전주한옥마을 숙박업의 선택속성이 관광객의 만족도 및 행동의도에 미치는 영향 : IPA 연구 중심으로
The Effect of Selection Attributes of Jeonju Hanok Village Lodging Industry on the Satisfaction and Behavioral Intention of Tourists : Based on IPA
This study of Jeonju Hanok Village, famous for its cultural attractions, was selected as a tourist attraction in Korea and a traditional Korean city in 2010. Jeonju Hanok Village can be regarded as one of Korea's representative cultural and touristic areas with about 700 Korean Traditional houses, Hanji, Korean cuisine and various cultural attractions. The city itself is an excellent tourist destination, an important place where tourism activities take place, is based on natural resources, and has a variety of tourism resources. Therefore, the city has a great potential as a tourism resource in that it can effectively utilize its facilities and resources. There are many researches related to Jeonju Hanok Village and tourists in Jeonju Hanok Village. However, there are not many studies on the effects of lodging selection attribute, tourist satisfaction and behavioral intention in Jeonju Hanok Village. Therefore, it is necessary to clarify the influence of the selection of lodging in Jeonju Hanok Village and the tourist satisfaction and behavioral intention of Jeonju Hanok Village.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 선택속성 2. 만족도 3. 행동의도 4. IPA 분석-중요도 만족도 Ⅲ. 연구설계 1. 자료수집 및 분석방법 2. 연구과제 설정 Ⅳ. 실증분석 1. 표본의 특성 2. 측정척도의 타당성 검토 Ⅴ. 결론 참고문헌
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