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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제20권 제6호 통권 73호 (30건)
No
1

호텔종사원의 심리적 자본과 직무만족, 조직몰입간의 구조적 관계 : 조직후원인식의 조절효과를 중심으로

김기성, 문상정

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.1-27

※ 기관로그인 시 무료 이용이 가능합니다.

This study surveyed hotel employees who served for five-star hotels located in Daegu and Busan. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about two months from September 2015 to November 2015. 316 questionnaire copies were used for data analysis. Data obtained from the collected questionnaires were subjected to reliability analysis and exploratory factor analysis, using SPSS 20.0, and to covariance structure analysis (SEM: structural equation modeling), using Amos 20.0 And the chi square (χ²) difference test was carried out for testing moderating effects. The results of hypothesis testing were as follows: First, it was found that the psychological capital positively influences job satisfaction, hence the more highly the psychological capital is perceived, the higher the job satisfaction is. Second, it was found that hotel employees' psychological capital positively influences organizational commitment. Lastly, it was found that the effects of hotel employees' psychological capital on job satisfaction and organizational commitment vary with the degree of perceived organizational support, thus confirming the moderating effect of perceived organizational support. This study carries significant theoretical implications in that it used as a moderating variable the perceived organizational support, a variable that the existing studies on hotel employees have hardly ever dealt with in the relationships of psychological capital to job satisfaction or organizational commitment, and that it confirmed the moderating effects of the perceived organizational support.

6,600원

2

신문기사의 보도내용 및 보도태도를 통해 살펴본 복합리조트 관련 기사에 관한 연구

김보경, 김미경

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.29-45

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to examine the attitude of media on reporting issues related to integrated resort, and analyze how much the media’s reporting attitude reflects the interest of the relevant industry and local governments and what its social implications are. To this end, this study selected as its study objects the articles on integrated resort reported in Chosunilbo, Hankyoreh, and Hankookilbo for about 4 years and 3 months, from April 26, 2012 to July 31, 2016. The result of the analysis showed that Chosunilbo was showing a supportive position by offering estimation and analysis of the economic performance of integrated resort. Hankyoreh generally took a critical position concerning the government’s implementation of policies related to integrated resort and its main ground for contention was the conflict between the government and relevant people and organizations. Hankookilbo emphasized the frame of report concerning the social risk that will arise due to the construction of integrated resort, the burden of cost, and economic loss.

5,100원

3

호텔 레스토랑 브랜드이미지와 브랜드신뢰가 재구매의도에 미치는 영향 : 서비스품질의 매개효과

김한신, 하용규, 김성대

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.47-69

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the brand images and brand trusts affect on the service quality and the repurchase intentions. And how the service quality affect on repurchase intentions. These are essential factors for the customers to evaluate service in experience to the hotel restaurants and retaining customers on the managerial perspective. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how to affect mediating effects of service quality on the relationship between brand images, brand trusts and repurchase intentions. In total, 300 questionnaires were distributed and 274 valid and complete questionnairs were collected for empirical data analysis. The data collected was analyzed utilizing SPSS 18.0 to identify the role of service quality as a mediator. The results of the practical analysis discovered that the brand images, brand trusts and the service quality make an influence on repurchase intentions and the service quality affect mediating effects on the relationship between brand images, brand trusts and repurchase intentions. The results of this analysis suggest that brand image and brand trust in the hotel restaurant may have a direct impact on the road to repurchase, but this is a result of providing a new implication that the quality of service leads to repurchase. The ultimate results of this study brings up the new direction in ways the management of marketing strategy management in the hotel firms.

6,000원

4

확장된 계획행동이론을 적용한 섬 관광지 방문의도에 관한 연구

김성우

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.71-87

※ 기관로그인 시 무료 이용이 가능합니다.

The theory of planned behavior (TPB) explains the intentions of human behavior with variables of attitudes, subjective norms, perceived behavioral control, etc., aiming to understand decision-making processes. However, due to the theory’s insufficient explanation, the need to add new variables has been stressed. This study is intended to analyze the intentions of visiting islands by adding a new variable of novelty for the extended theory of planned behavior. To fulfill the purpose of the study, a hypothesis was deducted through literature study and previous researches. Also, a survey of 235 tourists who were visiting Muui in Incheon was conducted for the final analysis, where SPSS 20.0 and AMOS 18.0 were used. This study finds that attitude, perceived behavioral control and novelty have an influence on the intention of visiting tourist attractions, whereas subjective norms do not. For further research, it is necessary to specify the purpose of visit to islands by adding more valuables to extend the theory.

5,100원

5

MICE 개최지 방문위험지각 세분화에 따른 방문전환행동, 만족도 및 충성도 차이연구

김은진, 유현경, 윤유식, 오정미

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.89-107

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to segment perceived risks of MICE destination and to analyze if there are differences among segmented groups in terms of MICE destination switching behavior, visiting satisfaction and loyalty. MICE industry has been grown and expected to expand more in the future. In order to effectively attract and manage MICE industry, it is important to understand what risks affect MICE destination choices and decision. From the literature review, the measurement of perceived risks of MICE destination have been developed and measured from on-site survey. Factor and cluster analysis with perceived risks were conducted and showed five underlying dimensions of perceived risks(function, time consumption, physical and environmental, social and psychological, economical risk) and three different segmented groups(highly, moderate, low perceived risk group). MANOVA analysis showed that there were differences among segmented groups in terms of visiting satisfaction and loyalty.

5,400원

6

재난사고에 따른 크루즈관광 위험지각과 태도의 차이분석 : 세월호 사고를 중심으로

김재호

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.109-128

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to prove the difference of perceived risk and attitude of cruise tourists according to disaster accident(the sewol ferry disaster). Data were collected from 212 Inha technical college students and by pretest-posttest measurement method. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, reliability analysis and Paired-Samples T-Test. Results of a factor analysis suggested 5 different factors of the Perceived Risk(physicalㆍfunctionalㆍsocialㆍfinancial ㆍtime-based) and 3 different factors of the Tourists Attitude(emotionalㆍbehavioralㆍ cognitive). Results largely proved the difference of worry, perceived risk and attitude of cruise tourists according to disaster accident. In addition, this study provides an insight into the cruise tourist’s perceived risk and attitude for future research.

5,500원

7

중소외식업체의 고용환경과 부가가치세법에 관한 탐색적 연구

김지한, 윤우식, 정찬성

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.129-159

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of explorary study on employment environment and value added taxation for Small and midium-sized Foodservice company. Tax incentives to review ways to expand the scope of workers hired through problem-solving and the development of small and medium companies looking for ways to food service industry is aimed. Food service companies in Korea in 2016, 650,890 companies and 1,895,511 people in food service companies nearly working, the service industry is quite a lot of employment being made , and compared with other industries for many kinds of capital because the barriers to entry relatively low, so a lot of people interested in retirement has founded is also a business. However, In reality, Compete with numerous companies in addition to difficulties in recruitment and frequent turnover of personnel issues, avoiding the problem of workers five insurance, credit card payments or cash receipts due to the exposure to 100% of sales, excess VAT paid, and many management which is facing difficulties, sleep. Case analysis, value-added tax rate, labor cost ratio is higher, and daily employment rate is also very high, and five social insurance evasion was widespread phenomenon. This employment environment and normal operation of social insurance and tax revenue increases, frequent turnover of employees foodservice industry troubleshooting problems and low self-esteem, eating a variety of effects, including the development of the industry seems to be able to reap.

7,200원

8

지역주민의 축제효과인식이 축제참여의도에 미치는 영향

김창수, 장형빈

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.161-180

※ 기관로그인 시 무료 이용이 가능합니다.

Recently, the organizations that plan festivals provide local residents with the motivation to actively participate in these festival. But if the effects of festivals of local residents are not understood, it will not be possible to genuinely and appropriately provide programs. Therefore this study was first conducted based on the curiosity of the awareness factors in regards to the effects of festivals of local residents where regional festivals were being planned and operated, and to achieve the objectives of this research. Based on a survey conducted again the local residents in the Gapyeong County region. The results of the research confirmed that first, the yearly awareness factors in regards to the effects of festivals of local residents were shown to have a partially statistically significant influence on the festival participation intent of the local residents, and that second, out of the awareness factors in regards to the effects of festivals of local residents, the factor of economical impact was shown to have a statistically significant influence on the festival participation intent of the local residents. If studies that supplement the suggestions and implications based on the results of this research study can be conducted. it is considered that the results of these studies can provide meaningful and productive reference to the managers that plan festivals.

5,500원

9

소셜커머스 여행상품 특성이 신뢰 및 구매의도에 미치는 영향

류인평, 김영주

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.181-199

※ 기관로그인 시 무료 이용이 가능합니다.

Although there has been rapid growth of purchasing products through social commerce, there has been little research done on it in the travel industry. This thesis will suggest different marketing strategies for travel agencies by considering specific factors about social commerce that influences purchasing intention based on trust. Also, it says a good relationship and trust between the customers and the travel agency is required to sell travel products through social commerce. For this study, a survey was distributed to people who are using social commerce, the analysis of the results was performed in four ways : the frequency analysis, factor analysis, reliability analysis, and regression analysis. For the purpose of this study, characteristics of social commerce were classified as price, word-of-mouth effect, and convenience of use. First, the results showed that these three social commerce characteristics had a significant impact on the level of trust towards the travel agency. Secondly, the results showed that the trust that was significantly impacted by the social commerce characteristics, had an effect on purchasing intention. Lastly, the results showed that social commerce characteristics significantly influenced purchasing intention. This study was a new attempt to look at the relationships between trust, purchasing intention and social commerce characteristics.In conclusion, this thesis has implication for travel agencies’ abilities to sell competitive travel products without the constraints of space and time through the Travel blog or Twitter.

5,400원

10

중간관리자의 윤리적 리더십이 종사원의 조직몰입과 혁신행동에 미치는 영향

박건규, 이희승

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.201-218

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to investigate the effect of the middle managers’ ethical leadership in the deluxe hotel on the organization commitment and innovation behaviors. Whether the ethical leadership affects the organization commitment or innovation behaviors, or whether the organization commitment affects innovation behaviors are the main purposes of this study with the following objectives; first to investigate the theoretical background on the ethical leadership, organization commitment, and innovation behaviors from the previous studies; second to investigate the relationship between the ethical leadership of the middle managers on their organization commitment; third to understand the relationship between the ethical leadership of middle managers on their innovation behaviors; fourth to understand whether the organization commitment of the middle managers affects their innovation behaviors. To achieve the study goals, the literature reviews with practical research have been performed. The literature reviews were conducted to analyze the theses, published articles, and various previous studies domestically and internationally in order to define the study model and hypothesis. To do so, the subjects were selected among the in 8 deluxe hotels in Seoul for about one month from August 20 to September 20, 2015. 300 survey forms were distributed to collect 296, resulting in 230 cases for the final analysis. Their statistical analysis was performed with statistical program SPSS 18.0 to suggest the scientific stat data and their implications.

5,200원

11

글로벌복합리조트에 관한 언론인식연구 : 언어네트워크분석(SNA)을 활용하여

박시원

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.219-242

※ 기관로그인 시 무료 이용이 가능합니다.

This study considers the advanced researches and the media, and analyzes the semantic network of the media releases, while the future success of Yeongjongdo global integrated resort affects domestic tourism industry positively. The author derived five factors of integrate resorts from the consideration of advanced researches, which are ‘integrated resort’, ‘casino’, ‘MICE’, ‘theme parks’ and 'integrated service'. The atmosphere of local media reports that are mentioning the Yeongjongdo integrated resortx is as follows. Firstly this paper analyzed 270 online media articles, which are containing the keyword of ‘Yeongjongdo integrated resort’. The number of words used within those 270 articles were 6,870, and then 70 articles were extracted through four times of refining process. The result of the SNA with the extracted articles, the media illuminates casino, MICE, and theme parks as same as the advanced researches. However, the result has put more weight on the ‘casino’ than ‘theme parks’. Then, this paper divided the whole articles into three sections for the seasonal SNA. From this process, the author found that the media highlights some keywords such as real estate, investment, and allotment rather than focusing on successful settlement of Yeongjongdo integrated resort. The author also found out that there are only few cases that are concerning about the negative effects of casino. This result shows a discrepancy in interests between the media and the groves of Academe, and also implies that the media attention should be diversified.

6,100원

12

의료관광 서비스품질이 브랜드자산과 추천의도에 미치는 영향 : 몽골의료관광객을 중심으로

소재민

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.243-263

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this research is presented the suggestions that medical tourism hospitals through the study of how any impact of the quality of service on the brand equity and the recommendation Purpose of the medical tourism hospitals aimed at Mongolia Medical tourists how can increase brand equity. Through the result of regression analysis are as follows. First, the quality of service was shown to influence the Brand Equity Implications This shows that in order to strengthen the brand of medical tourism hospitals that it is to improve the quality of hospital services lacking. Second, the quality of service will be able to increase the recommendation purpose of the hospital by the hospital's expertise in medical tourism appears woke Among represents the greatest impact is primarily to enhance the professionalism of the hospital to affect the recommendation purpose. Third, brand equity appeared to affect the recommendation purpose. Therefore, medical tourism hospital is expected to be able to get the power to attract medical tourists through the management and continuous improvement of brand equity.

5,700원

13

예비 크루 양성학과의 교육서비스 품질이 교육만족도 및 진로준비행동에 미치는 영향 : 크루즈전공과 항공서비스전공간의 비교를 중심으로

연지영, 류을순, 이재곤

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.265-289

※ 기관로그인 시 무료 이용이 가능합니다.

Tourism is a labor-intensive industry based on human resources that offers intangible services to customers, and therefore, it is vital for universities to foster and produce capable people and deploy them in the field. Many universities with the goal of fostering such talented minds educate and train students with multilateral education programs and techniques. Recognizing the importance of quality education at schools in fostering capable people for the tourism industry, this study aims to contribute to more effective university education by examining the factors that comprise education service quality, and the recognition of students and importance of each factor. In order to assist the curriculum planning and operation of departments training stewards and stewardesses on cruise ships, a promising sector in the tourism industry, this study undertook a comparative analysis with the airline services department. The proposed research model is tested via a survey of 200 students majoring in airline and cruise services. The results of this study confirmed that education service quality has a positive influence on education satisfaction, and students satisfied with education services shows more active willingness to prepare for their career paths and taking action. This study suggests universities must reinforce administration, programs, and environment, together with the role of the faculty, in order to foster capable people who can offer differentiated tourism services in Korea.

6,300원

14

Does residents’ involvement increase overall quality of life (QOL)?

우은주, 이병철

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.291-308

※ 기관로그인 시 무료 이용이 가능합니다.

The primary purpose of this study is to examine residents’ perceptions of level of involvement and the influence of this perception on their perceived value of tourism development, satisfaction with life domains and overall quality of life (QOL). By applying bottom-up spillover theory, the study hypothesizes that residents’ overall quality of life is affected by satisfaction with life domains and level of involvement serves as antecedents to the hypotheses. The data collection method of this study involved distributing a survey questionnaire. The results indicated that, level of involvement positively affects perceived value of tourism development, and life domain satisfaction moreover, the perceived value influences on life domain satisfaction. The study also confirms the bottom-up spillover theory that life domain satisfaction affects overall quality of life.

5,200원

15

호텔 레스토랑의 온라인 구전정보 특성과 행동의도 간에 영향관계에서 신뢰전이 효과

유양호, 강상묵

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.309-328

※ 기관로그인 시 무료 이용이 가능합니다.

This study intended to verify an influencing relationship between Characteristics of Online Word-of-Mouth information and trust variables(reliability of word of mouth information, credibility of seller, reliability of web site), to determine if credibility is spread between trust variables, and to investigate if trust variables make effect on behavior intention. To this end, this study conducted an actual analysis by selecting customers who have searched online word of mouth information of 10 five-star hotel restaurants located in Seoul and purchased their online products as the subject of this study. According to the research result, all 10 hypotheses were adopted and implies that there has to be many agreeable comments or reviews to improve credibility through characteristics of online word-of-mouth information, lively picture or video needs to be easy to upload, and efforts to provide information from objective and neutral position would be necessary. Trust transference effect appeared between trust variables, and ongoing management for trust variables is required in hotel restaurant because trust variables improve purchasing intention, recommendation, and repurchase intention.

5,500원

16

북한이탈주민을 위한 의료서비스 만족 및 재이용에 관한 연구

유재원

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.329-345

※ 기관로그인 시 무료 이용이 가능합니다.

Korea government enacted the “Law on the Protection and Settlement Support of North Korean defectors” in 1997 and the government has implemented various support policies for the defectors. However, most of the support policies for North Korean defectors are in a very poor situation. In this regard current study is performed to build a successful medical support system that targets the defectors. In specific, this study examines relationships among medical care support service, satisfaction, continuous use, and intention of words-of-mouth (WOM). The results of the study show that the construct of intention of WOM is significantly affected by continuous use, satisfaction, and medical care support service. Continuous use is also influenced by satisfaction, and medical care support service. Moreover, medical care support service is powerful antecedent of satisfaction. Based on these empirical findings theoretical and practical implications of the study results are discussed.

5,100원

17

축제 관계자 리더의 감성리더십이 조직구성원의 감정노동과 고객지향성에 미치는 영향

이기태, 송덕종

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.347-369

※ 기관로그인 시 무료 이용이 가능합니다.

Particularly to the field of services, the organizational members (employees) carry out their tasks at customer contact points by restraining their emotions. This leads to emotional exhaustion and impersonalizing of customers as well as reduction in personal satisfaction. The organizational member with low adaptability to emotional labor may experience more difficulty in controlling and restraining their emotions. Such adaptability due to emotional labor has a close relationship with the organizational members’ ability to form social relationship. Therefore, a leader’s Emotional Leadership is considered as a core factor for organizational members’ emotional labor and customer orientation. The subjects in this study were the organizational members (employees) that are directly at the contact point with customers in the festival industry, who work at the companies related to domestic festivals. The aim of this study is to empirically analyze the effect of the Emotional Leadership of a festival officials’ leader on the organizational members’ emotional labor (surface acting and deep acting) and customer orientation. A survey was conducted in approximately 40 companies related to festivals, and the collected valid samples (180 people) were used to perform statistical analysis. The result of the analysis is as follows. First, the Emotional Leadership of a festival officials’ leader did not have a statistically significant effect on the organizational members’ surface acting. However, it did have a statistically significant positive effect on the deep acting. Second, the Emotional Leadership of a festival officials’ leader was shown to have a statistically positive effect on the organizational members’ customer orientation. Third, the surface acting of the organizational members that are festival officials was shown to have a significantly positive effect on the customer orientation, and the deep acting was also analyzed to have a positive effect on the customer orientation.

6,000원

18

체인호텔 브랜드이미지와 고객만족 및 재방문 의도의 영향 관계 연구 : 대구광역시의 체인호텔을 중심으로

이수호, 이주형, 김수경

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.371-391

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to investigate the relationship between brand image, customer satisfaction and revisit intention of chain hotel. The effects on them are studied by focusing on chain hotels in Daegu and the implications are provided for research purpose. For that, on the theoretical background, I set up a hypothesis for the solution of research problems after examining the previous studies. In order to accomplish the research purpose, the questionnaire was completed by the customers who had used chain hotel in Daegu during past two years. With the collected data, frequency analysis, factor analysis, reliability analysis, simple regression analysis and multiple regression analysis were used to operate. The result of this study shows that the brand image of chain hotels has a significant effect on customer satisfaction and revisit intention. Therefore, chain hotels must make an effort in order to make customers’ desirable values, raise their brand loyalty on brand products, and they also need to create most memorable values in customers’ mind. Furthermore, customer satisfaction is to draw revisit intention and to keep up purchase intention that chain hotels must endeavor to increase purchases driven by customer satisfaction by improving their services, product images and the like in order to gain customers, maintain and improve their services.

5,700원

19

모바일 관광애플리케이션의 서비스품질에 따른 소비자의 사용의도에 관한 연구 : 기술수용모델(TAM) 중심으로

이위, 김문홍

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.393-414

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The purpose of this study is to investigate the impact of Mobile Tourism Application Service Quality on consumer’s attitude and intention that applying the Technology Acceptance Model to which the Contents Quality, System Quality and Interaction Quality as independent variables were added. In order to measure the theoretical variables and ensure the reliability and validity of measurement tools correctly we used the exploratory factor analysis and confirmatory factor analysis. The results of this study are as follow. Firstly, the empirical results showed that 3 components of Mobile Tourism Application Service Quality have a positive impact on Perceived Usefulness and Perceived ease of use. Secondly, a significant correlation was observed between perceived usefulness, perceived ease of use and intention to use tourism application. The results of this study are expected to contribute to the theoretical extension of TAM which suggested that tourism marketers as well as application developers should pay attention to tourism service quality in the acceptance and adoption of tourism application and each of the components should be taken into consideration in the development of marketing strategy.

5,800원

20

외식업 종사자의 감성지능이 자기효능감, 직무만족과 조직몰입에 미치는 영향 연구

이정은

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.415-438

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In the middle of recent changing business environment, it is more important than anything else for each company to secure and manage human resources equipped with core competencies in order to sustain its competitiveness and achieve high business performance. Particularly in the hospitality industry including foodservice where human services are the foundation of the business, dependency on human resources is quite high. Therefore, research is required on emotional intelligence emphasizing effectiveness in the affective aspect of human resource management as one of strategies to secure and manage highly competent human resources. This study analyzed how superiors’ emotional leadership affects employees’ self-efficacy, how employees’ emotional intelligence plays a positive moderating role on the effect relationship, and how superiors’ emotional leadership and employees’ self-efficacy affect organizational performance. From these analyses were derived results as emotional intelligence had a positive effect on self-efficacy. self-efficacy had a positive effect on job satisfaction and organizational performance.

6,100원

21

조청 전통식품에 대한 선택속성과 행동의도를 통한 관광상품화 연구 : 중국 관광객들을 대상으로

장양례, 양정임, 박정운, 박경호, 장동진, 최지선

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.439-457

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Shopping products using Korean traditional foods are tourism resources that inform local and national food culture and can be used as an important means of forming tourism experience and raising tourism income. Therefore, this study intends to use inbound tourism product strategy as to what kind of optional attribute is important for purchase intention and recommendation intention, and what attributes are important for Chinese tourists to purchase traditional Korean food. The questionnaire survey was conducted for Chinese tourists. The survey was conducted from June 15 to July 30, 2016. A total of 143 questionnaires were used for final analysis. In the hypothesis test, regression analysis between traditional food selection attributes, purchase intention and recommendation intention showed that there is a significant causal relationship between traditional food selection attributes, purchase intention and recommendation intention. Therefore, if the tourism productization strategy is presented, the important choice attribute that most influences the purchase intention or recommendation intention of Chinese tourists is that the strategy of raising and informing the quality of the related product is the key to the tourism productization plan. Therefore, we are looking for a company that can take advantage of the excellence of our food, which is developed in every region or each house, and that has a unique flavor and nutrition in Korea. We will increase the efficiency of production by mass production rather than small- It is important to sell products with a system for storage and storage.

5,400원

22

항공사 웹사이트의 e-서비스품질이 e-브랜드 이미지와 행동의도에 미치는 영향

주신옥

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.459-476

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This research has analyzed the influences of e-service quality of airline's website on e-brand image and behavioral intentions. The study method was to conduct a online survey targeting the various tourist. The empirical survey was conducted between May 1 and May 13, 2016, and 253 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, a linear regression analysis and study model hypotheses. The study results showed that first, e-service quality was divided into Informative, Reliability, Reactive, Interactive and Usage simplicity according to the literature review. Analysis showed that e-service quality has effect on e-brand Image accordingly. Secondly, e-brand image has effects behavioral intentions. The findings has significant implications for airline the e-service quality and academic researchers. This research has several implications such as airline requires what kind of online strategies focused on in order to predict passenger's behavioral intentions.

5,200원

23

광주광역시 시티투어 활성화에 관한 연구 : 서울시티투어와 비교분석을 중심으로

최동희

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.477-496

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The purpose of this study is to come up with ways to promote city tourism for Gwanju based on comparative analysis with Seoul City Tour. For this, surveys were conducted among those who have used Seoul City Tour and 204 survey sheets were collected for analysis. The survey has found that Seoul City Tour has a higher level of satisfaction than Gwanju City Tour in major city tour factors, including accessibility, information delivery, guide service, tour bus and souvenir. The study has also found that all city tour related factors have an effect on the level of satisfaction and the intent of recommendation and that souvenir has a significant effect on the intent of recommendation in Gwanju City Tour while accessibility, information delivery, guide service, and tour bus have a significant effect on the intent of recommendation in Seoul City Tour. Gwanju City Tour should seek ways to adopt the strengths of Seoul City Tour in a selective manner.

5,500원

24

카지노를 기반으로 한 한국형 복합리조트 개발방향에 대한 연구 : 중국인 관광객들을 대상으로

최우성, 박주희, 유경미

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.497-517

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The purpose of this study is to examine the concepts of tourism and integrated resorts preferred by Chinese as Chinese form over 60% of foreign tourists to Korea and measure the importance of casino operation perceived by Chinese based on the details of integrated resorts’ casino operation developed by Lee Chung-gi Kim‧Nam-hyeon(2015)’s research. Also, through comparison with the results found in Lee Chung-gi Kim‧Nam-hyeon (2015)’s research targeting experts, this author analyzes the importance of integrated resorts’ casino operation actually preferred by Chinese using mean values. Based on the analysis, this study has gained following results: First, regarding the concept of tourism in Korea and atmosphere preferred by Chinese, natural factors like landscape or clean environment are preferred the most, and also, about the atmosphere preferred, naturalness is preferred the most. Second, about the concepts of integrated resort development they prefer, theme parks, marine sports, and experience–orientedness received high points; meanwhile, casino-based integrated resorts gained low points. Third, regarding the choice attributes of casino-based integrated resorts, safety and security, for instance, whether they can be safe in them or their private information can be protected, are regarded to be the most important. Next, they consider their social responsibility like lawful management, ethical management, or charity activity importantly, too. Also, they think responsible gambling should be induced through such things as setting up a betting limit, encouraging sound games, preventing gambling addiction, and providing healing information. Fourth, about the choice attributes of casino-based integrated resorts, the attributes regarded important by Chinese and by experts are different. Among the areas of responsible management, Chinese regard safety and security the most important, but among the areas of casino service and marketing, experts think customer management and attraction, for example, continuous customer management and VIP customers’ attraction most importantly. Accordingly, about developing integrated resorts, we should develop a theme park-type integrated resort with the sea as its themes assuming that nature-friendly resort development is needed with a focus on sustainable development. Also, about operating casinos, we need to pay attention to safety and security while carrying on marketing.

5,700원

25

온천 활성화 방안에 대한 지역이해관계자 인식 : Focus Group Interview(FGI)를 통한 질적 연구

최정자, 김진홍

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.519-539

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This study analyzed hot springs as a wellness tourism resource in Uljin, Korea along the East Coast and suggested ways of vitalizing or linking the hot springs with community-based resources from the perspectives of main community stakeholders. A total of five stakeholders (two practitioners associated with hot springs, one governmental officer, and two representatives of a social enterprise) throughout the region participated in the FGI (Focus Group Interview). Contents were analyzed based on interview questions developed by three academic professionals. Results of the content analyzed showed key words and narrations related to three key issues associated with the present status of hot springs in Uljin. These issues included, relationships of various stakeholders among hot springs, communities, and local governments. It was also found that several differences existed between the stakeholders regarding their perceptions towards the three key issues. Implications of the findings and future research were discussed based on the development of sustainable tourism using hot springs in Uljin.

5,700원

26

상사의 비인격적 감독과 여행사 종사원의 직무만족, 조직침묵, 이직의도와의 영향관계

최철수

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.541-560

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Researchers, recently, have paid attention to the dark and destructive aspects of supervisors such as sexual harassments, violence, and psychological maltreatment. We have also chosen to focus attention on the relationship between abusive supervision and employee job status because it helps us to address the problem of persistence and escalation of abuse in supervisor-subordinate relationships over time. We found that the interaction between higher levels of perceived supervisor abusive supervision and employee entitlement predicted increased job dissatisfaction and organizational silence. The central conclusion of this study is that abusive supervision, which is the conceptual opposite of ethical leadership, has a negative influence on job satisfaction with corresponding impacts on intentions to quit and job search behavior. Abusive supervision, which does not directly lead to job search behavior but directly make people so upset that they initiate job satisfaction. Implications for research and practice in human resource management are discussed. Leaders need to reinforce perceptions of ethical leadership continually in order to maintain high job satisfaction and low job search behaviors among followers.

5,500원

27

외식기업 웹사이트의 콘텐츠서비스가 브랜드자산 및 전환 행동에 미치는 영향

펑펑

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.561-578

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The objective of this paper is to analyze how the foodservice corporate website’s contents service influences brand equity and consumer’s switching behaviors. For this, a survey of foodservice corporate website users was carried out. The results of the practical analysis can be summarized as follows. First, the foodservice corporate website’s contents service was conceptualized as 4 components such as corporate information, news contents, menu/service information and additional contents. It was found that foodservice corporate website’s contents service has a positive influence on brand equity. When users’ recogniton of foodservice corporate website service is high, their brand recogniton is also high. In addition, brand equity has a positive influence on consumer’s switching behaviors. Based on these results, this study shows that present practical marketing implications for building an effective corporate website within essential components and contents service, and exhibits further practical implications for effectively managing brand equity into a marketing strategy.

5,200원

28

문화유산 관광에서의 Push 및 Pull 요인이 객관적 및 실존적 진정성과 충성도에 미치는 영향

하동현

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.579-599

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The purpose of this study was to identify firstly, how visitors-perceived cultural and historical tourism motivation and leisure tourism motivation affected their perceived objective authenticity and existential authenticity respectively and secondly how the cultural and historical attraction and leisure attraction affected the objective authenticity and existential authenticity respectively at the stage of Gyeongju Yangdong village. This study also investigated how visitors-perceived objective authenticity affected their perceived existential authenticity and how two authenticities affected their loyalty. For research, the sample were visitors during May of 2014, with using of convenience sampling method. The road crew of hotel & tourism management school students helped visitors fill in questionnaires. Finally, 281 questionnaires were used for statistical analyses. The research findings were as follows. First, cultural and historical tourism motivation affected objective authenticity and existential authenticity respectively, and leisure tourism motivation affected objective authenticity. Second, cultural and historical attraction affected the objective authenticity. Third, objective authenticity affected existential authenticity and their perceived loyalty. As theoretical implication, this study separated tourism motivation into cultural and historical tourism one and leisure tourism one, and tourism attraction into cultural and historical tourism one and leisure tourism one. As managerial implication, this village should increase existential authenticity to attract many tourist.

5,700원

29

대중음악축제의 참여제약, 협상전략 및 참여의도간 영향연구

한현숙

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.601-622

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This study aims to find out the influence of participation constraints of popular music festival participants on constraints negotiation and the influence of constraints and negotiation on participation intention. Based on previous studies, constraint factors and negotiation factors were deduced and an empirical research was conducted targeting S Rock Festival. The analysis of 226 valid samples deduced as constraint factors of popular music festival participants, intrapersonal constraint, structural constraint, and interpersonal constraint, and as negotiation factors, improving finance, time management, structural improvements, and changing interpersonal relations. The result of the study was as follows. First, among constraint factors of popular music festival participants, intrapersonal constraint had a negative effect on changing interpersonal relations and structural improvement among negotiation factors. On the other hand, structural constraint and interpersonal constraint had no significant effect on negotiation factors. Second, among negotiation factors, structural improvement and interpersonal relations had a positive influence on participation intention. improving finance and time management did not have significant effect on participation intention. Third, among constraint factors, intrapersonal constraint and interpersonal constraint had a negative influence on participation intention, while structural constraint had no significant influence on participation intention. These results will serve as base data to systematically understand the behaviors of popular music festival participants.

5,800원

30

외래 관광객의 관광 주목적별 관광지 선택 연관성 규칙 분석 : 2013년 외래 관광객의 휴가ㆍ레저 및 비즈니스 집단별 비교 연구

이유안, 김인신

관광경영학회 관광경영연구 제20권 제6호 통권 73호 2016.11 pp.623-642

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Applying data mining method to tourist spatial behaviors, the present study were to identify association rules of leisure and business tourist groups using dataset of 2013 international visitor survey. Associative rule mining is the most frequently used method in data mining, and this method is useful to explore an associative relationship between two items out of massive volume of data. In retail setting, this method is often used to demonstrate new findings of consumer behavior patterns. By utilizing SAS E-Miner, this study distinguish associative rules between leisure and business tourist groups with support, confidence, and lift of rules. According to the survey collected by the Ministry of Culture, and Tourism in Korea, leisure and business tourist groups were highly occupied among international tourists from the main purpose of foreign tourists. This study revealed that two tourist groups had a different tendency in visiting tourist attractions in Korea. The academic and practical implications of this study were discussed in this present study.

5,500원

 
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