The purpose of this study is to investigate the effects of hotel employees’ leisure activity participation on organizational commitment and customer orientation. The summary of the result from this investigation is as follows. First, the study found that educational and social activity among 4 factors of intra-company club activity have affected on organizational commitment. Second, the study found that only the social activity among 4 factors of intra-company club activity have affected on customer orientation. Third, the study found that emotional commitment, continual commitment, normative commitment, the 3 factors of organizational commitment, have affected on customer orientation. This study shows that the participation of intra-company leisure activities of hotel employees has a positive effect on the organizational commitment and the quality of customer-oriented service. Therefore, the company is suggested developing and supporting effort for leisure activity programs like intra-company club activities in order to maximize satisfaction of employees.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 여가활동 참여 2. 조직몰입 3. 고객지향성 Ⅲ. 연구설계 1. 연구가설 및 연구모형 2. 변수의 조작적 정의와 측정 3. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 인구통계학적 특성 2. 측정개념의 타당도 및 신뢰도 검증 3. 연구가설 검증 Ⅴ. 결론 참고문헌
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