Earticle

초록

영어

Development and diffusion of tourism souvenir bring creation of affirmative country image as culture sightseeing goods based on unique emotion and tradition, and such well-meaning country image-building can do that bring huge economical effect that improve the country whole country competitive power.
This research examines sale present condition of tourism souvenir that is produced in Korea, and drew problem about sale of tourism souvenir through present condition analysis and present solution way. Also, by search crust difference of selection attribute for tourism souvenir by consumers' special quality with experience which buy tourism souvenir, and examine selection attribute of tourism souvenir that get in general satisfaction for tourism souvenir, allowed the purpose to grope sale activation way of tourism souvenir with this.
Could must be correct souvenir to subject of each tourist resort on essential factor that can activate sale of tourism souvenir as analysis result, and must rescue characteristic of unique culture heritage, and look for suggestion point that must be able to fulfill various symbol of tourists. Also, aesthetic quality and package are good and made conclusion that transport should be easy, and must be able to satisfy price and practicality about quality. Therefore, back up and development of tourism souvenir based on these essential factor are required.

목차

Ⅰ. 서론
  1. 문제의 제기와 연구의 목적
  2. 연구의 범위와 방법
 Ⅱ. 이론적 배경
  1. 관광기념품의 개념
  2. 관광기념품의 선택속성
  3. 선행연구
 Ⅲ. 조사설계와 분석방법
  1. 조사설계
  2. 분석방법
 Ⅳ. 분석결과 및 종합토의
  1. 분석결과
  2. 종합토의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 김세리 [ Seri Kim | 경기대학교 사회교육원 강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338