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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2018
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제22권 제5호 통권 84호 (50건)
No
1

진로결정모델에 있어 네거티브 요인 도출 및 진로결정 자기효능감의 매개효과 검증 : 관광 전공 대학생을 대상으로

최규환, 정호균

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.1-22

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The purpose of this study is to investigate the effect of university students’ majoring tourism on career barrier, career stress, anxiety, self-efficacy, and career indecision. Also following Baron and Kenny’s guidelines, this study analyzed a mediating effect of self-efficacy in the relationship between anxiety and career indecision. A total of 800 questionnaires were distributed to students of seven universities, with 751 copies returned. After excluding 67 unusable response, 684 copies were used for data analysis. The results of empirical analysis showed that four factors of career barrier had a sgnificant effect on career stress, but three factors of career barrier had a sgnificant effect on anxiety. And, the higher level of career stress, the higher anxiety. Three factors of self-efficacy had a significantly affected career indecision. Especially, the higher the goal setting and planning, the lower the career indecision, but the higher the job information, the higher the level of career indecision. In addition, the results of mediation tests that founded that four factors of career barrier was a partial mediator in the relationship anxiety and career indecision.

5,800원

2

확장된 계획행동이론을 통한 기업의 사회적 책임이 행동의도에 미치는 연구 : 스타벅스 커피점 중심으로

우은주, 김영국

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.23-45

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The objective of this study is to investigate the effect of the CSR on perceived value, attitude toward behavior, subjective norms, perceived behavior control and behavioral intention. Perceived value was measured by two main constructs: economic value and social value. A total of 300 questionnaires were distributed and 294 samples were used for statistical analysis. As results, CSR showed significant effects on attitude toward behavior, subjective norms, perceived behavior control, economic value, and social value moreover those antecedents of behavior intention positively influenced on behavior intention except subjective norms and social value. Based on the results, theoretical and practical implications were discussed.

6,000원

3

농촌관광 체험요인이 즐거움과 행동의도에 미치는 영향 : 외국인 관광객을 중심으로

강동호

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.47-67

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This study shows effects of experience factors during rural sightseeing on tourists' enjoyment and behavior intention aimed Taiwanese group tourists visiting Korea. Deviation and amusement of the experience factors effects on enjoyment. However amusement and education do not influence on the enjoyment. In addition to it, this research shows enjoyment impacts on tourists' behavior intention. Korean rural sightseeing has defects such as overlapped contents, petty facilities and unsystematic accommodating condition. Rural sightseeing is tourism source that gives chance to foreign tourists experience different cultures of the visiting country. Moreover, it is necessary tourist attraction for invigorating rural tourism. It is expected that plan and strategy to vitalize rural tourism can be established based on this study.

5,700원

4

MICE 공유가치창출(CSV)인식이 브랜드자산 및 브랜드충성도에 미치는 영향

김서경, 윤유식, 김미성, 김윤정

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.69-88

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Recently, Interest in sustainable development is spreading to governments, society, and diverse industry. MICE industry has also begun to recognize the need of Creating Shared Value, a sustainable development paradigm, and is promoting activities and strategies for CSV. Therefore, the purpose of this study is to examine the importance of CSV in MICE industry and investigate the relationship between Brand Equity and Brand Loyalty by the CSV in MICE industry. Data for this study was collected from Global MICE event visitors at the C-FESTIVAL via direct survey for 12days in COEX in Seoul. Total 280 useable data was analyzed and the results of this study is as follows. Firstly, CSV in MICE industry was classified social value. economic value, cooperative networking value and regional environmental development value. Brand equity was divided into 3 factors. Brand image, Brand awareness, perceived quality. Secondly, 4 factors of CSV except economic value had affected Brand image, Brand awareness and Perceived quality partially. Lastly, 3 factors of Brand equity had influences Brand loyalty as a whole. The results of this study are expected to provide theoretical and practical implications for researchers and managers who are interested in the Creating Shared Value of MICE industry.

5,500원

5

예비노년층 교육프로그램 서비스 이용자들의 참여 동기, 교육만족도, 생활만족도, 그리고 추천의도에 관한 연구

유재원, 손경희, 서진욱

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.89-108

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At present, as Korea approached aging society, the elderly population over 65 have reached 14% of the total population as of 2017, and their interest in life after retirement, that is, life for second life designing, is increasing day by day. In this viewpoint of life cycle, the study of the prospective seniors aged between 50 and 64 years old, who are in the process of transferring to the elderly population, is very important. The purpose of this study is to investigate the effect of the participation motivation, training satisfaction, life satisfaction, and recommendation intention of the perspective seniors on training service, to suggest the policy implications for the recognition of the necessity and the quality improvement of various training programs, and to suggest ways to activate training program services based on characteristics of the perspective seniors. These results of the study will be helpful for the prospective seniors who participate in training program service to motivate various social and economic activities and design their second life.

5,500원

6

외식기업의 KCSI와 KNPS가 경영성과에 미치는 영향

구원일

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.109-124

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The purpose of this study is to confirm the effect of KCSI and KNPS on the management performance of the food service companies. In order to improve the management performance of the company, we propose the necessity of customer satisfaction and customer referral. The following conclusions were drawn. First, the management performance index of the food service companies are positive (+) value. Most of the food service companies are SMEs, and they operate with good debt ratio and tangible assets. Second, the items related to management performance are five items including KCSI and KNPS. Since management performance can be enhanced through management of indicators, it can be seen as a strategy to be pursued continuously. Therefore, it can be concluded that customer satisfaction can be increased to connect with customer recommendation, and as a result, it can be maintained as a continuous company by increasing management performance.

4,900원

7

환대산업 경영 전공 대학생들의 통합적 사고가 커리어 목표몰입을 매개로 커리어 관여도에 미치는 영향

권용주, 김지은

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.125-157

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The cognitive and attitudinal factors to influence the hospitality majored students’ career engagement need to be figured out because of the importance for real career development. Focused on the hospitality majored students, this study has been undertaken to examine whether holistic thinking influences career engagement mediated through career goal commitment. Holistic thinking includes lower variables of causality, attitude toward contradictions, perception of change, and locus of attention. The number of 249 cases was used for final analysis out of 260 cases surveyed. The results were analyzed using structural equation modeling. The results indicate the hospitality majored students’ causality, perception, and locus of attention make positively significant impact on their career goal commitment whereas contradiction to change fails to make the impact. Also, career goal commitment positively influences career engagement. In addition, locus of attention directly influences career engagement whereas the other three lower variables fail to make it. Finally, career goal commitment partially mediate the relationship between holistic thinking and career engagement. Based on these results, applying education paradigm of holistic thinking to the hospitality majored students has been suggested to help them to make proactive career engagement.

7,500원

8

국내 쇼핑관광지의 글로벌 포지셔닝 전략에 관한 연구 : 일본ㆍ중국 관광객을 대상으로

장보경, 박찬영

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.159-186

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This study is identified the current position of five shopping destinations in Seoul, about foreign tourists’ images, satisfactions, attitudes and behavioral intentions. The purpose of this study is to pay attention to keep looking into minds of global tourists about domestic shopping destinations with proposing the directions of positioning strategy. To research, Japanese and Chinese Tourists visiting to Seoul were asked to answer questions to measure their images of Korea Shopping Destinations. Out of 600 participants, 360 usable questionnaires were collected and analyed. The findings were as follows: Firstly, Japanese tourists had higher tourist attitudes and satisfactions than the Chinese tourists had, and the former visited again and gave information by word of mouth actively. Secondly, Japanese tourists had high scores at personal service factors of cognitive images, while the Chinese ones had high scores at shopping places and shopping product factors. Japanese tourists were rated to be high at attraction factors of emotional images, while Chinese ones were done to be high at rests and modernity. This study is meaningful to proposing guidance of shopping tourism positioning as well as a diverse theoretical background and empirical analysis to verify positioning factors of domestic shopping destinations.

6,700원

9

전주한옥마을 숙박업의 선택속성이 관광객의 만족도 및 행동의도에 미치는 영향 : IPA 연구 중심으로

배기철, 최효, 정총화

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.187-207

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This study of Jeonju Hanok Village, famous for its cultural attractions, was selected as a tourist attraction in Korea and a traditional Korean city in 2010. Jeonju Hanok Village can be regarded as one of Korea's representative cultural and touristic areas with about 700 Korean Traditional houses, Hanji, Korean cuisine and various cultural attractions. The city itself is an excellent tourist destination, an important place where tourism activities take place, is based on natural resources, and has a variety of tourism resources. Therefore, the city has a great potential as a tourism resource in that it can effectively utilize its facilities and resources. There are many researches related to Jeonju Hanok Village and tourists in Jeonju Hanok Village. However, there are not many studies on the effects of lodging selection attribute, tourist satisfaction and behavioral intention in Jeonju Hanok Village. Therefore, it is necessary to clarify the influence of the selection of lodging in Jeonju Hanok Village and the tourist satisfaction and behavioral intention of Jeonju Hanok Village.

5,700원

10

호텔기업 직원의 고객관련 스트레스, 정신건강, 삶의 질에 대한 관계연구

김태욱, 윤선미

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.209-230

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The purpose of this study is to investigate and analyze the impact of customer related stress on mental health and quality of life of hotel employees. The results from this empirical study with 305 samples of hotel employees in Seoul show that 1)H1 : customer related stress has an impact on mental health as adopted 2)H2 : customer related stress has an impact on quality of life as adopted 3)H3 mental health has an impact on quality of life as adopted 4)H4 : mental health on the relationship between mental health and quality of life has fully mediating effect. The meaning of this research and practical implications include the following. First, The analytic result of the relationships among customer-related stress, mental health, and quality of life of hotel employees is a basic data for future study. Also, there should be EAPC: Employee Assistant Program and Coaching for an employee who is mentally hurt from customer. Third, It is necessary to train how to handle customer in effective way and improve service manual. Lastly, In employee recruitment, an employee with high resilience should be preferred The limitations of this study are as follows: 1)studied only in five star hotel: comparative studies from different hotel management types or hotel level 2)different result of customer related stress by demographic.

5,800원

11

The Relationship between the impact of Alleyways Festival Attributes on Visitors’Satisfaction and Loyalty in Gamcheon Culture Village, Busan

이연우, 여호근

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.231-256

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본 연구는 부산 감천문화마을의 골목축제의 사회적 영향에 관한 연구로서 축제 속 성이 방문객 만족에 대하여 어떠한 영향을 미치고 있으며, 방문만족이 축제 충성도에 대하여 어떠한 영향을 미치고 있는지를 살펴보기 위하여 공분산구조모형에 의하여 변 수들 간의 관계를 규명하고자 하였다. 분석결과 특정한 지역의 잘 보존된 전통적 형 태의 가옥들의 원형보존은 축제 개최지로서의 의미를 지니고 있는 것으로 밝혀졌다. 또한 음식과 프로그램 및 시설과 사회기반시설 같은 축제 속성들은 고객들이 축제에 참여하는데 유의한 영향을 미쳤다. 그러나 정보적인 서비스 속성은 음식과 프로그램, 시설 및 사회기반시설 속성에 비하여 다소 낮은 영향을 미치고 있는 것으로 밝혀졌지 만, 여전히 골목축제 만족에 대해서는 유의한 영향을 미치고 있으며, 방문객의 축제에 대한 만족은 충성도에 대하여 유의한 영향을 미치고 있는 것으로 확인되었다.

6,400원

12

크루즈관광객의 선상이벤트 참가동기가 정서적관여도와 고객시민행동에 미치는 영향

박정익, 최재우

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.257-272

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This research had been conducted to investigate the influence relationships between the motivation for participating in the boarding event, the level of the emotional involvement, and the citizen customers' behaviors of the cruise tourists. And the significance lies in the establishment of the concepts of the variables regarding which the researches have been inadequate. Regarding the questionnaire survey investigation, it had been proceeded with the boarders of Victoria, a leased cruise ship, as the subjects for 2 months from June 2017 until August 2017. And, excluding the insufficient samples, the analysis was carried out with the samples of the 300 copies. As a result of the research, it appeared that, among the motivations to participate, the deviation, the novelty, and the amusement had the influences on the level of the emotional involvement, and the educationality was dismissed. Also, because, regarding the level of the emotional involvement, it appeared that it had the influences on the customers' love, the customer's cooperation, and the customers' participation, it was confirmed that the level of the emotional involvement has the influence on the citizen customers' behaviors.

4,900원

13

서비스 품질과 만족, 충성도 간의 관계연구 : 식품판매 모바일 쇼핑 소비자를 중심으로

황수연, 정유지, 신형철

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.273-293

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The purpose of this research is to investigate with the relationship between service quality, satisfaction and loyalty in the food mobile shopping mall. We surveyed adults over 20 years of age who have purchased food with mobile trading for investigating the buying behaviors and factors of purchasing food. A total of 346 questionnaires were collected for two weeks from June 30 to July 13, 2017. 305 were used for the verification with excluding 19 untruthful answers (eg, same responses to all items) and 22 non-experienced mobile shopping malls. As a result, the service quality is composed of 8 sub - structures such as fulfillment, responsiveness, playfulness, usefulness, connectivity, design, ease of use, and reliability measured by 28 individual items. Some of service quality factors such as fulfillment, usefulness, ease of use, playfulness, and reliability affect satisfaction in mobile food shopping mall. Satisfaction also affects loyalty. This study has given to the shopping mobile mall's marketing for the academical use and practical implication.

5,700원

14

호텔 브랜드 이미지가 자아일치성, 브랜드 태도에 미치는 영향

송기현, 김민경

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.295-314

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The propose of this study is to investigate the empirical study of how the self-image congruity for hotel brand image influences on the consume attitude. The data was collected from 221 tourists who uses five-star hotels in Seoul. and the collected data was analyzed using SPSS 22.0. The finding and implications of this study were as follows. Firstly, among Brand Image factors, Firstly, among the symol of hotel brand dose not have a significant impact on Brand Self-congruity. Second, other brand image factors(attraction, uniqueness, value) have positive effect on Brand Self-congruity. Finally, all determinations of Brand Self-congruity were found to be positive and statistically significant in the formation brand attitude. In future study, it will have more scientific meaning with expanding valid sample to conduct the research by classifying regard regional level or hotel ratings level of subject hotels.

5,500원

15

면세점의 충동구매 유발 요인 및 쇼핑 만족도 간의 구조적 관계 고찰

유예경, 김인신

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.315-334

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In this study, the purposes of the study were to identify the factors leading to impulse buying in duty free shop, and to examine the relationship between impulse buying and tourists’ shopping satisfaction. The conceptual model was established based on existing studies, and the measurement items were also composed of questions that establish reliability and validity in the previous study. the data gained from a total of 385 tourists who are planning to travel abroad were used for empirical analysis. The data collection was conducted for domestic travelers who had visited duty free shops in Korea, and the data were analyzed using a structural equation modeling analysis. The results of analysis found that visual merchandising, advertisement, and pricing all had positive effects on impulse buying. The finding also revealed that impulse buying influences tourists’ shopping satisfaction positively. Based on these analysis results, specific directions were presented to facilitate that overseas travelers. visit and purchase in domestic duty free shops.

5,500원

16

호텔 직원의 여가활동 참여가 조직몰입 및 고객지향성에 미치는 영향

김주한

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.335-355

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The purpose of this study is to investigate the effects of hotel employees’ leisure activity participation on organizational commitment and customer orientation. The summary of the result from this investigation is as follows. First, the study found that educational and social activity among 4 factors of intra-company club activity have affected on organizational commitment. Second, the study found that only the social activity among 4 factors of intra-company club activity have affected on customer orientation. Third, the study found that emotional commitment, continual commitment, normative commitment, the 3 factors of organizational commitment, have affected on customer orientation. This study shows that the participation of intra-company leisure activities of hotel employees has a positive effect on the organizational commitment and the quality of customer-oriented service. Therefore, the company is suggested developing and supporting effort for leisure activity programs like intra-company club activities in order to maximize satisfaction of employees.

5,700원

17

교육서비스품질이 학습참여 및 학습만족에 미치는 영향 : 중국 유학생들을 중심으로

장몽요, 최우성

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.357-382

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Until February of 2018 there were 143,926 foreign students in Korea, Among them, 69,727 Chinese students account for 47.98 percent. The number of Chinese students studying abroad is increasing steadily every year, The increase in Chinese students is expected to help Korean universities improve their global competitiveness. But most of the Chinese students who came to study abroad did not learn enough Korean, showing a lot of difficulties in entering school and taking courses. However, many studies have been conducted based on cultural differences among Chinese students, To provide a more realistic measure, It seems necessary to identify the impact of Quality level of education services for Chinese students of levels on Effect of Learning Participation and on Learning Satisfaction. Therefore, the research is selected as an example of a Chinese student, studying at a four-year university in Korea. From May 10th, 2018 to June 10th, 2018, did a survey for a month, a total of 480 questions were used as research material. Research Results Research analysis results, first, Training Quality and Learning Participation, in a behavioral engagement relationship, Only the tangible characteristics and the Confidence, in emotional engagement, affect in the + direction, Cognitive participation does not affect the satisfaction of participation. Therefore, in order to increase the participation and satisfaction of Chinese students studying abroad, through the classroom course, In addition to expanding knowledge, Accurately identify educational facilities and learning materials appropriate to the goal of Chinese students studying abroad. There is a need to build an educational system to meet the needs of learners.

6,400원

18

남북한 관광 협력을 위한 관광 ODA 효과에 대한 인식 연구 : 관광강좌 수강생을 대상으로

안현영, 김미경

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.383-402

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This study focused on ODA(Official Development Assistant) for inter-Korean tourism collaboration and set the research questions as how people perceive the effect of tourism ODA on North Korea and whether their perceptions on the effect are different by their demographic characteristics. The results of the study are following: First, most of respondents were not much interested on ODA, for example, 81.6% have no experience to travel to the developing country and 36% have never participated in international development cooperation and volunteer activities in related area. 30.7% responded that they are indifferent in that topic. Second, the perception on the influence of tourism ODA on the North Korea was identified with five factors from factor analysis: Properness, Effectiveness, Cooperation effect, Environmental effect, and Political effect of tourism ODA. Last, this study figured out that respondents perceived the influence of tourism ODA on North Korea differently by their demographic characteristics: the significant difference was revealed by the grade on perception on the environmental effect of ODA, by their experience on travel to developing country on perception on the properness of ODA. Also, the results of study reveled that the perception on the effectiveness, cooperation effect, and political effect were significantly different by whether they have participated in education and volunteer activity.

5,500원

19

해외여행상품에 대한 지각된 가치가 브랜드인지도 및 브랜드 충성도에 미치는 영향에 관한 연구

이종설, 윤세목

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.403-422

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This study examine the differences in the role of brand awareness for a series of variables that affect the structural relationship between perceived value to the brand awareness and brand loyalty for overseas trips. Structural equation modeling analysis was conducted to verify the research model. Comprehensive research model analysis in this study, the perceived value of overseas trips was confirmed through this study that having a defining impact on the relationship with the brand. in particular, as this is the primary thing that research can view inferred from the results of the model travel products and services even if some lack of perceived value, depending on the perceived value of a traveler if the traveler to travel abroad affect brand awareness. it appeared. travellers want to buy overseas trips are choosing to travel abroad only product advertising or promotional media tours. In fact, most cases are purchasing products through inbound tourism practitioners and consultation with aplasia due to a lack of information on such trips abroad. according to executives working for overseas travel industry, in recent years, customers have a lot of experience traveling abroad can see that the choice behavior through perceived value with overseas trips. and a trip abroad is a lot of customers are professionals who are not only accumulated a sufficient variety of attractions and travel experiences accumulated a lot of expertise through international travel. To target the majority of these international travelers are planning trips abroad, studying the development of property, and it is thought that it is worthy of study to fully understand the importance of them.

5,500원

20

장소애착이 축제 성과 및 주민참여행동에 미치는 영향 : 수원문화제 야행(夜行)을 중심으로

전대희

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.423-444

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The purpose of this study is to know the influencing relationship amongst Place Attachment, Festival Performance, and Participation Conduct of Local Inhabitant to the Suwon Hwaseong Cultural Festival “Night Trip”. According to analysis, the results are as follows: Firstly, according to factor analysis of the place attachment, it was related to place identity, place dependence, and affective attachment. In festival performance, it has to do with cultural-society performance, economical performance and tourism performance. While with participation conduct of local inhabitant, there was only one factor.Secondly, place attachment is significantly affecting to cultural-society performance, but not to economical and tourism performance. Thirdly, the results of the study on the effect of festival performance to participation conduct of local inhabitant, both cultural-society and tourism performance were influencing favorable effect on participation conduct of local inhabitant. Although, economical performance poorly impacted to participation conduct of local inhabitant. Lastly, place identity, place dependence, and affective attachment were found out that these were all beneficial to place attachment. Therefore, these influencing relationships will help understanding the behavior and attitude of local citizens and contribute to the planning and development in consideration of the place and environment of other festivals. Thus, these studies could strengthen the research of the Place attachment, festival performance and participation conduct of local inhabitant.

5,800원

21

관광활동특성에 따른 계획행동이론과 공정관광행동 차이 연구

박준범, 고주희

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.445-463

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In this study, we will refer to the economic, environmental, and social fairness that constitute fair tourism based on the authenticity of the tourism experience rather than the fair travel products that we commonly refer to as fair tourism. In addition, based on the analysis of the difference between the tourism activity authenticity according to the characteristics of tourism activity, the tourism status of the plan behavior theory, the subjective norm, the perception of control perception and the tourism activity type of fair tourism, The purpose of this paper is to propose the necessity of pre-tour education on tourism activities of tourists for desirable tourism activities. In order to accomplish the purpose of this study, we collected data through the website and direct survey of the tourists who have experience of tourism according to the type of tourism destination they visited within the past year. Fair tourism is not a purchase of fair travel products, but it produces manuals before, during and after the tour so that fair tourism can be done at the Ministry of Culture, Sports and Tourism and the Korea Federation of Tourist Association. If the tourism education, which is a pre-education of the person, is systematized and educated, the form of tourism that is being done in modern society develops, and now it is divided into fair travel products and sold, and the paradigm may exist.

5,400원

22

기업의 축제스폰서십 참여 결정요인 및 축제주최자와 기업의 인식 차이 연구

심재길, 임동혁, 남문희, 정강환

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.465-486

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This study aims to understand better how a company decides to participate in festival sponsorship and what the most important element is. Also with this regard, it intends to figure out perception gap between business corporate and festival host groups if any. The study set up a hypothesis that five factors including festival attraction, corporate strategy, brand exposure, influence of stakeholders, and benefits and marketing achievement have an effect on making a decision for participating in festival sponsorship. As a result of factor analysis, there is significant differences between festival hosts and companies. The implications of this study herein are as follows. Firstly, it is strongly suggested to develop a model of effectiveness measurement of festival sponsorship. Secondly, three different stakeholders such as festival programmers, corporates and sponsorship-specialized agencies should be able to fulfill each vibrant role and to be engaged in sponsorship promotion and long term relationship. Thirdly, festival host group including government officials or festival organizing committee is highly recommended to create marketing concept and strategies to utilize marketing activities accordingly, when a festival is planned or executed in the first place.

5,800원

23

카지노기업에서의 종사원의 심리적 계약이 개인 창의성과 혁신행동에 미치는 영향 : 개인 창의성의 매개효과를 포함하여

박란희, 하동현

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.487-512

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This research was conducted to analyze how psychological contract affected employees’ individual creativity and innovative behaviors, including mediating roles of individual creativity in the setting of casino corporations. Based on the theoretical predictions, empirical test was conducted. The data acquired from 284 employees who worked in casino corporations of Korea were analyzed utilizing structural equation modeling(SEM). The research findings were as follows. First, relational psychological contract positively influenced employees’ individual creativity while transactional psychological contract didn't influence the creativity. Second, employees’ individual creativity positively influenced their innovative behaviors. Third, employees’ individual creativity had a mediating role in the causal relationship between relational psychological contract and their innovative behaviors, but had not in case of transactional psychological contract. Based on these results, first, it is necessary for casino CEOs to consider or foster relational psychological contract, including provision of consulting program for employees’ stress management and making employees know continuous support from organization. Second, it is inevitable for casino CEOs to provide opportunities of self-development with various training programs for knowledge and career development of employees. Third, it is unavoidable for casino CEOs to prevent casino corporations from leaking professional human resources, with reasonable promotion system through fair evaluation method, as casino corporations needs professional technology and knowledge for operations.

6,400원

24

호텔 대고객접점 종업원의 개인-직무 적합성이 고객지향성에 미치는 영향에 관한 연구 : 자기효능감의 조절효과를 중심으로

김현정

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.513-528

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Schneider’s ASA model implies that person-job fit is one of the most important factor which HRM should consider to improve performance. And based on the nature of inseparability of service customer orientation is viewed as a proxy variable of performance of service industry including hotel. The purpose of this study is to testify the effect of personal-job fit on customer orientation and moderating role of self-efficacy. Based on the previous studies this study hypothesized that 1) person-job fit increases customer orientation and 2) the effect of person-job fit on customer orientation is moderated by self-efficacy. The results of empirical analysis with 203 employees of hotels are as follow. Personal-job fit has positive effect on customer orientation and the effect is moderated by self-efficacy. Literature reviews and empirical analysis of this study suggest that hotel should implement various activities like training programs, career management and employee survey to improve person-job fit. And to increase self-efficacy of service-providing employees systematic human resource management activities like delegation and empowerment need to be considered.

4,900원

25

특급호텔 외식 종사원의 직무 스트레스가 직무소진과 이직의도에 미치는 영향

박수정, 권나영, 신형철

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.529-551

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This study was intended to analyse empirically the relationship between job stress of a special hotel restaurant employee on job loss and job turnover intention. The questionnaire was distributed to food and beverage workers who worked at luxury hotels in Seoul, Gyeonggi Province and Incheon to collect the questionnaire directly from the respondents. The total number of samples used to meet the objectives of the study was 231, and the analytical tool was used in SSPS 18.0. The results of the study are as follows. First, task stress was found to have a positive influence on job loss. Second, job stress was found to have a positive effect on the intention of changing jobs. Third, it has been confirmed that job losses have a positive influence on the intention of changing jobs. It supports existing research that job-related stress has an abomination effect. In other words, management of the task-stress suggests the need to maintain the job satisfaction of the restaurant employees.

6,000원

26

항공사 객실승무원의 직무만족이 이직의도와 다차원적 조직몰입에 미치는 영향 연구

유정선, 이주양

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.553-573

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The purpose of this study is to analyze the relationship between Job Satisfaction, Turnover Intention, Multi-dimensional Organizational Commitment which is consisted with Affective Commitment, Normative Commitment, Continuance Commitment. In order to assist human resources planning of Airline Service Departments and reinforcing Multi-dimensional Organizational Commitment Organizational Commitment of cabin crew, this study undertook a theoretical approach followed by a statistical analysis. 200 questionnaire surveys of flight attendants from Full Service Carrier, B Airline in Korea were collected during August in 2016. The questionnaire surveys of 182 were analyzed by utilizing SPSS 18.0 and AMOS 18.0 statistics. The results of those study confirmed that Job Satisfaction of Flight Attendant positively affects Affective Commitment and Normative Commitment. On the other hand, Job Satisfaction negatively affects Turnover Intention. Finally, Based on the results, this study suggested Airline Service Department how to enhancing Organizational Commitment and reduce Turnover Intention by reinforcing Job Satisfaction. Also the contribution, limitation of this research, and some recommendations for the future research have been suggested.

5,700원

27

테마관광의 환경단서가 지역이미지와 방문만족 및 재방문의도에 미치는 영향에 관한 연구

이재곤, 이규상

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.575-605

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A study on the effect of environment cues of the theme tourism on local image and visit satisfaction and revisit Intention. The purpose of the study is to promote tourism in the area through the local image and visit satisfation and revisit intention by environment crues of the theme tourism. There are 3 hypotheses based on Environment, Image, satisfaction and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from May 12 to July 31. First, according to analysed result, Four out of four as affective facts of The Environment crues influenced on A Cognitive image of The Local image. And four out of four as affective facts of The Environment crues influenced on An Emotional image of The Local image. second, Two out of two as affective facts of The Local image influenced on Visit satisfation. Lastly, one out of one as affective facts of The Visit satisfaction influenced on Revisit intention. As the result of this study, Environmental clues about the Hwaseong-si area give the theme tourists an image of the region as being positive, happy and safe, and more and more tourists are looking to explore and explore new areas in Hwaseong-si. We should strive to become Hwaseong-si, an international tourism city that will actively promote and promote growth and development in the marketing aspect. And continuous planning and proceedings that fit unique ideas, differentiated items, content and trends will have to attract by many visitors. In conclusion, if we develop or plan new, creative, and differentiated things to satisfy the five senses, it is considered that cities and regions will be loved by both domestic and foreign tourists. Therefore, we should dream and strive for Hwaseong-si in the world that has developed a new level by enhancing Korea's image.

7,200원

28

전통시장 방문객의 방문동기가 만족과 사후행동에 미치는 영향

김정훈

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.607-626

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The revitalization of the local economy through the revitalization of traditional markets is an important task that most local governments are interested in. From this point of view we analyzed the effect of visitor motivation on satisfaction and behavioral intention of traditional market visitors. In order to achieve the purpose of the study research model and the hypothesis were derived through theoretical research. The results of empirical study can be summarized as follows. First, the factor analysis of the motivation 5 factors were extracted : buying local products, taking away daily and relaxing, family friendly activities, market experience, and socializing. Second, the motivation factors for visiting except family friendly activities have a positive effect on the satisfaction of visitors. Third, factors such as buying local products, taking away daily and relaxing, and socializing factors had a significant impact on the post-action behavior. And visitors' satisfaction with traditional markets led to positive word of mouth and the revisit intention. The results of this study showed that the visitor motivation had a positive effect on satisfaction and behavioral intention of traditional market. However, this research is not possible to generalize the results because it does not distinguish the market characteristics and limited to the traditional market in Gwangju area. We expect further research to overcome these limitations in the future.

5,500원

29

외식기업의 사회적 책임(CSR)활동과 신뢰, 구매의도와의 관계 연구 : 대전지역을 중심으로

윤성필

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.627-646

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The purpose of this study is to analyze relationship between CSR activities, trust, and purchasing intention of Daejeon area eateries. In other words, to analyze the effect of CSR activities on trust and trust on purchasing intention. In order to achieve this goal, we conducted an empirical analysis of customers who have visited eateries in Daejeon area. The sample survey method, which is a non-probabilistic sampling method, was used from May 1st to May 30th, 2018. A total of 250 questionnaires were distributed and 232 questionnaires were collected and except 3 unsuitable or inconsistent questionnaires. Thus, 229 questionnaires were finally coded. A statistical package program(SPSS 18.0) was used for frequency analysis for understanding the demographic characteristics, factor analysis, reliability test, correlation analysis for every single measurement variables. Finally, we conducted structural equation modeling analysis through AMOS 18.0 statistical package program to verify structural model. As a result, it was found that there are significant effects between CSR activities and trust, trust and purchase intention. Thus, both academic and practical perspectives are suggested. We hope that the result of this study will broaden the scope on CSR activity, trust, and purchase intention on food service industry.

5,500원

30

여행사 종사원의 대인관계 스트레스가 직무태도와 이직의도에 미치는 영향

신재원, 최재우

관광경영학회 관광경영연구 제22권 제5호 통권 84호 2018.09 pp.647-667

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The Purpose of this study was to investigate the relationship among Interpersonal Relationship Stress, Job Attitude, Turnover Intention. The Self-Communication method was adopted to collect the data during September 2017. Unworkable date was eliminated, and final 261 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Interpersonal Relationship Stress and Job Attitude, those of Boss, Colleague, Customer relationship stress negatively affect Job Satisfaction. Those of Customer and Boss relationship stress negatively affect Organization commitment. Second, regarding the relationship between Interpersonal Relationship Stress and Turnover Intention, Those of Customer and Boss relationship stress negatively affect Turnover Intention. Third, regarding the relationship between Job Attitude and Turnover Intention, only for organization commitment negatively affect Turnover Intention. This result of study have shown that stress management of employee is a source of management result in travel industry. This study suggests operational and theoretical implications on the aspects of human resource management and development for travel agent employee.

5,700원

 
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