서비스 종사원의 고용불안정성과 고객지향성 - 심리적 계약위반의 매개 효과 -
Job Insecurity and Service Employees' Customer Orientation - The Mediating Role of Psychological Contract Breach -
This study is to examine the role of psychological contract breach as a mediating variable in the relations between job insecurity and employees' customer orientation in the service industry. In a sample of 344 hotel employees, the findings are consistent with the proposed mediation model of the study. Job insecurity was found to relate positively to psychological contract breach. Psychological contract breach was found to relate negatively to employees' customer orientation. Psychological contract breach was found to partially mediate the relation between job insecurity and employees' customer orientation. In addition, job insecurity was found to relate negatively to employees' customer orientation.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 고용불안정성 2. 심리적 계약위반 3. 고객지향성 Ⅲ. 연구의 설계 1. 연구모형 2. 연구가설 3. 조작적 정의 Ⅳ. 실증분석 1. 표본의 인구통계학적 특성 2. 신뢰성 및 타당성 검증 3. 가설검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.