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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
많이 이용된 논문 (최근 1년 기준)
No
1

이용수:533회 관광서비스 산업의 서비스수출성과 결정요인에 관한 실증연구

강주훈

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.1-15

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This paper is to set up the autoregressive distributed lag model in order to estimate the factor elasticity of industrial export and to analyze the determinants for the industrial export performance in the tourism service industries including retail·food ·lodging and transport·communication. The markup elasticities of export were estimated to be –0.368 and -0.355 respectively in retail·food·lodging and transport·communi- cation. The exchange rate elasticities of export were estimated to be 1.674 and 0.136 respectively. The import price index elasticities and interest elasticities were also estimated to be 0.162 and -0.663 in retail·food·lodging and -0.255 and 0.049 in transport·communication respectively. Thus the empirical result suggests that both import price index and interest rate have had more decisive effects on the industrial export performance in the tourism service industries, in particular, during the declining period in factor prices since the foreign currency crisis beginning in late 1997.

4,800원

2

이용수:341회 지역축제 스토리텔링속성이 방문객의 만족도에 미치는 영향 : 몰입의 매개효과를 중심으로

이덕순

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.161-180

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The purpose of this study is on local festival storytelling. Storytelling is known that enable differentiation and uniqueness of local festivals and positive impact on visitor satisfaction. Specifically, this affects the storytelling visitor satisfaction, storytelling is to the mediating effects for between visitor satisfaction and festival flow. The result is to seek a development plan through festival storytelling. Data were collected with a structured questionnaire at 2015 Gochang Moyang Fortress Festival, 320 samples were used for statistical analysis. As a result is presented as follows: First, storytelling factor consist of interactive, story, expression factor. Secondly, storytelling as an element of festivals had a strong positive influence on the festival visitors satisfaction, its influence was expressed, story, interact order. Third, flow was fully mediated the relationship between the impact on the storytelling and festival satisfaction. Specifically, in order to increase the visitors of the satisfaction of the festival, video, programs, music, art activities of venue must be made to better represent the story about Gochang Moyang Fortress. Next, the Festival will have to talk about Gochang Moyang Fortress and appearance characteristics flatulence, and should contain stories about Gochang Moyang Fortress, should tell the story of the castle and cultural characteristics. The results of this study suggest that there is a need to work as much as possible in planning and directing, need not only enhance the storytelling in order to increase the satisfaction of the local festival visitors but visitors can flow themselves in the festival.

5,500원

3

이용수:337회 카지노 직원이 지각하는 언어폭력과 상사의 비인격적 감독이 직무만족과 이직의도에 미치는 영향

윤수경, 조태영, 육풍림

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.131-159

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The purpose of this study is to determine the effects of superior’s inhuman supervision and verbal violence (customers’ verbal violence and superiors’ verbal violence) on casino employees’ level of job satisfaction and turnover intention and to propose casino employee human resource administration and marketing implications for the casino industry. Collected data were statistically analyzed using the package programs of SPSS 20.0 for Windows and AMOS 20.0, after the process of data coding. Frequency analysis, reliability and validity analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation modeling analysis were performed. First, inhuman supervision was found to have a significant negative effect on level of job satisfaction. Second, customers’ verbal violence was not found to have any statistically significant effect on level of job satisfaction. Third, superiors’ verbal violence was not found to have any statistically significant effect on level of job satisfaction. Fourth, level of job satisfaction was found to have a significant negative effect on the turnover intention.

6,900원

4

이용수:334회 농촌관광 체험프로그램이 재방문의 미치는 영향 : 대학생과 학부모 차이분석

임연우, 박오성

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.219-234

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This study investigated the Influence of rural experience tourism on re-visits: analysis of the difference between college students and parents. This survey was conducted by the mobile smart phone to people who have took part in the rural experience tourism and 227 respondents answered. 227 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, rural experience tourism programs(rural ecotourism, making traditional crafts, harvesting) has an influence on re-visits; second, the choice of college students about rural experience tourism’ program(rural ecotourism, harvesting)has an influence on re-visits; third, the choice of parents about rural experience tourism program(rural ecotourism, making traditional crafts, harvesting) has an influence on re-visits. The study proposes the following: first, this requires maintenance and support for rural eco-tourism; second, the need to develop new rural experience tourism crops for college students: third, create a tradition making craft items for children.

4,900원

5

이용수:324회 조직변화가 경영성과에 미치는 영향 : 서비스 사이언스를 관점으로

이재곤, 임경환

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.199-218

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The service industry started to be researched as an independent industry from production and employment point of view, and as new services became available, it’s value in economy is increasing. Following this trend, the importance of services is also becoming significant and while there is a rapid development in technology in other industries for this, scientific and systematic research for it is lacking in both quality and quantity. Researchers predict that in future, services will be considered and purchased as one whole entity, not as an individual thing, and today services are perceived as entities that include products. This perception also applies to tourism, and because tourism can largely affect national competitiveness, it seems necessary to establish an academic system and expand this field of research. In today’s world, where service industry is crucial, a method to systematically approach intangible services is continuously required. Therefore, based on preceding researches, current research will thoroughly investigate the structural relationship between organization changes, service science, and management result for tourism businesses focussing on services. The result of this research shows that for tourism businesses, organization structure appeared to have great influence on management results, and organization culture turned out to partly affect the management results. Furthermore, among the service science tactics, process, technology, and man power, process is the factor that most affects management results while others were analysed to partly have an influence, deducing the final implication and suggesting it.

5,500원

6

이용수:322회 NCS 기반 컨벤션 교과목 운영에 관한 연구 : Y 대학교 비서전공 학생 사례를 중심으로

배수현

관광경영학회 관광경영연구 제20권 제5호 통권 72호 2016.09 pp.145-163

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National Competency Standards(NCS) is the guideline from Korean Ministry of Education as an effort to standardize the knowledge, skills and attitude competencies to perform tasks in related industry. The purpose of this study is to suggest base data for operating the convention course based on NCS by case analysis. First, this research is performed to examine the basic concept of NCS and present condition, secretary field NCS and meeting plan NCS in convention field and similar field with secretary and convention by literature analysis. Second, it is provided to basic data of operating the fusion course with Secretary field and convention field by operating real case of convention course based on NCS in the department of Secretary at Y college. This study has the following implications. First, the subject specification and the class syllabus must be referenced to the characteristic of the department of Secretary. Otherwise, students feel that the convention course is far from the secretary major. Second, nevertheless, most of students interested in the convention course. Third, it is difficult to make the use of the text book and study module because it is combined subject. This study is the first research to fuse the course based on NCS in the department of Secretary in Y college with meeting plan tasks. It is meaningful to provide the practical implications to the educational institutions of operating the course based on NCS for the industry and the students.

5,400원

7

이용수:319회 여행자 지식과 여행자의 소비감정, 소비가치와의 영향관계

이미혜, 이영림

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.181-198

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The paper examines the impact of tourist knowledge(consumer knowledge) on consumption emotion(positive & negative emotion) and perceived value. Tourist’s knowledge, emotion, perceived vale are defined and an overview is provided for the papers that will follow with original research. Consumer knowledge theoretically consists of two dimensions: familiarity and product knowledge. The literature review suggests that product familiarity and knowledge acquired by prior experience of products could positively affect consumers’ behavior towards consumption of those travel products. This is a quantitative study that employs the same methodology as other research to analyze survey data gathered from a matched sample of 243 outbound tourists at Incheon International Airport in South Korea. In results, tourists who have more travel knowledge tend to show greater emotional concern and perceived than those who have less knowledge; this increased level of concern leads consumers to consider the attributes of tour products when making purchase choice process. Tourists who have greater knowledge are to feel that they can control consumption emotion and value. And the results revealed that the tourist’s emotion is not always correlated with perceived value. There is a positive significant relationship between positive emotion and value, It is also found there is no significant effect between negative emotion and value. The current study has room for improvements. First of all, the empirical model needs to be further extended. In particular, it is necessary to accommodate not only tourist knowledge, but also mediators within the model.

5,200원

8

이용수:315회 호텔 종사원의 고용환경변화와 조직몰입과의 관계에 경영진 신뢰의 조절효과 : 대전지역 특급호텔을 중심으로

박정하

관광경영학회 관광경영연구 제20권 제5호 통권 72호 2016.09 pp.121-144

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This study attempted theoretical establishment through a research in order to investigate moderating effects of management trust on relationships between employment environmental change and organizational commitment of hotel employees and then, conducted an empirical analysis based on established hypothesis of a research model. Two hypotheses were established mainly with theoretical background and the study aimed to analyze moderating effects of management trust on influencing relationships between employment environmental change and organizational commitment of hotel employees and on relationships between employment environmental change and organizational commitment. According to verification of hypothesis suggested by the research model, it was found that employment environmental change had influence on employees' organizational commitment and therefore, it was necessary to consider influencing factors; according to examination on whether employment environmental change had moderating effects on organizational commitment pursuant to management trust, management trust got a significant regression coefficient in interaction item, which meant management trust had moderating effects. Therefore, it is believed that the hypothesis which was suggested through a theoretical ground of advanced research was adopted in performing this study. Relevant implications are suggested.

6,100원

9

이용수:314회 여행업 종사자의 감성지능과 직무만족에 관한 연구

김희성, 박승영

관광경영학회 관광경영연구 제20권 제5호 통권 72호 2016.09 pp.99-119

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The Focus of the study is to show the critical importance of effective emotional intelligence to job satisfaction, communication in its relationship and role conflict. we also investigated the impact of communication in its relationship and role conflict as moderators of the relationship between emotional intelligence and job satisfaction to understand the influence of communication in its relationship and role conflicts. The result suggest that the emotional intelligence had a significant influence on the communication in its relationship and role conflict except for job satisfaction. the proposed interaction effects between emotional intelligence and communication in its relationship on job satisfaction are also supported.

5,700원

10

이용수:310회 블랙컨슈머의 고객불량행동이 호텔종사원의 직무소진과 고객지향성에 미치는 영향 연구

김은혜, 박인영, 김혜영

관광경영학회 관광경영연구 제20권 제4호 통권 71호 2016.07 pp.43-67

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This study basically aims to discuss how black consumers’ dysfunctional customer behaviors would influence hotel employees’ job burnout and customer-orientation. As for the research purpose, the study first understands seriousness of black consumers’ ever-evolving dysfunctional customer behaviors and how it would eventually affect hotel employees and then, conducts an investigation on effects of the hotel employees on customers. In such process, the study defines not only significance of how a company would respond but also these problems such as hotel employees’ stress caused afterwards. The study carried out a regression analysis based on results gained from a survey on dysfunctional customer behaviors, job burnout and customer-orientation, and findings were presented. The study noticed that subordinate factors of job burnout such as a decreased sense of achievement, depersonalization and emotional burnout are mostly caused by destructive consumers and deadbeat consumers which are components of a dysfunctional customer behavior and that depersonalization and a decreased sense of achievement which are components of job burnout have negative (-) effects on customer -orientation which made the study understand that emotional burnout is not affected. This study only explored levels of significance but it can be still an important research reference in that in an empirical discussion, it has offered practically helpful suggestions both by discussing how black consumers’ dysfunctional customer behaviors are related to hotel employees’ job burnout and customer-orientation and by arguing for how hotels should manage internal customers and external ones by themselves. As far as this study proves, dysfunctional customer behaviors can have harmful effects on how employees serve other customers and when it comes to companies as well, such behaviors make companies keep looking for ways for improvement and change.

6,300원

 
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