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문화예술관광의 경험품질과 러브마크, MTE 인식 간 관계 연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.1-30
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7,000원
The purpose of this study was to derive and verify the conceptual dimensions and factors of the holistic experience quality of cultural art tourists. And I tried to verify the relationship between experience quality, lovemarks, MTE and behavioral intention of cultural art tourism. The research data were collected through an online research firm, and 590 copies of the data except the outliers were used for analysis. The results of this study are summarized as follows. First, as a result of factor analysis on the tourism experience quality, functional experience quality dimension composed of three sub factors, cognitive experience quality dimension composed of four sub factors, and emotional experience quality dimension composed of four sub factors were derived. Second, cognitive and emotional experience quality had a positive effect on lovemarks. Third, emotional experience quality had a positive effect on MTE. Fourth, lovemarks had a significant effect on MTE and behavioral intention, and MTE had a significant effect on behavioral intention. Fifth, as a result of indirect effect test of research model, emotional and cognitive experience quality had a effect on MTE through lovemarks and emotional experience quality had a effect on behavioral intention through lovemarks and MTE.
항공사 승무원의 심리적 임파워먼트, 직무열의, 조직시민행동의 구조적 관계
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.31-50
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5,500원
As the times change, human resources management serves important purpose in order to secure and maintain talented individuals, efficiently manage personnel expenses, develop individual competence and renew organizational atmosphere. The purpose of this study is to manage psychological empowerment of cabin crews effectively by analyzed their psychological empowerment of job engagement and organization citizenship behavior. The findings are as follows. First, among the factors of psychological empowerment, it was that meaning and self-determination were positively related to vigor. Also, all factors of the psychological empowerment did have significant effects on dedication. And among the factors of psychological empowerment, self-determination was found to positively relate to absorption. Second, among the factors job engagement, absorption was found to positively relate to organization citizenship behavior. Third, among the factors of psychological empowerment, it was discovered that work competence and discovered that selfdetermination were positively related to organization citizenship behavior. As a result, psychological empowerment can be the most appropriate method of emphasizing initiative and autonomy of cabin crews', and leading organizational innovation. Therefore, a study on the effect of cabin crews' psychological empowerment on job engagement and organizational citizenship behavior in airline companies is significant.
카지노 영업직이 지각하는 일터학습이 조직몰입에 미치는 영향에 있어 직무만족의 매개효과와 상사신뢰의 조절효과에 관한 연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.51-79
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6,900원
The purpose of this study was to determine the mediating effects of job satisfaction and moderating effects of trust in supervisor on the relationship between workplace learning and organizational commitment in casino employee. The major finding of this study were as follows: First, the higher the perception of workplace learning, the higher organizational commitment. Second, job satisfaction had a partially mediating effect on workplace learning and organizational commitment. Third, as the result of verifying the moderating effect of trust in supervisor in the relationship between workplace learning and organizational commitment, it was found that trust in supervisor did not effect of moderator. The study illuminates discussion that company should not only support workplace learning but also improve work environment, organization culture, and so on. Moreover, according to creating collaborative learning culture based on trust in organization, workplace learning will be expressed effectively to organizational commitment and organization should support employees’ voluntary and continuous learning.
항공사앱 이용에 따른 경험적 가치가 즐거움 및 재이용의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.81-98
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5,200원
The purpose of this study is to determine whether the experiential value affects the fun and reuse intention of the mobile app users in the airline industry. To meet this purpose, data were collected through the SNS from 430 participants who use the airline apps. within 3 month. Of the 430 questionnaires that were answered, a total of 184 were used for this survey, As a result of empirical analysis, the experiential value was identified by dividing into 4 dimension(entertainment, education, escapist, esthetic) and each dimension had different influence on fun. In particular, the esthetic has the strongest influence to fun among customers using airline mobile app. Finally, this study presents important implications for the direction of marketing development of airline apps and the strategic marketing utilization plan of airline app.
항공사 객실승무원의 자아탄력성, 직무스트레스와 이직의도의 관계에 관한 연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.99-118
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5,500원
The purpose of this study was to investigate the relationship between Ego-resilience, Job Stress and Turnover Intention of Airline Cabin Crew. For the purpose of study, 210 survey questionnaires were distributed among the cabin crews who are working for airline industry from 1st Jul, 2019 to 12th Jul, 2019. Due to the reliability of data, 8 samples were discarded and 202 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, the Ego-resilience which consists of self-confidence and efficient interpersonal relationships had significant effects on Job Stress. Secondly, the Job Stress had significant effects on turnover intention. Thirdly, the Ego-resilience which consists of self-confidence and efficient interpersonal relationships had significant effects on turnover intention. This study shows that development and education of cabin crew 's ego - resilience improvement program can cope with job stress situation and prevent early turnover intention.
호텔종사원의 체면민감성과 직무열의, 조직시민행동의 구조적 관계 : 경력성장기회의 조절효과를 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.119-141
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6,000원
This study surveyed hotel employees who served for five-star hotels located in Seoul and Busan. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about two months from June 2019 to July 2016. 279 questionnaire copies were used for data analysis. As a result of testing the hypothesis, first, it was found that the hotel employees’ social face sensitivity had significant negative (-) effects on their job engagement, and thus it can be seen that the higher the social face sensitivity, the lower the job engagement. Second, it was found that the hotel employees’ job engagement had significant positive (+) effects on their organizational citizenship behavior. Lastly, it was found that the influence of the hotel employees’ social face sensitivity on their job engagement varied according to the extents of career growth opportunity, showing the moderating effect of career growth opportunity. This study carries significant theoretical implications in that it identified for the first time the moderating effect of career growth opportunity on the relationship between hotel employees’ social face sensitivity and job engagement. Based on the results of this study, the hotel company will have to build a human resources system that implements fair promotion, opportunities for internal training, and the strengthening of job competences, in order to satisfy its members’ expectations that their career will grow through their jobs.
심리적 계약위반 지각이 호텔종사원의 직무만족과 이직의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.143-162
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5,500원
This study analyzed the effects of hotel employees' perception of psychological contract violation on their job satisfaction and turnover intention. To achieve the purpose of the study, hypothesis was established through previous studies on the relationship between psychological contract violation, job satisfaction, and turnover intention. And hypothesis test was conducted through empirical analysis. As a result, it was verified that the perception of transactional contract violation of hotel employees had a negative effect on job satisfaction. The perception of transactional contract violation and relational contract violation had a positive effect on turnover intention. Based on the results of the study, implications for efficient human resource management were suggested. First, human resource management should be done in a long-term and short-term manner so that psychological contract violations do not occur. Second, effective turnover management should be achieved through the implementation of the contract contents concluded by the hotel organization and employees. Third, the perception of psychological contract violation changes according to time and situation, so it is necessary to conduct in-depth repeated investigation on psychological contract violation for hotel employees.
외식종사원의 셀프 리더십과 심리적 자본, 직무수행 간의 구조적 관계
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.163-184
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5,800원
The purpose of this study is to identify the structural relationship foodservice employee's self-leadership, psychological capital and job performance. This study conducted survey using the judgement sampling method among the non-probability sampling methods. For the research, this study conducted a Google-based online survey on the foodservice employees working at food service companies and hotels at Seoul, Gyeonggi and Incheon regions. The verifications from hypothesis 1 to hypothesis 4 were as follows. First, the hypothesis 1 of “Self-leadership will have positive influence on psychological capital” was adopted. Secondly, the hypothesis 2 of “Self-leadership will have positive influence on job performance” was adopted. Third, the hypothesis 3 of “Psychological capital will have positive influence on job performance” was adopted. Fourth, the hypothesis 4 of “Self-leadership will have positive influence on job performance through psychological capital” was adopted. This study results suggests theoretical and practical implications on human resource development and human resource management.
호텔기업 조직 환경특성이 사용자 만족 및 학습전이에 미치는 영향 : e-Learning 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.185-203
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5,400원
The purpose of this study is to investigate the effect of organization environment of e-Learning on user satisfaction and training transfer in hotel corporate. A total 200 questionnaires were distributed from 25th Jun, 2019 to 9th Jul, 2019. Due to the reliability of data, 7 samples were discarded and 193 samples were used for final analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, the organization environment which is consist of supervisor support had significant effects on user satisfaction. Second, the user satisfaction had significant effects on training transfer. Third, the organization environment which is consist of supervisor support had significant effects on training transfer. More attention should be paid to the support of supervisors in the hypothesis testing, which affects the relationship between user satisfaction and training transfer. It is considered that the effect of training transfer is maximized only in the relationship that can directly influence the learner's own work.
호텔 종사원의 대인관계 스트레스, 가정-직장, 직장-가정 갈등 및 고객지향성의 관계
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.205-229
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6,300원
The purpose of this study is the effect of interpersonal relationship stress on work-family conflict, work-family conflict on customer orientation for employees working at four-star and five-star hotels in Seoul. The interpersonal relationship stress included stress from seniors, juniors, co-workers, and customers. The test results were as follows: First, Among interpersonal relationship stresses, stress from seniors, co-workers staffs had a effect positive (+) effect on family-work conflict. Among interpersonal relationship stresses, only stress from customers had a effect positive (+) effect on work-family conflict. Second, Family-work conflicts have a positive (+) effect both on business customer orientation and voluntary customer orientation. Work-family confilict only negative (-) effects voluntary customer orientation. In order to manage the stress, it is necessary to actively support the employees in the workplace and activities of the club so that the relationship between the employees can be strengthened, so that the stress caused by the seniors, juniors, co-workers, and customers relationship should not be transferred to the family.
음악축제 참가자의 몰입이 주관적 행복감, 만족도, 행동의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.231-253
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6,000원
The purpose of this study is to investigate the effects of flow of music festival participants on subjective well-being, satisfaction, and behavioral intention, and to analyze the effects of subjective well-being and satisfaction on behavioral intention. In order to achieve the purpose of this study, a study on the flow of positive psychologist Csikszentmihalyi (1990) was reviewed, and previous studies on the subjective well-being of music festivals were reviewed. Based on these preliminary studies, a survey was conducted with the participants of the Incheon Penta Port Rock Festival, a representative music festival in Korea. An empirical analysis was performed with 237 valid samples out of 241 samples collected in the survey. The results of this study are as follows. First, the flow of music festival participants was found to have a significant effect on subjective well-being and satisfaction, and the results were consistent with previous studies. Second, the satisfaction and flow of participants in music festivals were found to have a positive effect on behavioral intentions such as return visits and recommending festivals to those around them. Therefore, it has been proven that increasing the flow of music festival participants can increase both subjective well-being and behavioral intention. When planning a program for a music festival, participants should find elements that can be more immersed in the festival, which will be a positive factor in overall festival operation and marketing.
호텔 종사원들의 지식공유가 조직시민행동에 미치는 영향에 관한 연구 : 다차원신뢰의 조절효과를 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.255-283
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6,900원
In the hotel industry, knowledge sharing between employees allows them to provide a differentiated service, which enables the company to gain a competitive advantage in the fast-changing business environment. The businesses of the hotels are highly dependent on tacit knowledge, which includes individuals' work experience and know-how. Therefore, in order to maximize organizational performance, the role of knowledge sharing is significant in improving innovation and organizational citizenship behavior of hotel employees. Based on previous studies, the following research empirically verifies how hotel employees' knowledge sharing affects organizational citizenship behavior. Also, the research studies how multidimensional trust affects the relationship between knowledge sharing and organizational citizenship behavior. The results of the study are as follows. First, the hotel employees' knowledge sharing has a positive effect on organizational citizenship behavior. Second, in the relationship between knowledge sharing and organizational citizenship behavior, the trust in peers and the trust in management, which are the sub-factors of multidimensional trust, have positive moderating effects. Since the sample of the following research is limited to the hotel employees in Seoul, the results of the study may not be representative of all the hotel employees. Therefore, in order for the results to be representative, the future studies are recommended to be completed with a wider group of a sample.
커피전문점의 브랜드 편익이 지각된 브랜드 가치와 관계지속의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.285-308
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6,100원
The number of cafe is more than 88,000 nowadays in S. Korea. It makes managers operating the cafe fiercely compete to survive. To survive the market, a director of a cafe has to approach the way of managing the cafe in the brand viewpoint. The branding of a cafe is the presentation of it to the public in a way that makes it easy for consumers to recognize or identify. It can be useful to attract consumers to a shop and create consumer loyalty. Therefore, this study analyzed the relation among cafe’s brand benefits, perceived brand values and relationship continuance intention, and suggested the strategies for brand building of cafe and promoting intention of consumer to visit continuously. In order to achieve the purpose, the data was collected by both online and offline survey of consumers of cafes in S. Korea, and 217 valid samples were used for this study. SPSS 18.0 for Windows was used for the empirical analysis. The results from the analysis are as follows; First, perceived utilitarian brand value affects more on relationship continuance intention than perceived hedonic brand value in a positive direction. Second, cafe’s brand benefits affect significantly on perceived utilitarian brand value and perceived hedonic brand value in a positive direction. Third, cafe’s brand benefits affect on relationship continuance intention. This study suggests strategies stemming from the empirical findings for the effective branding cafe and further research subjects. The limitations of this study are discussed as well.
항공사 객실승무원의 교류기억체계가 심리적 안전감과 팀 응집력에 미치는 영향 : 심리적 안전감의 매개효과
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.309-329
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5,700원
The purpose of this study aimed to explore 1) the relationships between transactive memory system and psychological safety 2) the relationship between transactive memory system and team cohesion 3) the relationship between psychological safety and team cohesion 4) mediating effect of psychological safety. To achieve these purposes, questionnaire was developed based on previous study and data were collected by airline flight attendant’s. A questionnaire survey was distributed to a total of 300 flight attendants from April 1st, 2019 to May 10th, 2019. Among them, 242 questionnaires were used for actual analysis and the other 58 questionnaires were excluded because of lack of sincerity. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that transactive memory system has a positive effect on the psychological safety. Second, transactive memory system has a positive effect on the team cohesion. Third, psychological safety has a positive effect on the team cohesion. Fourth, it has been found that the psychological safety mediating effects between ransactive memory system and team cohesion.
객실승무원이 지각하는 무례함이 직무스트레스와 이직의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.331-349
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5,400원
The purpose of this study is to investigate relationship between incivility, job stress and turnover intention of cabin crew. A survey was conducted to cabin crew of FSC(Full Service Carrier). A total of 250 questionnaires were distributed and 210 parts were collected, and 193 parts were used for the final analysis except 17 parts of incomplete or unfaithful responses. The hypothesis test was conducted using statistical programs of SPSS 18.0 version and AMOS 18.0 version. The analysis results are as follows. First, Incivility had a positive effect on job stress. In particular, incivility of support departments was found to have the greatest impact. Second, Incivility had a significant positive effect on turnover intention. However, peer incivility did not appear to affect. Third, Job stress had a positive effect on turnover intention. Finally, There was a mediating effect of job stress between incivility and turnover intention. This study has the academic implications of expanding the scope of research and the practical implications of providing basic data for improving treatment of cabin crew.
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.351-365
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4,800원
For successful tourism development, it is essential to secure residents’ support. In order for making positive attitude of residents and receiving their supports, Social Capital is the one of the important antecedents. In this context, this study aimed to investigate if there are any segmented groups of residents’ social capital and also to examine if there are differences among such segmented groups in terms of tourism development attitude and tourism development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster analysis and MANOVA showed that there are some significant differences among the segmented groups. The residents who have higher social capital showed the more positive tourism development attitude and tourism development support. Also, the results revealed that each segmented groups showed differences in various factors such as marriage status, age, income, occupation and the length of residence. On the basis of results of analysis, more insight implication and discussion were provided in conclusion.
1인가구의 여행정보채널 이용 특성 분석과 시사점 : 국민여행실태조사를 바탕으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.367-396
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7,000원
To understand the characteristics of the travel information channels of one‐person households, this study was conducted by using the data of the Korea National Tourism Survey for three years (2015 ~ 2017) issued by the Ministry of Culture, Sports and Tourism, and in personal travel of one‐person households, this study analyzes the characteristics of the use of information channels to identify the importance of one‐person households, the diversity of developing information channels, and the need for future trend analysis studies. The results of examining the characteristics of the use of information channels of personal travel for one‐person households, The number one information channel used for personal travel of one‐person households' overseas travel was ‘friends/colleagues' (31.1%). Followed by the 'friends/colleagues' information channel, there were travel agencies (25.2%), the Internet (18.0%), past visit experiences (6.3%), and articles and broadcast programs (4.6%) in that order. In the characteristics of the use of internet information channels for the selection of travels, the trend of changes in channel usage such as SNS, cafes, blogs, Twitter, and Facebook need to be noted more carefully. Also, in 2017, in overseas travel, the use of travel services for each household was found to be in the order of transportation, accommodation, and tourist attractions. The items of booking services which needs to be looked for were leisure facilities and experience programs, and the increase in yearly response is something that the travel industry should pay attention to.
조직공정성 인식과 직무만족, 이직의도 간의 영향관계 : 초과근무 보상과 관련한 호텔주방종사원의 인식을 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.397-425
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6,900원
Employee who are highly satisfied with their jobs and work environment have an innovative attitude toward promoting organizational performance. In the labor-intensive hospitality industry, frequent overtime work, and employees turnover highly due to their job characteristics. Therefore, this study aims to explore factors that increase job satisfaction and reduce turnover intention. A survey was conducted on hotel kitchen workers of five-star hotels in Seoul, and multiple regression analysis was used to identify hypothesis on this paper. An empirical analysis determined that the perception of organizational justice is an influential variable for increasing job satisfaction and reducing turnover intention. The factors of distributive and interactional justice also increase job satisfaction and reduce turnover intention. The analysis also showed that the higher is the job satisfaction, the lower is the turnover intention. Therefore, for an organization to achieve its targeted performance, it is necessary to find ways to increase organizational justice as perceived by its members. However, as limitations of this study, the results cannot be generalized to the hospitality industry as a whole, and they did not reveal the effect of the perception of procedural justice on job satisfaction and turnover intention. It means that it is attributed to the job characteristics of the kitchen workers who are the sample of this study. This is expected to be verified by the empirical results of a follow-up study that addresses this study's limitations.
韓國國家形象對旅遊目的地形象和旅遊意向的影響研究 : 以中國潛在旅遊者為例
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.427-442
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4,900원
Country image and travel destination image are two relatively independent as well as paralleled research fields, but these two constructs are similar and overlapped. This paper integrates both country image and travel destination image to explore the effects of potential Chinese tourists' travel intentions. Our research shows that country character image, country competence image and country affective image are positive significantly related to tourists' travel intentions. Travel destination cognitive image and affective image are also positive significantly associated to tourists' travel intentions. In addition, we find country character image, country competence image and country affective image are significantly related to travel destination cognitive image, but only country character image and country affective image are significantly associated to travel destination affective image. More results and their implications are discussed toward the end.
커피전문점의 브랜드 개성이 브랜드 충성도와 애착에 미치는 영향 연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.443-463
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5,700원
This research mainly focuses on the expanding role of coffee shop from a place to simply consume coffee to a more socio-cultural space, alongside the general growth in the coffee franchise market. This research conducted a survey on 254 subjects who are university students in Seoul and Kyonggi Province. By setting the brand personality of coffee franchise as an independent variable, brand loyalty and attachment as dependent variables, this study attempts to identify the relations between the variables as well as analyze customers’ differential preferences on brands and their moderating effects. To analyze the adjustment effect of a particular brand, Multilevel Confirmatory Factor Analysis (MCFA) and Multigroup Structural Equation Model (MSEM) was conducted. This research is unique in that it focuses on the coffee franchise brand itself, beyond the conventional research that were more focused on other factors like the physical environment or the quality of service, and this approach would potentially be useful for coffee franchises' marketing strategy especially in the fast-changing customer demands in the coffee franchise industry.
4,800원
This study aim to estimate effects of 9 financial ratio Indicators which include ‘growth Indicators’, ‘activity Indicators’ and ‘stability Indicators’ toward to 5 profitability indicators. The sample data collected from year 2017 financial ratios of food service industry in Korea and analyse by multiple regression analysis. As results of testing, current ratio’ and ‘debt ratio’ of stability Indicators are affected on the management performance ‘profitability ratios’. There is significant ‘current ratio’ when analyzing indicators which are ‘operating income to sales’ and ‘net income to sales’, whereas ‘debt ratio’ has meaningful ratio to profitability Indicators by ‘operating income to sales’, ‘cash flows from operating activities’ and ‘net income to stockholders’ equity’. ‘Growth rate of operating income’ has significant relationship with 5 financial ratios of profitability Indicators. Similarly, ‘growth rate of sales‘ affect ’cash flows from operating activities’, while growth rate of total assets and growth rate of net income are not affected by all ratios to profitability Indicators. On the other hand, activity Indicators exclude ‘total assets turnover’ has no relationship with all profitability Indicators. ‘Total assets turnover’ effected on cash flows from operating activities
관광산업체 종사원이 지각하는 기업의 전략적 인적자원관리(SHRM)수준과 직무태도와의 구조적관계연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.481-502
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5,800원
The purpose of this study is to identify the structural impact relationship between the level of strategic human resource management(SHRM) and job attitude(job satisfaction, Organizational Commitment) of the enterprises that are perceived by the employees of the tourist industry. The survey was conducted over a period of about 2 months from January to February 2017. The survey was limited to employees of tourism businesses nationwide(Busan, Gyeongsangnamdo, Gyeongju, Jeju) and self- enrollment by voluntary participation. The questionnaire distributed 180 copies, 147(81.7%) as final analysis data. Result of study using SPSS program ver. 21.0, First, <hypothesis1-3> and <hypothesis1-5> were adopted because 'Evaluation Management Division' and 'position/title Division' had positive(+) influence on strategic human resource management level and job satisfaction. Second, <hypothesis2-2>, <hypothesis2-3> and <hypothesis2-5> were adopted because 'Evaluation Management Division', 'Job management Division' and 'position/title Division' had positive(+) influence on strategic human resource management level and Organizational Commitment. Through this study, it was confirmed that the key areas of strategic human resource management(SHRM) of tourism industry are 'Evaluation Management Division', 'Job management Division' and 'position/title Division'. It is suggested that a centralization strategy of 'Evaluation Management Division', 'Job management Division' and 'position/title Division'. Through such a strategy, tourism industry executives and HR managers must continue to achieve corporate goals and maximize organizational performance.
Q-방법론을 적용한 항공기 내 고객 불량행동 유형 분석 : 항공기 이용객과 객실승무원 간 인식 비교를 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.503-523
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5,700원
The purpose of this study was to analyze the perceptions of airline passengers and flight attendants toward dysfunctional customer behavior in aircraft using Q-methodology. For this study, 25 Q-samples were extracted from in-depth interviews with flight attendants and a literature review. Also, 30 P-samples each of airline passengers and flight attendants were selected to classify the Q-samples. The results showed that two types of perception were classified for both airline passengers and flight attendants. For airline passengers, one type involved 'attempts of physical contact and injury', and the other type was 'harassing or verbally assaulting other passengers'. For flight attendants, one type involved 'attempts of physical contact and injury', and the other type was 'acts of physical injury and threats'. Especially the type involving 'attempts of physical contact and injury' was negatively perceived by both airline passengers and flight attendants. The findings will provide basic data for service marketing strategies and internal customer management by airline companies.
여행사 브랜드 자산이 지각된 가치와 행동의도에 미치는 영향
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.525-544
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5,500원
The purpose of this study is to investigate the relationship among Brand equity, perceived value and behavioral intention. To perform this study, total 300 questionnaire were distributed to customers who had brought travel product from travel agent dated from May 17th to June 12th. Unworkable data were excluded, 271 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, brand equity was divided with brand image and brand awareness. Perceived value and behavioral intention were a single factor. The result has shown as follows: Hypothesis 1, among brand equity, both brand image and brand awareness have a positive effect on perceived value. Hypothesis 2, among brand equity, both brand image and brand awareness have a positive effect on behavioral intention. Hypothesis 3, perceived value has a positive effect on behavioral intention. This study result has found that managing brand equity is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the aspects of brand marketing management in travel industry.
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.545-564
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5,500원
The severe competition taking place in the airline market in South Korea requires a branding strategy for differentiation. However, few studies have tried to measure the effects of brands on the consumer or customer in the context of airline industry. This study aims to identify the antecedents of national airline, Asiana airline, and examine empirical analyses to develop a customer-based brand equity model. Surveys were conducted to customers who have experienced Asiana airline services in South Korea. A total of 256 respondents participated and completed a survey questionnaire. The findings suggest brand awareness, brand quality were positively related to brand value. However, brand image was not associated with brand value. In addition, a positive relationship was observed between brand value and brand loyalty toward Asiana airline. The results provide useful information to marketers for such as the importance of brand awareness, quality, value and how to achieve success for airline brands. Specifically brand awareness amongst customer-based brand equity constructs has the largest impact on brand value. So airlines have to focus on advertising and publicity to arouse customers. In addition, this study indicates that brand image of airlines is not the key of differentiation to compete with other airlines through hypothesis testing. In light of customer-based brand equity theory, this study contributes to airline branding literature through its empirical evidence and practical implications.
방한 싱가포르 관광객의 패키지 여행상품 불만족 내용분석
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.565-579
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4,800원
The purpose of the study is to investigate the dissatisfaction factors of package tour products and to provide better information to develop package tour products using content analysis method by analyzing tourists’ actual reviews. Content analysis is often used for analyzing the meaning of text in the fields of tourism. Singapore tourists’ customer feedback were analyzed after they traveled Korea through Singapore E Travel agency. The qualitative data was collected from March 2018 to March 2019. A total of 242 responses were obtained from a total of 47 tour groups, and content analysis was used to figure out dissatisfaction factors of package tour products. The result of this research found six factors: schedule related item, transportation related item, shopping related item, meal related item, accommodation related item, and tour guide related item. The results of this study can provide practical implications to inbound travel agent. The article concluded with limitations and suggestions for the future research.
신 남북한 관계 하에서 문화관광 교류협력에 따른 실천과제 연구 : 경상남도 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.581-599
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5,400원
This study attempts to analyze current situations of Tourism exchanges and cooperation between South and North Korea with new relations. It also aimed to find good suggestions with cultural and economical matters. North Korea has been the most isolated and disconnected nation. Today, North Korea is still trying to find new tourism partners and attract foreign tourist for the state’s national income and economic planning. To diversity and boost its tourism capability, tourism exchanges and cooperation are necessary to ensure the security of the North Korea’s regime. Focused on Kyongnam provicne, several answers are suggested. First, cooperation project or cultural exchanges could be reliable on International Tourism Organizations(UNWTO, UNESCO). Second, exchannges and cooperation projects for youth are needed. Third, sports projects are also needed to expand joint opportunities. Fourth, residents’ perceptions about this matter of local government programs. Last, based on upper suggestions, long-term road map to promote economic cooperation and exchanges.
기후인자가 관광수요에 미치는 영향 : 패널데이터 모형의 적용
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.601-619
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5,400원
The purpose of this study is to analyse the climate impact of tourism demand for the increasingly accelerating climate change phenomenon. As a result, 78 tourist sites in 8 regions were measured for the influence of climate factors on tourism demand over the past three years. In order to carry out this study, panel data analysis was carried out considering both time and cross-section influences. With a valid climate factor, it was confirmed that the average temperature was in the positive direction, and that precipitation, wind velocity and fine dust were affecting in the negative direction. This showed the same results as the preceding study that the appropriate temperature had a positive effect on tourism satisfaction, high precipitation had a negative effect on satisfaction. For fine dust, an increase of 10㎍/m³ in fine dust caused a decrease in tourism demand of 4%. Through this study, we expect to present practical implications for tourism management policies in preparation for climate change phenomena where abnormal weather phenomena and weather disasters are increasing gradually.
의사결정나무분석에 의한 항공운항서비스학과 선택 결정요인 차이연구
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.621-634
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4,600원
The purpose of this study was to provide basic data for the admission and employment of aviation service related departments after identifying gender differences in the most important determinants in selecting the Dept. of Airline Cabin Service Management. Based on the empirical analysis results of this study are as follows: First, it was found that the information collection for selecting the aviation service department was carried out in more than half (51.6%) at the admission fair (18.3%), portal site (16.9%), and university website (16.4%). Second, by analyzing the decision tree to find out the gender difference between the Dept. of Airline Cabin Service Management and the choice determinant, the fame of the department is the most important determinant when a woman chooses the Dept. of Airline Cabin Service Management, the next important determinant is the physical condition, and the recommendation of a friend is also derived. When a man chooses Dept. of Airline Cabin Service Management his reputation is the most important decision like a woman. The next important determinant, however, was derived at the recommendation of a friend. Future research may require extensive research, such as differences among students attending 2-3 years and 4-year colleges in the Dep. of Airline Cabin Service Management and their differences in satisfaction with decision factors and their impact on career decisions.
수제맥주 전문점의 소비자 감성적 선택속성과 고객만족에 관한 연구 : 감각적 경험의 매개효과를 중심으로
관광경영학회 관광경영연구 제23권 제5호 통권 91호 2019.09 pp.635-653
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5,400원
A study of This research examines the influence of consumers` emotional selection attributes on consumers` satisfaction from the craft beer shop. Past researches have only focused on identifying selection attributes of craft beer shop in relation to the consumers` satisfaction. In order to expand research scope of selection attributes theory, this research investigates how emotional selection attributes directly affect consumers` sensory experience and satisfaction. Data for empirical analysis were collected from survey of 242 customers who visited craft beer stores. Empirical analysis was analyzed by structural equation model(SEM). The result of this research shows that emotional space and emotional service are the key factors that have a positive influence on customers` sensory experience, while emotional brand has not significant on customers` sensory experience. Also, sensory experience has a influence on consumers` satisfaction. Finally, the mediating effect of the sensory experience on the relationship between emotional selection attributes and consumers` satisfaction was founded. Based on these empirical research, implications and limitations of this research are discussed.
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