Earticle

초록

영어

The purpose of this study is to examine the concepts of tourism and integrated resorts preferred by Chinese as Chinese form over 60% of foreign tourists to Korea and measure the importance of casino operation perceived by Chinese based on the details of integrated resorts’ casino operation developed by Lee Chung-gi Kim‧Nam-hyeon(2015)’s research. Also, through comparison with the results found in Lee Chung-gi Kim‧Nam-hyeon (2015)’s research targeting experts, this author analyzes the importance of integrated resorts’ casino operation actually preferred by Chinese using mean values. Based on the analysis, this study has gained following results: First, regarding the concept of tourism in Korea and atmosphere preferred by Chinese, natural factors like landscape or clean environment are preferred the most, and also, about the atmosphere preferred, naturalness is preferred the most. Second, about the concepts of integrated resort development they prefer, theme parks, marine sports, and experience–orientedness received high points; meanwhile, casino-based integrated resorts gained low points. Third, regarding the choice attributes of casino-based integrated resorts, safety and security, for instance, whether they can be safe in them or their private information can be protected, are regarded to be the most important. Next, they consider their social responsibility like lawful management, ethical management, or charity activity importantly, too. Also, they think responsible gambling should be induced through such things as setting up a betting limit, encouraging sound games, preventing gambling addiction, and providing healing information. Fourth, about the choice attributes of casino-based integrated resorts, the attributes regarded important by Chinese and by experts are different. Among the areas of responsible management, Chinese regard safety and security the most important, but among the areas of casino service and marketing, experts think customer management and attraction, for example, continuous customer management and VIP customers’ attraction most importantly. Accordingly, about developing integrated resorts, we should develop a theme park-type integrated resort with the sea as its themes assuming that nature-friendly resort development is needed with a focus on sustainable development. Also, about operating casinos, we need to pay attention to safety and security while carrying on marketing.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 복합리조트의 개념
  2. 복합리조트의 유형 및 시설
  3. 복합리조트 성공요인
 Ⅲ. 연구설계
  1. 연구과제
  2. 평가항목
  3. 자료수집
 Ⅳ. 분석결과
  1. 인구통계학적 특성
  2. 관광지 컨셉 및 선호 분위기
  3. 복합리조트 개발 선호 컨셉
  4. 복합리조트 카지노 선택속성
  5. 복합리조트 카지노 선택속성 비교
 Ⅴ. 결론
 참고문헌

키워드

저자

• 최우성 [ Woosung Choi | 호남대학교 호텔경영학과 조교수 ]
• 박주희 [ Joohee Park | 전남도립대학교 호텔관광과 외래교수 ]
• 유경미 [ Kyungmi Ru | 광운대학교 정보콘텐츠대학원 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338