관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제16권 제4호 통권 53호 (21건)

항공사 조직공정성이 혁신행동에 미치는 영향 - 신뢰의 조절효과 -

강상묵, 조경희

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.1-16

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The purpose of this study is to review and to investigate the impact of organizational justice on innovative behavior and the moderating role of trust. This study aimed to explore the relationships among organizational justice, trust, innovative behavior of the airline flight attendants. In addition, it tries to find out the moderating effects that the trust have contributed to organizational justice and innovative behavior. In total. 270 questionnaires were distributed and 232 valid and complete questionnaires were collected for empirical data analysis. The results from the empirical study shows that 1) organizational justice has positive impact on innovative behavior as proxy variable of organizational performance and 2) trust has moderating role between organizational justice and innovative behavior. The results of this research shows that for competitive advantage under the competitive environment of the airline, in addition to human resource management and organizational management, the management system which emphasizes the importance of organizational justice and the trust among company members should be built.



호텔기업의 내부마케팅, 감정노동 및 서비스 제공수준간의 관계 연구


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.17-35

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This study examines the relationship among the internal marketing, emotional labor and level of service quality in the hotel industries. For the empirical analysis, sampling for this study was conducted based on the employees of the hotels in Daejeon. The results are as follows: First, according to the analysis, internal marketing has a significant influence on emotional labor in the hotel industries. This means a free environment for the employees' attitude and behavior to maintain the quality of hospitality service influenced by the emotional labor. Second, emotional labor effects the quality of hospitality service. This suggests hotel industries should prepare the various supporting systems suitable for the internal situations with the management or precaution to reduce the cause of stress because hoteliers' emotional labor affects the quality of hospitality service. On the other hand, the hotel owners have to enlarge the market shares through customer satisfaction by enhancing the productivity such as sales figures of the hotel industry.



IPA를 활용한 수학여행 선택속성에 관한 연구 - 남․여학생간의 차이를 중심으로 -


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.37-52

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This study aims to examine how the importance and satisfaction of educational tourism selection attributes which high school students regard importantly differ by sex using IPA. According to the analysis result, as the educational tourism selection attributes, this study has drawn five factors: accommodations, programs, operational methods, novelty, and educational effects. Both male and female students generally recognize that regarding the educational tourism, novelty and accommodations are the crucial selection attributes. About the satisfaction with this, it was high in novelty in general whereas it was low in accommodations. According to this result, it can be said that novelty is the selection attribute to be maintained continually, and accommodations are the selection attribute that requires the effort of concentration. What should be noticed here in this paper is that students d not recognize educational effects very importantly. To improve this, schools should make special efforts for the educational tourism product composition.



천부수리에 따른 관광자 유형 - 3수분화(1-3-9-81)의 세계로 본 試論 -


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.53-73

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This thesis was studied on the object of connecting tourist type in the principle of Cheonbu Mathematics: a tentative observation in the view of trichotomy world(1-3-9-81). The existing studies of tourist types was done in the view of dichotomy world, therefore they tell only good from bad. But the tourist types in the view of trichotomy world is promising. This study will do much for tourist growth in a moral ethical viewpoint, and hope that tourist business will develop responsible tourism products.



관광동기와 이미지가 행동의도에 미치는 영향 - 이미지변수의 매개효과를 중심으로 -

김익중, 박승영

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.75-92

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In recent literature, most of image studies involve the cognitive images while few deals with the affective images. The aim of this study is to suggest, tourism motivation develops significantly in explaining a substantial value on the visitor’s behavioral intention and how to be frequently affected on the relationships between tourism motivation and behavioral intention by cognitive images and affective images. The results of this research is presented as follows: first The tourism motivation which is composed of multi-variables; sociability, escaping daily life and relaxation, had a significant influence on the cognitive images and the affective images. second the tourism intention had a significant influence on behavioral intention and finally the cognitive images and affective images have a mediating effect partially between tourism motivation and behavioral intention.



4대강 관광 및 레저사업 성과 분석

김창수, 정은정, 박두호

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.93-115

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This study performed indicators development and performances analysis to identify the performances of ‘the Four Major Rivers Restoration Project’ in tourism and leisure part and to perform performances analysis. First, literature on performances evaluation theories and previous studies on performances evaluation methodologies were reviewed. Based on the review results, theories were abstracted to develop performances indicators of the Four Major Rivers Restoration Project in tourism and leisure part. Second, in order to develop performances indicators, three core indicators (tourism‐leisure space change, river tourism supply‐demand change, and diversity of shore culture) or 9 sub‐indicators (tourism‐leisure facility area, low carbon green tourism facility, local governments’ investment in tourismleisure facility, perception on the value of river tourism, change in the demand of river tourism, change in the supply of river tourism, the number of shore culture resources, the number of shore culture contents development, and activation of shore culture) were developed after the optimization review and performances indicators coordination through two times’ brainstorming of experts in tourism, leisure and culture division Delphi survey. Third, in the performances analysis through performances indicators, performances were evaluated by segmented sub‐indicators through business plan of local governments and contractors of each River, literature review including various statistical materials, site visits, interviews of related people, and survey on the citizens. In the future qualitative evaluation shall be made through users of such tourism and leisure facilities.



관광지 스토리텔링이 관광객 만족 및 행동의도에 미치는 영향 - 장소성 인식을 조절효과로 -


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.117-142

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The purpose of this study is to verify the effects of storytelling of Daejeon Ppuri Park as a tourist attraction based on a mediated effect of the sense of the place on tourist satisfaction and behavioral intentions and to provide basic materials for reasonable decision-making and management direction. The study examines the storytelling of the park for tourists by focusing on the experiences of tourists and the effects of the storytelling on satisfaction and behavioral intentions based and the tourists sense of the place at the park. Data collected from 248 visitors to Daejeon Ppuri Park were used. Through the verification of the hypothesis in this study, factors such as attraction and educational attribute, unique attribute and emotional attribute showed a high effect on satisfaction in the relationship between storytelling of Daejeon Ppuri Park as a tourist attraction and satisfaction. In addition, the factors such as attraction, educational attribute, unique attribute, and easy understanding attribute had great effects on behavioral intentions in the relationship between the storytelling of the tourist attraction and behavioral intentions as well. Finally, it is shown that emotional and symbolic recognition, experience, and activity recognition, which are subsets of mediated variables in the sense of the place, act as mediated roles in the relationship among storytelling of the tourist attraction, satisfaction and behavioral intentions.



여행사의 온라인 서비스품질 - 고객충성도 간의 관계에서 고객만족의 매개효과

김희성, 이인희

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.143-161

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The purpose of this study is examine the relationships between online service quality which is composed with multi-dimensionalities; physical environment quality, interaction quality, outcome quality and customer royalty focused on mediating role of customer satisfaction in the travel agencies. In order to fulfill the research objectives, a questionnaires were conducted. Out of 350 questionnaires distributed. 294 usable ones were used for the analysis and three-step mediated regression analysis were adopted to test three hypothesis. The results show that First, online service quality except of outcome quality had a significant influence on customer satisfaction. Second, customer satisfaction had a significant influence on customer royalty. finally, the customer satisfaction plays a role of mediator between online service quality and customer royalty.



온라인 외식정보의 네트워크적 특성에 대한 구전수용 및 확산


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.163-183

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With the development of the Internet, communication of information is moving from offline media to online media. The percentage of using the food information site is increasingly being spread mainly the young people. WOM in food service information on online can be a starting point which consumers change their behavior, therefore in the food industry, down the information handed down by word that consumers make decisions when purchasing products is very important information. In this paper, by introducing the network characteristics in an online environment of food service industry, explain the food service consumer acceptance and diffusion the word of mouth, effectively present the model, and empirically analyzes. In addition, in food service consumer acceptance and diffusion the WOM what are the predisposingfactor for the trust of food service information, predisposingfactors are leading to the trust through any path was to determine any path, and, trusts are leading to acceptance and spread the WOM through any path was to investigate.



전주한옥마을 매력도 분석 - 방문객의 중요도ᆞ만족도를 중심으로 -


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.185-203

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The purpose of this study is to analyze the importance and satisfaction degree of tourists who visited the Hanok Village. In this study I have closely and analyzed the influence the relationship between the importance and satisfaction in the tourism attraction degree to Jeonju Hanok Village. In this study I have also employed the SPSS(frequency, paired t-test, IPA) statistical package to analyze the research materials. This study intends to propose effective marketing strategies to evaluato Jeonju Hanok Village as a tourist destination around tourists who visited Jeonju Hanok Village. It is to suggest ways to enhance competitiveness of tourism of Jeonju Hanok Village through improvement of tourism infrastructure, and to incite satisfaction and revisitation by analyzing importance and satisfaction level of properties of tourist site selections.



상사특성과 직원의 상사신뢰가 조직유효성 및 조직시민행동에 미치는 영향 - 여행사를 중심으로 -

이미혜, 정양미

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.205-229

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This research aimed at identifying the impact of travel agency managers’ characters and travel agency employees’ trust on their managers, of which importance is becoming more important to the organizational effectiveness and organizational citizenship behavior. The result of analysis proved that the influence in between the two parties partially existed, and the hypothesis was partially adopted. Thus, it is very important for there to be a trusting relationship between the manager and his/her staff, and the trust of manager on his/her staff will become stronger when the staff has an excellent job skills, is diligent and has good relationship between his/her peers. However, the manager and his/her staff need to understand each other not only in the perspective of business, but also in person, and must be willing to be considerate of personal issues. A heartfelt understanding and consideration of each other is a precondition to the trustful relation hip. When the manager and his/her staff praise the strengths of each other, encourage each other to perform better and trust job performances of each other, the job performance of manager will cause the staff to have a higher job achievement, subsequently allowing the staff to have impact on the organizational effectiveness and organizational citizenship behavior.



축제 체험마케팅이 축제 브랜드자산에 미치는 영향


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.231-251

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This Research the impact of the experiential marketing elements to the festival brand equity and the result are as follow. The research showed sensory factor affects brand awareness and brand value, emotional and behavioral factors impact on brand awareness and brand quality. Also, relationship factor influenced on brand quality. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement fo the festival brand equity in the future. Second, as the new research applying the festival and experiential marketing. We could find the experiential marketing through the intangible goods as the festival affect to the reinforcing of the brand equity.



특급호텔 연회장의 서비스스케이프가 호텔 신뢰 및 고객만족에 미치는 영향

이희승, 정봉구, 김정훈

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.253-275

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The purpose of this study is to examine the effect of servicescape on hotel trust and customer satisfaction in deluxe hotel ballroom. To achieve this, a survey was carried out on 400 customers of the deluxe hotel ballroom through July 11 to July 30. 2012. The results are as follows. First, the effect of servicescape on hotel trust in deluxe hotel ballroom showed that convenience, functionality, cleanliness, aesthetics and accessibility have a significant effect on customers' trust in hotel(p<.01). Second, the effect of hotel trust on customer satisfaction in deluxe hotel ballroom showed that customers' trust in hotel has a significant effect on customers' satisfaction(p<.001). Consequently, besides the image of the existing deluxe hotel, customers' high reliability of hotel plays a role as a major variable to improve more positive customer satisfaction, and servicescape in a banquet is emerging as such an important attribute.



온라인 여행업의 e-서비스품질이 관계의 질과 충성도에 미치는 영향에 관한 연구

장윤희, 유재원, 서진욱

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.277-300

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This study was to find the significant components of e-service quality in the online travel business, to explore the significant factors on quality of relations for satisfaction and trust, and to analyze quality of relations on loyalty. In order to accomplish empirical study, two hundred thirty seven of two hundred fifty questionnaires distributed were collected, two hundred thirty three of them were used, and the undependable four questionnaires were removed for further research. Frequency analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis were conducted by SPSS 15.0. As the findings of the research, the factors of ‘reactivity,’ ‘aesthetics,’ and ‘information,’ in the components of e-service quality, were proved to exert positive effects on ‘satisfaction.’ In addition, it was found that ‘security,’ ‘information,’ ‘reliability,’ and ‘interaction,’ have positive effects on ‘trust.’ Final finding was discussed that ‘satisfaction,’ and ‘trust,’ of quality of relations have positive effect on ‘loyalty.’



호텔기업의 조직사회화전략이 조직사회화 및 조직적응에 미치는 영향

장철호, 김진강

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.301-328

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The present study has classified the variables placed on organizational society in individual, group and organizational aspects around the studies of Saks & Ashforth(1997) to study how such factors influence the organizational society and held the empirical analysis on how the organization socialization influences organizational adaptability of employees. As a result of the analysis, the following results were drawn. First, the active actions of individual aspects among the organization socialization strategies appeared to have significant effects on organization socialization. Second, the social support of group aspects appeared to have significant effects for organization socialization. Third, the perception of mentoring appeared to have partially significant effects for organization socialization. Fourth, as a result of verifying the relationship of organizational commitment with organization socialization, the relationship with members, organization goals and understanding of values appeared to have positive effects for organizational commitment. Fifth, the degree of technical acquisition appeared to have positive effects for intentions to change jobs as a result of verifying the relationship of intentions to change jobs with organization socialization. Lastly, the degree of technical acquisition, organization goal and understanding of values appeared to have positive effects as a result of verifying the relationship of job satisfaction with organization socialization. Therefore, hotel corporations require various resources in relation to the development of working abilities of its employees and present long-term development plans of organizations and accurate vision to create the organization atmosphere so that the organization and its employees can move forward in the same direction.



강원도와 제주도 관광서비스산업의 비교 실증분석

정석중, 박세훈, 강주훈

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.329-347

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It is well recognized that Kangwon and Jeju Province are the most popular tourist attractions in Korea. Both of Kangwon and Jeju Province have chosen tourism service sector which has grown rapidly during the last two decades as a leading and strategic industry, and have fostered the local tourism industry with large financial supports. To compare the tourism industries in both provinces would be expected to provide the basic data for the tourism policy. This paper has two purposes. The first is to suggest the new and simple method to derive a interregional input-output model from the national input-output table. Second, this paper aims to compare the tourism service industries in the two regions on the basis of the regional I-O model and its effects on the interregional economy. Empirical results are summarized as the followings. First imports coefficient, LQ index, and income multiplier in the tourism industry showed the similar magnitude between Kangwon and Jeju Province. Second the predicted value of the final demand in the tourism industry of Kangwon Province is expected to lead to 2,079 billion won in the regional output. 196 billion won in local tax revenue, and 1.9% point increase in financial self-sufficiency, while in the case of Jeju it might result in 8,877 billion won in the regional output, 617 billion won in local tax revenue, and 24.8% point increase in financial self-sufficiency.



감성리더십이 직무만족과 서비스지향성에 미치는 영향 - 팔로어십의 조절효과를 중심으로 -


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.349-370

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The purpose of this study investigated the effect of emotional leadership on job satisfaction and service orientation. In particular, this study examined followership as a moderating in the relationship between emotional leadership and job satisfaction. On the basis of theoretical linkages between the constructs, an conceptual model and hypotheses were established with in a total of 200 questionnaires, the study reviewed reliability and fitness of research model and verified three hypotheses with SPSS program version 18.0 and AMOS Program. The study resulted that the emotional leadership showed a signigicant influence on job satisfaction. Also, job satisfaction had a positive influence on service orientation. But, followership has not significant direct effect between emotional leadership and job satisfaction. The implications revealed in the study would help establish strategies to enhance partnership between leaders and followers for service orientation. A healthy partnership between leaders and followers can double an organization's effectiveness. leaders need to understand that an organization's success is determined by nurturing effective followers, and devote all their energies to developing their followership.



여행사 e-쇼핑 가치와 이용만족과의 영향관계


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.371-390

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The previous other research has greatly advanced the understanding of e-Shopping, e-Satisfaction and e-Loyalty by providing a theoretical framework. But previous research has not investigated the tenants of the framework across various e-Satisfaction and structural relationships between other variables on travel service web-site. So, this study examines the relationships between electronic shopping value, e-satisfaction, overall satisfaction and e-loyalty on travel agency in Korea. Data obtained from survey of travel consumer who purchased travel product through web-site of travel agency. In this research, the e-shopping value(hedonic and utilitarian shopping value) has positive effects on e-satisfaction, overall satisfaction and e-loyalty. And the e-satisfaction has positive effects on overall satisfaction and e-loyalty. Also, the overall satisfaction has positive effects on e-loyalty. Utilitarian Shoppers prefer their overall satisfaction in easy of search to serviceability and security factor more then hedonic shoppers. On the other hand, the hedonic shoppers more enjoyed on information of travel and product during searching the internet shopping mall. From the theoretical, I discuss the literature proposal related to e-satisfaction and e-loyalty and propose the research framework. From the practical perspective, web-site managers must establish the internet infrastructure with well designed security system and travel information system which meets the users expect from e-shopping mall. Further, my results suggest that enjoyment and convenience are significant importance, so that firms should recognize customers' value and develop strategies, security systems, and web-site that further build and maintain trust.



관광체계를 통해서 본 열하일기


관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.391-410

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This study analysed tourism system described in Yorha Diary, which was written by Ji-won Park in the late Choson Dynasty during the 18th century. Yonam's motivations of the tour to China were the desire to trip to China as a realistic intellectual, the desire to learn culture and institutions of Ching Dynasty, and the desire to communicate with Chinese distinguished persons for academic exchange. His trips were done on the basis of his thorough preparation, critical intention for learning, active investigation of Chinese environment, and methodological understanding. Tourism thoughts described in Yorha Diary were realization of trips to China and realistic attractions. His realistic approach was realized by his application of bricks for construction of houses and fortification after coming back to his country. The motivations and purposes of Yonam's trip to China were clear and his trip styles and attitudes were also active. All through his trips, his concerns were focused on realistic applications of materials. These characteristics mentioned above so far show that he is not only the greatest intellectual at his time but also a real tourist who had abundant knowledge and oral and written fluency. In this vein, Yorha Diary, as a representative tourism record in the late Choson Dynasty, should take a remarkable position in Korean traditional tourism history, in a sense that it recorded tourism and tourism phenomena realistically.




南雪峰, 李彦香, 金石柱, 崔哲浩

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.411-427

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By making use of questionnaire and Literature material, based on three aspects-the farmer themselves, travel agency, tourism products, the thesis analyses the factors limiting Farmer Tourist , this research shows that financial capacity, spare time and travel motivation are the main limiting factors for limiting exploitation farmer tourist. In addition, the psychological inconformity between travel agency and farmer tourist and tourism products can not meeting the actual demand of tourists also hinder the exploitationoffarmer tourist market. According to above results and “4ps”marketing theory, strategies could be are laid down for the further exploitation of Yanbian farmer tourist market.




赵洋, 朴东范, 朱卫红

관광경영학회 관광경영연구 제16권 제4호 통권 53호 2012.12 pp.429-444

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Because of the unique geographic location and advantageous natural condition, the ecological tourism resources are really diverse in downstream Tumen river region.In this study, referring to the ecological tourism resources evaluation standers in and out of China, combining with the characteristic of this region, we evaluate the health status and build the ecological resources classification with the method of qualitative and quantitative. The ecological tourism resources are classified to 2 big categories and 8 subcategories and 21 basic types, 76 landscapes. According to the grade evaluation standers of Scenic Area Planning we divided Ⅰ,Ⅱ,Ⅲ,Ⅳfour grades, and 5 ecological tourism regions. We also proposed the region development strategy: development tourism spots, development-protected spots, ecological protected spots. After the research and analysis, we divided 5 ecological tourism function areas in this region. The resources will be developed properly which will improve the local economy and the precious species will be protected. Careless development would drive to the destroy of the ecological system, so the strict ecological zone of space and planed tourism activities, and even the strict tourist number and the development intensity will be the important factors to the success of ecological tourism plan and resources sustainable use in this area.


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