관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제19권 제5호 통권 67호 (13건)

호텔 종사자의 지각된 조직공정성과 경력정체, 심리적 계약 간 관계 연구

이철진, 천민호

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.1-20

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This study aims to analyze the structural relationship among perceived organizational justice, career plateau and psychological contract intention by hotel employees based on rapidly changing employment circumstances and rapidly growing management characteristics of hotel industry in recent years. For actual proof analysis, I have extracted 214 samples through a survey performed on employees of tourist hotels located in Seoul, and analyzed basic data and structural equation model by using SPSS 23.0 and AMOS 23.0. As a result, the following implications were drawn. First, perceived organizational justice by hotel employees was analyzed to have positive(+) effect on the career plateau; secondly, content plateau among subordinate concepts of career plateau was analyzed to have positive(+) effect on the psychological contract; third, the procedural justice was analyzed to have no meaningful effect on the career plateau. Consequently, this study found conflicting result with the existing studies which claim that hotel employees who perceive career plateau have negative effect on their attitude toward organization and job intention; this result explains the importance of job stability perceived by employees in recent management environment, and suggests that career plateau with justice could take positive role in subjective and psychological continuous relationship orientation issues that employees have against hotel company.



2018 평창 동계올림픽 참여의도의 영향요인에 관한연구 - 지역주민과 내국인 관광수요자를 중심으로 -


관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.21-46

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This study explored the determinants influencing participation-intention to 2018 PyeongChang Winter Olympics, as well as the differences in the relationships between residents and native tourism users on such study factors as economic, environmental, social・cultural impacts on tourism industries, perceived importance of tourism service quality, and participation-intention to the Olympic. For the purposes, data were collected by residents and tourists in three cities of Gangwon province, where the Olympics will be held. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results revealed significant differences between residents and native tourism users on the principal factors such as impacts on tourism industries and perceived importance of tourism service quality that influence participation-intention to the Olympics. The study also found the remarkable results as follows. The higher degree of economic and social・cultural influences of tourism business is, the more positive participation-intention to the Olympic the groups have. Such factors as main tourism facilities, the quality service of an employee, and tourism condition around the host cities are significantly important to make a decision to participate on the Olympic to the groups. So as to improve the potential demands for the Olympic, the findings suggest that governments and experts related with the Olympic should input more investments and efforts to build substantial marketing strategies based on tourism users' needs and wants for the Olympic, and also expel attractive tourism programs and systems in particle.



꽃 박람회 서비스 선택속성이 만족과 재방문에 미치는 영향

임연우, 박오성

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.47-62

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Under the background of the potential resource utilization, interests and promote regional of flowers, This study investigated The Influence of Selective Attribution of the Flower Exhibition on Satisfaction and re-visits. This survey was conducted by the mobile smart phone to people who have took part in the Flower Exhibition experiences and 350 respondents answered. 331 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, Selective Attribution of Flower Exhibition(awareness, specialty, commerciality) has an influence on Satisfaction and Selective Attribution of Flower Exhibition(convenience, physical evidence) has not an influence on Satisfaction; second, Satisfaction of Flower Exhibition has an influence on Re-visits. The study proposes the following: first, The marketing activities to increase awareness fair is necessary; second, This configuration requires a variety of products: third, This expertise should be required.



여행업의 제휴관리역량에 관한 인식차이 연구

김희성, 박승영

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.63-83

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Travel agencies are trying to gain competitive advantages through strategic alliances. The more the travel agencies achieve, the higher attention is required to have a long term effective management relationship, that conceptualizes the continuity of the alliance between wholesalers and retailers. Recent research on alliances among travel agencies has taken the perspective of the wholesaler while paying meagre attention to the alliance with a dominant characteristics of travel firms. The purpose of the study is to show the difference in perception regarding the alliance management capability by examining the relative performance implications of strategic alliance with travel wholesalers and retailers in order to give a better understanding of the strategic alliance. The result is that the alliance management capability which has adopted a three-dimensional model: coordination, communication, and bonding had a significant influence on the alliance performance of travel wholesalers. On the other hand, the only communication and bonding with the exception of coordination had a significant influence on the alliance performance of travel retailers.



DEA를 이용한 푸드투어리즘 축제의 경영효율성 분석

정다은, 양승룡

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.85-103

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The purpose of this research is to analyze the efficiency of food tourism festivals in Korea using the Data Envelopment Analysis (DEA) technique and determine factors affecting the technical efficiency. The factors considered are type of food, festival period, seasonality, activity diversification, and portions of private capital invested. The festivals investigated in this study are those held from 2011 to 2013. The results indicate that most festivals show a decreasing returns to scale and have low efficiency. The festivals with a higher food event rate held in the winter time tend to show higher technical efficiency. Provision of ecological experience, higher private investment, and shorter duration are also found to raise the efficiency. Implications from these findings are provided in conclusion to help improve the overall efficiency of food tourism festivals.



농촌관광개발사업 지역주민의 의사결정참여와 심리적 주인의식이 마을조직 몰입과 개발지지도에 미치는 영향 연구


관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.105-123

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Having examined research so far as well as conception of residents' decision-making participation and psychological ownership who are in the rural tourism development, we have presented hypothesis based on research regarding how they affect rural tourism village commitment and business support. In order to find correlation with decision-making participation and psychological ownership concerning rural tourism village commitment and business support, examining the structural interaction of cause and effect among residents' decision-making participation, psychological ownership, rural tourism village commitment, rural tourism development and business support. This research result offer basic information about effect of rural tourism development’s efficient work and success availability with residents' decision-making participation and psychological ownership who are in the rural tourism village as well as offer basic data in order to activate rural tourism village. Summarizing analysis result of this research, residents' decision-making participation who are in the rural tourism development don’t affect directly business support but increase commitment about rural tourism village. and also can find increase of business support about rural tourism village development through village commitment’s factor. and next, the higher residents have psychological ownership, the higher commitment they have about rural tourism village development as indicating that psychological ownership affect directly business support. also, we can find that residents' psychological ownership make commitment increase and business support increase as well about rural tourism development through village commitment’s increase factor.



치유관광의 체험가치가 Mindfulness, 경제적 행동의도에 미치는 영향 : 6차 산업을 중심으로


관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.125-149

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The purpose of this paper were to examine the influence of experience value of healing tourism upon mindfulness, economical behavioral intention for healing products on 6th industry. In total, 400 questionnaires were distributed to visitor from healing center and healing farm in Gyeong-gi. 387 valid questionnaires were used in this study, the questions were modified through the previous studies. Data were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and structural equation analysis. The results and contents of this study are summarized as follows: First, four factors of experience value(emotional stability value, health improvement value, psycho social adjustment value, symbolic value) were extracted. Second, experience value of healing tourism had significantly positive effects on mindfulness but social adjustment value. Third, emotional, health, symbolic value had significantly positive effects on economical behavioral intention except social value. In conclusion, the implications of this study showed that the possibility of creating, improving the value of healing experience through agriculture and healing tourism for 6th industry in rural region. In the regard, tourists participating in healing program expressed more positive mindfulness and buying intention when they obtained the value of emotional, health, social, symbolic healing. Healing farm and center in 6th industry must consider the visitor’s value for healing and develope healing program and products upon their value to succeed.



호텔 조리종사원의 지각된 혁신수용 속성이 친환경 경영활동 행동의도에 미치는 영향 - 계획된 행동이론을 적용하여 -

류을순, 서상원, 복종대

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.151-175

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This study proposes an integrated model that combines the theory of innovation adoption and the theory of planned behaviour(TPB) to investigate the attitudinal and behavioral decision factors on green practice. To achieve this purpose, data were collected by hotel culinary employees. A total of 180 employees were participated in this study from June to July in 2015. The data were analyzed by SPSS 21.0 statistical analysis program. The results demonstrate that perceived innovation adoption attributes had positive effects on attitude and green practice behavior intention partially. Specifically, relative advantage and trialability significantly affected attitude. Also, relative advantage, trialability and observability significantly affected green practice behavior intention. Lastly, attitude, social influence and perceived behavioral control had positive effects on green practice behavior intention. These findings offer practical guidelines for effective policy for hotel culinary employees to increase accepting environmental management activities. Finally, practical implications and suggestions for future research are discussed.



저비용 항공사의 지각된 서비스 가치 및 품질이 고객만족, 행동의도에 미치는 영향 연구


관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.177-194

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The aim of this study is to analyze the effect of passengers’ perceived value on online customer satisfaction, trust and loyalty of Low-cost airlines, by conducting a survey on passengers who had experienced Low Cost Carriers in international and/or domestic flights. The result of factor analysis suggested 3 categories of perceived value-functional value, emotional value, and social value. Test of hypotheses supported the significant relationships among the variables. Findings indicated that perceived value has significant effects on the satisfaction and trust on airline, which, in turn, enhances customer loyalty. In particular, the effect of functional value was significant to both international and domestic flights, implying that providing a reasonable airfare is the most important. In addition, emotional value had a significant and direct effect on trust in international flights, indicating that emotional exchange and homey services are critical to increasing trust on the airline. Based on the study’s findings, Low-cost airlines are recommended to establish differentiated and customer-oriented marketing strategies to attract loyal customers as well as provide reasonable airfare and homey services so as to meet the expectations of customers and their perceived value for respective routes.



서비스 기업의 CSR활동이 제품 수용 및 수용 후 행동에 미치는 영향

윤영일, 하동현

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.195-216

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The purpose of this study was to identify whether not only corporate social responsibility affected product adoption, but also product adoption influenced post-adoption behavior. Simultaneously this study investigate the relationship between post-adoption behavior and continuing use of product. To achieve the purpose, this study conducted a survey with use of longitudinal analysis to the sample of office workers and collegians in their twenties and thirties who used food & beverage facilities in Seoul, Busan and Daegu. The research findings were as follows. Firstly, product adoption was caused by social contribution activities, economic responsibilities and regionally cultural activities, but consumer protection activities and environment protection activities didn't affect product adoption. Secondly, product adoption affected expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't have the influence of product adoption. Thirdly, continuing use of product was caused by expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't affect continuing use of product. Finally this study proposed managerial implications and suggestions for future research.



방한중국인 의료관광객의 의료관광동기, 위험지각, 충성도간의 영향관계 연구 - 의료관광서비스품질의 매개효과 검증을 중심으로 -

이수정, 최규환

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.217-243

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The aims of this study is to investigate the causal relationship between medical tourism motivation, perceived risk and loyalty of Chinese medical tourists of Korea. In order to achieve the objective of this study, we conducted a survey to target the Chinese that there is medical tourism experience in Korea. Questionnaire questions include a medical tourism motivation, perceived risk, loyalty, and the items of medical tourism service quality, and the final 248 valid samples were used for empirical analysis. To test the reliability and validity, factor analysis was conducted. And to verify the hypotheses and mediation effects, multi-regression analysis was conducted. From the verification results of the hypotheses, all the hypotheses we made in this study are significant. It is discovered that there is a causal relationship among medical tourism motivation, perceived risk and loyalty. And it is also founded that mediating effects of medical tourism service quality between perceived risk and loyalty are identified and they are used to draw improvement methods for medical tourism service quality.



카지노 테이블영업 여성근무자의 정서지능은 고객의 언어폭력이 자신의 정신건강에 미치는 영향을 완화시킬까?


관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.245-265

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This study aims to examine the moderating effect of emotional intelligence between customer verbal aggression and worker’s mental health. Data which is made by Kangwonland Labor Union to search for working environment of women workers is used. Samples are focus on 390 table game workers. The results of the analysis revealed that customer verbal aggression and understanding others’ emotion affect worker’s mental health negatively, emotion control and understanding their own emotion affect positively, and emotional intelligence does not buffer the negative effects of customer verbal aggression on worker’s mental health. And woman who married and(or) has been working for more than 10 years is more healthy than someone who does not. Based on these results, the ways for casino company to improve women workers’ mental health working for table game are suggested.



Revisiting cluster theory for the application in tourism context : History, critiques and suggestions

김남현, 조문식

관광경영학회 관광경영연구 제19권 제5호 통권 67호 2015.11 pp.267-291

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In the field of regional economics, Porter’s cluster and competitiveness theory has been popular to policy makers and researchers in order to enhance regional and national competitiveness. This popularity goes to tourism policies as well. However, Porter’s cluster theory could not be free from critiques with regard to definition, methodology, and application. The main critiques have given to a vague definition and methodology to identify a cluster, and the absence of consideration of multinational activities in the globalized world. Some of tourism researchers adopted Porter’s model for tourism competitiveness and cluster policy without critiques. Therefore, this paper revisits the origin of the cluster theory and its critiques. It also aims to suggest the application of Porter’s cluster theory in tourism development by criticizing previous application from a globalization perspective and suggesting some considerations to apply Porter’s cluster theory in tourism context for practitioners, policy makers, and researchers.


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