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방한 동남아 관광객의 지출결정요인 분석
A Analysis of Expenditure Determinants of Southeast Asian Tourists Visiting Korea
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- 발행기관
- 관광경영학회 바로가기
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- 간행물
- 관광경영연구 바로가기
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- 통권
- 제23권 제1호 통권 87호 (2019.01)바로가기
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- 페이지
- pp.209-228
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A346645
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원문정보
초록
- 영어
- The purpose of this study is to identify the spending behavior of the Southeast Asian market as a potential market with a high possibility of future growth in order to preemptively cope with diversification of overseas tourism market, and to provide necessary information for attracting foreign visitors. The survey was conducted by the Korea Culture and Tourism Research Institute on the outlook of foreign tourists in 2016. The spatial range was limited to three major countries including Singapore, Thailand, and Malaysia. The Tobit model was applied to estimate the expenditure determinants. The dependent variables included in the model are total tourism expenditure and expenditure by type, including food, beverage, shopping, and entertainment related costs. The explanatory variables affecting tourism expenditure in Southeast Asia include variables related to demographic characteristics and tourism behavior characteristics. In China, when compared with Southeast Asian countries, the respondents who visited Korea for leisure, amusement, and vacation were more likely to spend more on total expenditures and shopping spending. And that they spend a lot of money. In the case of Singapore, it was found that those who came to Korea for the purpose of leisure, amusement and vacation and those who visited Korea for the first time had relatively more total expenditure and shopping expenditure. As in China, women showed relatively higher total expenditure and shopping spending, especially for younger women. In the case of Thailand, it is found that professional women have relatively higher total expenditure and shopping expenditure. On the other hand, young people in non-professions showed relatively high expenditure on entertainment. In Malaysia, families with relatives and relatives returning to Korea are more likely to spend more on total expenditure and shopping.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 지출결정요인
2. Tobit 모형
Ⅲ. 연구설계
1. 표본설계
2. 연구대상 및 변수선정
Ⅳ. 분석결과
1. 응답자의 인구통계적 특성
2. Tobit 모형 추정결과
Ⅴ. 결론
참고문헌
키워드
Tobit Model Determinants of Expenditure Southeast Asian Inbound Tourists.저자
간행물 정보
발행기관
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- 발행기관명
- 관광경영학회 [Tourism Management Research Organization]
- 설립연도
- 1997
- 분야
- 사회과학>관광학
- 소개
- 관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.
간행물
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- 간행물명
- 관광경영연구 [Journal of Tourism Management Research]
- 간기
- 연7회
- pISSN
- 2092-528X
- 수록기간
- 1997~2021
- 십진분류
- KDC 326 DDC 338
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