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This study aims to present solutions to female employees in the tourism industry by examining their vocational adaptation process through the ground-based theory analysis and studying what difficulties they are experiencing in the vocational adaptation process. To this end, a total of 40 people working in the tourism industry were interviewed for 40 minutes to one hour from November 2019 to March 2020. Studies have shown that female employees in the tourism industry, who have more than two years of careers, go through a vocational adaptation process in four stages. Expectations played an important role especially when choosing a job, and self-efficacy, such as encouragement and praise from people around them, and positive thinking and pleasure, played an important role in adapting to a job. In particular, as a result of the analysis of the types of paradigm models, there were two types of career development and self-realization, with those working in the MICE and casino sectors belonging to the career development type, while those working in the hotel and travel agencies were found to have high self-realization type. In response, companies should provide various job experience opportunities, such as various support and job circulation, so that they can be used as a venue for self-development without being bored to ensure employment feasibility for job adaptation and minimize job insecurity.

COVID-19 has not only influenced our daily lives, but it also poses a threat to households, businesses, and national and global economies. In order to prevent the rapid spread of the epidemic, countries around the world are campaigning for domestic social distancing, and in order to prevent the influx of viruses from abroad, many countries began to ban or restrict the entry of people from affected countries. As a result, the sky between countries has been blocked, making it difficult for industries relating to people’s movement--airlines, travel, OTA, hotels, MICE, medical tourism, and domestic festivals--to survive the current shutdown situation for another 2-3 months. Looking back at the epidemics of 21st century--SARS(2002), H1N1(2009), MERS(2015), and COVID-19(2020)--it can be seen that the incidence of epidemics has been shortened. In the event of an epidemic outbreak in the future, we will be able to suppress it more rapidly through the accumulated experience from the COVID-19 outbreak. To do so, it is necessary to establish and share manuals, so that each country responds jointly to the global crisis caused by an epidemic outbreak. This study explores the current status of the tourism industry and the infection status of regions such as: Asia, Europe, and the United States, where COVID-19 is in progress. The crisis in Europe is still growing and much worse in America. The situation in Asia is getting recovered but not optimistic. This study also explores self-recovery efforts and measures for each industry, along with the current status of the domestic tourism industry, and additionally gives its suggestions to the tourism industry’s measures in terms of supply, demand, policy, strengthening crisis management, consumer behavior, technological competency enhancement and the development of new tour products.

The purpose of this study is to verify the influencing relationship between self-congruity of dessert café's consumer, consumption value, and behavior intention. For the research, this study conducted a survey on consumers who have experience of using dessert café in Daegu and Gyeongbuk (Gyeongju, Ulsan) regions. The survey was conducted for 30 days from June 25, 2019 to July 24. Total of 425 questionnaires were distributed and 410 of them were collected. Based on the collected statistical analysis, this study verified the hypothesis using SPSS 18.0 and AMOS 18.0 package. The hypothesis verification results were as follows. First, in hypothesis 1, actual self-congruity had positive influence on consumption value. In hypothesis 2, ideal self-congruity had not a positive influence on consumption value. In hypothesis 3, consumption values had positive influence on behavior intention. This study provides guideline on strategic priority to actual self-congruity and ideal self-congruity for companies operating a dessert café. This study also suggests the strategic measures for maintaining the high rating on the dessert café by explaining the role of consumption value influencing on the formation of behavioral intention.

The purpose of this study is to analyze the trend of Taiwanese food in Korea using text mining analysis among social big data for blogs of representative portal site in Korea, and analyzed annual trends from 2015 to 2019. The frequency was analyzed by the collected data set of blogs searched for 'Taiwanese food', and 'Taiwan', 'Travel', and 'Food' were maintained high frequency steadily in the first ranking group. The main attribute of Taiwanese food is 'street food in the night market' as well. Since then, food-related words such as 'famous place for visit', 'local restaurants', 'tasty' and 'recommendation' have been frequently found in the second ranking group. Specific Taiwanese food appeared, especially 'Beef noodle', 'Mango bingsu(snow flakes with syrup)', 'Bubble tea', 'Taiwanese pancake', and 'Zippie(flat fried chicken) ' were recognized as the representative Taiwanese foods in Korea. These findings are expected to be valuable information for entering the Korean food market, which emphasizes the value for money and shows preferences for snack foods or sweet desserts.

What is needed for the theme park operation is a service for visitors. This study investigated the effects of the services provided by theme parks on the trust and word-of-mouth effect of visitors. Five factors of service((human service, facility service, information service), trust and word of mouth were identified through factor analysis, and the following conclusions were presented through regression analysis. The effect of trust and word-of-mouth effect on the services provided by the theme park was derived as a significant result, and it was found that the reliability of the service provided had a positive effect on the word-of-mouth effect. Therefore, it is because the trust in the theme park can be increased and the word-of-mouth effect can be increased to a certain extent by strengthening the service to visitors. For this, it is necessary to strengthen the services provided by the theme park.

The purpose of this study was to present basic data on consumer demand for the relationship between consumption value and consumption behavior, reflecting the diversity of customers according to various changes in dietary life style (food pursuit, convenience pursuit, health pursuit). The research analysis was conducted based on 240 copies of questionnaire data for Korean restaurant customers based in Seoul from July 1 to 16, 2019. As a result of the study, first, convenience pursuit, health pursuit, and taste pursuit were found to affect consumption value. Second, health pursuit, convenience pursuit, and taste pursuit were found to affect consumption behavior. Third, it can be seen that consumption value has a high influence on consumption behavior. Fourth, the value of consumption played a part in food pursuit, health pursuit and consumption behavior. The pursuit of convenience did not serve as an intermediary. It will be very important for the members of the Korean restaurant to understand the characteristics of our customers' lifestyles in order to satisfy the diverse needs of Korean restaurant customers. In addition, considering the consumption value and consumption behavior of users, it is necessary to prepare a suitable operation plan and introduce improvements.

The study is designed to find out how the tourist’ visiting experience to cultural tourism sites for the diversity of tourism in Jeju affects the tourist’s satisfaction and behavioral intentions and to find out how to activate the cultural tourism in Jeju. It is also intended to check out the difference in the relation between tourist satisfaction and behavioral intentions depending on the experience of the visit. The analysis showed the following results; First, there have been the statistically significant differences in the facility satisfaction, attraction satisfaction and service satisfaction between the first visitors and revisitors to the cultural tourism resources. Second, there have been statistically significant differences in the revisit intention and recommendation intention between the first visitors and revisitors to the cultural tourism resources. Based on the study results above, the following implications could be suggested. The results show that the first visitors to Jeju’s cultural tourism resources have higher satisfaction with the service, facility and attractions than revisit tourists do. It shows that as both the first visitors and the revisitors to Jeju have higher revisit rate depending on their attraction satisfaction, it is recommended to discover the tourist attractions which are unique and attractive in Jeju such as Jeju’s own food, clothing and shelter, agricultural culture and language, etc thus attracting more revisitors for the purpose of cultural tourism.

The purpose of this study was to examine the differences in interest in food materials and dietary-life satisfaction by age and region and the impact of consumers' interest in food materials on dietary-life satisfaction. The study analyzed the 2018 household survey jointly conducted by the Korea Rural Economic Institute (KERI) and Micro Mill Embrain. Of 6,578 adult subjects, 3,606 female subjects were used for analysis. This study compared research topics such as interest in locally produced food materials, interest in near-distance produced food materials and interest in eco-friendly foods materials by age and region. In addition, the study analyzed the influential relationships of dietary-life satisfaction with interest in local food materials, near-distance food materials, and eco-friendly foods materials as well. Comparative results in terms of age and region included differences in interest in local food, near-distance food, and eco-friendly food materials. The influential relationship of interest in local food materials, near-distance materials, eco-friendly food materials on dietary-life satisfaction exhibited a significant difference at p<0.05 level. The result of this study indicates that the trusty of food materials could be used as useful marketing information through the effect of female consumer's interest in food materials on dietary satisfaction.

The purpose of this study was to verify the relationship among market orientation, management strategy and management performance. Research model and hypothesis were established through the literature review and the survey were conducted from January 20 through February 10, 2020, and 5 Star hotels in Seoul and 309 questionnaire were used for empirical analysis. The data was analyzed by descriptive analysis and multiple regression analysis using SPSS 22. Exploratory factor analyses and reliability analysis were adopted to identify the underlying dimensions of market orientation, management strategy and performance management. The reliability analysis was used of the questionnaire and the Cronbach’s Alpha coefficient were .851(market orientation), .911(management strategy), and .923(management performance). As a result of the hypothesis verification, the relationship among market orientation, management strategy and management performance was verified, and market orientation were found to have significant influence on management strategy and management performance. Hence hotel CEOs are recommended to increase marketing capability through emphasizing market orientation and hence accomplish management performance. Future studies need to explore the methodology about how to implement and increase market orientation as well as the marketing capability, and hence accomplish sustainable management performance.

The ultimate goal of this study is to investigate and present the meaningful relationships between convenience store PB product selection attributes to middle school students' expectations and intention to repurchase them. The questionnaire was conducted on 180 middle school students in Daejeon for eight days from November 18, 2019 to November 26, 2019. A total of 180 cases were collected and 176 of them were finally analyzed, excluding four inaccurate cases. The study hypothesis was verified through frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis using SPSS 23.0 as an analysis method. We looked at the impact of expectation fulfillment and repurchase intention by setting the brand / design / quality / price as the optional attribute factor. As a result of the analysis, first, the price and quality of PB product selection attributes had a positive effect on expectations. Second, the quality of the PB product selection properties had a positive effect on the intention of repurchase. Third, expectation fulfillment had a positive effect on the intention of repurchase. Fourth, it was confirmed that the quality of the selected properties of PB products had a positive effect on the intention of repurchase as expected. Therefore, based on the results of this analysis, the study was able to confirm that middle school students put more weight on price and quality when choosing convenience store PB products, and that meeting the product's expectations had an impact on re-purchase.

Given that the hotel business has faced uncertainty in business, employees’ creativity plays important role so as to make innovative decision. Thus, the hotel practitioners need to understand how to enhance their employees’ involvement in creative tasks(IC). Paradoxical leadership(PL) which encompasses paradoxes in the organizations has been considered to foster work proficiency. Based on the existing literature, this study aims to investigate the relationship among managers’ PL, their subordinates’ goal commitment, and IC. PL consists of the sub-variables of uniformity and individualization(UI), self-centereness and other-centerness(SO), control and autonomy(CA), requirement and flexibility(RF), an distance and closeness(DC). Focused on the hotel industry, the number of 300 cases was asked and 267 cases were used for final analysis. The results were analyzed using structural equation modeling. The study results firstly indicate the managers’ CA and RF make a significantly positive influence on subordinates’ goal commitment while UI, SO, and DC don’t. Secondly, UI and CA make a significant impact on IC while SO, CA, and DC don’t. Thirdly, goal commitment makes a significant impact on IC. Finally, the hotel employees’ organizational goal commitment partially mediate the relationship between CA and IC and fully mediate the relationship between RF and IC. As a result, the hotel managers’ paradoxical leadership and goal commitment have been identified as significant antecedents to explain the variance of IC in the hotel industry. Based on the study results, managerial implications have been discussed.

In this study to investigate the effect of work-family culture on work-family conflict and withdrawal behavior, and the moderating effect of work-family segmentation preference. We surveyed the questionnaire by self-reported survey among employees and data was collected through mobile Google survey from 600 employees, Republic of Korea from Feb 17 to Mar 8, 2020, And final data of 551 samples was analyzed, using SPSS 21.0 and Amos 24.0. As a result of the structural model, H1-3: work-family culture(managerial support) on work-family conflict as supported H1-6: family-work culture(organizational time demands) on family-work conflict as supported. And, H2-1: work-family conflict on withdrawal behavior as supported, H2-2: family-work conflict on withdrawal behavior as supported. And, the moderating effect of H3-3: work-family segmentation preference(organizational time demands) on work-family conflict as supported and H3-6: work-family segmentation preference(organizational time demands) on family-work conflict as supported. This study has the following implications. First, In previous studies, demographic factors were used as a control variable in the work-family conflict, but work-family separation preference used by this study play an important role in future studies. Second, work-family conflict was found to have a greater effect on withdrawal behavior than family-work conflict.

The purpose of this study is to investigate the effects of perceived benefits of OTA users on perceived value and intention to co-create. The data was collected for two months from November to December 2019, and finally 231 questionnaires were analyzed. A structural equation model was used to test the hypothesis. The analysis results are as follows. First, informativeness, economics and convenience have a significant positive effect on perceived value. Second, informativeness had a positive effect on the intention to co-create. Third, perceived value had a positive effect on intention to co-create. Fourth, perceived value has a mediating effect on the relationship between perceived benefits and intention to co-create. This study has the academic implications of expanding the scope of research and the practical implications of providing basic data for improving intention to co-creation of OTA.

This study explored the influence of visitor's experiential value on attitude toward host city and behavioral intention. In order to analyze the research model, the data were collected from 201 visitors at a Cultural Heritage Night in Suwon 2018. The survey was done on the visitors of Cultural Heritage Night in Suwon for 2 days from August 10 to 11, 2018. This study was carried out using descriptive statistical analysis, reliability analysis, exploratory factor analysis and regression. In the result of factor analysis, experiential value was classified with five factors; social value, educational value, playful value, aesthetic value and convenient value. The findings of this study were as follows: 1) the experiential value of cultural heritage night participants had significant influence on the attitude toward host city, 2) the experiential value of Cultural Heritage Night participants had positive influence on their behavioral intention, 3) attitude toward host city had stronger influence on their behavioral intention. The result of this investigation provide practical implications for destination marketing and activation of Cultural Heritage Night in Suwon. The results of the study lead to a better understanding of tourist behavior and an improved ability to predict future behavior more accurately, especially of a festival event. Based on these significant findings, implications, limitations and the future research directions of the study were also discussed.

In this context, with the employees especially in the cooking department of hotel enterprises, this study elucidated the effects of workplace learning that they perceive on dual commitment with organization and career, and verified not only the moderating effects of learning commitment from the relationship between two factors. From the empirical analysis, the results were derived as follows. Firstly, the dual commitment exhibited to be influenced mostly from formal learning, and followed by incidental learning and informal learning among workplace learning. Secondly, it was observed that organization commitment increases more when both the informal learning among workplace learning and the learning commitment are perceived higher simultaneously, on the other hand, when the formal learning among workplace learning and the learning commitment are perceived higher simultaneously, career commitment decreases. Thus, it is necessary for the hotel enterprises to prepare the opportunity and environment that a learner by oneself can commit to learning and to make them have own objectives.

The Advanced mobile technology has resulted in the increasing use of mobile device to deliver advertisements for services and products in travel industry. The purpose of this study is to investigate the relationship among Mobile advertisement characteristic, consumer attitude and purchase intention. To perform this study, total 250 questionnaire were distributed to consumers who had experienced mobile ads of travel product from their device dated from November 1th to November 30th. Unworkable data were excluded, 229 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, mobile ads characteristic was divided with personalization, informativeness, interactivity, credibility and entertainment. Consumer attitude was divided with advertising attitude and brand attitude. Purchase intention was a single factor. The results have shown as follows: Hypothesis 1, except interactivity, all attributes related mobile advertisement have a positive effect on advertising attitude. Hypothesis 2, among mobile advertisement, only three factors which are personalization, credibility and entertainment. have a positive effect on brand attitude. Hypothesis 3, advertising attitude. has a positive effect on brand attitude. Hypothesis 4, consumer attitude consisted of advertising attitude. and brand attitude had a positive effect on purchase intention. This study result has found that managing mobile advertisement is a source of competitive marketing advantage in travel industry.

We investigated the effects of DISC behavioral types on major recognition, major satisfaction, and job preference among college students majoring in tourism. The survey period was from March 20 to April 15, 2020, and 211 college students majoring in tourism were surveyed. The results of the study are as follows. First, the most frequent type of DISC behavior among college students majoring in tourism was social-type I, the highest with 41.7%. Second, there was a statistically significant difference in major recognition according to DISC behavior type. Among major recognition, subject recognition and relationship recognition were high in the order of I, D, C, and S, and environmental awareness was high in the order of S, I, D, and C. Third, as a result of analyzing differences in job preferences according to DISC behavior types, statistically significant differences were found. Among career preferences, honor preferences were higher in the order of C, D, S, and I, and in aptitude and interest, S and I were higher than other types. Fourth, as a result of analyzing differences in major satisfaction according to DISC behavior types, statistically significant differences were found. In order of D, I, S, C, satisfaction with major was high. Fifth, as a result of analyzing the effect of major perception on satisfaction, it was found that relational perception has a significant effect on major satisfaction in relation to the effect of major perception on major satisfaction.

A participating in festival program makes the participants feel the locality of the community and learn about the natural environment that cannot be experienced indoors. Recently, elementary school students tend to take advantage of these local festivals as they have more opportunities to have field trips. However, The educational effects through experience-immersion have not been studied much. Therefore, it is time to find out what educational effects the children who have immersed in the festival programs have and to use the information to improve the quality of local festivals. In order to achieve the purpose of study, literature review and empirical analysis were conducted. To perform the survey the Muju Firefly Festival was selected through random sampling method among the Culture & Tourism Festivals of 2019. The children were limited to elementary school students who had experienced this festival program. Based on the hypothesis test, The factors of the festival program had bigger influence in the order of entertainment characteristics, locality, and educational effect. In addition, in the analysis of the influence relationship between the festival program and the educational effect shows that the entertainment factor of the festival program has a significant influence on all factors of the educational effect. In other words, it was verified that the entertainment characteristic of the festival program was closely related to the educational effect for children.

Taking Chinese hotel employees as the research objects, the studies on whether the relationship between employment unstableness and turnover intention can adjust person-job fit are imperfect. The objective of the this study is as below. For hotel employees different from ordinary employees, whether the relationship between employment unstableness and turnover intention can adjust person-job fit will provide a piratical inspiration for the hotel industry. The results of this research are as follows. First, the employment unstableness will have a positive influence on turnover intention, that is to say, the higher the employment unstableness among hotel employees, the higher the turnover intention is. Second, the person-job fit can adjust the relationship between employment unstableness among hotel employees and turnover intention. In other words, person-job fit will be higher in the relationship between employment unstableness and turnover intention will be lower even if employment unstableness increases.

The purpose of this study was to examine the effects of residents’ perception of tourism destination regeneration on the tourism destination image and place attachment. In addition, this study proposed the mediating effect of tourism destination image on the relationship between residents’ perception of tourism destination regeneration and place attachment. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questionnaire was collected, and the survey was conducted to 250 residents in Joenju-si, Jeollabuk-do from October 27 to October 28 in 2018 and 213 questionnaires were used for empirical analysis. The results are as follows. First, the effect of residents’ perception of tourism destination regeneration on the tourism destination image was partially adopted, and the residents seemed to emphasize particularly the perception of environmental factor in creating the positive tourism destination image. Second, the effect of residents’ perception of tourism regeneration on the place attachment was partially adopted, and the residents’ perception of economic regeneration seemed to be the most important factor affecting the place attachment. Third, the tourism destination image mediated the relationship between residents’ perception of tourism destination regeneration and place attachment. In conclusion, it is important to create the positive tourism destination image and place attachment by promoting the economic and environmental tourism destination regeneration performance to the residents.

The purpose of this study is to examine the influence of tourist attractions selection attributes of Korean food on customer Satisfaction and behavior intention of Hallyu tourism. Data collection was conducted from Jan 1, 2020 to Jan 20, A total of 330 copies of the questionnaires were distributed and 310 copies were collected. To achieve the research objective, statistical analysis was conducted through SPSS23.0 and AMOS statistics program. As a basic analysis, frequency analysis and technical analysis were conducted to understand demographic characteristics, and exploratory factor analysis, confirmatory factor analysis, and reliability analysis were performed to determine the reliability and validity of respondents. After verification, the hypothesis was verified by performing a covariance analysis. First, the touristic choice attribute will have a significant effect on satisfaction. Second, satisfaction will have a significant effect on behavioral intention. Third, attraction choice attributes will have a significant effect on behavioral intention. This study is to analyze the influence of the choice of tourist destination choices on customer satisfaction and the intention of Hallyu tourism in Korea. The purpose of this study was to analyze the customer satisfaction using the selection attributes of Korean food and to suggest academic implications linked to Hallyu tourism and suggestions for establishing a marketing strategy to develop popular global menus of catering companies.

The purpose of this study is to investigate the effect of the innovation-oriented culture and learning orientation in the hotel enterprise on the knowledge sharing. In an effect relationship with the innovation-oriented culture and learning orientation on the job performance, this study was to verify the mediating effect of knowledge sharing. To achieve research objective, this study was to this study was to do empirical analysis by executing the questionnaire survey, targeted the hotel employees. This study has found out that both the innovation-oriented culture and learning orientation had positive effect on the knowledge sharing. And, this study has shown that the knowledge sharing had positive effect on the job performance. In addition, this study has found out that the knowledge sharing played a mediating role at the significant level from the influence relation with innovation-oriented culture and learning orientation on the job performance. Such results meant that the higher the innovation-oriented culture and learning orientation, the higher the knowledge sharing among the organizational members. This study has shown that the job performance became higher if the knowledge sharing among the organizational members was active. The significance of the study can be found in that it demonstrated that the innovation-oriented culture and learning orientation in the enterprise had direct effect on the job performance, and that it had indirect effect on the knowledge sharing simultaneously.

The purpose of this study is to draw from previous literature, this research derived consensus, vividness, accuracy, timeliness, playfulness as online Korea tourism word-of-mouth characteristic, thereby exploring how they influence word-of-mouth effects via credibility and usefulness. Additionally, the study researched how the quality of SNS senders(tie strength, homogeneity, expertise) affect credibility and SNS senders(expertise) affect usefulness. In order to carry out the study, a survey of some Chinese was conducted, and 325 valid survey data were acquired. The result is that the characteristic of both SNS senders(tie strength, homogeneity, expertise) and word-of-mouth information(consensus, accuracy) was found to be influential in credibility. The characteristic of word-of-mouth information(vividness, accuracy, timeliness) turned out to be influential in usefulness. Credibility was found to be influential in usefulness. Credibility and usefulness were found to have a positive influence on word-of-mouth effects. Based on results of this analysis, we expect to be able to provide efficient strategic data that will affect policy formulation of the foreign tourism market spending needs in the future.

The purpose of this study is to segment cognitive responses toward MICE destination marketing communications and to analyze the differences among segmented groups in terms of MICE destination attitude, experiential value, and loyalty. From the literature review, the measurement of cognitive responses of marketing communications was developed and employed 12 important attributes. The on-site survey was conducted at COEX and respondents who had experienced marketing communications of MICE destination were asked to participate in the research survey. A total of 320 samples were used for the analyses. Factor and cluster analyses with cognitive responses toward marketing communications were conducted and found three underlying dimensions of cognitive responses (recognition, informativeness, and recall) and three different segmented groups (high, moderate, and low cognitive response groups). MANOVA analysis revealed that there were differences among segmented groups. The group that highly responds to marketing communications showed the most favorable attitude, experiential value, and loyalty toward MICE destination, whereas low responding group showed the least favorable attitude, experiential value, and loyalty towards MICE destination. These results highlight the importance of marketing communications in promoting MICE destination. More practical and theoretical implications are discussed in the conclusion.

The aim of this study is the finding of the effect of perceived organizational support by travel agency employee on affective commitment and organizational citizenship behavior. The perceived organizational support comprise support of organization, superior and colleague. The affective commitment is consist 4item and the organizational citizenship behavior are altruism, civic virtue, courtesy, conscientiousness and sportsmanship. This research set up three hypothesis referring to literature, 303 out of total 320 copies of questionnaires were collected and analysis used for SPSS 21.0. It is summarized as follows that the result of hypothesis examined about influence relationship between the perceived organizational support by travel agency employee on affective commitment and organizational citizenship behavior. The effect of perceived organizational support by travel agency employee are positive on affective commitment(H1). The affective commitment have a partial positive organizational citizenship behavior(H2), and perceived organizational support have a partial positve organizational citizenship behavior(H3). The findings suggest ways that travel agency have to efforts enhancement the level of percevied organizations support in the human resources management.

A study of purpose is to grasp the effect of technological characteristics perceived by accommodation platform service consumers on lodging platform acceptance attitude, and to examine the relationship between the lodging product acceptance attitude and purchase intention on the base of trust. In total, 335 copies were collected and adopted as analysis data, and finally analyzed through the statistical program SPSS 23. The consequences of this research is presented as follows: By utilizing the expanded technology acceptance model, it will be possible to grasp the specific purchasing characteristics of consumers through accommodation platform services with information quality and system quality, which are technical characteristics as a leading variable influencing consumer's product acceptance attitude in the accommodation platform business. Lodging platform companies will need to maximize their trust to consumers by improving the technical characteristics (information quality and system quality) of the platform.

People’s health condition is closely related to their eating behavior. Therefore, the purpose of this study is to understand customers’ willingness to select healthy menu items in fast-food restaurants, using the theory of planned behavior. Also, this study try to figure out how customers’ nutrition knowledge influences their menu choices at the restaurants. Sample were collected through an online survey company and analyzed by multiple regression method. The results showed that attitude toward healthy eating behavior, subjective norm, and nutrition knowledge positively influenced intention to eat healthy menu items in fast-food restaurants while perceived behavioral control was negatively related. These results may suggest some practical implications not only for the restaurant industry to develop marketing strategy but also for the government to create an educational campaign for improving public health.

The purpose of this study is to find out the effect of job stress on employees’ presenteeism and the moderating effect of core self-evaluation. For empirical survey, 336 employees in 9 five-star hotels answered the questionnaire. Using SPSS Window 21.0 statistical package to find out analysis through multiple regression test and single regression test used for defining hypothesis and correlation between each factors. First, hotel employee’s job stress significantly influence presenteeism such as job performance concentration limit. Core self-evaluation has positive adjusting effect in the relationship between the job stress and presenteeism. Second, hotel employee’s job stress sub-factors as contribution significantly influence presenteeism. Third, The core self-evaluation influences to adjusting effectiveness has shown that it has such positive adjusting effectiveness in the relationship between the job stress and presenteeism intention. The results of this study in the relationship between the job stress and presenteeism intention, In order to enhance and improve the productivity of hotel employees, it is needed to pay more attention to their physical and emotional health condition, support their value recognition plans and develop recovery programs for them.

This study aims to find out the influence of Delivery application service quality on Service Value And Purchase Intentions. In addition, this study has a purpose of the investigating to moderate effect of additional delivery cost between service value and purchase intentions. The service quality of food delivery application consists of 5 catagorys with tangibility, reliability, reactivity, certainty and emotional bonding. This stydy is used lots of analysis methods such as frequency analysis, factor analysis, correlation analysis and simple·multiple regression analysis to analyze the hypothesis. The analysis results are as follows : (1) the hypothesis that the food delivery applications have a positive effect on the service quality was partially accepted because the reactive item was rejected. (2) the service value has a positive effect on the purchase intention. (3) the hypothesis that the service quality of the food delivery application has a positive effect on purchase intention was partially accepted because the reliability item was rejected. (4) it was verified that the additional delivery cost has a moderating effect between the service value and the purchase intention. This moderating effect was found to have negative effect.

The purpose of this study is to investigate the structure relation of mobile travel application service characteristics, user resistance, attitude, satisfaction. Data collection was conducted from 2019 December 1 to December 31. A total of 320 of the on-line questionnaires were distributed and 299 were used statistical analysis. To verify the proposed research hypothesis using AMOS 23.0. The result of this study as follows. First, mobile travel application service characteristics showed significant effects on user resistance and attitude, but the user‘s satisfaction did not show a significant effect. Second, mobile travel application user resistance showed significant effects on user attitude, but user satisfaction did not show a significant effect. Third, mobile travel application user attitude showed significant effects on user satisfaction. Fourth, the perceived risk and consumer learning of mobile travel application users have a moderating effect. Based on the results of this statistical analysis, the marketing implications were provided to the mobile travel application manager.