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관광경영연구 [Journal of Tourism Management Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    관광경영학회 [Tourism Management Research Organization]
  • ISSN
    2092-528X
  • 간기
    격월간
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제13권 제3호 통권 40호 (9건)
No
1

호텔종사원의 감정부조화와 고객지향성 간의 관계에서 사회적 지원과 자기효능감의 조절효과

강상묵, 유양호, 이미옥

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.1-19

※ 기관로그인 시 무료 이용이 가능합니다.

Although the concept of emotional dissonance in service workers is very important in the theoretical and practical perspective, the extant study has not yet studied. The present study investigates the moderating roles of social support (support of supervisors or co-workers) and self-efficacy in the relationship between emotional dissonance and customer orientation for the hotel employees in the process of service. From the survey, a total of 233 useful samples were collected and analyzed in SPSS 12.0 for window. As the result shows hotel employees' emotional dissonance impacts on their customer orientation and the social support and self-efficacy they perceive play the moderating roles in the relationship between their emotional dissonance and customer orientation. Therefore, in the process of service in hotel industry, the support of supervisors and co-workers will reduce employees' emotional dissonance. And those employees who have high self-efficacy will reduce their emotional dissonance and provide more customer-oriented service.

5,400원

2

농촌관광마을과 여행사의 협력방안에 관한 탐색적 연구 - 농촌관광체험상품을 대상으로

고영길, 박용민, 곽영대

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.21-41

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The aim of this study to indicate the plan of the cooperation between rural tourism village and travel agency through the comparative analysis of their own homepage and the actual condition. To fulfill this purpose, 12 travel agency products that included rural tourism villages in their schedule had been selected as the experimental group and their schedule page and homepage of corresponding villages were analyzed. The finding of the study were observed during examination, improvement of region's preparations to receive understanding on travel agency and their products active marketing efforts and finding of method to participate in travel product development process had been suggested as tasks for villages and excavation and analysis of tourism resources in villages development of products according to the market, selling of travel products, offering of travel information and promotion were suggested as tasks for travel agency.

5,700원

3

테마파크 환경 지각이 방문객 감정반응 및 사후행동에 미치는 영향

김창수

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.43-62

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Recently, the central government and local government are planning introduction of a foreign-affiliated grand scale theme park. It means to expect the rivalry among the theme parks. Therefore, various efforts are needed to get a competitive advantage among the theme parks. This study is to find out environmental perception factor of theme park visitors, to prove influence between the environmental perception and emotional responses. Based on the study results, these are aimed at suggesting development plan of theme park. As its result first, the pleasure of seeing factor and esthetic atmosphere factor of the environmental perception had positively influence on the emotional responses. second, the emotional responses had positively influence on satisfaction and behavioral intentions. Above all things, the theme park is most important to have theme, most of visits hope to experience the non-daily. The theme park has to create an esthetic atmosphere of nice seeing. For this, A strengthening content and offering various programs should be taken into consideration for successful operation of theme park.

5,500원

4

DINETOP5SCAPE을 이용한 식공간연출에 대한 고객 감정반응 및 재방문의도

류무희, 진상희, 나정기

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.67-88

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This study researched propriety of questions about a measuring tool, and designed a study model which applied emotional responses and intentions of revisit for ‘DINETOP5SCAPE’ which is named a measuring tool for dining atmosphere display in Korean upscale restaurants, and then utilized it to an empirical analysis by means of on-line questionnaires for 250 general people. According to statistical analyses, Users' satisfaction for ‘DINETOP5SCAPE’scale needed to be increased, focusing on external service and visual factors. In the emotional aspect of pleasure, satisfaction for auditory factors needed to be increased, and in the cognitive and emotional response, satisfaction for ‘Table TOP5’ factors needed to be raised. This research expects to provide the Korean restaurant industry useful marketing information improving Dining atmosphere display.

5,800원

5

저비용항공사 서비스품질이 사후행동에 미치는 영향

신찬호, 김윤태

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.89-111

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The severe crisis of the global aviation industry has primarily struck the Full Service Carriers(FSCs) with their complex hub and spoke operation platforms and several Low Cost Carriers(LCCs) has started their operation for domestic routes and some of them has suspended their operations due to financial problems in Korea. This research has tried to examine the key service quality factors that influence on consumers' post-purchase behaviors using low cost carriers for domestic travel. Results found that there were some significant effects for word-of-mouth, re-purchase intention and recommendation by price, safety and physical service quality factors. But reservation· ticketing and flight operational service quality factors did not have any effects on consumers' post-purchase behaviors. Findings showed that new marketing strategy and planning were necessary to remove consumers' perception of safety on LCCs and to focus fares and service quality levels to survive in domestic market. If they succeed in providing almost the same service quality level for safety factor at reduced cost, they would not only stabilize their position, but also lead the industry as a whole to the next level of efficiency.

6,000원

6

대면종사자 교육이 서비스몰입과 직무만족, 조직몰입에 미치는 영향- 항공사ㆍ호텔종사자 중심으로

유기석, 고선희

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.113-132

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Research that examines approaches for improving frontline service employee(FLSE) commitment to service in the context of service factory is relatively scarce. According to Schmenner(1986) the landscape of service is divided into 4 quadrants with hotel and airlines belongs to service factory quadrant. Using a sample of 278 from service factory, we examined the effect of training(formal training, coaching) and FLSE commitment to service on job satisfaction and commitment to the firm. In this study, 5 hypotheses based on literature reviews were employed. The data and hypotheses were examined using structural equation modeling(SEM) by AMOS. Our findings indicate that both formal training and coaching has positive impacts on FLSE commitment to service. Specifically, informal coaching in daily life has stronger influence than traditional formal training on FLSE commitment to service. Thus, managers as well as new employees need to be trained repeatedly and systematically. The results also showed that FLSE commitment to service improves job-related outcomes such as job satisfaction and commitment to the firm. Therefore, FLSE commitment to service has to be emphasized in the service factory. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

5,500원

7

축제 자원봉사자의 참여동기와 참여만족도에 관한 연구 -2008년 제주다민족문화제를 중심으로

조문수, 노경국, 오상운, 박시사

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.133-153

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This study analyzes festival volunteers’ participation motivation and satisfaction in order to establish festivals as an alternative tourism product and promote Jeju into a competitive tourist destination. In particular, it aims to seize and suggest on how the festival volunteers’ participation motivation factors have an influence on their satisfaction. Moreover, it also aims to contribute to raise the practical efficiency of local festivals, providing event producers with effective planning methods for local festivals and local government officials with volunteer managing methods. Survey was conducted from 23rd to voth May 2008 by the 2008 Jeju Multi-Cultural Festival volunteers and 80 volunteers completed it out of v5 volunteers in total. As a result of the examination, the more they considered internal growth motivation than other factors, the lower their satisfaction on aptitude and interchange was. Festival initiatives should emphasize the educational aspect and make efforts so that volunteers can have opportunities and experiences for self-growth and get a variety of knowledge and information, through taking part in festivals.

5,700원

8

지역축제 참여자간의 행동의도와 만족도 비교연구-2008 경주 한국의 술과 떡 잔치를 중심으로

조태영, 하동현, 김성민

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.155-175

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The purpose of this study was to examine different characteristics and satisfactions through analysis of differences to see how different were the festival events' satisfaction factors that affect overall satisfaction and behavioral intention of the local festivals between local residents and visitors. Other purposes of the study were to plan local specific festival strategies based on afore-mentioned analysis results and to suggest recommendations to each type of the participants, who were comprised of local residents and visitors from other areas, in the local festivals. Questionnaire survey was conducted for 400 visitors, who participated in 2008 Gyeongju Festival of Korean Traditional Wines and Rice Cakes, during the period from the 19th of April in 2008 to 26th of April. 398 questionnaires of 400 distributed were collected, 373 questionnaires were used for the analysis excluding insincere ones. Collected data were statistically analyzed using SPSS 12.0 for Windows, after the process of data coding. Frequency analysis, reliability analysis, factor analysis, t-test, multiple regression analysis and regression analysis were performed.

5,700원

9

관광지이미지와 자아이미지의 일치가 관광자 만족과 행동의도에 미치는 영향 연구 - 제주도를 중심으로

한금희, 선진영

관광경영학회 관광경영연구 제13권 제3호 통권 40호 2009.09 pp.177-197

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to verify both destination image and tourists' self image congruence on the tourists' satisfaction and behavioral intention. In order to accomplish this purpose, existing theories and literature review were studied. Based on this review, a questionnaire was developed to identify the connections among different variables. There are 4 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 14.0. Respondents who are over 16 years old and have visited Jeju Island were selected for this research. The data were collected for one month from July 20th to August 20th in 2008. Our findings indicate that both arousal and pleasantness in actual self congruence and ideal self congruence have strong influence on the tourists' satisfaction. And the tourists' satisfaction, in turn , influence tourists' revisit intention and recommendation intention. This study is meaningful in that marketer can utilize more segmented marketing strategies for potential tourists who have similar image to destination image.

5,700원

 
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