채용박람회장에서의 지각된 혼잡이 회피행동에 미치는 영향 - 감정적 반응의 매개역할을 중심으로 -
The effect of Perceived Crowding in the Job Fairs on Avoiding behavior - Focused on Mediation Role of Emotional Response -
The purpose of this research is to study about the effect of the crowding degree which the visitors recognize in Job fairs on the emotional response and avoiding behavior. For accomplishing the research purpose, the objects as the viewers of the first Hotel Industry Career Fair in November 27th of 2012 for one day in COEX were actual proof analyzed using SPSS ver.19.0 statistic program. Crowding perception was divided in to human and spatial crowding degrees. Emotional response, also, was divided in to two dimensions, positive and negative responses. The main results were as followings. First, human crowding was indicated to have positive effect on positive emotion only, and spatial crowding was indicated to have negative effect on positive emotion and positive effect on negative emotion. Second, positive emotional response was indicated to have negative effect on avoiding behavior, and negative emotional response was indicated to have positive effect on avoiding behavior. Third, as a verification result of mediation effect on emotional response, it was known that the negative emotion effected on the enhancement of effect relation between human crowding and avoiding behavior significantly.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 혼잡지각 2. 혼잡지각과 감정반응과의 관계 3. 감정반응과 회피행동과의 관계 Ⅲ. 연구 설계 1. 연구가설 및 연구모형 2. 변수의 개념 정의 Ⅳ. 실증분석 1. 조사대상의 특성 및 자료수집방법 2. 신뢰도 검증 및 요인분석결과 3. 가설검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.