Earticle

초록

영어

The purpose of this study is to clarify the cause and effects of perceived value, overall satisfaction and behavioral intentions. The questionnaires were distributed 500 copies. 400 copies were collected, the questionnaires used in the empirical analysis were 360 copies. Data were analyzed by frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation using SPSS software ver. 17.0 and Amos 18.0. The results of the research's empirical analyses are as follows: Hypothesis one, the causality between the perceived value and overall satisfaction is rejected because the path coefficient is -.178, C.R. is -2.685 and p value is .007. In other words, the perceived value does not affect overall satisfaction positively but negatively. This result was different to that of previous studies such as Jeon(2010), Oh(1999) and Murry & Howat(2002). Hypothesis two, the causality between the overall satisfaction and behavioral intention is rejected because the path coefficient is -.035, C.R. is -.742 and p value is .458. This result shows that overall satisfaction do not necessarily affect behavioral intention positively. Hypothesis three, the causality between the perceived value and behavioral intention, is accepted because the path coefficient is .747, C.R. is 11.582 and p value is .000.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 울산세계옹기문화엑스포
  2. 지각된 가치
  3. 전반적인 만족
  4. 행동의도
  5. 선행연구
 III. 연구의 설계
  1. 연구모형의 설정
  2. 자료수집 및 분석방법
  3. 변수의 조작적 정의 및 측정
 IV. 실증분석
  1. 표본의 인구통계학적 특성
  2. 탐색적 요인분석 결과와 신뢰성 분석
  3. 확인적 요인분석 결과
  4. 연구모형의 적합도 평가
  5. 연구가설의 검증
 V. 결론
  1. 연구의 요약 및 시사점
  2. 연구의 한계 및 향후연구과제
 참고문헌

키워드

저자

• 장병주 [ Byeongju Jang | 영산대학교 호텔경영학과 교수 ] 교신저자
• 정구점 [ Kujeom Chung | 영산대학교 호텔경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338