Earticle

초록

영어

The purpose of this study is to examine how to preserve the future-oriented value of Naepo Bobusang by suggesting storytelling application. The areas that Bobusang had been activated remained economically underdeveloped and lost their identification. Constructing Naepo folk village is one of the alternatives to revive the regions economically and to solve the problems. The village will be based on storytelling that can review the tradespeople community and its cultural meaning. For this study, literature review regarding traditional concept of Bobusang and its role was examined. Also, field survey was conducted to investigate cultural meanings of Bobusang, which are competition, winning, cooperation and regulation. Through interview with experts and local residents, many stories of Bobusang were elicited. As a result of the study, the plan to activate Bobusang storytelling was suggested in three stages; drawing story, remaking creative storytelling and applying storytelling. This study implies that Bobusang culture revives its traditional value by storytelling application and Naepo Folk Village can be a role as conservative theme space to activate local economy.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 보부상의 문화사적 의미 고찰
  1. 근대사회의 전문상인 보부상
  2. 보부상의 문화사적 의의
 Ⅲ. 이론적 배경
  1. 스토리텔링의 개념
  2. 스토리텔링의 과정
  3. 스토리텔링의 사례
 Ⅳ. 내포보부상촌의 스토리텔링
  1. 연구방법
  2. 내포보부상촌의 스토리텔링
 Ⅴ. 결론
 참고문헌

키워드

저자

• 임봉구 [ Bongkoo Lim | 서울대학교 환경대학원 ]
• 박미수 [ Mesoo Park | 브랜드문화연구소 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338