Earticle

초록

영어

This study aims to find out the influence of Delivery application service quality on Service Value And Purchase Intentions. In addition, this study has a purpose of the investigating to moderate effect of additional delivery cost between service value and purchase intentions. The service quality of food delivery application consists of 5 catagorys with tangibility, reliability, reactivity, certainty and emotional bonding. This stydy is used lots of analysis methods such as frequency analysis, factor analysis, correlation analysis and simple·multiple regression analysis to analyze the hypothesis. The analysis results are as follows : (1) the hypothesis that the food delivery applications have a positive effect on the service quality was partially accepted because the reactive item was rejected. (2) the service value has a positive effect on the purchase intention. (3) the hypothesis that the service quality of the food delivery application has a positive effect on purchase intention was partially accepted because the reliability item was rejected. (4) it was verified that the additional delivery cost has a moderating effect between the service value and the purchase intention. This moderating effect was found to have negative effect.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 외식 배달 애플리케이션
2. 서비스품질
3. 서비스가치
4. 구매의도
5. 추가배달 비용
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 조작적 정의 및 설문지 구성
3. 조사 방법과 조사기간
Ⅳ. 성과분석
1. 조사대상자의 인구통계학적 특성
2. 타당성과 신뢰도 분석
3. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이성환 [ Sunghwan Lee | 경기대학교 외식경영학 석사 ]
• 김윤서 [ Yoonseo Kim | 경기대학교 일반대학원 외식조리관리학과 박사과정 ]
• 신형철 [ Hyongchul Shin | 경기대학교 외식·조리과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338