Earticle

초록

영어

The purpose of this study is to verify the effects of storytelling of Daejeon Ppuri Park as a tourist attraction based on a mediated effect of the sense of the place on tourist satisfaction and behavioral intentions and to provide basic materials for reasonable decision-making and management direction. The study examines the storytelling of the park for tourists by focusing on the experiences of tourists and the effects of the storytelling on satisfaction and behavioral intentions based and the tourists sense of the place at the park. Data collected from 248 visitors to Daejeon Ppuri Park were used. Through the verification of the hypothesis in this study, factors such as attraction and educational attribute, unique attribute and emotional attribute showed a high effect on satisfaction in the relationship between storytelling of Daejeon Ppuri Park as a tourist attraction and satisfaction. In addition, the factors such as attraction, educational attribute, unique attribute, and easy understanding attribute had great effects on behavioral intentions in the relationship between the storytelling of the tourist attraction and behavioral intentions as well. Finally, it is shown that emotional and symbolic recognition, experience, and activity recognition, which are subsets of mediated variables in the sense of the place, act as mediated roles in the relationship among storytelling of the tourist attraction, satisfaction and behavioral intentions.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 고찰
  1. 관광지 스토리텔링
  2. 만족 및 행동의도
  3. 장소성 인식
 Ⅲ. 연구 설계
  1. 연구 모형 및 가설
  2. 설문지 구성
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 응답자의 인구통계적 특성
  2. 측정변수의 신뢰도 검증 및 요인분석 결과
  3. 가설검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김효중 [ Hyojung Kim | 우송대학교 일반대학원 관광경영학과 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338