Earticle

초록

영어

This study explored the influence of visitor's experiential value on attitude toward host city and behavioral intention. In order to analyze the research model, the data were collected from 201 visitors at a Cultural Heritage Night in Suwon 2018. The survey was done on the visitors of Cultural Heritage Night in Suwon for 2 days from August 10 to 11, 2018. This study was carried out using descriptive statistical analysis, reliability analysis, exploratory factor analysis and regression. In the result of factor analysis, experiential value was classified with five factors; social value, educational value, playful value, aesthetic value and convenient value. The findings of this study were as follows: 1) the experiential value of cultural heritage night participants had significant influence on the attitude toward host city, 2) the experiential value of Cultural Heritage Night participants had positive influence on their behavioral intention, 3) attitude toward host city had stronger influence on their behavioral intention. The result of this investigation provide practical implications for destination marketing and activation of Cultural Heritage Night in Suwon. The results of the study lead to a better understanding of tourist behavior and an improved ability to predict future behavior more accurately, especially of a festival event. Based on these significant findings, implications, limitations and the future research directions of the study were also discussed.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 경험적 가치
2. 도시태도
3. 행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설 설정
2. 조사대상 : 2018 수원문화재야행
3. 조사설계 및 분석방법
Ⅳ. 분석결과
1. 조사대상의 일반적 특성
2. 신뢰도 및 타당도 검증
3. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 백경미 [ Kyungmi Baek | 관광학박사. 문화콘텐츠개발연구소 전문위원 ]
• 류시영 [ Siyoung Ryu | 한라대학교 관광경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338