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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제6권 제1호 통권 14호 (16건)
No
1

관광호텔종사원의 서비스지향성이 조직성과에 미치는 영향에 관한 연구 - 인천지역을 중심으로

고석면, 박인양

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.1-22

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The customer satisfaction is dependent on the relationship between the customers and employees in service industries. Especially in the hotel business, service encounters' attitudes and behaviors have great effects on the service quality and the satisfaction of the customers, as the service is provided through the customer relation. It is important in the success of hotel business to manage the service encounters effectively for excellent service. In fact, the hotel employees are responsible for the service to the customers. The employees' service-mind and attitude is very important because the service quality is deeply related with its orientation, or their job attitude, job satisfaction, organization commitment and turnover intention. In this study, the field survey on the service orientation and job satisfaction for the employees of tourist hotels in Incheon. The result of this survey shows; 1. The higher the service orientation is, the more they are satisfied with their jobs and the more greatly they commit to their organization, but the less their intention of turnover is. 2. The employees who are more satisfied provide better service to the guests, who will be the loyal customers, which will bring about a good result in hotel business.

5,800원

2

The Applicability of the Cultural Management Studies for International Tourism Researches

Minjoo Kim, Yeonjin Jang

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.23-40

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국제관광은 오래 전부터 관광학 연구의 주요분야로 인식되어 왔으나 아직 학적 체계를 이루지 못하고 있다. 기존에 수행된 국제관광 연구는 국제관광의 경제적 효과나 문화간 접촉에 따른 충격, 문화 변용 등의 한정된 관심에 머무르고 있으며, 관광경영 분야에는 몇몇 연구가 수행된 바 있으나 국내외적으로 주목할만한 연구를 찾아보기 어려운 실정이다. 본 연구는 이러한 문제의식 하에 국제화라는 시대적 조류 속에서 관광경영 연구가 실천적 유용성을 갖기 위한 지향점과 답보상태에 있는 국제관광 연구의 활로를 모색하기 위하여, 심리학, 경영학 등 다른 학문분야에서 이루어진 다문화 연구의 적용가능성을 탐색하였다. 그 동안에 축적된 다문화 또는 비교문화 연구들은 국제관광 현상을 설명하는 이론적 준거틀로 사용할만한 여지가 충분히 있으며, 국제관광의 거래 과정이 문화간 접촉을 수반한다는 점에서 관광산업의 조직행동 및 소비자행동 연구에 공헌할 수 있을 것으로 판단된다. 본 연구에서는 관광학 연구에 적용가능하며 다양한 명제를 도출할 수 있는 문화 연구들을 정리하기 위하여 기존의 문화 연구 중에서 다문화간 커뮤니케이션, 고유문화가 소비자 행동과 조직행동에 미치는 영향 등 비교적 미시적인 초점 하에 이루어진 연구들을 소개하고 응용가능성을 논의하였으며, 관광경영 분야에서 다루어진 비교문화 관련 연구도 요약 정리하였다. 본 연구는 광범위한 영역을 다루고 있어서 문화연구의 관광 분야 적용 가능성에 대한 세부전공별 논의가 미흡하고 실증적 연구가 아니라는 점에서 탐색적 연구들이 흔히 갖는 한계를 지닌다. 향후 이 분야에 관련하여 보다 진전된 연구들을 기대한다.

5,200원

3

관광기념품 선택속성과 만족간의 상관성 분석

김세리

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.41-59

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Development and diffusion of tourism souvenir bring creation of affirmative country image as culture sightseeing goods based on unique emotion and tradition, and such well-meaning country image-building can do that bring huge economical effect that improve the country whole country competitive power. This research examines sale present condition of tourism souvenir that is produced in Korea, and drew problem about sale of tourism souvenir through present condition analysis and present solution way. Also, by search crust difference of selection attribute for tourism souvenir by consumers' special quality with experience which buy tourism souvenir, and examine selection attribute of tourism souvenir that get in general satisfaction for tourism souvenir, allowed the purpose to grope sale activation way of tourism souvenir with this. Could must be correct souvenir to subject of each tourist resort on essential factor that can activate sale of tourism souvenir as analysis result, and must rescue characteristic of unique culture heritage, and look for suggestion point that must be able to fulfill various symbol of tourists. Also, aesthetic quality and package are good and made conclusion that transport should be easy, and must be able to satisfy price and practicality about quality. Therefore, back up and development of tourism souvenir based on these essential factor are required.

5,400원

4

한국 여행업의 전략적 제휴에 관한 연구

김정하

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.60-75

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The travel agencies in Korea is confronting with external and internal factors. The external factors are commission cut of airline companies, participation of large enterprises in travel industry and perishment of industrial classification. The internal factors are most related with lack of funds. In order to get through this serious crisis, strategic alliance is drawing attention by travel agencies to cover their weakness and to strengthen their power. From private enterprises such as airline companies to local governments, the partners for alliances are various and the aspects of alliances are many from cooperative marketing to joint ventures. However, it is true that the alliances have been made only on the economics of scales not considering their own style. In order to lead the alliance to be long-lasting and more effective, 4 steps can be suggested : analysing their own core ability, targeting specific purpose, searching the optimal partner, make the constructive and developing mutual value system.

4,900원

5

신문사설에 표상된 관광의 모습 분석

김창수

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.76-89

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The purpose of this study is to reveal the social sight of Tourism through analysing the Tourism represented in the Editorials of Newspapers The contents of this study are as follows : Ⅰ. Introduction to the purpose and method of this study Ⅱ. theoretical backgrounds of this study arrange concept editorials of Newspapers, function and role of editorials of Newspapers Ⅲ. In order to Analyze the Tourism represented in the Editorials of Newspapers fix 5 factors of analysis(times, government, theme of editorials, attitude of criticism) Ⅳ. The major results are as follows, According to the theme characteristic of editorials differ from attitude of criticism, tourism resources and commodity is positive percentage(52.6%), tourism development and policy is positive percentage(47.05%) and negative percentage(47.05%), tourism transportation is positive percentage(68.4%), tourist behavior is negative percentage(67.8%).

4,600원

6

우리나라 관광관련학회의 게재논문 성향분석 - 관광경영학회를 중심으로

김형철

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.90-105

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Using content analysis technique, this paper investigates the qualitative aspects of the blind refereed academic journal, the Journal of Tourism Management Sciences published by the Tourism Management Society. After reviewing themes and methodological development by periods 1997~2001, author evaluates the extent of citation of each author by different Korean tourism journals and contributors. Level of citation of articles were available compared with those of different Korean tourism journals. The phenomenon might be caused by insincere attitude of the contributors and inherent institutional factors that have been prevailed in Korean academic community.

4,900원

7

전주문화축제 이벤트의 평가와 분석에 관한 연구

양만규

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.106-126

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As the events of cultural festivals have been getting settled down, festivals for the development of community culture and the economical purpose have been held competitively. Jeonju is not exceptional. So far several festivals have been held in Jeonju. But the festivals didn't have any clear theme, tended to be the same ones as in the other communities, which were undifferentiated. It seems that we should do because they do. This would result in the waste of natural and precious cultural sources rather than the development of the events as synthesized festivals and the activation of community economy. This study analyzes the evaluations of 'Jeonju Four Big Festivals' to develop the events to the synthesized festival ones and to lead the economy of community activated and investigates the controversial issues and the possibilities. The study of event documents, the concrete evaluation of the events, and the evaluations by other event professionals have been analyzed for this study. The result of the analysis shows that the most noteworthy thing in four big synthesized festivals ventured changes and epoch-makings in each festival. But the evaluations that there are some professionals who wonders about what are left on the community through the festivals, are repeated. As the result of this research through various evaluations, first, it's required as an urgent necessity that the community festivals should not be held as simple festivals, but as the ones that the programs focused SP events to be the motive developed a step more in the future are developed. Second, the character development focused on the fourth industry which is an image industry, would contribute to the economic development of the community. Third, Such a program and character development would be required the union of community.

5,700원

8

관광호텔 내부마케팅 요인이 종사원 성과에 미치는 영향에 관한 연구

윤대균

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.127-143

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This study attempts to develop and suggest the effective strategies for enhancing service quality and competitiveness in the tourist hotel industry by reviewing and identifying a range of internal marketing factors. Research findings of this study is as follows: Firstly, six factors including training programs & welfare policy, incentive system, and employer's attitude, team work and information sharing, appointment and customer-oriented policy, and personnel evaluation system were derived as internal marketing variables. These factors were found to play a significant role in marketing orientation, the level of service quality and task performance. Secondly, employees who are female, single, in low level of education and position, in twenties relatively less satisfied in their works, which requires an appropriate incentive system for the encouragement and motivation.

5,100원

9

관광전문인력 교육체계 확립에 관한 연구

윤대순, 차길수

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.144-160

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This paper deals with the structure of current undergraduate curriculums for tourism in Korea. Although the broad curriculum and the narrow curriculum continue to dominate undergraduate tourism education, several limitations imply that they could not be a good fit in a changing environment. Specifying a more comprehensive model includes the concept of П style structure, the authors propose a new model of the structure of the undergraduate curriculum for tourism. In conclusion, limitations and implication are suggested.

5,100원

10

국적 항공사 경영분석에 관한 연구 - 재무분석을 중심으로

윤지현

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.161-189

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The market circumstances of airline business have taken a sharp turn for the worse, and also been meeting with cutthroat competition in global market. Under this situations it needs a rational change and competitive power development in its business management system. For these purposes, this study attempted to find out the problem of managerial structure, financial structure, managerial performance and suggest the improvement plan of financial management of two domestic airlines on the basis of financial statement. Results were as follows; 1) According to financial analysis of two domestic airlines, both of them had very weak financial structure and operation systems were not efficient in comparison with other industry. 2) From the specific characteristics of airline industry, the companies are seriously influenced by political, economic, diplomatic policy and other situations. And due to oil import, interest payment and cost of equipment leased, foreign exchange fluctuation is very important. In 2000, the loss of two companies in foreign exchange exceeded operating profit. 3) In this context, it is urgently needed the effort to promote managerial and financial efficiency. To booster companies profit, a multiple/diversified management is also recommended. And task force team should be set up to control foreign exchange loss/profit.

6,900원

11

국외관광자 관광상품 정보탐색에 관한 연구

이시우

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.190-215

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The purpose of this study is to verify the outbound tourists' external information search model when they purchase a outbound tour product by using the correlation analysis and the path analysis. The verify this model through verifying the correlation of each element. The components of this model are as follows: experience: enduring involvement: situational involvement: knowledge: information: importance of information: difficulty of information acquisition: external information search. The scale to measure the component was "R. Perdue scale". This study recomposed suitable for outbound tour product and developed by expert's previous research. The study had the following results: the first analysis a correlation analysis understanding the structure of this model, was to verify the basic hypothesis of each factor of the external information search can be applied for the purchasing of outbound tour products. This analysis shows that the basic hypothesis that has a close correlation, except knowledge and information. The results of the path analysis of each factor are as follows: the path coefficient between experience and enduring involvement 8.080, experience and knowledge 3.080, enduring involvement and knowledge 6.392, experience and importance of information 1.860, experience and difficulty of information acquisition 1.865, situational involvement and difficulty of information acquisition 3.833, importance of information and external information search 2.064. These result explain that the external information search has great effect on these results in process of purchasing a outbound tour product. I hope that the next study would keep high study as theoretical study and some more needs as analysis by closely questionnaire contents.

6,400원

12

여행업의 도․소매제도 도입에 관한 연구

이정희

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.216-233

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The study aims to suggest a model of roles, standards, introduction period, themes by making general tourism business dual, large-scale wholesale and retail sale business. That stemmed from the idea that 2/3 of the general tourism business are engaged in overseas tourism even though tourism are divided into general, overseas and domestic tourism businesses, and that all the problems from the business are caused by easy access to and launch of such businesses. It is evidently confirmed that all the wholesale and retail sale businesses of tourism have keenly felt as an overwhelmingly superior opinion that tourism business should be divided into wholesale and retail sale business. The advantage from such separation includes systematic establishment of distribution which is the biggest current problem in tourism, reduction of excessive competition, increase of influence over airlines and hotels which will lead to enhance tourism services. As for the time of separating whole and retail sale business, it would be the best way that the tourism itself voluntarily changes the field into whole and retail business in line with market principles, and that government supports it, rather than radical change by government or artificial reorganization. As for distribution method of tourism products, retail sale and direct sale gained high points in the survey, and the compatible business between direct and indirect sale, and the indirect sale through retail sale do not show a big difference. I assume that it was caused by some misunderstanding of the question in the questionnaire. As for role of wholesale business and retail sale business, it would be proper that one retail sale store makes a contract with some wholesale businesses, and deals with only those products from them. It is judged that designated capital of wholesale businesses should be largely increased so that starting wholesale business needs a huge amount of capital to avoid access of unqualified businesses. In addition, when whole and retail sale businesses are separated, wholesale business should put their energy into rooting out excessive competition for establishing proper order of distribution of tourism. The biggest obstacle to the separation of retail and wholesale businesses, is lack of understanding among people engaged in tourism businesses, and it can be solved by continual communication of business representatives. My survey showed that a great many people against it, have opinion that it should be managed by market principle.

5,200원

13

국외여행인솔자의 역할 연구

이주형, 최준호

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.234-254

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The purpose of this study is to examine on the tour conductor's role to travel product quality with a related conception and to offer a business strategy of outbound travel product quality to them in such a competitive situation of the travel agencies. In order to accomplish the purpose of this study, First, I rely upon previous tests and researches, furthermore I adapted and modified components of a number of a previously tests and validated research instruments to make the hypotheses of test. A view point of overseas travelers by outbound travel agencies be analyzed actual experience, and then, the difference and problem at issue is to find. By studying these points, I shall endeavor to establish theoretical background about travel product quality. Second, the object of this study is limited to overseas travelers by outbound travel agencies. These questionnaires were made for overseas travelers and were sent to 1,000 questionnaires. This exploratory study surveyed a random sample of 1,000 overseas travelers respondents, and collected 663 usable questionnaires. The data obtained from the returned usable questionnaires was coded for statistical analysis. SPSS 10.0 for windows was used for frequency analysis, reliability analysis, factor analysis, correlation analysis, regression analysis, t-test, and analysis of variance(ANOVA). Findings from analysis result indicate as follows; First, it was founded out that there are many differences between an importance of the travel product and a performance of the travel product quality by travelers. It means on the service result's discordance. Second, travelers are important thinking tour conductor's role, response, local facilities and activities, travel agency business and confidence orderly in an importance of the travel product attributes. Third, outbound tour conductor's role have an effect on the travel product quality. Therefor travel product was made to study of the very important thing that is a mutual relationships with customer, employee and the travel agency. Forth, a traveler who was satisfied with travel product quality was proved of having an effect upon travel agency satisfaction, repurchase intention, and information by word of mouth Finally, we were inquired into how the travel agency satisfaction will be effect with repurchase intention and information by word of mouth. The result of research, everything is shown to the strong correlation. On the basis of the above results, the following conclusion were to inferred. The travel agency managers have to the point of traveler's satisfaction in order to improve the traveler's repurchase intention and information by word of mouth. The limitations of this study are as follow. The attribute variables, which had used for the empirical study, are short of objectiveness because of the lack of precedent study about the effects of tour conductor's to the travel product quality. Therefore, a further study to overcome this limitations are being expected.

5,700원

14

국제회의 기획자의 능력에 대한 요구 평가에 관한 연구

지계웅

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.255-274

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The meeting and convention industry has evolved into a business that provides significant revenue contributions to the hospitality industry. Indeed, such planning touches almost every facet of hospitality, travel and tourism services. A knowledge of lodging, food and beverage, and the broader aspects of tourism will enhance the meeting planner's effectiveness. Meeting and convention planning courses are being offered on an increasing basis within hospitality education programs. The study attempted to perform an assessment of the competencies needed in entry-level management positions in the meeting and convention industry as viewed by the industry itself, while extending information provided by previous assessment studies. Second, this study represented a first attempt to gain insight into the responsiveness of education programs to satisfy these needs. The purpose of this study is to assess those needs as the first step toward the ultimate development of curricula for meeting and convention planning. In order to accomplish the purpose of this study, questionnaires were made based on the model research, hypothesis, and the precedent research. The questionnaires were distributed to those who work in the fields of convention, education, and to participants of international convention and seminal. SPSS PC+ 8.0 was used to analyze the result. The result of this study coincide with a precedent researches by Walk and Chon and Feiertage on negotiating and communicating skills with the hotel industries from 5 essential competences. Responsibility/reliability, ability to settle the problems, plan for the long term strategy were found as the important additional factors to competences. Thus, international convention professional training programs have to operate the programs more effectively by showing interest in the additional findings to competences. Since some parts of this study are limited in showing generalities to the public, more scientific and more objective studies have to be done to continuously develop more valuable educational programs.

5,500원

15

호텔 식음료부문 위생관리에 관한 연구

하경희

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.275-393

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The purpose of this study is to present the solution to guarantee the food safety in the hotel F&B department. The solutions are as follows: First, F&B Dept. have to remove the menu items that need too much efforts and supervise the suppliers carefully. Second, they have to take good care of the temperature, humidity and ventilation of the storage and issue the small portions of foods. Third, the cooks have to observe the minimum cooking times and temperatures to kill the pathogens on food and break the bad habit in dealing with the food. In conclusion, the concrete education about F&B sanitation and substantial sanitation control programs are needed to guarantee the food safety.

20,000원

16

관광호텔 경영전략 수립 방향에 관한 실증연구 - 서울지역 특 2등급 호텔 재무성과 분석을 중심으로

하용규

관광경영학회 관광경영연구 제6권 제1호 통권 14호 2002.02 pp.294-312

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For effective accomplishment of a tourist hotel management strategy, we should analyze the management strategy, recognize the way in which we should change in advance, select the management strategy that fits the direction of change and keep the co-alignment principle that leads to the accomplishment of the management performance by achieving competitive advantages based on the company structure that divides management resources effectively. Therefore, management performance improves that financial performance and it creates positive cash flow. This is ultimately followed by customer satisfaction that contributes to the growth of the hotel. Therefore, management can maintain a competitive advantage in the severe competitive environment by developing a proper management strategy based on the objective assessment of strength and weakness of the hotel itself. This can be done through the regular and continuous analysis of the competitor's financial achievement. Hence, the hotel can develop and renovate its core competencies perpetually and can be built up as the best of all.

5,400원

 
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