze what travelers want to share about their travel experiences by extracting unstructured data generated directly from social media. A total of 25,959 words were collected, and the collected travel experience sharing data were extracted to the top 50 to conduct the analysis. looking at the simultaneous appearance frequency analysis and connection centricity results of noun data in this study, first, the highest ranking of noun data connection centricity was in the order of travel, people, thoughts, time, city, weather, landscape, accommodation, and village. They were found to have both high frequency and high degree of connectivity, and were linked to all texts, which can be seen as highly influential between texts. looking at the results of the study, photos and images among travel-related factors in the analysis of the frequency of simultaneous appearance have great connectivity, and travelers prefer places where they can share and spread their content on social media when choosing a destination.

The purpose of this study was to understand the turnover experiences of millennials who worked at casinos in Jeju. The study applied a phenomenological research method to examine the meanings of the employees‘ turnover experiences. In-depth interviews were conducted with open questions so that respondents could freely express their thoughts. As a result, four components and 14 sub-components were derived. The components were identified as "How I decided to quit the job", "Why I hesitated to quit the job", "Preparation and learning for quitting the job", and "Life after quit the job". Millennial employees had many reasons for deciding to quit jobs: their desire for self-growth was reflected, and they had practical problems in the decision-making process. Therefore, in the context of the labor-intensive service industry, casino companies need to actively improve human resource management in terms of internal marketing in consideration of high turnover.

This study aims to identify the desire of consumers to select restaurants using Instagram, which has recently become common as an information retrieval tool, to understand the influence of restaurant selection attributes and behavior. This research analysis was conducted on consumers who had selected restaurants using Instagram and based on 315 copies of questionnaire data. Studies have shown that, first, prices and food, interior design, and services influence behavioral intentions. Second, interiors and services have been shown to affect Instagram characteristics. Third, Instagram characteristics have been shown to affect behavioral intentions. Fourth, Instagram features have a partial effect on interior design and behavioral intentions, and a full effect on service and behavioral intentions. Finally, the significance of this paper is the lack of research on restaurant selection attributes centered on Instagram, which means that the scope of the study has been expanded by comprehensively analyzing the restaurant selection attributes and behaviors. Nevertheless, there is a limit to the sample. There will be differences depending on the age of using Instagram, and future studies will need to present marketing measures through differentiation by age group through research through allocation samples by age.

The Purpose of this study is to measure customer response to the service quality of SRT high-speed trains, to derive key service quality factors that affect their intended reuse and to establish their correlation. To this end, a survey of 213 SRT high-speed train users was conducted and analyzed, resulting in three main service quality factors: interaction quality, outcome quality and physical environment quality and customer responses were identified as service value and emotional value. As a result of the analysis, seven out of eight hypotheses were adopted in the hypothesis test between service quality, head response, and intention to reuse. The conclusions of this study are as follows: First, in the hypothesis established to identify the relationship between service quality characteristics and service value of customer response factors, the resulting quality and physical environment quality have a significant impact on service value. This can be seen as a result of the weakening of communication and empathy with customers and SRT employees due to the impact of the Covid-19 virus that has continued for more than a year. Second, the hypothesis established to establish the relationship between the characteristics of service quality and the emotional value of customer response factors shows that interaction quality, outcome quality, and physical environment quality all have significant effects on emotional value. Third, the hypothesis established to establish the relationship between customer response and reuse intention showed that all factors, such as interaction quality, outcome quality, and physical environment quality, significantly affect reuse intention.

This study was conducted to compare and analyze how the perceived impact of strategically planned night-time festivals and events in the ciyies of Incheon and Gunsan on urban regeneration areas differed. First, as a result of verifying the differences between the cities of Incheon and Gunsan, the host regions, the night-time festivals and tourism events, it is believed that Incheon has a more direct impact on urban regeneration with night-time festivals and tourism events than Gunsan. In particular, the Incheon area has a traditional market near the venue where night festivals and tourism events are held, which is believed to have greatly affected the market revitalization as visitors flowed into the market before and after the event. Second, the difference between the Incheon Open Port Cultural Heritage Night, Dongincheon Romantic Market, Gunsan Cultural Night, and Gunsan Time Travel Festival, shows that Gunsan has a lower urban regeneration impact than Gunsan. Therefore, it is believed that software-based urban regeneration strategies using nighttime festivals and events should be expanded around urban regeneration areas. Based on the final results of this study, night festivals and tourism events can directly affect the software regeneration effect in urban regeneration areas. Therefore, efforts are needed to draw active participation from local residents to help establish urban regeneration strategies and policies. However, the limitations of this study are determined to be excessive in applying various results to festivals and events with similar characteristics during the day and night in Incheon and Gunsan. Therefore, it seems necessary to compare various objects to see how similar festivals and events occurring in urban regeneration areas affect the region in the future.