Earticle

초록

영어

The purpose of this study is to analysis of find components that affect travelers' sharing of travel experiences expressed in social media environments. The majority of existing studies have been from big data using surveys or online reviews, where we conduct social network analysis by setting up the following research problems to analyze what travelers want to share about their travel experiences by extracting unstructured data generated directly from social media. A total of 25,959 words were collected, and the collected travel experience sharing data were extracted to the top 50 to conduct the analysis. looking at the simultaneous appearance frequency analysis and connection centricity results of noun data in this study, first, the highest ranking of noun data connection centricity was in the order of travel, people, thoughts, time, city, weather, landscape, accommodation, and village. They were found to have both high frequency and high degree of connectivity, and were linked to all texts, which can be seen as highly influential between texts. looking at the results of the study, photos and images among travel-related factors in the analysis of the frequency of simultaneous appearance have great connectivity, and travelers prefer places where they can share and spread their content on social media when choosing a destination.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소셜미디어
2. 여행경험 공유
3. 소셜미디어를 통한 여행경험 공유
4. 사회연결망
Ⅲ. 연구설계
1. 연구문제 설정
2. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 여행경험 공유 관련 데이터 수집 결과
Ⅴ. 결론
참고문헌

키워드

저자

• 최유연 [ Yooyeon Choi | 경기대학교 일반대학원 관광경영학과 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338