The purpose of this study was to provide basic data for the admission and employment of aviation service related departments after identifying gender differences in the most important determinants in selecting the Dept. of Airline Cabin Service Management. Based on the empirical analysis results of this study are as follows: First, it was found that the information collection for selecting the aviation service department was carried out in more than half (51.6%) at the admission fair (18.3%), portal site (16.9%), and university website (16.4%). Second, by analyzing the decision tree to find out the gender difference between the Dept. of Airline Cabin Service Management and the choice determinant, the fame of the department is the most important determinant when a woman chooses the Dept. of Airline Cabin Service Management, the next important determinant is the physical condition, and the recommendation of a friend is also derived. When a man chooses Dept. of Airline Cabin Service Management his reputation is the most important decision like a woman. The next important determinant, however, was derived at the recommendation of a friend. Future research may require extensive research, such as differences among students attending 2-3 years and 4-year colleges in the Dep. of Airline Cabin Service Management and their differences in satisfaction with decision factors and their impact on career decisions.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 항공운항서비스 관련학과 2. 학과선택 결정요인 3. 의사결정나무분석 Ⅲ. 연구설계 1. 표본설계 및 분석방법 2. 설문지 구성 Ⅳ. 실증분석 1. 표본의 인구통계학적 특성 2. 항공운항서비스학과 선택 결정요인 성별차이 분석 Ⅴ. 결론 참고문헌
키워드
Selection Decision FactorsAirline Cabin Service ManagementDecision Tree AnalysisUniversity Admission Strategy.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.