관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제23권 제1호 통권 87호 (30건)

항공사 객실승무원 팀의 특성이 교류기억체계(TMS)와 팀 효과성에 미치는 영향 : 교류기억체계의 매개효과


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.1-22

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The purpose of this study aimed to explore 1) the relationships between team characteristic and transactive memory system 2) the relationship between team characteristic and team effectiveness 3) the relationship between transactive memory system and team effectiveness 4) mediating effect of transactive memory system. To achieve these purposes, questionnaire was developed based on previous study and data were collected by airline flight attendant’s. A questionnaire survey was distributed to a total of 250 flight attendants from September 1st, 2018 to October 10th, 2018. Among them, 300 questionnaires were used for actual analysis and the other 38 questionnaires were excluded because of lack of sincerity. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that team characteristic has a positive effect on the transactive memory system. Second, team characteristic has a positive effect on the team commitment and team performance. Third, transactive memory system has a positive effect on the team commitment and team performance. Fourth, it has been found that the transactive memory system mediating effects between eam characteristic and team effectiveness.



스토리텔링 선택속성이 브랜드자산, 브랜드 태도, 브랜드충성도에 미치는 영향 : 성산일출제를 중심으로


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.23-44

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The purpose of this study is to identify a new festival expression technique to communicate with tourists through a series of interactive stories, thereby applying to local festival storytelling. This study focus on storytelling factors as uniqueness, attraction, interest, and sensibility. The relationship between brand equity and attitude and loyalty was analyzed through structural equation model. For the effect of storytelling selection attribute on brand equity, only emotional factor was adopted in case of storytelling selection attribute on brand recognition. In case of the effect of storytelling selection attribute on brand image, only the uniqueness and attractiveness were adopted. It means that emotional factors such as festival story program, memorable moments and unforgettable experience, etc positively influence on storytelling selection. Future study, therefore, is needed to develop various, specialized attractiveness and interest to raise the value of brand equity. The relationship between festival brand equity and brand attitude, the relationship between brand equity and brand loyalty, and the relationship between brand attitude and brand loyalty were proved to have a significant influence. Limitation of this study is that it only focused on festival goers at Seongsan Sunrise Festival, which is not good enough to generalize to overall local festivals. Further study is needed to expand its research area including time and space factor to plan concrete and specialized festival.



소셜 미디어 빅데이터 분석을 이용한 나홀로 여행 트렌드 분석 : 제주도를 중심으로

최홍열, 박은경

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.45-64

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This study aimed to analyze trends of solo travel through social media big data reflecting social phenomena on Jeju Island which is the most preferred region for solo travelers. For three years from January 1, 2016 to December 31, 2018, we collected text data including the keyword ‘Jeju Island solo travel’ from blog and cafes of Korea’s leading portal site NAVER and DAUM. The data were collected using TEXTOM and UCINET 6 was used for analysis of degree centrality, closeness centrality, betweenness centrality, eigenvector centrality and CONCOR. According to the results of analysis, the words such as ‘Jeju Island’, ‘travel’, ‘guest house’, ‘course’, ‘restaurant’, and ‘accommodation’ were shown as high frequencies. In addition, the words such as ‘cafe’, ‘sea’, and ‘photo’ except for common words were influential in the centrality analysis. And CONCOR analysis included five clusters of ‘selection attributes of solo travel’, ‘selection attributes of Jeju Island’, ‘selection attributes of accommodation’, ‘stage of planning a travel’, and ‘influencing factors to decision-making’. The study is differentiated in that it used social media big data instead of traditional research methods. Furthermore it reflects social phenomena, so there will be practical value in establishing a tourism marketing strategy.



디저트 카페의 물리적 환경과 고객가치, 소비감정, 행동의도 간의 관계연구


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.65-85

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The purpose of this study is to verify the influencing relationship between physical environment of dessert café and customer value, consumption emotion, and behavior intention. For the research, this study composed the physical environment with design factor, ambient factor, and social factor while composing consumer value with function value and emotional value. The consumption emotion and behavior intention were composed of single factor. This study conducted a survey on customers using the dessert café located in Seoul and Gyeonggi regions and this study used convenient sampling among the non-probability sampling methods. Based on the collected statistical analysis, this study verified the hypothesis using SPSS 18.0 package and AMOS 18.0. The hypothesis verification results were as follows. First, in hypothesis 1, only social factor among physical environment had positive influence on function value among customer value. Also, ambient factor and social value had positive influence on emotional value. In hypothesis 2, consumption intention had positive influence on customer value. In hypothesis 3, only function value among customer values had positive influence on behavior intention. In hypothesis 4, consumption emotion had positive influence on behavior intention. The study results suggest practical implications on marketing strategy of food service industry and academic implications on consumer behavior theory.



객실승무원의 기내 안전 활동이 탑승객의 신뢰와 안전태도에 미치는 영향

박인주, 김은주

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.87-106

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The very basic duty of flight attendants is to take care of the passengers on board to designated destinations safely and pleasantly. This study was intended to investigate the impacts of flight attendants' in-flight safety activities on passengers' trust and safety attitude. To this end, we distributed 160 copies of questionnaires and used them for the frequency analysis, reliability analysis, confirmatory factor analysis and multi-regression analysis. The result of this study is presented as follows: First, in-flight safety activities were found to have no significant effect on trust. Second, among the four factors of in-flight safety activities, the two factors (presenting the safety information and safety information channel) were found to have significant effect on safety attitude. Third, trust was found to have significant effect on safety attitude.



외식기업의 현금보유에 대한 레버리지의 영향


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.107-122

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The purpose of this study is to find out the effect of leverage on the level of cash holdings and to help manager 's decision making. For this purpose, 46 out of 53 domestic foodservice companies, which have financial statements, confirmed the following results. First, the cash holding ratio is 63.398%, which indicates that a considerable amount of cash is needed to operate a foodservice companies. In addition, leverage is 55.335%, which is well managed. As for other variables, it is considered that the foodservice companies operate trend-oriented according to the consumption trend. Second, although the correlation coefficient is not high in the correlation analysis, most of them are related. In particular, cash holdings and leverage could be replaced, and leverage could be adjusted based on liquidity. Also, the higher the cash flow ratio, the higher the cash holdings. Third, the indicators that have an influence on the level of cash holdings are leverage, firm size, ratio of operating income to sales and net working capital. If leverage is high, or the size of the firm is large and the liquid assets are available, then the company does not need to hold a lot of cash. However, if the operating profit margin is high, cash inflow will increase. This suggests that the leverage of the food service company will affect the level of cash holdings, and it will be possible to secure cash by using liquid assets.



호텔종사원이 경험한 포용적 리더십이 심리적 안정감을 매개로 하여 창의적 업무 관여도에 미치는 영향에 관한 연구

김지은, 권용주

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.123-146

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As the needs of study on how to increase organizational innovation have been raised in the hotel industry, this study aims to investigate the structural relationship among inclusive leadership, psychological safety, and involvement in creative work. Based on the existing literature, it has been hypothesized that inclusive leadership influences involvement in creative work mediated through psychological safety. Focused on the hotel employees, this study surveys five star hotel employees using convenience sampling. The number of 215 cases was used for final analysis out of 250 cases surveyed. Structural equation modeling was used to analyze the study results. The results firstly indicate that inclusive leadership makes a significantly positive influence on psychological safety. Secondly, psychological safety positively influences involvement in creative work. Thirdly, inclusive leadership fails to make a significant impact on involvement in creative work. Finally, psychological safety fully mediates the relationship between inclusive leadership and involvement in creative work. This study presents the leadership delivering consistent and reliable value on diverse ideas and innovation increases the hotel employees’ generation of creative ideas.



커피전문점 리더의 윤리적 리더십이 조직신뢰와 혁신행동에 미치는 영향 : 리더-맴버 교환관계(LMX)의 조절효과를 중심으로


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.147-165

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The purpose of this study is to investigate the effect of ethical leadership of leader on organizational trust and innovation behavior of employees in the coffee shop and to identify whether member-leader exchange(LMX) has a moderating effect between ethical leadership and innovational behavior. This study was conduced for four weeks November 5 to December 4, 2018 in the self-filling questionnaires servery for employees in the coffee shops. A total 450 questionnaires were distributes and 346 copies were used for the final analysis except for the missing questionnaires and the unfair answers. Exploratory factor analysis, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, demographic characteristics, and regression analysis were carried out IBM SPSS 20.0 Program. The analysis results were as follows. First, ethical leadership had a positive relationship with organizational trust and innovational behavior. In addition, organizational trust had a positive effect on innovational behavior. And there was a mediating effect of organizational trust between ethical leadership and innovational behavior. Lastly, there was a moderating effect of LMX between ethical leadership and innovational behavior. Therefore, this study intends to provide basic data for activating ethical readership at a coffee shop.



군산 선유도 관광선택속성 IPA분석

홍윤선, 양영관

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.167-188

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The purpose of this study is aims to understand the sunyu island which is in Gunsan, representative for Jeonbuk's Marine tourism and to seek for a way to improve tourism preparedness for attracting tourists and increasing their satisfaction. the IPA(Importance-Performance Analysis) was conducted to analyze the marine tourism selection attributes of Gunsan sunyu island. As a result of the IPA research, "The beauty of Sunyu Island landscape", "Unspoiled natural environment", "Tourist attraction (photo zone, sculpture, etc.)" are categorized into the 1st quadrant of "Keep up the good work" and "Convenience of transportation in Sunyu Island", "Cheap travel expenses and cheap local prices", "Cost-effectiveness and Good taste of restaurants and menu" are categorized into the 1st quadrant of “Concentrate here”. Therefore, It seems to be necessary for maintenance and management of the natural environment part, which has a high level of importance and performance as a whole, will help improve the tourism attractiveness of Gunsan sunyu island. This study would provide a Significant data on Establishing tourism policy in Jeonbuk and suggests further research and planning and operation of other likes festivals and developed veriety of tour courses.



호텔 종업원의 심리적 주인의식이 고객지향성에 미치는 영향에 관한 연구 : 자기효능감의 조절효과를 중심으로


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.189-207

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High Performance Wok Organization Model suggests that human resource management is a bundle of practices increasing commitment, competence and chance to participate of employees. Based on literature review this study hypothesized the relationship between psychological ownership as proxy variable of commitment and customer orientation as proxy variable of performance. Also this study hypothesized the moderating role of self-efficacy as a proxy variable of competence. The results of empirical analysis with 313 employees of hotels are as follow. Organization-based psychological ownership is a significant predictor of customer orientation but job-based psychological ownership does not have significant effect on customer orientation. And self-efficacy is pure moderating variable between organization-based psychological ownership and customer orientation and between job-based psychological ownership and customer orientation. Therefore hotels should implement various activities to increase psychological ownership and self-efficacy to increase customer orientation. Despite of the implication this study has limitation of generalization.



방한 동남아 관광객의 지출결정요인 분석

차주영, 이희찬

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.209-228

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The purpose of this study is to identify the spending behavior of the Southeast Asian market as a potential market with a high possibility of future growth in order to preemptively cope with diversification of overseas tourism market, and to provide necessary information for attracting foreign visitors. The survey was conducted by the Korea Culture and Tourism Research Institute on the outlook of foreign tourists in 2016. The spatial range was limited to three major countries including Singapore, Thailand, and Malaysia. The Tobit model was applied to estimate the expenditure determinants. The dependent variables included in the model are total tourism expenditure and expenditure by type, including food, beverage, shopping, and entertainment related costs. The explanatory variables affecting tourism expenditure in Southeast Asia include variables related to demographic characteristics and tourism behavior characteristics. In China, when compared with Southeast Asian countries, the respondents who visited Korea for leisure, amusement, and vacation were more likely to spend more on total expenditures and shopping spending. And that they spend a lot of money. In the case of Singapore, it was found that those who came to Korea for the purpose of leisure, amusement and vacation and those who visited Korea for the first time had relatively more total expenditure and shopping expenditure. As in China, women showed relatively higher total expenditure and shopping spending, especially for younger women. In the case of Thailand, it is found that professional women have relatively higher total expenditure and shopping expenditure. On the other hand, young people in non-professions showed relatively high expenditure on entertainment. In Malaysia, families with relatives and relatives returning to Korea are more likely to spend more on total expenditure and shopping.



저비용항공사에 대한 고객태도 사례연구

김영진, 임연우

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.229-245

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This study was conducted in the background of opportunity factors of low cost carriers’ external environment. This study was conducted for participants who had experience using low cost carriers. We conducted a case study using focused interview method for customer attitude. The purpose of this study is to identify the perception and service level of low cost carrier. We will classify customer attitudes and draw implications for low-cost carrier marketing. Customer attitudes were conducted by intensive interview method. The question format was conducted in an open, conversational format. There were 18 participants. As a result, participants' attitudes toward low-cost carriers were classified as responses to safety, service, and price factors. Participants' attitudes are as follows: Safety attitude appeared to be anxiety or avoidance. Service attitude showed gratitude and gratitude. I simply purchased the airfare because it was cheap. The implications of the case study are as follows: Low-cost carriers should give an image of safety. We should strive to improve service minds rather than in-flight entertainment. Strengthen safety culture for employees.



문화예술관광의 도시브랜드일치와 도시재생사업 효과가 도시이미지, 도시재생 관여도 및 태도에 미치는 영향


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.247-268

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Recently, there is a growing interest in urban regeneration as a solution to the problems of industrial structure changes and urban decline. The purpose of this study was to investigate the influences of city brand congruity and urban regeneration impact of cultural art tourism on city image, involvement and attitude of urban regeneration. This study was conducted for local residents of Changwon city where cultural art tourism-led urban regeneration project is being carried out. The results of this study are as follows; First, city brand congruity had a positive effects on urban regeneration impact of cultural art tourism. Second, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on city image. Third, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on involvement of urban regeneration. Fourth, city image and involvement of urban regeneration had a positive effects on attitude of urban regeneration.



커피전문점에 대한 물리적 환경, 점포에 대한 감성, 만족에 관한 연구 : 20·30대를 중심으로

이연우, 김예니, 조아진

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.269-291

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The purpose of this study was to establish the physical environment which is suitable for coffee shops and examine how physical environment impacts on stores' emotions as a result how the stores' emotions influence on customers' satisfaction. This study used a multi-regression analysis to understand those relationship with focused on the age group of twenties and thirties. The results of this study proved that the factor of 'amusement·attractiveness', 'cleanliness·comfort' and 'environment' had a positive influence on 'customers' satisfaction' otherwise 'aesthetics', 'spaces', and 'convenience' did not statistically influence on 'stores' emotions'. Also the 'stores' emotions' was positively influenced on 'customers' satisfaction' in using coffee shops. This study found that what factors were considered as important in selecting coffee shops in terms of customers and the more customers have positive emotions the more the customers feel higher satisfaction. Therefore managers who operate coffee shops should be considered the element of emotional management to attract more customers for their business.



생태관광지의 체험요소가 브랜드자산과 지역애호도에 미치는 영향 : 국립청소년 농·생명센터 체험학습을 중심으로

오훈성, 박준범

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.293-321

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The purpose of this study is to propose academic implications by integrating the relationship between perception of brand equity, local loyalty and tourism attitude by expanding the relationship of perception between tourism experience and brand equity. The survey was conducted from October 5th to October 9th at the National Center. and For the purpose of this study, we used frequency analysis, reliability and feasibility study, and regression analysis for empirical analysis. Sensory experience has been shown to influence brand equity. Behavioral experience factor and cognitive experience factor are the most important factors in local lover among tourism experience factors. Therefore, in order to promote local loyalty, it is considered that the development of programs that cause curiosity or interest, dynamic dynamism, or participation with other tourists will improve the loyalty of the region. The emotional experience factor and the sensory experience factor are classified as factors affecting the formation of the attitude of the tourist to the tourist destination. To this end, it is necessary to develop new, exciting, exciting, exciting experience elements by stimulating the tourist 's five senses do. In order to increase the loyalty of the region, image of the brand assets has shown the greatest influence. To this end, the local atmosphere is vigorously promoted by establishing a special image of the region, possessing interesting tourist resources, There is a need to make. Brand equity, brand image, and brand quality are all important influences on tourist attitude. Therefore, it can be said that improving brand equity affects the attitude of tourists.



호텔기업 고객관계관리가 조직몰입에 미치는 영향 : 고객지향성의 매개효과


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.323-348

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This study aims to investigate the effects of customer relationship management on the organizational commitment and the customer orientation. And the effects of customer orientation on the organizational commitment. Also, the practical analysis has been done by employees in the hotel firms located in Seoul to cross-check how to affect mediating effects of customer orientation on the relationship between customer relationship management and organizational commitment. The findings of study suggest that the customer relationship management make an influence on the customer orientation and organizational commitment. And the customer orientation make an influence on the organizational commitment. And also, the customer orientation affect mediating effects on the relationship between customer relationship management and organizational commitment. The ultimate results of this study bring up to set up the new strategy in ways on the customer relationship management practices focused on the customer orientation, organizational commitment in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.



항공사 객실승무원이 지각하는 성과주의 문화가 조직냉소주의와 조직시민행동에 미치는 영향 : 가족탄력성의 조절효과


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.349-371

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This study was aimed at examining the relationship between performance-based culture and organizational cynicism that airline cabin crews perceive, as well as the effects of organizational cynicism on organizational citizenship behavior, and finally deducing the moderating variables that can adjust the relationship between these two variables. As the result of empirical analysis, it was found that the management of goals on the basis of performances lowered the organizational cynicism and the performance-based evaluation system increased organizational cynicism, through which decisions for performance-based promotion were not statistically significant. In addition, higher levels of organizational cynicism reduced organizational citizenship behavior, and family resilience was found to play the mediating role between these two variables. Accordingly, in order to increase the quality of service and competitiveness of airlines, there is a need to manage the organizational cynicism and organizational citizenship behavior of cabin crews through improvement as a proper performance-based culture. In addition, through the disclosure that family resilience is an important factor that imparts affirmative effects on organizational citizenship behavior by reducing organizational cynicism, it has been discerned that airlines need to develop a wider range of means of enhancing family consultation services and family resilience.




包卿, 赵良勇, 韩昊成

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.373-393

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The paper researches the phenomenon of uncivilized conduct as well as the tourist’s morality progress and its intrinsic dynamic mechanism, which specialises in tourist behavior in the perspective of morality. The tourist is the principal part of tour activity, so that the tourist’s morality progress is the radical resolvent to the problem of tourist’s uncivilized conduct. With vast literature studies, the paper focuses on a concept of moral self which crossed Ethnics, Psychology, Education and other disciplines. The paper introduces this concept into the field of tourism research, and analyzes the concept with measurable structures, which is referred to the research ideas of Western Psychology. At the same time, the paper also discusses the philosophical origin and the identification expansion of moral self, combined with the traditional culture of China. To identify with the moral self is not only the practice path for the tourist’s moral development, but also improve the quality of tourism experience. Similar to the footprint of tourism activities, continuous expansion of identity with the moral self has contributed to the progress of the tourist’s moral development. This thesis combines the springhead of moral self based on philosophical thinking and the moral self performance of virtue quality which emphasized in Psychology, and finds out an operable way for practice and research, on the basis of that the empirical study is carried out. After gained empirical data with interview and questionnaire investigation, the paper use Structural Equation Model and other statistical analytical methods to analyze the data. Research results show that the moral self identification has a positive role in promoting the moral development and the civilized conduct of the tourist. The paper compiles a questionnaire about the moral self identification and civilized conduct of the tourist, which provides an operable tool for the related research and the practice of tourism management in future. This thesis attempts to combine the traditional thinking of moral philosopy with modern empirical research method better in the study field of Tourism Ethnics.



지식플랫폼으로서 전시컨벤션 클러스터 효과에 관한 연구 : 마린위크(Marine Week)를 중심으로


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.395-414

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This study applied the concept of cluster to identify the role of convention & exhibition as a platform of knowledge sharing and creation. The concept of clusters that firms have a competitive advantage through geographical proximity and interactions explains the reason for the existence of convention & exhibition. In other words, it is expected that the conventions & exhibitions, which share specific time and space, share professional information and knowledge in related fields to create new business. Based on this study, the following suggestions can be suggested from a practical point of view. First, as the convention & exhibition is expected to be scaled up as a knowledge platform and the convention & exhibitions in vertical and horizontal related fields will be held jointly or in an integrated manner. Therefore convention & exhibition organizers will need a differentiation strategy. Second, in order to become a competitive convention & exhibition in this trend, it should be an optimal environment for gathering and spreading the latest information and knowledge in related fields. In this environment, it is expected that the integration of ICT technology will become a key element of successful convention & exhibition.



축제참가자의 경험적 가치가 감정반응 및 축제이미지에 미치는 영향 : 부천국제만화축제 코스프레 참가자 중심으로

김창수, 김규완

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.415-437

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This study focuses on the impact of the experiential value of festival participants on the emotional response and festival image centered on the cosplay participants of the 21st Bucheon International Cartoon Festival. Although the use of cosplay is highlighted in the context of content tourism, previous studies do not treat cosplay as an independent research topic, only to introduce festival programs. Therefore, despite the fact that cosplay has a lot of influence on the festival, there is little research on how it affects the festival and what aspects of the research relationship appear. This study focused on what factors were observed and how they affected each other. For research, the factors were classified as follows. experiential values were divided into playfulness, sociality, deviance, cognitive response and emotional response as emotional response, and festival image as single factor. The analysis of the questionnaires from August 15 to 19, 2018, using the SPSS 25.0 statistic package program, was followed by two factors (playfulness and sociality) of experiential value was found to affect cognitive responses. and two factors (palyfulness and deviance) were found to affect emotional responses. Second, cognitive and emotional responses affected the festival image, and finally, the playfulness and sociality of experiential value were affecting the festival image. The results of the study show that participants can contribute to the successful hosting of festivals that utilize similar contents in the future by understanding the internal response of participants in planning or operating the contents of the festival participants. The limitations are limited to the basic stages in identifying the effects between cosplay and festivals.



농촌관광마을 서비스품질이 관광객의 지각된 가치와 행동의도에 미치는 영향 : 임실 치즈테마파크 사례로

송광인, 최효, 정총화

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.439-461

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The purpose of this study is to clarify the effect of service quality of rural tourism village on perceived value and behavioral intention of tourists. Currently, there are many difficulties due to population problems in the rural areas. It is a rural tourism experience program to strategically plan various policies for the revitalization of rural areas. Most of the articles related to experience of rural villages have a lot of research on the resource of rural nature. Although there are a lot of researches related to the management subjects of rural tourism tourism resources, there is a lack of articles related to visitors who use artificial rural resources rather than natural ones. The results of this study are as follows. The relationship between experience program and preference attributes of rural tourism villages on the perceived values and behavioral intentions of tourists were investigated. First, it is necessary to nurture a professional experience instructor who can conduct the experience program professionally. In order to do this, it is necessary to provide education for acquiring information of existing methods, but it seems that recreational education for the visitors is needed. For this purpose, CS Academy and recreational education are conducted in cooperation with the company. It would be nice to include entertainment elements. And it seems necessary to develop a program that combines storytelling with the use of rural resources to develop experience programs. Second, in order to improve the service quality of rural tourism villages, it is necessary to utilize the rural environment that is not located in the city center and provide the tourists with the advantages of regional resources with the differentiated strategy. And it seems that the reservation system and the programs that advertise online should be done in the same place, and the entertainment function of experience should be strengthened. Also, it is necessary to continue to promote through the SNS, which is one of the public relations plans that fit the current trends.



다문화가정 이주여성의 여가 만족이 생활만족과 심리적 안녕감에 미치는 영향

이정, 김홍범

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.463-484

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As the digital nomad phenomenon of the 21st century emerged, Korea has become a multi-racial state like many other countries. With the increased number of foreign women entering Korea with the purpose of marrying a Korean man, academia has been actively engaged in research regarding multi-cultural family migrant women. However, there have been relatively a few studies on the mental health of migrant women. comparing there emerging importance in societal and academic perspectives. In this study, migrant women from multi-cultural families living in South Korea were surveyed to investigate the effects of perceived leisure satisfaction on psychological wellbeing, together with the mediated effect of life satisfaction. A total of 254 valid samples were collected by questionnaire survey. Frequency analysis, reliability analysis, multivariate and hierarchical regression analysis were conducted to examine the suggested hypotheses. Result is that, first, perceived leisure satisfaction of migrant women showed a positive effect on self-acceptance, life purpose and interpersonal relationships among the four factors of psychological wellbeing, and no effect on autonomy was found. Second, perceived leisure satisfaction of migrant women showed a positive (+) effect on their level of life satisfaction and has a strong influence on their level of life satisfaction in Korea. Third, the perceived life satisfaction of migrant women showed a positive (+) effect on psychological wellbeing.



부산지역 관광산업 및 관광수요의 특성 : 지역산업연관표와 패널자료 분석을 중심으로

차경수, 박민수

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.485-506

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This study attempts to investigate the main features of tourism industry and tourism demand in Busan and to draw useful policy implications. The analysis from the regional input-output table shows that the tourism industry in Busan plays a major role in the regional economy. However, it is more sensitive to economic conditions than the tourism industry of other regions. Therefore, industrial policies tries to make some industries a buffer industry for tourism industry, to alleviate the direct effect of business cycle fluctuations on the local economy. On the other hand, the estimation result of panel data displays that the variables such as income level, relative price, tourist facilitates and social infrastructures are statistically significant in the short run, in explaining the tourism demand of foreigners. However, in the long run, it turns out that influx of new tourists due to good reputation and social infrastructure affecting tourism environment are the most important factors. Thus, it is crucial to increase the investment in infrastructure and to improve the image of Busan to increase the number of foreign tourists in the long run. Finally, since this study uses the regional input-output table in 2013, it has a limitation in reflecting the more recent relation between the industries. Also, due to the lack of data in the tourism sector, more elaborate analysis related to the tourism demand of domestic residences for Busan was not made. Thus, for the future research, more systematic data construction and analytic skills are needed.



여행상품 온라인 유통채널 인식에 따른 채널만족, 채널신뢰 및 채널충성도에 미치는 영향에 관한 연구

송기문, 박희일

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.507-536

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A Study on the effects of travel product distribution channels perception on channel satisfaction, channel reliability and channel loyalty. The investigator built a theoretical system about the perceptions of travel product distribution channels and channel satisfaction, reliability and loyalty by reviewing previous studies, established a model by reviewing causal relations among the variables and set total five hypotheses accordingly. In an effort to test the hypotheses, the investigator conducted a survey with tourists that had an experience with purchasing an overseas travel product via various distribution channels at the International Terminal of the Incheon International Airport on September 1~30, 2017. The study measured relations between the perceptions of travel product distribution channels and channel satisfaction and found that three consumer perceptions of such channels, which were economy, convenience, and service, had significant effects on their channel satisfaction. The study measured relations between consumer perceptions of such distribution channels and their channel reliability and found that their perceptions of economy had no significant effects on their trust in the personnel and travel products. As for relations between channel satisfaction and reliability, channel satisfaction had significant impacts on channel reliability and also channel loyalty. There were significant influential relations between channel reliability and loyalty, but brand reliability did not have any significant influences on word of mouth intention. The findings are expected to provide important directions and meaningful implications for marketing strategies highlighting the characteristics of each travel product distribution channel according to the travel product distribution channels of travel agencies and serve as basic data for follow-up study.



현장실습교육이 교육훈련 전이 및 직업선택 의도에 미치는 영향 : 관광산업을 중심으로

문정남, 이세훈

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.537-557

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The purpose of this study was the effect of cooperative education on training transfer and job decision-making of tourism industry. For the purpose of study, 210 survey questionnaires were distributed from 10th Dec, 2018 to 22nd Dec, 2018. Due to the reliability of data, 5 samples were discarded and 205 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, the cooperative education had significant effects on training transfer. Second, the cooperative education had significant effects on job decision-making. Third, the cooperative education which are consist of correspondence of individual characteristics and job, positive strengthening from relationship among employees in industrial institutions did not affect on job decision-making. This study shows that the cooperative education should be operated considering the cooperative education factors in order to contribute effectively to the cooperative education's achieving the purpose of specialized university-cultivating talent in tourism industry.



리조트 방문객의 웰니스가 삶의 질에 미치는 영향과 주관적 행복감의 조절효과에 관한 연구


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.559-585

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The purpose of this study was to investigate the effect of wellness of resort visitors on quality of life and the moderation effect of subjective happiness. To achieve the purpose of this study, 300 survey questionnaires were distributed to the visitors who visit the Resom Forest Resort in Jecheon city, which was selected as Korean wellness tourism destination. Finally, 219 questionnaires were used for the data analysis with SPSS 22.0 for windows. The results of this study were as follows. First, all of five wellness factors have meaningful positive effect on the quality of life with highest effect of intellectual wellness. Second, the subjective happiness have the moderation effect in the relation between the only emotional wellness except mental, social, intellectual and physical wellness, and the quality of life.



스마트 관광 비즈니스 확장을 위한 여행플랫폼 모델의 탐색적 연구


관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.587-604

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As an exploratory research on the travel platform model for the expansion of the smart tourism business, with the Team Heads and the Heads of the Business Departments in the travel business field as the subjects and as the interviewees of this research, by selecting the subjects who are scheduled to push ahead and plan regarding the travel platform as the interviewees, the expert interviews had been proceeded with the related items, including the following: Firstly, the direction of the travel platform: Secondly, the structure of the travel platform model; Thirdly, the constituent elements of the travel platform; Fourthly, the important matters when designing a travel platform; Etc. As a result of the research, in order to strengthen the competitiveness of a platform in the travel industry, the introduction, and the possibility of the utilization, of a cutting-edge technology regarding the travel information and the travel products and services are the very important elements. And, according to the expansions of the B2C, O2O, and OTA business models in the travel market, the preparation and the establishment of a customized-type, travel platform business model with the foreign tourists as the subjects are needed. And a standardization strategy regarding the process of the expansion of the travel platform business for drawing the agreement between the persons interested must be formulated. It is judged that, in the researches in the future, the specific, additional researches regarding the convenience of the travel platform users and regarding the commercialization of the platforms are needed.



관광동기에 따른 관광행동이 지각된 가치에 미치는 영향

송기현, 최현실

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.605-626

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This study intends to examine tourist behavior in a tourist site with the classification of a positive tourist behavior and a negative tourist behavior. The study develops a model that explains how tourist motivation influences tourist behavior, how perceived value is influenced by tourist behavior and how they influence to satisfaction. The participants were 387 adult tourists who had traveled over the last two years from the current year 2017. The study used SPSS 22.0 for Window statistical package for empirical analysis. To accomplish the research goal, 22 hypotheses were developed. 18 hypotheses out of 22 hypotheses were accepted. The hypotheses testing outcomes are summarized as follows. First, as to the hypotheses “tourist motivation significantly influences to tourist behavior”, Tourist site visiting motivation was not influential to negative tourism motivation, tourist site attraction negatively influenced on a negative tourist behavior. That is, the higher tourist site attraction was the lesser the negative tourist behavior was. Thus, it is recommended to create unique and entertaining contents in a tourist site. Second, as to the result of “tourist behavior is influential to perceived value” showed that a positive tourist behavior was influential to perceived value. A negative tourist behavior was not influential to emotional value, and it negatively influenced social value and positively on functional value. That is, when negative tourist behavior was conducted people tend not to feel happy nor perceived that they had a good memory after the tour. The more negative tourist behavior the lower social value was. That is, tourists might recognize that a negative tourist behavior was not matched to one's identity or self-image. The limitation of this study lies in response reliability, because the personal inquiry asks about a negative tourist behavior that may cause respondents hesitant to reply. A future study may provide models with higher explanatory power with more influential variables if it overcomes such limitation.



항공사 객실승무원의 감정노동이 친사회적 행동에 미치는 효과 : 직무열의의 매개효과를 중심으로

유예경, 김재홍, 김인신

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.627-643

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The purpose of the current research is to investigate important roles of emotional labor(deep acting and surface acting) influencing flight attendants' job engagement and pro-social behavior. Additionally, the mediating effect of job engagement on the relationships between flight attendants’ emotional labor and their pro-social behavior is verified. Based on existing studies, the hypothesized model was proposed and data were collected via field survey. To empirically test the conceptual model proposed, the data from a total of 238 flight attendants' gained. were analyzed using structural equation modeling. The findings of data analysis showed that flight attendants’ deep acting had a positive effect on job engagement and pro-social behavior; however, surface acting negatively influenced job engagement only. The mediating effect of job engagement was significant only on the relationship between flight attendants’ deep acting and their pro-social behavior. Based on the findings of this study, specific guidance was provided for the department of human resource management in the airline industry.



어촌마을 재생사업의 지역주민 인식 조사 연구

여호근, 이연우

관광경영학회 관광경영연구 제23권 제1호 통권 87호 2019.01 pp.645-668

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The purpose of this study was to examine how residents perceived sustainable village regeneration and participation intentions for the fish village by using a multi-regression analysis. Also this study used ANOVA analysis to evaluate the significant difference between the factors of ‘residents perception for generation’, ‘regeneration attitude’, and ‘residents’ participation’ for the fish village by fish village regions. The results of this study demonstrated that the factor of ‘residents’ perception of village generation’ had a positive influence on ‘regeneration attitude(positive life of residents, enhancement of village’s asset, enhancement of village’s value, improvement of village’s infrastructure, improvement of village’s environment)’. Also the factor of ‘the attitude toward fish village regeneration(positive life of residents, enhancement of village’s asset, enhancement of village’s value, improvement of village’s environment)’ had a positive influence on ‘participation intentions of residents. This study found that the residents’ perception for the fish village regeneration was partially associated with regeneration attitude therefore the residents’ perception influenced the participation intentions of residents. Thus the effort to regenerate the village should be put first to increase residents’ participation in carrying forward the fish village regeneration.


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