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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제17권 제1호 통권 54호 (16건)
No
1

항공사 문화마케팅이 기업이미지와 관계지속의도에 미치는 영향

곽철우, 허성란

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.1-23

※ 기관로그인 시 무료 이용이 가능합니다.

Recently, becoming the competition among airlines are keen, airlines are using culture marketing, as the new marketing means. Hereby this research focused to contribute setting of marketing strategy of airlines by proven research of cultural marketing to the corporate image and relationship-persistence intentions. Based on the result of empirical analysis, the following implication and significance were concluded. First, before conducting culture marketing, airlines should clarify market analysis and establish appropriate culture marketing strategy. Second, by touching consumers’ emotion, strengthening the communication with the current consumers, airlines should expand the culture marketing actively, as the means of creating new consumers. Third, there is a need to modify and complement the strategy, reviewing culture marketing, which are being processed. Fourth, culture marketing should be processed with a long-term point of view. Fifth, for customers to recognize the corporations’ culture marketing activities, airlines should promote actively through homepage, blog, SNS. Finally, airlines should strength the communication with costumers, not corporations’ one-sided promotion. In hereafter research, it’s necessary to extend the scope of study to, not only national flag carriers, also other corporations. In addition, it’s necessary to have comparative study, expanding to other tour business corporations. Understanding consumers’ recognition about the airlines’ culture marketing, it is also necessary to conduct the research about the difference according as it’s recognized or not.

6,000원

2

농촌 관광의 고객접점(Moment Of Truth)도출을 위한 델파이 조사 연구 - 체험마케팅 관점을 기반으로-

김민철, 정재석, 문정훈, 최영찬

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.25-51

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The objective of this study is finding the moment of truth(MOT) in rural tourism at the perspective of customer experience management(CEM). In order to identify all MOT in rural tourism, data were collected through the interview of ten experienced people, who are professors, field experts, and village administrators. The result of content analysis shows eleven high-level of MOT, seventy four low-level MOT. After then, using the Delphi analysis, important 57 MOT were deducted. This research provides researchers and managers in rural tourism with useful information. First, specific and integrated customer experience management(CEM) are required in rural tourism as well as in general management and marketing fields. Second, the result shows that a trend of rural tourism focuses on the sales of agricultural products and post management of customer more than before. Therefore, further researches should be done regarding the recent trend.

6,600원

3

대학생의 여가활동 동기가 생활만족에 미치는 영향 연구 - 여가몰입의 조절효과를 중심으로 -

김승수, 김시중

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.53-74

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to verify the moderated effect of leisure commitment in the relation between leisure activity motivation and life satisfaction of university students. For an analysis of data, questionnaire survey was carried out to 4-year-course university students. Total 405 sheets were sued for an empirical analysis. Firstly, as for the previous study investigation, it introduced 4 factors of leisure activity motivation(exploratory, interpersonal, physical and cultural motivation). 2 factors of leisure Commitment(cognitive and behavioral commitment) and 4 factors of life satisfaction(social, mental, physical and ego satisfaction). Secondly, as for the investigation of the relation of influence between leisure activity motivation and life satisfaction, exploratory motivation for a new thing, and interpersonal motivation for friendship and communication were important factors for life satisfaction. And it needs to develop leisure program to reinforce interpersonal and exploratory motivation in order to activate leisure activity, and also a strategy to maximize life satisfaction is required. Finally, leisure commitment is an important moderated factor for leisure activity motivation and life satisfaction. Accordingly, it needs to devise strategic plan to enhance importance and interest of leisure activity in order to form life satisfaction by leisure activity and to increase leisure commitment. And, leisure commitment varied according to the factors affecting types of satisfaction.

5,800원

4

전시참가업체의 성과만족도 및 서비스품질 중요도-만족도 연구 - 중국 상하이 가전전시회를 중심으로 -

김정아

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.75-92

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This paper aims to provide the basic knowledge and understandings of the Chinese Exhibition Industry in order to achieve a survival and pursue sustainable development within the hyper-competition exhibitions industry. The results of the study shows the Quadrant 2 where the importance level is high while the satisfaction level is low and thus needs attention for improvement is the toilet facilities. The study also found that exhibition performance satisfaction factor has significant impacts on the overall satisfaction of the exhibitors, specifically promoting the sales leads and collecting the market information had positive impacts while the promotion and the expansion of company’s influence had negative impacts. The implication of the findings is that Chinese Exhibition Industry has to see the way to improve exhibition serv.

5,200원

5

여수엑스포의 서비스환경과 혼잡 지각이 감정반응 및 조정행동에 미치는 영향

김창수

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.93-116

※ 기관로그인 시 무료 이용이 가능합니다.

This study induced characteristics of service environment and crowding perception in world fairs focusing on Yeosu World Expo and tried to identify visitors’ emotional responses to the service environment and crowding perception. Additionally, the effects of visitors’ attitude on controlling behaviors were verified using emotional responses as medium variable. The followings are the suggestions of the study. First, the right design matching with the theme of the fair, guidance and human services for visitors’ convenience and programs providing various things to see seemed to contribute much to the emotional responses of visitors. Organization Committee should do its best to improve the satisfaction of visitors by perceiving the importance of environmental perception elements in the Fair and making careful operation plan for service environments. Second, as exhibit is held in a limited space and a great number of visitors tend to visit in certain hours, it is difficult to avoid crowds. Thus, it is the best to avoid crowdedness but if it is not possible countermeasures to overcome such crowdedness should be made. Third, unpleasant feeling in the fair may give discomfort and inconvenience to visitors and they may feel like leaving the place as soon as possible. To maximize the stay of visitors, it is very important to manage and control the factors triggering negative feelings of visitors.

6,100원

6

채용박람회장에서의 지각된 혼잡이 회피행동에 미치는 영향 - 감정적 반응의 매개역할을 중심으로 -

남유신, 김수경

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.117-136

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The purpose of this research is to study about the effect of the crowding degree which the visitors recognize in Job fairs on the emotional response and avoiding behavior. For accomplishing the research purpose, the objects as the viewers of the first Hotel Industry Career Fair in November 27th of 2012 for one day in COEX were actual proof analyzed using SPSS ver.19.0 statistic program. Crowding perception was divided in to human and spatial crowding degrees. Emotional response, also, was divided in to two dimensions, positive and negative responses. The main results were as followings. First, human crowding was indicated to have positive effect on positive emotion only, and spatial crowding was indicated to have negative effect on positive emotion and positive effect on negative emotion. Second, positive emotional response was indicated to have negative effect on avoiding behavior, and negative emotional response was indicated to have positive effect on avoiding behavior. Third, as a verification result of mediation effect on emotional response, it was known that the negative emotion effected on the enhancement of effect relation between human crowding and avoiding behavior significantly.

5,500원

7

서비스 종사원의 고용불안정성과 고객지향성 - 심리적 계약위반의 매개 효과 -

박남수, 차길수

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.137-160

※ 기관로그인 시 무료 이용이 가능합니다.

This study is to examine the role of psychological contract breach as a mediating variable in the relations between job insecurity and employees' customer orientation in the service industry. In a sample of 344 hotel employees, the findings are consistent with the proposed mediation model of the study. Job insecurity was found to relate positively to psychological contract breach. Psychological contract breach was found to relate negatively to employees' customer orientation. Psychological contract breach was found to partially mediate the relation between job insecurity and employees' customer orientation. In addition, job insecurity was found to relate negatively to employees' customer orientation.

6,100원

8

도시 여가공간의 장소성 포지셔닝

박미현, 한울, 윤희정

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.161-177

※ 기관로그인 시 무료 이용이 가능합니다.

Urban leisure spaces have been functioned as residents' life spaces and tourists' attractive spaces as some parts of city space and have been relevant to the sense of place of city. For these reason, it is important to survey the sense of place at urban leisure space. The Namyangju-city and the Yangpyeong-gun were selected as the study sites, two hundred eleven residents and visitors responses are analyzed using semantic differential scale and multidimensional scaling. This study finds that the natural attributes are dominant in two region and residents cognition are more positive than visitors. Therefore, we can assume that the regional cognition level affect the sense of place of each region. Finally, traditional, unique and identified adjectives are related to the sense of place at leisure space, but the additional research about visual positioning is needed about urban leisure spaces.

5,100원

9

서비스스케이프와 상호작용품질, 항공운임이 항공사이미지와 브랜드태도, 행동의도에 미치는 영향관계 - 저비용항공사 중심으로 -

박인주, 최호규

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.179-199

※ 기관로그인 시 무료 이용이 가능합니다.

Recently the competition in airline business market is getting hotter as many foreign low cost carriers(LCCs) launch for Han-Ryu syndrome. For LCCs, this is time to acquire special and distinctive brand image to survive in airline business market. The purpose of this study is to find the influence of servicescape, interaction quality and airfare on brand image brand attitude and behavioral intention of LCCs operating in and out bound of Korea since their first launching in 2005. To verify each measure, the authors tested the data from questionnaires using SPSS 18.0 and Lisrel 8.54. According to the analysed result, human service factors of interaction quality and airfare influence on the brand image while operational service factors of interaction quality influence on the brand attitude. As brand image influences on the brand attitude, the airline company should focus on the managing the antecedents of brand image. Investment on the training program for the employees to meet the passengers’ expectation is essential. Passengers choosing LCCs with lower fare expect the same level of kind and professional human service comparing with full service carriers. Reliability on technically safety and convenient program for the flight and ground service are strictly needed. LCCs should develop differentiated service program conducted by the staff members to keep the positive brand image.

5,700원

10

호텔 뷔페 레스토랑의 선택속성이 소비감정 및 행동의도에 미치는 영향 연구 - 특1급 호텔을 중심으로 -

박정하, 이애리

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.201-220

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The purpose of this study is to define the effect of selection property for hotel buffet restaurant on consumption emotion and behavioral intention and the effect of consumption emotion on behavioral intention. For this, we analyzed empirically by establishing hypothesis. Accordingly, subjecting on customers who used buffet restaurants in 8 premium hotels, we explained about the study and requested their cooperation. Then, we empirically analyzed 288 copies of questionnaires as effective samples via self-administration which respondents writes the responses by themselves. As a result of analysis of factors to selection property for hotel buffet restaurant through pre-analysis for verifying hypothesis, foods, reputations, prices, interior atmospheres, experiences of employees, cleanness, convenience, and parking lot are extracted. Also, consumption emotion is divided into pleasure emotion and excited emotion. Finally, as a behavioral intention, favorable word of mouth, satisfaction, re-use, and recommendation are extracted. Hypothesis verification indicates that four extracted selection properties effect a significant influence on consumption emotion and behavioral intention and consumption emotion influences on behavioral intention. We also suggested the implications that the sharing of recognition to emotional access should be made for desires to consumption emotion of consumers and their pursuing values and stable company profits should be pursued by securing loyal customers with behavioral intention depending on expectation emotion of consumers.

5,500원

11

종교관광의 참가동기 및 매력속성과 참가자만족 간 영향관계 - 기독교 성지순례를 중심으로 -

오정근

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.221-237

※ 기관로그인 시 무료 이용이 가능합니다.

This study aims to examine causal relationships among participation motivation, attraction attributes of religious tourism and satisfaction using factor analysis and multiple regression analysis. Results suggest that the concept of participation motivation was comprised 2 factors such as individual spirituality, religious knowledge as participation motivation factor. Besides, attraction attributes was composed of 3 factors such as experience of the holy spirit, feeling of holy sites and viewing of historic sites as attraction attributes factor. Only individual spirituality of participation motivation has positive effects on participation satisfaction. Experience of the holy spirit and feeling of holy sites of attraction attributes factor have positive effects on participation satisfaction. Based on the study results, there were significant connections between participation motivation, attraction attributes and participation satisfaction particularly.

5,100원

12

생태관광만족이 환경학습에 미치는 영향 연구

이재곤, 이정민

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.239-256

※ 기관로그인 시 무료 이용이 가능합니다.

Ecotourism that provide opportunities for direct contact with the nature are well suited to deliver a strong and positive educational message to their visitors, and considered as an ideal method of enhancing visitor's environmental learning. So this study explored the definition of environmental learning and analyzed environmental learning impact of ecotourism satisfaction. And investigated visitors' entering attributes (environmental awareness, motivation of tourists), tested those effect on ecotourism satisfaction. The analysis results were as follow: First, environmental pollution factor of tourist's environmental awareness has positive and nature conservation factor has negative influence on ecotourism satisfaction. Second, socializing, learn/enjoy factor of motivation have an effect on ecotourism satisfaction, and rest/escape, self-fulfillment factor have no effect. Third, ecotourism satisfaction has significant effect on tourist's environmental learning.

5,200원

13

감성리더십과 조직충성도의 관계에서 신뢰의 매개효과

하용규, 김성대

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.257-274

※ 기관로그인 시 무료 이용이 가능합니다.

This study tried to verify the influence how the emotional leaderships affect on trusts and organizational loyalties, it is an essential factor for the human resource management and organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the trusts to affect mediating effects on between emotional leaderships and organizational loyalties. The results of this study discovered that the emotional leaderships make an influence on trusts and organizational loyalties. And also, the trusts affect mediating effect on between emotional leaderships and organizational loyalties. The ultimate results of this study bring up the new direction in ways the human resource management and the organization management in the hotel firms which emphasizes the importance of emotional leaderships, trusts and organizational loyalties.

5,200원

14

호텔종사원의 라포르가 감정노동, 조직시민행동에 미치는 영향

하정남, 임상헌

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.275-298

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This study intended to investigate the influence that rapport of hotel employee has an effect on the emotional labor and organizational citizenship behavior. Firstly, as a result of verifying the impact relation between the rapport and the emotional labor, it appeared that the higher the formation of the pleasant relation and the personal fellowship which were the composition factors, the higher the behavior of inner side and especially, it appeared that the pleasant relation had an more considerable effect on the behavior of inner side. Secondly, as a result of verifying the impact relation between emotional labor and organizational citizenship behavior, it appeared that the higher the behavior of inner side and the behavior of exterior of lower dimension of the emotional labor, the higher the altruism and the courteous behavior and it appeared that the behavior of inner side had a bigger influence than the behavior of exterior. Moreover, it appeared that the higher the behavior of inner side and the behavior of exterior they got, the higher the courteous behavior and civic consciousness and similarly, it appeared that the behavior of inner side had a bigger influence that the behavior of exterior. And it appeared that the higher the behavior of exterior it got, the lower the sportsmanship and it appeared that the behavior of inner side had not a meaningful influence on the sportsmanship statistically.

6,100원

15

여행사 종사원의 직무착근도가 조직시민행동과 조직잔류에 미치는 영향

현은지

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.299-325

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study was to identify the effects of job embeddedness of travel agency employees on organizational citizenship behaviors and remaining in organization. It was tried to identify the effects of job embeddedness on organizational citizenship behaviors and the effects of job embeddedness on the identification of organization of remaining in organization and voluntary turnover intention, to verify the mediating effects of organizational citizenship behaviors in these relationships, to provide basic materials for retention and turnover management that can be applied to HRD in travel agencies based on the study results in order to improve practical meaning of the study, and to try to find HRD strategy to improve job embeddedness through empirical analysis. Job embeddedness is an important element influencing organizational citizenship behaviors and at the same time it reduces turnover intention of employees by letting them stay in the organization and sympathizing with the identification of organization. Although there have not been many studies on travel agencies, it is expected to study how to secure core resources, retain employees and reduce turnover intentions with in‐depth studies and empirical analysis in the future studies and to contribute to turnover management and organization management significantly.

6,600원

16

中国风电发展现状及在生态旅游业中的发展潜力 - 以吉林省地区为例 -

曹光兰, 朴东范, 金辉, 朱卫红

관광경영학회 관광경영연구 제17권 제1호 통권 54호 2013.03 pp.327-342

※ 기관로그인 시 무료 이용이 가능합니다.

With the development of our economy, energy and environmental issues have become major international issues of common concern. Developing new energy and renewable energy is an important measure to ensure national energy security and achieve sustainable development.As tourism industry has been booming the impact of energy consumption and envrionmental destructon have become prominently, so to achieve the sustainable development of tourism has become a problem that can not be ignored. Wind energy, as a non-polluting,no-emission, renewable and clean energy resource,not only does not consume fossil fuels and produce carbon emissions in the power production process,but also can make sustainable use of the massive amount of natural wind energy resource.Under the background of low-carbon economy and low-carbon concept, this paper reviews the research progress in the development of wind energy resources and wind power industry at home and abroad.. And analyzing the development of the Jinlin province’s wind energy industry and the potention, to promote renewable energy technologies in Baicheng(白城)eco-tourism economy Tourism circle part of the application of measures. This paper was aimed at achieveing cleaner production and eco-consumption in production and consumption of tourism industry, as well as it aimed at coordingating the environmental carrying capacity and economic development.

4,900원

 
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