야간형 축제와 관광이벤트가 도시재생지역에 미치는 영향인식 비교분석 : 군산과 인천의 비교를 중심으로
A Comparative Analysis on the Influence of Night-Time Festivals and Tourism Events on Urban Regeneration Areas : Focused on the Comparison between the cities of Gunsan and Incheon
This study was conducted to compare and analyze how the perceived impact of strategically planned night-time festivals and events in the ciyies of Incheon and Gunsan on urban regeneration areas differed. First, as a result of verifying the differences between the cities of Incheon and Gunsan, the host regions, the night-time festivals and tourism events, it is believed that Incheon has a more direct impact on urban regeneration with night-time festivals and tourism events than Gunsan. In particular, the Incheon area has a traditional market near the venue where night festivals and tourism events are held, which is believed to have greatly affected the market revitalization as visitors flowed into the market before and after the event. Second, the difference between the Incheon Open Port Cultural Heritage Night, Dongincheon Romantic Market, Gunsan Cultural Night, and Gunsan Time Travel Festival, shows that Gunsan has a lower urban regeneration impact than Gunsan. Therefore, it is believed that software-based urban regeneration strategies using nighttime festivals and events should be expanded around urban regeneration areas. Based on the final results of this study, night festivals and tourism events can directly affect the software regeneration effect in urban regeneration areas. Therefore, efforts are needed to draw active participation from local residents to help establish urban regeneration strategies and policies. However, the limitations of this study are determined to be excessive in applying various results to festivals and events with similar characteristics during the day and night in Incheon and Gunsan. Therefore, it seems necessary to compare various objects to see how similar festivals and events occurring in urban regeneration areas affect the region in the future.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경과 연구과제 도출 1. 야간형축제 및 야간이벤트 2. 문화재 야행(夜行) 3. 축제를 통한 도시재생 Ⅲ. 연구설계 및 연구방법 1. 연구대상지 분석 2. 측정항목의 도출 3. 조사설계 4. 분석방법 Ⅳ. 실증분석 1. 표본의 인구통계학적 특성 2. 기술통계량 3. 신뢰도 및 타당성 분석 4. 연구과제의 검증 Ⅴ. 결론 참고문헌
키워드
Night-Time FestivalTourism EventCultural Heritage Night TripCultural Urban Regeneration
저자
홍정수 [ Jungsoo Hong | 인천관광공사 고객홍보팀장 ]
주저자
백성우 [ Sungwoo Baek | (재)영동축제관광재단 총감독 ]
정강환 [ Ganghoan Jeong | 배재대학교 관광축제리조트경영학과 교수 ]
교신저자
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.