Earticle

초록

영어

The purpose of this study was to identify whether not only corporate social responsibility affected product adoption, but also product adoption influenced post-adoption behavior. Simultaneously this study investigate the relationship between post-adoption behavior and continuing use of product. To achieve the purpose, this study conducted a survey with use of longitudinal analysis to the sample of office workers and collegians in their twenties and thirties who used food & beverage facilities in Seoul, Busan and Daegu. The research findings were as follows. Firstly, product adoption was caused by social contribution activities, economic responsibilities and regionally cultural activities, but consumer protection activities and environment protection activities didn't affect product adoption. Secondly, product adoption affected expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't have the influence of product adoption. Thirdly, continuing use of product was caused by expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't affect continuing use of product. Finally this study proposed managerial implications and suggestions for future research.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 기업의 사회적 책임활동
  2. CSR활동과 제품 수용
  3. 수용 후 행동에 대한 고찰
  4. 제품수용과 수용 후 행동
  5. 수용 후 행동과 제품지속사용
 Ⅲ. 연구방법
  1. 조사대상 선정 및 자료 수집
  2. 변수의 조작적 정의와 주요 변수의 측정
 Ⅳ. 연구결과
  1. 표본의 특성
  2. 확인적 요인분석
  2. 측정모형의 타당도 평가
  4. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 윤영일 [ Yeoungil Yoon | 동국대학교 경주캠퍼스 호텔컨벤션경영전공 외래교수 ]
• 하동현 [ Donghyun Ha | 동국대학교 경주캠퍼스 호텔컨벤션경영전공 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338