Earticle

초록

영어

The purpose of this study is to investigate the effects of flow of music festival participants on subjective well-being, satisfaction, and behavioral intention, and to analyze the effects of subjective well-being and satisfaction on behavioral intention. In order to achieve the purpose of this study, a study on the flow of positive psychologist Csikszentmihalyi (1990) was reviewed, and previous studies on the subjective well-being of music festivals were reviewed. Based on these preliminary studies, a survey was conducted with the participants of the Incheon Penta Port Rock Festival, a representative music festival in Korea. An empirical analysis was performed with 237 valid samples out of 241 samples collected in the survey. The results of this study are as follows. First, the flow of music festival participants was found to have a significant effect on subjective well-being and satisfaction, and the results were consistent with previous studies. Second, the satisfaction and flow of participants in music festivals were found to have a positive effect on behavioral intentions such as return visits and recommending festivals to those around them. Therefore, it has been proven that increasing the flow of music festival participants can increase both subjective well-being and behavioral intention. When planning a program for a music festival, participants should find elements that can be more immersed in the festival, which will be a positive factor in overall festival operation and marketing.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 음악축제의 몰입
2. 음악축제의 주관적 행복감
3. 만족도와 행동의도
Ⅲ. 연구설계
1. 연구모형
2. 측정변수와 조사 방법
Ⅳ. 분석결과
1. 표본의 특성
2. 신뢰도 및 타당도 분석
3. 가설 검증 및 모형 평가
Ⅴ. 결론
참고문헌

키워드

저자

• 조영아 [ Youngah Cho | 한양여자대학교 비서인재과 부교수 ]
• 한현숙 [ Hyunsook Hanᆞ | 경기대학교 관광이벤트학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338