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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제15권 제2호 통권 47호 (7건)
No
1

조직 차원의 경력관리가 조직몰입에 미치는 영향에 관한 연구 - 내재화 및 자기효능감의 매개효과를 중심으로 -

김진철, 문목민

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.1-18

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to review and to investigate the impact of organizational career management practice on organizational commitment and the mediating role of self-efficacy and internalization. Critical review of the previous studies reveals that organizational career management practice could have positive impact on organizational commitment and self-efficacy and internalization could mediate the relationship between the former two constructs. The results from the empirical study with hotel employees in Seoul shows that 1) organizational career management practice has positive impact on organizational commitment 2) self-efficacy mediates the relationship between organizational career management practice and organizational commitment and 3) internalization mediates the relationship between organizational career management practice and organizational commitment, too.

5,200원

2

항공사의 집단 창의성과 응집력이 직무성과에 미치는 영향

김창수

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.19-39

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This study investigated the factors of group creativity and cohesiveness perceived by airline employees, and based on the results, examined how these factors affected the organizations’ job performance, which is a job outcome variable. It is very important that airline company creates the environment to demonstrate group's creativity and cohesiveness for achievement more than expected by inducing overcome individual interest and stimulating employee's upper level desire for the profit of group or organization. So, the researcher consider it's really significant to study groups of airline company. According to the results of this study, as in previous studies, the identified factors of group creativity were ‘domain‐related knowledge,’ ‘creative thinking skill’ and ‘internal job motivation,’ and those of cohesiveness were ‘social cohesiveness’ and ‘task cohesiveness.’ In addition, variables group creativity and cohesiveness were both found to be in an effect relation with job performance. Thus, group creativity and cohesiveness play the role of changing organization members’ job attitude and assuring them of being a part of the firm as a community. In this sense, the variables have a significant effect on business performance pursued by the company, and therefore, they can be critical strategic factors for business operation. Considering the characteristic of airlines highly dependent on human services, such organizations should make efforts to provide organizational environment inducing the organization members to exchange creative ideas and to commit themselves to their job.

5,700원

3

지역축제 스토리텔링 구조 및 속성 간(間) 영향관계 분석 - 효석문화제를 중심으로 -

신현식

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.41-65

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This study aims to clarify the structure & effect relationship among attributes in the storytelling of local festival. Storytelling is a topic studied in the humanities, recently it is considered research for a technique of differentiated tour packages in the tourism. But it is suggested that there is a limit of the study by reason of deficient systemicity about the storytelling. Thus, this study divides storytelling structure of local festival into ‘story’, ‘telling’, ‘interaction’ with the discovered fact that each section made a sequence such (‘story’→ ‘telling’→ ‘interaction’) in storytelling structure under the precedent research in the narrative and humanities. Furthermore it studies about effect relationship among attributes by deriving attribute parameter from each of the structures with the research to the storytelling in the fields of tourism and festival. In result, it is analyzed that attribute of the ‘story’ in the storytelling of local festival affects attributes of the ‘telling’ and ‘interaction’ significantly. Therefore this study suggests the storytelling of local festival which makes visitors feel charming festival with the interaction to them by making a story and expressing it visually, behaviorally, emotionally through the analysis of contents in that festival.

6,300원

4

전통문화 공간의 가치측정에 관한 연구 - 전주한옥마을 중심으로 -

양만규

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.67-83

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Jeonju Hanok Village is getting attention as a place for individual's emotional development, a person's interaction with other people, education of traditional culture, and urban cultural get-away through its traditional cultural place. But the value of traditional cultural place's beautiful environment and the preciousness of the place can be taken for granted. Any visitors can utilize this place once they visit Hanok Village. However, for it should be deeply pondered if visitors are realizing the value of utilizing its traditional cultural place, it is considered as a task, therefore, this study was conducted. In this study, it is difficult to measure social utility or benefit of environmental value of traditional cultural place for it does not have feedback and alternative market. For this cause, the study assumed the value of traditional cultural place by CVM(Contingent Valuation Method). According to the survey, individual annual beneficial value ranges from WTP(Willingness To Pay) median at about 29,000 won, to WTP mean value at about 32000, annual beneficial value per household derived from Hanok Village in Jeonju ranging from about seven billion three hundred million won, to eight billion won and annual total whole national beneficial value derived from Hanok Village ranging from six trillion three hundred billion won to six trillion nine hundred billion won. The assumed amount has its significance in that it cannot only appeal the importance of traditional cultural place to the visitors and make them much more satisfactory but also can be the cornerstone for future development plan and upkeep of traditional cultural place.

5,100원

5

축제 방문객의 지각된 가치가 전반적인 만족과 행동의도에 미치는 영향 - 2010 울산세계옹기문화엑스포를 중심으로 -

장병주, 정구점

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.85-104

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The purpose of this study is to clarify the cause and effects of perceived value, overall satisfaction and behavioral intentions. The questionnaires were distributed 500 copies. 400 copies were collected, the questionnaires used in the empirical analysis were 360 copies. Data were analyzed by frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation using SPSS software ver. 17.0 and Amos 18.0. The results of the research's empirical analyses are as follows: Hypothesis one, the causality between the perceived value and overall satisfaction is rejected because the path coefficient is -.178, C.R. is -2.685 and p value is .007. In other words, the perceived value does not affect overall satisfaction positively but negatively. This result was different to that of previous studies such as Jeon(2010), Oh(1999) and Murry & Howat(2002). Hypothesis two, the causality between the overall satisfaction and behavioral intention is rejected because the path coefficient is -.035, C.R. is -.742 and p value is .458. This result shows that overall satisfaction do not necessarily affect behavioral intention positively. Hypothesis three, the causality between the perceived value and behavioral intention, is accepted because the path coefficient is .747, C.R. is 11.582 and p value is .000.

5,500원

6

PR이벤트가 기업이미지와 브랜드충성도에 미치는 영향에 관한 연구

제미라, 황혜진

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.105-127

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The purpose of this study is to understand the effectiveness of a company PR event on corporate image and brand loyalty. It mainly focuses on the expected effect of PR events. Accordingly, this study researches actual status of domestic company PR events and it's representative cases. Furthermore, it hypothesizes that a PR event has an impact on corporate image and brand loyalty. As a result of the analysis, it was proven that a PR event has a significant impact on corporate image and brand loyalty. A PR event influences every factor of corporate image and brand loyalty. Thus, all of the hypotheses advanced in this study were proved positive. That is, a positive attitude towards a PR event contributes to build preferable corporate image and enhances it's brand loyalty. It is found that a PR event has more impact on the image related to corporate social responsibilities and prevents customer migration. It also indicates that financial companies are able to sustain a competitive advantage by successfully performing PR events.

6,000원

7

호텔기업 조직정체성이 대인간협력과 조직충성도에 미치는 영향

하용규, 강상묵, 정연홍

관광경영학회 관광경영연구 제15권 제2호 통권 47호 2011.06 pp.129-144

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The purpose of this study is to review and to investigate the impact of organizational identity practice on interpersonal cooperation and organizational loyalty. It is an essential factor for organization management and human resource management in the hotel industry. The results from the empirical study with hotel employees in Seoul shows that 1) organizational identity practice has positive impact on interpersonal cooperation 2) organizational identity practice has positive impact on organizational loyalty, too. The result of study will be helpful for the Hotel industries which haven need to establish the human resource management stratigies. Therefore it is necessary further study in depth based on the result of this study.

4,900원

 
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