관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
  • 간기
  • 수록기간
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제17권 제3호 통권 56호 (25건)

항공사 CSR에 대한 승무원의 인식과 조직몰입의 관계에서 조직동일시의 매개효과

강상묵, 장미경

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.1-19

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Recently, companies are keenly interested in sustainable growth, and as a tool to enhance sustainable growth they are paying attention to corporate social responsibility activities and organizational commitment. Previous studies on CSR effect focused on external stakeholders such as consumers, reporters, and not-for-the profit organizations. The purpose of this study is to examine the internal marketing effect of CSR activities on employees. This study aimed to explore the relationships among employees’ perceptions of CSR, organizational Identification, organizational commitment of the airline flight attendants. In addition, it tries to find out the moderating effects that the trust have contributed to employees’ perceptions of CSR and organizational commitment. In total. 280 questionnaires were distributed and 264 valid and complete questionnaires were collected for empirical data analysis. The result of this study shows that employees’ perceptions of CSR has a direct effect on the organizational Identification and organizational commitment. And it has been found that the organizational Identification has a mediating effect between organizational Identification and organizational commitment.



호텔관련학과 교과과정이 식음료부 신입종사자에 미치는 영향

김민경, 한승철, 이주형

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.21-37

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This study presents an analysis of the effects of curriculum for hotel-related degree program on the self-efficacy and job satisfaction of new employees in food and beverage department. New employees in food and beverage department of four five-star hotels in Seoul were surveyed, and the total of 203 responses were received. The analysis of the responses identified that the influence of Practical Training course in the curriculum on self-efficacy and job satisfaction was high and significant. Thus, the curriculum for hotel-related degrees is significant in increasing self-efficacy and job satisfaction of the new employees in food and beverage department. Teachers must give students practical education must streugthen foreign lauguage curriculum for elevating student's adjustability. And teachers would give mitivation consistently and give confidence of an achievement in education. It's desirable that you choose people from the curriculum of hotel-related degrees for hiring new employees in food and beverage department. It's very important factor that the curriculum to influence self-efficacy and job-satisfaction. So it's very important to organize the course of hotel-training. It will be given more effective results, if future research is made by region, by hotel-degree restaurants by type.



항공사의 지각된 가격 및 서비스품질과 고객만족, 신뢰, 이미지, 행동의도 영향관계 연구


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.39-62

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A Study on relations between perceived price, Airlines service quality, customer satisfaction, trust, brand- image and behavioral intention. The purpose of this study is to examine the effect on perceived price and service quality affecting customer satisfaction and trust-making, and customer satisfaction and trust affecting Airline image making or behavioral intention. And to achieve the goal, the output of structural analysis is conducted to test the hypotheses. And additional analysis was conducted by the subject that behavior architecture of customer may be different by Airline character, and according to consequence, the difference of related structure by the Airline character was researched. First, the effect of perceived price influencing on customer satisfaction or customer trust in all three cases which are entire sample, full-service Airline sample, low-cost Airline sample, is analyzed to have a meaningful effect. Second, the consequence of analyzing the effect of Airline image-making or behavioral intention from now by customer satisfaction is analyzed also to have a meaningful effect. Third, the effect of customer trust influencing on Airline image making or behavioral intention which is dependent variable is analyzed to have significant effect in entire Airline sample or full-service Airline sample, on the other hand, behavioral intention is analyzed not to be affected. While, in case of low-cost Airline, cognitive image is affected by behavioral intention, it is analyzed not to affect behavioral intention. Finally, in the analysis of Airline image affecting behavioral intention, while the sample of full-service Airline is analyzed to have plus effects in cognitive image and affective image, it is analyzed for cognitive image to have negative effect on behavioral intention in sample of low-cost Airline.



현금보유 결정요인 : 카지노 기업의 실증적 연구

김지영, 김현준

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.63-81

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This study examines the determinants of corporate cash holdings for casino firms. Based on a panel data of 409 firm-year observations obtained from 57 publicly traded US casino firms between 2002 and 2011, we run a weighted least squares regression model to identify the determinants of cash holdings. The study provides evidence that investment opportunities had a significant positive relationship with cash holdings, while firm size, leverage, capital expenditures, cash flow and the paying of dividends all had a negative relationship with cash holdings. Net working capital showed a negative relationship as well, but this result was not statistically significant. The results indicates that the trade-off theory has the most explanatory power for the casino industry’s cash holdings, implying that casino firms amass cash due to the precautionary motive and transaction motive, both of which deal with the difficulty and expense of the borrowing money in the future.



여수엑스포장의 대기시간이 방문객 감정반응과 개최지이미지에 미치는 영향


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.83-103

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This study tried to identify waiting time of numerous domestic and overseas visitors to Yeosu EXPO to enter various exhibits and events. Accordingly, the implications of this study can be summarized as follows. First, it was identified there was relationship between waiting time and emotional responses in Yeosu EXPO. It was found that they were willing to accept long waiting time in Yeosu EXPO and accordingly they tried to reduce resistance against waiting time watching various events and neighboring landscapes while they were waiting. Second, it was found that emotional responses of visitors made positive effects on holding city image. In Yeosu EXPO, visitors could be happy and enthusiastic while they were watching 400 programs and more than 8,000 times of cultural performances and events all over around. It was found that they had good holding city image when they had higher positive emotional responses such as joy and satisfaction for EXPO environments and felt that various programs of EXPO excellent. Third, it was confirmed that there was correlation between city image and national image. When visitors to Yeosu EXPO had positive image on holding city, they had positive image on the corresponding nation. It was hoped that Yeosu EXPO could be an ignition for Korea and Yeosu city through holding Yeosu EXPO.



중년기 여성의 부부갈등과 부정적 정서간의 관계 - 여가경험은 심리적 완충효과가 있는가? -


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.105-128

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The purpose of this study is to shed light on buffering effects of leisure experience on middle-aged women’s marital conflicts and negative emotions. In order to achieve the aim, the study uses questionaries as the quantitative method. 378 valid questionnaires out of 400, targeting middle-aged women who live in Daegu, Gyenonguk, Busan, Gyeongnam, Seoul and Gyeonggi were taken for analysis. The survey was taken between September and November of 2012. There appear to be three distinctive outcomes. First, the subfactors of marital conflicts attribute mostly to depression as significant. The interaction between personal conflict and leisure experience as a subfactor of marital conflicts is statistically demonstrated to be a meaningful explanation of depression. Derived from these outcomes, women’s leisure experience appears to be moderating variable as a buffering effect to the marital conflicts of middle-aged women which influences their depressions. Lastly, the final subfactor of marital conflict is the communal life conflict, however, leisure experiences act as a game changing factor for women’s depression. Thus, a community with high level of leisure experience has a lower relation between communal life and depression. The major contribution of this study is to vindicate the importance of leisure experiences for middle-aged women who bear psychological depression due to marital conflicts. It also leads to a new alternative th help the field of psychological therapy.



관광호텔 등급에 따른 내부마케팅 요인과 직무만족 연구


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.129-145

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In the tourist hotel industry in Korea, every tourist hotel has its own different quality according to the hotel’s grade which is assigned pursuant to the tourist hotel rating standard and the additional facilities and size and quality of guest rooms of the hotel. The job satisfactions of the employees of hotel, who are the center in the internal marketing, are also affected by these environments. Therefore, to maximize the efficiency of the management of tourist hotel industry, more detailed studies are required. Accordingly, to achieve the goal of the study, I have extracted some variables for the internal marketing factors and job satisfaction to establish the theoretical system and conducted the study on their relationship and difference between variables. My conclusion on the study is as follows. First, I have conducted the one-way ANOVA to find out the difference between the internal marketing and job satisfaction according to the tourist hotel grade and concluded that delegation of authority, welfare and job implementation factors are significantly interrelated. Second, I have conducted the regression analysis on the internal marketing factors and job satisfaction factors in tourist hotel industry and found out that there are positive relations among the management support, communication, internal delegation and employment stability. Accordingly, considering the implications derived from the relationships among these critical factors, the management shall use them in a way that they are beneficial in establishing the differentiated management strategy.



호텔 종사자의 고용환경에 따른 직무불안정성 인식이 직무만족과 조직몰입에 미치는 영향 연구

박현숙, 박재영, 이재섭

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.147-166

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Now many Korean hotels executed corporate restructuring in order for management efficiency, cutting costs and improving competitiveness. Thus, layoff loses were created and through labor flexibility policies, non-regular employee systems were introduced and outsourcing was performed considerably changing the employment environment of not only general industries, but also the hotel industry. Thus, based on theoretical background of preceding studies, this study performed empirical analysis on to verify the effects of employment job insecurity on organization, job satisfaction and organizational involvement and verifying the five hypotheses. The analysis results were as follow: First, changes in the employment environment caused job insecurity for the hoteliers. Second, the factor 'increasing non-regular employee system' of changes in the employment environment caused the job satisfaction and organizational involvement. Third, the jon insecurity for the hoteliers has an effect on job satisfaction and organizational involvement. Thus, the hotel should provide support motivation for employee to establish career development plans and incentives. Furthermore, it is expected that it will help in gaining a competitive edge in the market against similar companies.



파티이벤트 재미가 몰입경험, 여가 및 생활만족에 미치는 영향


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.167-188

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This research aimed to examine the influential relationships among such variables as fun of a party event which is one of intrinsic motivations of party event participants, flow experience felt during participation, leisure satisfaction, life satisfaction. Theoretical foundation was constructed through continuous empirical testing and implications of results were drawn through systematic discussions about correlations. Frequency analysis was conducted in order to understand general characteristics of the sample, and reliability analysis for research measurement tools, and also EFA and CFA for flow validity and discriminant validity. In addition, SEM was conducted for validity and hypothesis testing of the suggested research model. As a result of testing hypothesis, it was revealed that 'social intercourse', 'interest' had no significant effect on flow experience, and 'health' and 'recognition' had a positive (+) effect. And, it was found out that party event flow experience had a significant positive (+) effect on leisure satisfaction and life satisfaction, and party event leisure satisfaction had no significant effect on life satisfaction.



여행기업의 프랜차이즈 선택속성이 관계 질과 장기지향성에 미치는 영향 연구 - H투어와 M투어의 가맹점을 대상으로 -


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.189-208

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The travel industry in Korea is rapidly shifting according to internal and environmental changes. The growth of travel companies is mainly spearheaded by mergers and acquisitions(M & A). This shift has also led to customers’ preference for large-sized travel companies. Among these environmental changes, small- and medium-sized travel agencies are seeking to secure competitive advantage and stable business operation through franchising contracts with large-sized travel companies. The study also has the purpose of presenting important data for the establishment of win-win strategies between franchisors and franchisees, and of suggesting some directions in building long-term relationship mechanisms for franchisors to secure franchisees with high loyalty. The results from the study on the long-term intentionality of travel-business franchising present the following implications: First, this study suggests that six kinds of choice-attribute factors have partially significant influence on relationship quality. Second, the result from the study on the relationship quality and long-term intentionality shows that the bonding factor has significant influence on the intention to continue the relationship. Even though the bonding factor has negative influence on the switching intention, the trust factor does not have significant influence. This implies that in the expansion of franchisees by early travel companies, the franchising-operation policies of franchisors to secure franchisees with high loyalty are consistent with the findings from the study.



The impacts of tourism development on residents’ Quality of Life(QOL)

Eunju Woo

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.209-225

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본 연구의 목적은 관광개발과 그에 따른 영향 그리고 삶의 만족도의 관련성을 실증 분석하는데 있다. 즉, 관광개발이 지역주민들의 삶의 만족도에 영향을 준다는 이 론을 이용하여 실증적으로 분석 하였다. 측정모델 (measurement model) 과 구조모델 (Structural model) 이 상호 인과관계를 분석하기 위하여 이용 되었다. 본 연구를 위하 여 미국 5곳의 유명 관광지 (플로리다, 버지니아, 하와이, 뉴욕, 라스베가스)에 거주하 는 지역주민들을 대상으로 설문조사를 실시하였으며 407개의 설문이 분석을 위해 이 용 되었다. 분석 결과 지역주민들의 관광개발인식이 삶의 여러 분야에 영향을 미치며, 또한 전반적인 삶의 만족도에 영향을 미치는 것으로 나타났다. 따라서 본 결과는 지 역주민들의 전반적인 삶의 만족도를 높이기 위해서 관광실무자가 지역주민들의 관광 에 대한 인식의 전환과 삶의 여러 분야의 만족도를 증가시키는 정책이 필요 하다는 것을 시사한다.



외식기업 관리자의 서번트 리더십과 조직시민행동 간의 관계에서 임파워먼트의 매개효과 - 패밀리 레스토랑을 중심으로 -

유승동, 인성호

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.227-247

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The purposes of this study were to investigate the mediating effects of empowerment on the relationship between the managers' servant leadership and organizational citizenship behavior in the family restaurant. The survey data was collected from 301 family restaurants employees working in the food service industry which were located in seoul. And then it was analyzed by using a SPSS WIN 12.0 version of software package and used for the analysis such as frequency analysis, factor analysis and multi-regression. The servant leadership (visionary, consensus, sense of community) has been conceptually and empirically demonstrated to be related to organizational performance in the food service industry. Furthermore, Servant leadership was positively related to Empowerment and Organizational Citizenship Behavior. Also, Empowerment acted a part mediator between servant leadership and organizational citizenship behavior. This study showed the stronger the servant leadership was, the deeper the organizational citizenship behavior was likely to happen. This result was showed that it were of great importance factors to effective human resource management on servant leadership and organizational citizenship behavior. Therefore, it is deeply needed to study that the concept of servant leadership and organizational citizenship behavior.



서번트리더십이 조직시민행동에 미치는 영향에 관한 연구 - 자기유능감의 매개효과를 중심으로 -


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.249-263

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The purpose of this study is to review and to investigate the impact of servant leadership on organizational citizenship behavior and the mediating role of self-efficacy. Critical review of previous studies suggests that servant leadership increases organizational citizenship behavior and self-efficacy mediates the relationship between servant leadership and organizational citizenship behavior. The empirical study with 272 samples of hotel employees in Seoul shows that 1) servant leadership increases organizational citizenship behavior and 2) self-efficacy partially mediates the relationship between servant leadership and organizational citizenship behavior. Considering self-efficacy as propensity, moderating role of self-efficacy is worth examining later.



여행업 고객접점 종사원의 직장-가정갈등 선행요인과 결과요인에 관한 연구

이인희, 허용덕

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.265-280

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This study aims to empirically analyze the effectual relationship by deriving antecedent factors for work-family conflicts of service encounter employees who were actually working in tour industry and deriving consequent factors. Antecedent factors as job stress consisted of role overload, role ambiguity, job insecurity, and emotional labor; consequent factors consisted of job satisfaction and turnover intention. The findings of the hypothesis test are as follows. Job insecurity and emotional labor were verified to have statistically significant effects on work-family conflict, but role ambiguity did have statistically significant effects on work-family conflict. Moreover, work-family conflict had statistically significant effects on job satisfaction and turnover intention.



대학생들의 여행 동기 유형별 관광제약의 차이 연구 - 대전지역 대학을 중심으로 -


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.281-303

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This study aimed to examine the difference of tourism constraints by tourism motivation type of university students and took practical analysis based on the hypothesis. As a result of analysis on tourism motivation, it was classified as interrelation pursuing type, knowledge pursuing type and entertainment pursuing type. When the cluster analysis was carried out by inputting the extracted factor, it was categorized into three clusters: interrelation pursuing group, knowledge pursuing group and entertainment pursuing group. As a result of factor analysis on tourism constraints, it was categorized as interpersonal constraint, facility constraint and structural constrains. Then, different verification on tourism constraints was carried out to students in 3 clusters. The analysis result has the following academic significances. As a result of cluster analysis to specify tourism motivation groups of university students, it showed statistically significance differences on the tourism constraints in three clusters, which were corresponding with the hypothesis suggested through the theoretical basis of the previous studies. And, the tourism constraints were different by tourism motivation of university students, which demonstrates what students considered according to their pursuing motivation. Accordingly, this study might be useful resources in setting marketing plans for university students and in setting target markets by types of motivation group. In addition, it is expected that this study can contribute to the economic activation of tourism industry by expanding tourism of students in Daejeon.



감정노동전략이 감정부조화에 미치는 영향에 대한 연구 - 매출압박을 중심으로-


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.305-318

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Starting with emotional labor by Hochschild(1983) and fueled by the developments in the labor marking. However despite the growth of scholarly work on emotional labor, a number of important questions remain to be answered. The purpose of this study is to explore the impact of emotional labor strategies on emotional dissonance between, two groups having different Sales pressure degree. To integrate research findings on emotional labor and its consequences statistically in the form of a multiple regression analysis with dummies. The survey was conducted in hotel employees Car salesman. The result showed that their emotional dissonance varies according to their emotional labor strategies in groups with two different Sales pressure degree.



대학생의 셀프리더십이 긍정심리자본과 경력계획에 미치는 영향

전수진, 나정미

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.319-342

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In this study, an empirical analysis of the positive psychology capital's media effect on the relationship of the self-leadership and the career plan is conducted as a research on the impact of the university student's self-leadership on the positive capital and the career plan. Total 189 copies of questionnaire is used to collect data from university students located in Chollanam-do area from May 1 to May 24. 2013. Using SPSS 18.0 statistics program, the analyses of frequency, reliability and factor is conducted along with a multiple regression analysis and a 3 step media effect analysis. To summarize the result of this study, first, the self-leadership is significantly influential to the positive psychology capital. Second, the self-leadership is significantly influential to the career plan. Third, the positive psychology capital is significantly influential to the career plan. And, fourth, the positive psychology capital shows the media effect in the relation between the self-leadership and the positive psychology effect. As the overall of such circumstances, it is shown that as a university's self-leadership level is higher or the a university student recognizes the intensity of the positive psychology capital higher, the challenge to the career is higher and the career plan is established more concretely. Especially, the study shows that the self-leadership performs the role of media on the relation of the career plan and the positive psychology capital.



Development of a Scale to Measuring Psychological Empowerment of Local Residents toward Tourism Campaign - Pure Michigan Campaign as a Case -

Eunseong Jeong

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.343-361

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지속가능한 관광홍보 및 마케팅을 위해서는 지역주민들의 적극적인 참여가 매 우 중요한 요인으로 작용하고 있다. 많은 연구들에서 지역주민들의 관광홍보 및 마 케팅에 대한 인식의 정도와 참여를 측정하는 모델들을 제시하고 있다. 그러나 지역 주민들이 관광마케팅의 주요 도구인 관광캠페인에 대한 참여에 있어서 심리적 역량 을 측정하는 요인에 대한 연구는 미비하였다. 본 연구에서는 관광캠페인의 정책수립 에 있어서 지역주민들의 심리적 역량의 수준을 측정할 수 있는 사회정치적 제어능력 요인의 관광학에서의 적용방안을 모색하기 위하여 확인적 요인분석을 통하여 측정 도구로서의 신뢰성과 타당성을 제시하였다. 확인적 요인분석을 실시한 결과 총 11개 의 변수가운데 8개의 변수가 관광학 연구에서 지역주민들의 관광캠페인 정책수립에 있어서의 심리적 역량강화를 측정하는데 유효한 변수로서 향후 연구에서 적용가능 성을 입증하였다.



항공사 객실승무원의 셀프리더십과 심리적 임파워먼트 및 직무만족의 구조관계 분석

정태연, 김미애, 양희옥

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.363-388

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This study examined the relationship among self-leadership, psychological empowerment and job satisfaction, focusing on the mediating effect of psychological empowerment. Data were collected from the questionnaire completed by 328 flight attendants of two major airlines in Korea through May 14 to May 24. 2013. The main results are as follows; First, the effect of self-leadership on psychological empowerment in Korea major airlines showed that behavior focused, natural reward and constructive thoughts had a significant effect on flight attendants' psychological empowerment (p.<001). Second, the effect of self-leadership on job satisfaction in Korea major airlines showed that natural reward had a significant effect on flight attendants' job satisfaction(p.<05). Third, the effect of psychological empowerment on job satisfaction in Korea major airlines showed that psychological empowerment had a significant effect on flight attendants' job satisfaction(p.<001). Fourth, the mediating effect of psychological empowerment in the relationship between self-leadership and job satisfaction in Korea major airlines showed that psychological empowerment fully mediated in the relationship between self-leadership and job satisfaction.



지역 민속축제 활성화 방안 연구 - 당진 기지시줄다리기를 중심으로 -

정형기, 이길호

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.389-406

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In modern society, efforts to recognize, preserve, and pass down cultural heritage are often coupled with efforts to optimize its use for tourism. Dangjin Si, Chungcheongnam-Do holds Gijisi Tug-of-War festival annually to celebrate a unique form of tug-of-war. Tug-of-war, a sport that directly puts two teams on opposite ends of a rope in a battle of strength, emerged under agricultural influence in rice-farming regions, and Gijisi Tug-of-War has been around for 500 years in the Dangjin region. Dangjin si is developing Gijisi Tug-of-War into an international festival. This study investigates supplementary measures for Dangjin si to improve and develop this cultural heritage into a successful international festival. The conclusion of the study as following: The first thing is development of characteristic contents and events. Tug-of-war between South Korea and North Korea should be held near by DMZ in Korean. peninsular. The purpose of Tug-of-war for reunification is nation’s wish for unifying one country. The second thing is publicity strategy for folk festival have to be diversified to the nation as well as to the world. The third thing is tourism products related with the Tug-of-war should be created and developed. Regional resources of tourism must be reflected on paving the road for the successful global festival.



강원도와 제주도 관광서비스산업의 생산성 비교 실증분석

주연화, 정석중, 박세훈

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.407-425

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This paper establishes the empirical model based on cost-based input share, estimates Solow’s residual in the two tourism service industries which are wholesaleㆍretail and foods ㆍlodging for Kangwon and Jeju Provinces over the period 1985:1-2011:4, and analyzes the cyclicality of measured Solow’s residual. The empirical results are summarized as the followings. First, the annual growth rates of Solow’s residual were estimated to be 3.57% in wholesaleㆍretail and 1.41% in foodsㆍlodging for Kangwon Province. In Jeju Province the rates showed 4.71% in wholesaleㆍretail and 2.46% in foodsㆍlodging higher than those in Kangwon Province. Second, the correlation coefficients with the HP-filtered GDP showed the Solow’s residuals in the both industries for Kangwon and Jeju to be procyclical. Third, The comparison of productivity growth rate with real wage rate leads us to the conclusion that real wages have not been increased as much as the productivity growth rate has increased in the tourism service industries for both provinces over the sample period.



전시회 체험요소가 전시회 이미지, 만족과 추천의도에 미치는 영향


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.427-446

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The aim of this study is to identify the effect relations among experience factors, exhibition image, satisfaction and recommendation intention of visitor to exhibition. More specifically, this study adopts Pine & Gilmore's(1998) "the three realms of an experience" (i.e.,escapist, educational and entertainment) in order to examine the underlying relationships. To achieve the purpose, this researcher conducted a questionnaire survey on visitors in exhibition. A structural equation model ing was performed to identify the relationships among the factors using SPSS 20.0 and AMOS 20.0. The study results indicated that experience factors consisted of three ones-escapist, educational and entertainment, and that the exhibition image was made up of three factors-convenience, cleanliness and emotional image. Also, all experience factors except escapist have positive impacts on exhibition image and the relationships between three experience factors, satisfaction and recommendation intention are significantly effected one another. This results are expected useful materials to manage exhibition in future.



조직사회화가 경력계획에 미치는 영향에 있어 성별의 조절효과에 대한 연구 - 호텔신입종사원을 중심으로 -


관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.447-467

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The employees working in hotel corporations hold such importances unlike other manufacturing businesses and the service providing employee with the most contact with customer is being revealed as the most important strategical resource through various researches. Therefore, the human resource management in hotel corporations is very important. however, a great number of employees who have entered the hotel industry often fail to adapt to their organizations and leave or move to different sectors. This phenomenon is due to problems with organizational socialization. In this study have two purposes. First, an empirical analysis was conducted on how organizational socialization perceived by hotel newcomers' affects career plan. Second, the moderating effect of gender between Organizational Socialization and Career Plan. As a result of the analysis, the following results were drawn. First, as a result of verifying the relationship of career plan with organization socialization, the degree of technical acquisition, relationship with members, organization goals and understanding of values appeared to have positive effects for career plan. Second, regarding the moderating effect of gender on the organization socialization and career plan, and organization socialization played more important roles for men than woman in career plan.



호텔의 업셀링 교육과 인센티브제도가 직원의 직무만족과 조직몰입에 미치는 영향 - 서울시내 특1급 호텔 Front Desk직원을 중심으로 -

한금희, 이효성

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.469-490

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The purpose of this study was to investigate the impacts of hotels's upselling training and incentive system on hotel associate's job satisfaction as well as organizational commitment. The analysis results showed that among the upselling training factors, improvement in upselling skills affected hotel associate’s job satisfaction. On the other hand, it was concluded that the other upselling training factors, including change in an attitude toward upselling and qualification of a training instructor affected associate’s organizational commitment. In addition, an incentive system not only had an impact on salary and promotion in the associate’s job satisfaction factors, but also positively influenced associate’s organizational commitment. Therefore, while a hotel needs to select an upselling training instructor with prudence, an instructor needs to maintain professional competence in hotel operations. In addition, training in charge person has to ensure that training is continuing to achieve goals of an enterprise. The incentive system should also be documented formally to implement incentive benefits for the associates with upselling performance. Lastly, it is suggested to expand a compliment or an award in a hotel so that front desk associates actively regards upselling as a personal objective.



항공사 프로모션 혜택이 여행사의 관계몰입과 장기협력관계에 미치는 영향

홍영호, 이진호

관광경영학회 관광경영연구 제17권 제3호 통권 56호 2013.09 pp.491-511

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This study aims to examine the effects of promotion benefits of airlines on relational commitment, long-term cooperative relationship between airlines and travel agencies. And the results of research also aim to provide practical implications that can be used as a basic data to enhance the competitiveness of airline's sales promotion. This study is based on previous literature reviews of promotion benefit, relational commitment and long-term cooperative relationship. As the results of the factor analysis, promotion benefit of airlines is composed of two dimensions of monetary benefit and non-monetary, relational commitment is consisted of affective commitment and calculative commitment. While long-term cooperative relationship is consisted of a single dimension. As the results of rectifying hypothesis, monetary and non-monetary benefit have a significant relationship with affective and calculative commitment respectively. And affective and calculative commitment also have a significant relationship with long-term cooperative relationship. The implications of this study based on the results of the empirical analysis are as follows. Firstly, airlines should strengthen promotion plans to provide monetary for travel agencies. Secondly, it is necessary to improve mutual trust and closer relationship between airlines and travel agencies. Thirdly, airlines should consider travel agencies as a business partner with close ties than short-term relationship.


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