Earticle

초록

영어

The study aims to suggest a model of roles, standards, introduction period, themes by making general tourism business dual, large-scale wholesale and retail sale business. That stemmed from the idea that 2/3 of the general tourism business are engaged in overseas tourism even though tourism are divided into general, overseas and domestic tourism businesses, and that all the problems from the business are caused by easy access to and launch of such businesses.
It is evidently confirmed that all the wholesale and retail sale businesses of tourism have keenly felt as an overwhelmingly superior opinion that tourism business should be divided into wholesale and retail sale business.
The advantage from such separation includes systematic establishment of distribution which is the biggest current problem in tourism, reduction of excessive competition, increase of influence over airlines and hotels which will lead to enhance tourism services.
As for the time of separating whole and retail sale business, it would be the best way that the tourism itself voluntarily changes the field into whole and retail business in line with market principles, and that government supports it, rather than radical change by government or artificial reorganization.
As for distribution method of tourism products, retail sale and direct sale gained high points in the survey, and the compatible business between direct and indirect sale, and the indirect sale through retail sale do not show a big difference. I assume that it was caused by some misunderstanding of the question in the questionnaire.
As for role of wholesale business and retail sale business, it would be proper that one retail sale store makes a contract with some wholesale businesses, and deals with only those products from them.
It is judged that designated capital of wholesale businesses should be largely increased so that starting wholesale business needs a huge amount of capital to avoid access of unqualified businesses.
In addition, when whole and retail sale businesses are separated, wholesale business should put their energy into rooting out excessive competition for establishing proper order of distribution of tourism.
The biggest obstacle to the separation of retail and wholesale businesses, is lack of understanding among people engaged in tourism businesses, and it can be solved by continual communication of business representatives.
My survey showed that a great many people against it, have opinion that it should be managed by market principle.

목차

Ⅰ. 서론
  1. 문제의 제기
  2. 연구방법
 Ⅱ. 이론적 배경
  1. 여행업의 분류
  2. 여행도·소매업의 의의
  3. 외국의 사례
  4. 우리나라의 여행업 및 유통현황
 Ⅲ. 실증연구
  1. 조사대상과 조사방법
  2. 설문지의 구성
 Ⅳ. 분석결과
  1. 조사 대상자의 일반적 특성
  2. 도·소매 분리에 관한 빈도분석 결과
  3. 여행업형태에 따른 교차분석 결과
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 이정희 [ Junghee Lee | 신구대학 겸임교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338