Earticle

The Effect of the study is investigate of festivalservicescape on festival image, emotional response, and behavioral intention for tourists participating in Jinan Ginseng Festival in 2018 Jinangun, Jeollabukdo. The Jinan red ginseng festival starts in 2013 and runs for 6 times until 2018. It is a festival held under the theme of ginseng, a special product of Jinan. The image of the festival theme is stronger than any festival. And the entrance of the festival is concentrated in one place, and the arrangement of the festival is a festival that plays a big role for the tourists participating in the festival. Therefore, the festival service landscape tries to investigate the influence of the relationship between the festival image, the emotional response and the behavioral intention. This study was to investigate the influence structure of the variables on the festival servicescape based on the theories of literature research and previous studies in order to identify the cognitive image, emotional image, emotional response, and factor structure of the behavioral intention. First, the influence of the festival servicescape on the festival cognitive image was influenced by the factors of 'fidelity', 'information', 'design' Respectively. Second, the influence of the festival servicescape on the festival emotional image has a significant influence on the factors of 'fidelity' and 'suitability' except the 'information' and 'design' Respectively. Third, all four factors of festival servicescape have a significant influence on the influence on the emotional response to festival servicecape. Fourth, all four factors of festival servicescape were found to have a significant influence on the influence of festival service landscape on behavioral intention festival cognition Image, and emotional image were all significant influences. Fifth, festival cognitive image and emotional image had significant influence on emotional response and behavioral influence on festival image. Sixth, the effect of the festival on the behavioral intentions of the emotional response showed that the higher the emotional response of the festival participants, the higher the intention to act.

This study has researched the effect of YouTube travel contents features on flow and satisfaction. First, this study has defined the relation of effect between YouTube travel contents and users' flow. Second, it has clarified the relation of effect between users' flow and satisfaction. Lastly, it has defined the relation of effect between YouTube travel contents features and satisfaction. With these research purposes, this study suggests practical implications for YouTube travel contents strategies of travel agency through the empirical research results. The survey was conducted from January 18th to January 28th in 2019. A total of 200 questionnaires were distributed and usable 195 questionnaires were analyzed after removing 5 irresponsible questionnaires. As a result of analysis, first, the only factor of amusement has a significant positive effect on pleasure with regard to the factor of YouTube travel contents features for users' flow. Also, with respect to time distortion, both variety and amusement have a statistically significant and positive influence on pleasure. Second, users' flow has a significant impact on satisfaction. Third, YouTube travel contents features have significant positive effect on satisfaction.

Despite the current COVID-19 pandemic that has enormously bad influences on the overall tourism, in order to create the effects by continuously holding the festivals even in the post-Corona or with-Corona era, the local festivals are making efforts to diversify the frame of holding the festival. To realize the untact festival and hybrid-type festival, the MZ generation that is familiar with online environment could play a very important role. Thus, this study aimed to present the effective approach in the change process of local festivals in the future, by verifying the local festival risk factors perceived by MZ generation, their visit intention, and moderating effects of emotional benefits in the current situation. In the results of this study, all the festival quality decline risk, virus infection risk, and psychosocial risk reduced the visit intention in the negative(-) influence relation between perceived festival risk factors and visit intention of MZ generation. The emotional benefits had moderating effects on the relation between festival quality decline risk and visit intention. Thus, based on the verified results of this study, the implications were presented such as O2O strategies for festival contents, the measures for continuous experience instead of one-time experience, reorganization of online festival space & establishment of operational strategies, and the measures for management & monitoring that could increase the potential visitors’ satisfaction by narrowing the gap of on/offline boundary. This study could be used as the basic data for establishing the strategies suitable for the diversified aspect of holding local festivals in the future.

The purpose of this study is to figure out the effect relation of the quality of word-of-mouth information system of eating out product through social network services on maintaining continuous relation through empirical value, emotional response, information satisfaction, and information sharing intention. As a result of analysis, First, it showed that information quality, emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical value through SNS. Second, it showed that the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical response. Third, it showed the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system have the positive effect to the information satisfaction. Based on this research result, it was found when the eating out product is operated by focusing on the recreation quality, emotional quality and information quality factor among SNS information system quality that reflects the consumer characteristics, its empirical value, emotional response and information satisfaction increase and the information sharing intention improves, resulting in maintaining the continuous relationship.

This research examines what characteristics SNS tourism information has, and it studies the methodology that provides excellent and reliable SNS tourism information to tourists through the analysis of how the characteristics influence on tourism motivation and tour site selection. Based on the results, it aims to provide implications for improving tourism satisfaction and suggesting sustainable development of tourism industry. In the results of research, the most influential factor in tourism motivation of SNS tourism information characteristics was 'accessibility,' but it showed that 'immediacy' factor did not give any impact on the tourism motivation. Also, it resulted that 'accessibility' and 'interaction' factors of SNS tourism information characteristics significantly affect tour site selection. Meanwhile, the 'immediacy' factor did not influence on tourism motivation. These results suggest that the interested parties of organizations, community, and individuals related to tourism should focus on the convenience of tourism information provided via SNS, rather than immediacy. When providing SNS tourism information, the strategies for offering accessibility to users, such as easy search, easy editing for information delivery, and easy storing method, should be prioritized over other factors.

The purpose of this study was to compare changes in financial performance indicators before and after coronavirus 19, targeting six airlines in Korea. Consequently, the main 14 financial ratios for 2019 before and after coronavirus 19 and 2020 were calculated based on financial statements data from each airline. The 14 financial ratios calculated were used as corresponding variables and hypothesis verification was performed by paired t-testing the corresponding samples. The empirical analysis results are as follows: First, the dependence of “borrowing on the financial ratio” of “stability indicators” was rejected, and “the flow rate and debt ratio were” adopted as null hypotheses. Second, in “the financial ratio of the profitability index”, “the operating profit ratio” and “the net return on sales” were rejected, but “the interest compensation ratio”, “net return on total assets” and “net return on equity” were adopted. Third, “the financial ratio of the growth indicator” rejected the null hypothesis that “the revenue growth rate”, “operating profit growth rate” and “gross asset growth rate” were nullified, but “the net profit growth rate” was adopted. Fourth, “the cash flow indicator operating” “cash flow ratio” and “the turnover ratio of total assets”, which are “indicators of turnover”, were rejected. Overall, eight of the 14 financial performance indicators rejected the null hypothesis and six adopted the null hypothesis. As a result, eight financial ratios have been negatively affected by coronavirus 19. This suggests that the use of the results of this study is necessary as data for reasonable decision making to manage airline financial structures in terms of stability, profitability and growth.

The purpose of this study is to contribute to the improvement of mid - and long - term value by effectively utilizing the village regeneration project through the study on the use of sustainable village renewal index. The town revitalization project is intricately intertwined with related stakeholders such as politics, local governments, local residents, business people, and local residents. This study was carried out to utilize sustainable villages regeneration indices using various regeneration indices in Korea and abroad. Prior to the use of sustainable villages regeneration indicators, we derived the preliminary attributes in this study by Top-Down & Bottom-Up method, and selected sustainable village regeneration index items and experts' Respectively. We will show priority items through the continuous village regeneration project to promote more efficient business and expect continuous development of village regeneration through successful village regeneration project. In this study, a study on the utilization of sustainable villages regeneration index in Busan Gamcheon Cultural Village was carried out. The reason for the selection is that it is a successful village-based regeneration project with more than 2 million tourists annually as a part of the urban regeneration project, which has cultivated the arts and culture of the rural areas in the country. However, on the back side, tourist complaints of tourists suffering from the local residents have accumulated, and the touristization phenomenon has finally arrived. Although sustainable village regeneration indices are considered necessary for sustainable village regeneration indices as the theme of this study, there is a need for village regeneration indices in the future, but there is a continuing interest in the area of v illage regeneration units that have been completed, It can be used as a solution.

The purpose of this study is to analyze the contemporary universal trend and the relationship structure of keywords related to domestic heritage tourism using big data analysis. For this purpose, this study selected the nation's major portal Naver and Daum, and use frequency analysis, centrality analysis including degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality, and community analysis of heritage tourism’s keywords. The main results of this study show that the keywords related to cultural heritage, UNESCO, world heritage, tourism, world cultural heritage, inscription, use and so on, are of high frequency and the keywords related to inscription on the UNESCO World Heritage list have the highest centrality and influence. These results will be a useful information for policy makers, marketing managers and tourism planners performing DMO’s heritage tourism work in understanding contemporary travelers’ universal cognition and in sustaining heritage tourism for the next decade.

This study aims to investigate the overtourism between regional resident and tourist in the tourism attraction. In addition, we conducted an exploratory study based on the question of what factors should be considered to promote the overtourism and the sustainable tourism policy. For this purpose, the data explored the Touristification and Tourism-Phobia cases of Italy, Germany, and Japan and the evaluation index of WTTC overtourism. The results of the study are as follows. First of all, the viewpoints and countermeasures of overtourism in foreign institutions and countries have examined the policy areas and roles of overtourism in central and local governments in Korea and suggested the need to systematically and actively cope with and manage them. Second, it is necessary for respond to tourism legislation along with tourism policy for overtourism problem solving and sustainable tourism. Finally, administrative measures such as seeking ways to collect opinions of residents within the current tourism development planning system are needed.

This study is aimed to identify the influencing relationship of Hotel Kitchen Department Head’s Leadership style on chefs’ affirmative involvement, job crafting and also to verify empirically the effects of organizational support perception in the relationship between leadership styles and affirmative involvement. This study had conducted surveys which targets chefs who had worked at a Five-Star Hotel in Seoul, for at least a year or longer. A total of 391 chefs have been used in the study. The following is the summary of the study results. Firstly, the three types of leadership styles, which are, the department head’s transformational leadership, servant leadership and transactional leadership, have been found to influence most chefs’ job crafting and affirmative involvements. It has been identified that job crafting had a mediating effect in the relationship between the leadership styles and affirmative involvement. Secondly, it has been found that the Hotel Kitchen worker ‘s organizational perception had a moderating effect on all three types of leadership styles in the study. Therefore, this study aims to provide measures to effectively conduct personnel management within the Hotel Restaurant Kitchens base on the empirical analysis.