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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제17권 제4호 통권 57호 (23건)
No
1

호텔 종사원의 서비스 품질이 고객 충성도 및 이용의도에 미치는 영향에 관한 진정성 인식의 매개효과 분석

권점옥

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.1-21

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This study investigated the mediating effect of authenticity on the relation between hotel employee's service quality and customer loyalty and intention-to-use. For the objectives, data were collected by customers visited to two major hotels, Seoul Korea. The data were analyzed by utilizing reliability test, confirmatory factor analysis, and structural equation model. Results showed that the mediating variable, authenticity, transmits the effect of employee's service quality on customer loyalty. That is, the relation between employee's service quality and customer loyalty is significant, and the stronger relation between the two variables is revealed through the authenticity variable. On the contrary, the results reveled that the employee's service quality is not correlated with intention-to-use, and there is no mediating effect of authenticity on the relation between the variables, service quality and intention-to-use. However, the stronger relation between the two variables is revealed by adding the authenticity variable in compare with excluding it. Thus, findings from this study suggest that hotel manager and experts should more consider developing service program based on employee's authentical attitude or service, because of that the perception of authenticity would enhance the satisfaction and quality of employee's service that lead to gain a higher customer loyalty and further intention-to-use. This could be a powerful strategy to keep the hotel industry in success.

5,700원

2

Study on overseas employment motivation of two-year tourism majors after English intensive training

Insook Kil

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.23-38

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본 논문은 학습동기와 자신감이 결여되어 있던 관광과 학생들이 8주간의 교내 영어캠프 참여 후 해외취업의 비율이 매해 증가되고 있는 점을 관찰하여 전공만족도, 캠프전후의 점수 차이 그리고 내적동기(영어 학습에 대한 자신감상승과 대상국가에 대한 높은 흥미)의 변수를 분석해 보았다. 연구결과, 관광과 전공에 대한 만족감이 큰 학생들은 해외취업을 희망하는 동기에서 큰 상관관계를 보이지 않았다. 또한 캠프 전 과 후의 토익점수의 차이가 큰 학생들의 해외취업 동기에서는 상관관계를 보이긴 하 였으나 높은 비율은 아니었다. 그러나 진보된 점수 차이로 인한 자신감이 해외취업에 대한 동기에 영향을 주었다고 본다. 주목할 만한 결과로는 토익에서 만족할 만한 점 수를 얻지는 못했으나 영어캠프를 통해 공부를 하면 되겠다는 영어 학습에 대한 자신 감과 영어권 국가에 대한 관심과 흥미가 많아진 학생들은 해외취업에 긍정적인 반응 을 보였다. 이 결과로 볼 때, 학생들의 목표성취를 위한 긍정적인 결과를 얻기 위하여 외적인 동기보다는 내적인 동기가 더 필요하다는 것을 알 수 있다.

4,900원

3

The Interaction Effect Between Selection Attribute and Performance of Package Tour on Tourist Satisfaction

Kwonsoo Kim

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.39-55

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본 연구는 여행사가 패키지투어 상품에 대한 정보를 고객에게 제공할 때 반드시 포함시켜야 하는 정보를 확인하기 위하여 이루어졌다. 고객만족 이론 중 가치-지각 불 균형 이론(value-percept disparity theory)을 패키지투어 상품에 적용함으로서, 패키 지투어의 실행이 여행객의 만족에 영향을 미칠 때에 패키지투어의 선택속성이 조절변 수로 작용할 것이라는 가설을 검증하였다. 실증분석결과, 패키지투어의 선택속성 중 호텔, 음식, 관광활동, 쇼핑, 보험이 패키지투어의 실행과 상호작용하여 여행객만족에 영향을 미치는 것으로 나타났다. 따라서 여행사는 고객에게 패키지투어상품에 대한 정보를 전달할 때 호텔, 음식, 관광활동, 쇼핑, 보험에 대한 구체적인 정보를 제공해야 여행객의 만족도를 높일 수 있는 것으로 나타났다.

5,100원

4

카지노기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향 - 강원랜드를 대상으로 -

김보경, 정은정

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.57-79

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This study is an empirical analysis as to the effects of corporate social responsibility activity of a casino company on the image of the company and organizational commitment of its employees. Corporate social responsibility is composed of 4 factors such as economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility. Corporate is composed of three factors such as competitiveness image, social image and trust image, and organizational commitment has a single factor. The followings are the summary of empirical analysis on research hypothesis. First, economic responsibility, ethical responsibility and philanthropic responsibility of the employees were analyzed to make positive influence on competitiveness image, social image and trust image. Second, only economic responsibility and philanthropic responsibility were analyzed to make positive effects on organizational commitment. Third, competitiveness image out of corporate images that employees of a casino company perceive made positive effects on organizational commitment. Fourth, in media effect analysis of corporate image in the relationship with social responsibility and organizational commitment, social responsibility (economic responsibility and philanthropic responsibility), corporate image (competitiveness image) and organizational commitment factors which satisfy conditions of medium regression analysis were used in the analysis. In the analysis result, it was analyzed that in the relationship between economic responsibility & philanthropic responsibility, and organizational commitment, competitiveness image of the company had full mediating effect.

6,000원

5

컨벤션센터 식음료업장의 서비스품질이 참가자의 행동의도에 미치는 영향 - 거주지와 직업의 조절효과를 중심으로 -

김시중, 이원옥

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.81-97

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This study empirically investigated the effects of service qualities including food quality, employee service, and physical environment offered by the restaurant operation on behavior intentions with the moderating role of attendee’s occupation and living area in the convention setting. The results of this study showed that employee service and physical environment positively affect behavior intentions. With regard to the moderating role of attendee’s occupation and living area, the results indicated that when attendees who lived in Daejeon are satisfied with employee service, they are more likely to have positive behavior intentions and spread positive words to others. On the other hand, attendees who do not live in Daejeon have positive revisit intentions and word-of-mouth when they are satisfied with food quality. Lastly, the results revealed that people with non-white-collar job have positive behavior intentions when they are satisfied with employee service, while people having white-collar job are more likely to have positive intentions when they are satisfied with food quality.

5,100원

6

호텔종사원의 감정불일치가 감정조절 및 감정부조화에 미치는 영향

김영현

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.99-122

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This study is to examines relationship between emotional discrepancy and emotional regulation as well as emotional regulation and emotional dissonance for hotel employees. With this purposes, this study used emotional labor model based on control theory and measured respectively emotional discrepancy and emotional dissonance. Emotional discrepancy shows differential effect on emotional regulation. Emotional discrepancy shows significant effect on deep acting negatively, and on surface acting positively. In addition, deep acting is negatively related to emotional dissonance and surface acting is positively related to emotional dissonance. Therefore, hotel organization have to be interested in the emotional discrepancy to encourage employees to do deep acting. And this is closely related with reducing emotional dissonance. Finally, this could be interesting variable in the future studies related to the emotional labor.

6,100원

7

AHP를 활용한 체인 커피전문점 선택속성의 우선순위분석

김종훈

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.123-139

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This study investigated the relative weight and the priority of evaluation factors preferentially considered when consumers chose a chain coffee shop using AHP. An hierarchical analysis method was used using Expert Choice 2000 program of Expert Choice as a study analysis method. A frequency analysis was made for a demographic analysis with SPSS 20.0. As a result of the measurement, the main characteristics are as follows: First, as a result of measuring the importance in the two-tier evaluation area, the relative importance was the highest in the reliability area, showing the weight of 0.269, followed by the comfort area with the weight of 0.229. Second, the most important thing that customers considered in the reliability area was 'the quality of coffee', followed by 'the flavor of coffee'. The diversity of the menu showed the lowest fifth (5th) among five evaluation factors. Lastly, in relation to three tier evaluation factors, 'the quality of coffee' measuring the reliability factors among twenty-one (21) evaluation factors took the first place, followed by 'the cleanliness of a restroom' measuring the comfort factor, 'employees' attitudes' measuring the kindness factor. It is necessary to pay special attention to interpretation because there are the following limitations and problems in this study: first, there are the limitation that most studies have demonstrated called the restriction in the generalization of study results because this study intended for Busan citizens; second, there may be other different evaluation areas except reliability, tangibility, comfort, kindness and credibility and different results in the study for specialists because this study intended for customers who visited coffee shops even though evaluation areas and factors were drawn from previous studies.

5,100원

8

물리적 환경, 점포이미지와 점포충성도의 관계 연구 - 패밀리 레스토랑과 프랜차이즈 한식당의 차이 비교 -

김희수, 윤세목

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.141-166

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The purposes of the study were to examine the relative effects of s including ambient, design, and social factors on the store images such as functional, experiential, and symbolic store images and the store images on the store loyalty. Total 310 valid data were used to analyze the relationships between these variables. It is confirmed that the physical environment is classified as ambient, design, and social factors as Baker suggested. Only ambient factor among the physical environment is likely to impact on the store image. It is also confirmed that the store image is classified as functional, experiential, and symbolic store images. All three store images are likely to influence on the store loyalty for the family restaurants while only symbolic store image for the franchise Korean restaurants.

6,400원

9

SNS 이미지 콘텐츠에 기초한 도시광장 이용자 행태분석과 의미해석 - 서울광장과 광화문광장을 중심으로 -

박미현, 윤희정

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.167-185

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Urban open-spaces have been functioned as residents' necessary spaces and tourists' attractions as some parts of city tourism. For these reasons, it is important to analyze and interpret the visitors' behaviors in the city squares. The Seoul plaza and the Gwanghwamun square were selected as the study sites and photo images on the me2day one of the famous SNS in Korea were used in this study. More detailed, 321 pictures are analyzed using image content analysis and frequency analysis. As a result, optional behaviors related leisure are more frequent than social and necessary behaviors in the both squares. That is caused by the differences of fixed and semi-fixed environment in the two squares.

5,400원

10

멘토링 기능이 진로결정 자기효능감에 미치는 영향

배수현

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.187-202

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The purpose of this study is to analyze the influence of mentoring function to self-efficacy of career decision-making of college students in department of secretary and business administration. In order to answer the above research questions, 90 questionnaires were analyzed using SPSS ver 18.0 package used. Both inferential and descriptive statistics were used to analyzed the data such as factor analysis, reliability test(using Cronbach's Alpha), frequency test, exploratory factor analysis, correlation analysis and multiple regression analysis. The above study shows that the hypothesis of positive correlations between career, psychosocial and role model function of mentoring and self-efficacy of career decision-making. The result of this study can be utilized to develop training contents for education institutions to train college students majoring in convention and international conference in department of secretary and business administration. The results of this study provide various guidelines for college professors of secretary and business administration who are interested in convention and international conference field.

4,900원

11

기업의 사회적 책임(CSR)연상과 상품평가, 품질평가, 애호도와의 구조적 관계연구 - 호텔컨벤션을 중심으로 -

양진연, 문상정

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.203-224

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The main purpose of this study was to shed new light on the concept and importance of corporate association and examine the structural relationship between corporate social responsibility, product evaluation, quality evaluation and loyalty. Surveys were conducted on hotel conventions participants at first class hotels located in Seoul, Daegu, Busan, and Gyeongnam. A total of 550 questionnaires were distributed to the visitors, and 374 questionnaires were obtained for the analysis. The results of the analysis from utilizing SPSS Ver18.0 and AMOS Ver18.0 programs are as follows: First, associations about social responsibility of corporate hotel conventions exercised a positive effect on the product evaluation of hotel conventions. Second, associations about the social responsibility of corporate hotel conventions exercised a positive effect on the quality evaluation of hotel conventions. Third, product evaluation of corporate hotel conventions exercised a positive effect on loyalty. Finally, quality evaluation of corporate hotel conventions exercised a positive effect on loyalty.

5,800원

12

관광지 이미지가 방문객 만족도와 행동의도에 미치는 영향 - 여수 관광지를 중심으로 -

이덕순

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.225-246

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In this study, the author examined the effect of tourist attraction images on visitor's satisfaction and behavioral intention. The empirical findings can be summarized as follows: First, the factors composing the tourist attraction images appeared to be a psychological image factor and a functional image factor, Second, the hypothesis test shows that tourist attraction image significantly affects tourist satisfaction, revisit, and the intention of recommendation, Third, the psychological image factor appeared to be more significantly influential on tourist satisfaction, revisit, and the intention of recommendation than the functional image factor. Therefore, more efforts should be made for establishing clean environmental image, sanitary image, safety image, and the images of interesting historical sites and cultural resources rather than functional images such as road transportation facilities, accommodation, and shopping facilities.

5,800원

13

심리적 임파워먼트가 조직공정성과 혁신행동의 관계에 미치는 매개효과

이성일, 이희승

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.247-265

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The purpose of this study is to review and to investigate the impact of organizational justice on innovative behavior and psychological empowerment. To achieve this purpose, a questionnaire was developed based on previous studies and data were collected by employees in a deluxe hotel in Seoul. In total, 260 questionnaires were distributed and 228 valid and complete questionnaires were collected for empirical data analysis. Then the data and hypotheses were examined using SPSS12.0. The result of this study shows that organizational justice has a great effect on innovative behavior and psychological empowerment. And it has been found that psychological empowerment has a mediating effect between organizational justice and innovative behavior. The results of this research show that for competitive advantage under the competitive environment of the hotel industry, in addition to human resource management and organizational management, the management system which emphasizes the importance of organizational justice and psychological empowerment among company members should be built.

5,400원

14

지역 관광 수요분석을 통한 관광 목적지 변화와 방문 특성 비교 - 충청남도를 중심으로 -

이인배, 최영문

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.267-287

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This study explored the trend of new destination for regional tourism in a local province. Data were collected from the Tourism Knowledge Information System(TKIS). Two Database were employed in this study: the Reported Visit Data of Tourism Destination(2005-2011) and the National Travel Survey (2009-2010). This survey shows that new tourism destinations in Chungnam Province have increased 70.4%. All of the current tourist destinations are included in the survey as well. The tourist increasing rate is only 16.5% higher overall. This means that Chungnam Province should increase its attractiveness and work to actively develop new tourist destinations. The study also says that good places for people health and healing like hot spring resorts and spa, theme parks, and zoo, located in northern Chungnam, need a marketing strategy for FIT tourists. It is also important to note that family unit tourism is more popular than FIT in historic sites such as Baekje/"Naepo"/the Confucian cultural areas. And it's necessary to expand the FIT market for experience tourism programs including local festivals, Farm Stay, etc. Policy and marketing implications and suggestions are provided for Local Government.

5,700원

15

여행기업의 정체성 및 이미지가 조직동일시와 충성도에 미치는 영향 연구

이진석, 김창수, 허성란

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.289-314

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This study aims at suggesting directions to improve productivity and establish a sustainable management system for travel agencies through organizational management, by empirically analyzing mutual influences of the identity, image on the organizational identification and royalty. The reciprocal influential relationships among the identity, image, organizational identification and royalty of travel agencies were examined by empirical analysis: to achieve this, research models 4 main hypotheses and 11 subordinate hypotheses were framed. As a result of verifying hypotheses, mutual influential relationships are as follow. First, the corporate identity in travel agencies has partial influence on the organizational identification. Second, the image of travel agencies was analyzed that it has partial influence on the organizational identification. Third, the organizational identification of its members in travel agencies has partial influence on the royalty. Both individual identification and social identification factors have significant effects on turnover intention, altruistic behaviors and productivity. In result, this study showed that the higher the level of organizational identification formed by the corporate identity, image of travel agencies, the higher the royalty of its members rose.

6,400원

16

보부상의 문화사적 의미와 내포보부상촌의 스토리텔링 연구

임봉구, 박미수

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.315-338

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The purpose of this study is to examine how to preserve the future-oriented value of Naepo Bobusang by suggesting storytelling application. The areas that Bobusang had been activated remained economically underdeveloped and lost their identification. Constructing Naepo folk village is one of the alternatives to revive the regions economically and to solve the problems. The village will be based on storytelling that can review the tradespeople community and its cultural meaning. For this study, literature review regarding traditional concept of Bobusang and its role was examined. Also, field survey was conducted to investigate cultural meanings of Bobusang, which are competition, winning, cooperation and regulation. Through interview with experts and local residents, many stories of Bobusang were elicited. As a result of the study, the plan to activate Bobusang storytelling was suggested in three stages; drawing story, remaking creative storytelling and applying storytelling. This study implies that Bobusang culture revives its traditional value by storytelling application and Naepo Folk Village can be a role as conservative theme space to activate local economy.

6,100원

17

인센티브 여행 참가자 만족이 직무만족과 경영성과에 미치는 영향 연구

정대봉

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.339-356

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The necessity of employee‘s satisfaction in the occupational atmosphere has been rapidly increased in the competitive global society and flood of information changing from moment to moment. Recently companies recently are introducing incentive travel to enhance the satisfaction of employee in the job areas. Therefore, in a typical travel, the journey itself is the most important, while both participants and companies' aspects are recognized as an important factor in incentive travel. In other words, we need to study on the effect of travel satisfaction as well as satisfaction of incentive travel participants on the job satisfaction and business performance in terms of companies. This study attempts to contribute to providing the resources to the marketing strategy through the results for the impact of the job satisfaction and business performance on satisfaction of incentive travel for companies and the marketing materials when travel agency offers incentive travel products to companies.

5,200원

18

입지계수분석을 통한 도시관광과 소매업 개발의 관계 연구

정은성, 김한수

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.357-372

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The aim of this study is to provide a review of empirical studies on the retail development for generating urban tourism, in terms of urban regeneration, by location quotient (LQ) analysis in San Francisco. Studies point out that retail development deeply affects local's healthy economic enhancement, including urban tourism. The role of retail business in developing urban tourism is researched with special attention to urban regeneration in old inner cities in the U.S. Many American cities, for instance, have dealt with retail enhancement by means of mixed-use development. The results of the present study indicate retail production greater than consumption, which means that the research area have a higher than average concentration of retal employment. The analyses of LQ multiplier reveals that every job in the retail industry in San Francisco is associated with four to five jobs in the local economy. The present study argues that retail outlets are a good choice for developing urban tourism promotes increased human interaction for pursuing interactive urban tourism destination and generating visitor spending at tourism destination in urban spaces based on the results of bivariate correlation analysis.

4,900원

19

여행사 종사원의 역할스트레스, 소진, 직장-가정 갈등 및 사회적 지원과의 영향관계 연구

최철수

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.373-392

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This study aims to empirically analyze the effectual relationship by deriving antecedent factors(role stress factors) for work-family conflicts(WFC) of service encounter employees who were actually working in travel agents. The previous other research has greatly advanced the understanding of role stress, burn-out and WFC by providing a theoretical framework. But previous research has not investigated the tenants of the framework across various WFC structural relationships between other variables on employee of travel industry. Data obtained from survey of 315 employees who working in the travel agency. In this research, the role conflict has positive effects on emotional exhaustion. And the role overload has positive effect on reduced personal accomplishment. Burn-out factors have positive effect on WFC. Also, the social support factor reduce the work-family conflicts. From the theoretical, I discuss the literature proposal related to how to control the role stress and propose the research framework. From the practical perspective, managers must establish system to reduce the personal role through the changing the working system. And in the personal side, employee make mentor more than one person for their life. Suggestion for other research, researcher will adopt the other variables for reducing work-family conflicts.

5,500원

20

생태관광 개발과 환경복원 사업으로 지역의 지속가능한 발전 방안에 관한 연구 - 시흥시 토취장을 중심으로 -

최태근

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.393-413

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This study takes a look at how many citizens in South Korea have recently been having interest in various leisure themes depending on changes in the environment. In particular, the desire to want to enjoy a variety of eco-tourism is on the rise in order to improve the health and quality of life. Siheung's borrow pit has been compromised by the development of neglect and environmental restoration projects in the region. If eco-tourism is to be developed, the satisfaction of local citizens and the creation of a regional eco-city brand are the cornerstones of a sustainable development plan. A separate survey targeting residents, government officials, and opinion leaders regarding a sustainable development plan is proposed. Looking at the analysis of empirical results, many residents hold a necessity in regards to the development of Siheung's borrow pit. However, in order to propel the eco-tourism business, education for residents' understanding, participation, and knowledge will be carried out and specialists will be trained. It is deduced that the proceedings and direction of eco-tourism development must be presented in an integrated manner.

5,700원

21

시장지향성이 조직몰입과 조직충성도에 미치는 영향 - 호텔기업을 중심으로 -

하용규, 김성대

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.415-430

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This study tried to verify the influence how the market orientations affect on organizational commitments and organizational loyalties, it is an essential factor for the organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the organizational commitments affect on organizational loyalties. The results of the practical analysis discovered that the market orientations make an influence on organizational commitments and organizational loyalties. And also, the organizational commitments affect on organizational loyalties. The results of this study brings up the new direction in ways of the organization management in the hotel firms.

4,900원

22

고서화에 나타난 조선시대 전통관광의 유형 및 행태

한경수

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.431-450

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It is not easy to identify ancient travelers' activities in detail because of the lack of real photos from that time. However, fortunately some old paintings enable us to see what and how the Chosun-Dynasty travelers to act during their sightseeing. The purpose of this article is to search and analyze travel patterns and behaviors of the Chosun-Dynasty people in Korea expressed in old paintings. For example, some paintings drawn by a famous ancient painter like Sun Chung(1676-1759) include real travelers who traveled to Mt. Geumgang and whose names we know from their travelogues. They are interesting enough to stimulate the academical desire of a historical tourism researcher like myself. They show many things about traditional tourism in Korea like patterns(including travel purpose, transportation, travel guide, travelling companions, etc.) and behaviors(attitude, activities, thoughts, etc.). Six kinds of travel patterns and five travel behaviors of the Chosun-Dynasty people can be classified by these paintings. This article is in a series of traditional tourism studies of Korea I have made 12 articles and one book (Tourism History of Korea) in the last 20 years. This article has a limit in its validity and universality of research because there are not enough old paintings to ensure them.

5,500원

23

중국인 와인소비자의 와인수요 결정요인 분석

한은진, 노정희

관광경영학회 관광경영연구 제17권 제4호 통권 57호 2013.12 pp.451-468

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Due to China’s economic development and changes of consuming patterns, the desire to consumer wine in China has increased constantly and in this context, the imported wine amount has skyrocketed as well. The purpose of this study is to assume the determinants affecting the consuming amount and the determining process on Chinese people’s wine drinking by establishing the wine demand model of Chinese people because understanding Chinese consumers in China’s wine market is essential for the food service industry related to wine. The analysis result on the determinants of Chinese people’s consuming amount using Truncated Poisson model is considered to propose various wine developments and development measures while promoting effectively targeting wine consumers in China. Through that, it can be used to set up marketing strategy and select target markets by proposing development direction of China’s wine market.

5,200원

 
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