Earticle

초록

영어

This study induced characteristics of service environment and crowding perception in world fairs focusing on Yeosu World Expo and tried to identify visitors’ emotional responses to the service environment and crowding perception. Additionally, the effects of visitors’ attitude on controlling behaviors were verified using emotional responses as medium variable. The followings are the suggestions of the study. First, the right design matching with the theme of the fair, guidance and human services for visitors’ convenience and programs providing various things to see seemed to contribute much to the emotional responses of visitors. Organization Committee should do its best to improve the satisfaction of visitors by perceiving the importance of environmental perception elements in the Fair and making careful operation plan for service environments. Second, as exhibit is held in a limited space and a great number of visitors tend to visit in certain hours, it is difficult to avoid crowds. Thus, it is the best to avoid crowdedness but if it is not possible countermeasures to overcome such crowdedness should be made. Third, unpleasant feeling in the fair may give discomfort and inconvenience to visitors and they may feel like leaving the place as soon as possible. To maximize the stay of visitors, it is very important to manage and control the factors triggering negative feelings of visitors.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 연구의 이론
  1. 세계박람회
  2. 서비스환경
  3. 혼잡지각
  4. 서비스환경과 혼잡지각, 감정반응 관계
  5. 감정반응과 조정행동 관계
 Ⅲ. 연구방법 설계
  1. 연구모형 및 가설설정
  2. 변수의 정의 및 측정변수
  3. 조사설계
 Ⅳ. 분석결과
  1. 표본의 인구통계적 특성 및 방문특성
  2. 신뢰도 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 김창수 [ Changsoo Kim | 경기대학교 관광학부 이벤트학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338