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This study collected and analyzed words related to the keyword ‘Travel to Japan’ and recognized changes before and after the incident, focusing on the boycott of Japanese products in Korea caused by the trade dispute between Korea and Japan in August 2019. In the second half of 2019, when the boycott was in full swing, related words such as ‘cancellation’ and ‘boycott’ were found to be high in frequency and it is believed that they canceled or changed their visits to Japan due to the outbreak of the boycott. What is noteworthy is that even during the boycott, words related to travel to Japan during the normal period continued to appear, and it was inferred that visits to Japan were maintained in terms of individual selective purchases. In the first half of 2020, the words related to COVID-19 such as ‘Corona’ and ‘self-quarantine’ were high, instead of words related to the boycott. Furthermore, words such as 'memory', 'remembrance', 'last year' appeared mostly higher due to immigration restrictions between Korea and Japan to prevent the spread of COVID-19. These results can be interpreted that when negative information is encountered through natural disasters or accidents but still Korean tourists consider Japan to be an attractive destination.

The purpose of this study is to find the relationship between superior's leadership type and organizational support on job satisfaction in large scale korean restaurant. First we must identify the four constructs of superior's leadership style; respectful, rude, transactional, transformational leadership. The survey was conducted for 34 days from July 1, 2020. The survey participants were employees of large Korean restaurants operating in the Seoul metropolitan area, who were below the position of department head. A total of 317 valid samples were used for data analysis. The results of this study produced three significant results. First, respectful and transformational leadership all had a positive effect on job satisfaction. However, rude leadership had a negative impact on job satisfaction. However, transactional leadership did not have an impact on job satisfaction. Second, rude, respectful, and transformational leadership types had a moderation effect on job satisfaction. Third, research groups were divided into high scoring group and low scoring group on the difference in its organizational support recognition. Respectful, transformational, and transactional leadership types all had a significant effect on job satisfaction in high scoring groups. Only respectful and transformational leadership types had a significant effect on low scoring groups. However, transactional leadership style did not have a significant effect on job satisfaction regardless of its organizational support recognition. In conclusion of the study, superior's leadership style and organizational support recognition does have a moderation effect on job satisfaction.

The purpose of this study is to examine the effects of the Individual-Organizational Compatibility on Organizational Citizenship Behavior of Hotel Employees and to verify whether Empowerment has a moderating effect in the relationship between Individual-Organizational Compatibility and Organizational Citizenship Behavior. For the empirical analysis, this study distributed a total of 300 copies of a questionnaire. Among them, 283 responses were selected finally for the analysis. Based on the questionnaires returned, this study conducted the validity and reliability tests of the questionnaire. The results of this study reveal firstly, the higher the subjects’ individual and organizational compatibility was, the organization’s citizenship behavior was higher in terms of every aspects: altruism, etiquettes, sportsmanship, citizenship behaviors and conscience. Secondly, as a result of examining the effects of the individual and organizational compatibility on subjects’ altruism, etiquettes, sportsmanship, citizenship behaviors, it was found that the empowerment would have not moderating effects. Lastly, it was found that the empowerment has some significant moderating impact on the effects of the individual and organizational compatibility on subjects’ conscience.

This study aimed to analyze the effects of bakery brand authenticity on the brand fanship and brand loyalty, and the effects of bakery brand fanship on the brand loyalty. Moreover, this study analyzed the moderating effects of brand experience on the relations of bakery brand authenticity, brand fanship, and brand loyalty. The results of this study were drawn as follows. First, brand authenticity had positive(+) effects on the brand fanship. Second, brand authenticity had positive(+) effects on the brand loyalty. Third, brand fanship had positive(+) effects on the brand loyalty. Fourth, brand experience partially showed the moderating effects on the relation between brand authenticity and brand fanship. Fifth, brand experience partially showed the moderating effects on the relation between brand authenticity and brand loyalty. Lastly, brand experience partially showed the moderating effects on the relation between brand fanship and brand loyalty. Based on such results, some marketing strategies for local window bakery were suggested and limitation of this study and future directions were discussed.

The aim of this study was to examine the relationship between ethical consumption motives, ethical consumption and fair tourism behavior intention. To achieve the goals of this study, survey was conducted during the period from November 4 to 15 of 2019 in Busan, Republic of Korea. Total of 150 samples were utilized for the final analysis. According to the analysis, motives of ethical consumption had partial impacts on ethnical consumption. Also, ethical consumption had partially influenced on participation intention on fair tourism. Practical and theoretical implications of the results were addressed with the directions for future study based on the results of this study.

This research aims to analyze the relationship between waiting environment and perceived waiting time, emotional reaction, and festival satisfaction based on the experience of the visitors of the Mud Zone, which is a part of the Boryeong Mud Festival, and charges an admission fee. As for the results, first, it was found that among the two factors of the waiting environment, physical environment and human environment, the first did not affect perceived waiting time, while the second had a positive effect on it. Second, it was discovered that perceived waiting time had a positive effect on both positive and negative emotional reaction. Third, findings show that perceived waiting time does not have a positive effect on festival satisfaction. Fourth, as for the relationship of emotional reaction and festival satisfaction, it can be stated that while positive emotional reaction affects festival satisfaction in a positive way, negative emotional reaction does not. Therefore, when festival authorities face a situation of festival-goers having to wait, it is more important to improve the strategies connected to human environment and providing related information than improving the physical environment. The theoretical implication of this research is the contribution to the diversification of research related to festivals that charge an admission fee. Moreover, the practical implication is helping festival authorities in making better strategies for festivals with admission fees.

This study intends to investigate how to enhance proactive career behavior of hospitality majored students through examining the significant antecedents of proactive career behavior. The study model proposes the relationship between self-concept clarity and proactive career behavior mediated through self-efficacy. Proactive career behavior includes four sub-factors of career planning, proactive skill development career consultation, and network building. Focused on the hospitality majored university students, the relationships among the variables have been hypothesized based on the previous literature. This study surveys the hotel, tourism, and food service majored university students using convenience sampling. The number of 212 cases was used for the analysis and the results were explained using structural equation modeling. The results firstly indicate that self-concept clarity significantly influenced self-efficacy. Secondly self-efficacy significantly influenced proactive career behavior. Thirdly the relationship between self-concept clarity and proactive career behavior was rejected. Finally self-efficacy makes a full mediation for the relationship between self-concept clarity and proactive career behavior. This study discusses how to apply the study results to the curriculum of the pertinent university majors.

This study confirms how the corporate image among consumers' needs for multiplex cultural space affects purchasing through parameters, and to analyze the relationship between corporate and consumer purchases of multiplex cultural spaces incorporating dining out. The analysis results of this study are as follows. First, as a result of analyzing the effect of the attributes of multiplex cultural space on the corporate image, it was found that the empirical, psychological and shared factors had a statistically significant positive (+) effect on the corporate image. Second, as a result of analyzing the effects of the attributes on multiplex cultural space on purchase intention, it was found that empirical, physical, shared, and psychological factors had a statistically significant positive (+) effect on purchase intention. Third, as a result of analyzing the effect of corporate image on purchase intention, it was found that corporate image had a statistically significant positive (+) effect on purchase intention. Fourth, as a result of analyzing the mediating effect of the corporate image in the relationship between the attributes of the cultural space and the purchase intention, it was found to be partially mediating. These results showed that corporate image in the multiplex cultural space had a positive effect on purchase intention. Therefore, in this study, the multiplex cultural space in the center of dining out derives the relationship between corporate image and purchase intention, and measures its effectiveness to provide useful information for the study of the complex dining out cultural space.

This paper will examine the service quality of online education as a substitute for face-to-face classes, rather than an auxiliary role in classroom settings after COVID-19. For this purpose, the research subjects were selected as students attending airline service departments. Research on whether online education has the service quality that can replace traditional face-to-face lectures could lead to a variety of implications, both theoretically and practically. The data collection for research was conducted through an online survey, then the analysis found that materiality, reliability, responsiveness, assurance, empathy of the quality of online education services all have a positive impact on the value of education services. Also, the value of education service has a positive effect on satisfaction of major. Based on these results, the fact that the performance of the system for online education, communication with students, and prompt response to student inquiries should all be recognized as important. In addition, reliability should be the most important quality of online education services. Finally, in order to enhance students' satisfaction with their majors, they should increase the value of the educational services they feel.

In keeping with the 5-day workweek and a trend towards tourism for recreation and relaxation, rural tourism is developing continuously, with the number of visitors having surpassed 10 million and the sales having reached KRW 100 billion. In this context, the necessity for the training of manpower specialized in rural tourism and for education about service is arising in order to vitalize rural tourism and cope with tourists' needs. Further, it is necessary to grasp the effects of rural tourism education courses and to devise plans for their future development. Therefore, this study aims to grasp the effects of effective and useful rural tourism service education. To achieve the aim of the study, research questions were set, and a questionnaire survey was conducted with hands-on workers in a rural experience village, and 90 copies of responses were used as analysis data. The effectiveness of rural tourism service education was verified by comparing differences in attitude variables through pre-post questionnaire on rural tourism service education. As a result of analysis, it was found that the rural tourism service education was significantly effective in improving the attitudes of educatees after education compared with before education, in terms of job-esteem, job satisfaction, and customer orientation. And it was found that the variable of rural tourism service education course had significant prediction power on job-esteem, job satisfaction, and customer orientation. From this, it was possible to verify the effectiveness of rural tourism service education. It is judged that results of this study will be applicable as basic data for setting the direction of marketing strategy formulation and developing policies for rural tourism industry in the future.

The purpose of this study is to designed the effects of the organizational justice on the glass ceiling of Hotel Employees and effect of organizational justice on turnover intention and the mediated effect of glass ceiling in the process where organization justice influences turnover intention. Based on previous studies, we set up a hypothesis to solve problems and conducted a survey for 4, 5 star hotel employees in Seoul to test the hypothesis and the sample consists of 380 responses. The results of this analysis reveal firstly, it was verified that the perception of glass ceiling decreases as organizational justice increases. Secondly, it was verified that the higher the organizational justice, the lower the turnover intention. Thirdly, perception of the glass ceiling was found to have a positive effect on the turnover intention. Lastly, in the relationship between the organizational justice and the turnover intention, the perception of the glass ceiling was verified to be statistically significant as a parameter.

This study attempts to derive the effect of perceived values (temporal value, psychological value, economic value) of coffee specialty store brand image (functional image, symbolic image, empirical image) on revisit intention. Therefore, it is intended to suggest the direction in which customer satisfaction with coffee shops leads to revisiting, and to present efficient management and detailed results of coffee shops. First, as a result of verifying the hypothesis 1 that the brand image of a coffee shop will affect the temporal value of perceived value, it was found that the brand image had a positive (+) effect on temporal value. Second, as a result of verifying the hypothesis 2 that the brand image of a coffee specialty store will affect the psychological value of perceived value, it was found that the brand image had a positive (+) effect on all psychological values. Third, as a result of verifying the hypothesis 3 that the brand image of a coffee shop will affect the economic value of perceived value, it was found that the brand image had a positive (+) effect on economic value. Fourth, as a result of verifying the hypothesis 4 that the perceived value of coffee specialty stores will affect the revisit intention, it was found that all perceived values had a positive (+) effect on the revisit intention.

This study analyzed academic theses published from 2009 to 2020 that use the word ‘Airline industry’ as a keyword to observe research trends of the Airline Industry field and it conducted language network analysis among analysis methods utilizing big data to observe implications for future research direction. For data, 1,053 Korean academic essays were analyzed using the database of National Research Foundation of Korea. Through analysis results, the following results were deduced. First, frequency analysis of major keywords and degree centrality with regard to Airline industry related studies theses conducted in 6 year units to look into annual flows of research trends showed that, customer-related studies were mainly conducted in the period 2009 to 2014, and the study of cabin crew was mainly conducted in the period 2014 to 2020, and recently, research on Airline Industry that are changing along with the Fourth Industrial Revolution has mainly being conducted. Second, analysis of networks of all major keywords of Airline industry related theses showed that Airline industry related Korean academic theses were mainly being written on basic elements of Airline Industry(cabin crew, customers, service). Lastly, analysis of the major keyword of “CONCOR” showed that studies of airline marketing, customer service, cabin crew and airline employee, human resource management.

The purpose of this study is to research the relationship among experience value, preference and intention to continuously use airline kiosk service. For the empirical analysis, a survey was conducted on consumers who have experience in using kiosks and 250 samples out of the collected data were used for the final analysis using SPSS. The results showed that reliability, usefulness, and ease of use of airline kiosk service characteristics factors excluding playfulness and safety had a significant effect on experiential value and intention to use continuously, and playfulness and reliability excluding usefulness, ease of use and safety had a significant effect on preference. In addition, the experience value has a significant effect on preference and intention to use continuously, and preference has a significant effect on intention to use continuously. Therefore, it is proven that the reliability on accurate and systematic technology to the travelers is the key factor to satisfy service value and satisfaction and that leads continuously used by consumers and draw positive recommendations from surrounding people, and it can provide useful implications for effective operation of airline kiosk service.

The purpose of this study was to derive the determinants of choosing the Department of Airline Cabin Service Management and to identify the factors and effects of the recommended persons on the decision factors and satisfaction of the department and to provide the basic data for the entrance examination and employment of students who decided on the Dept. of Airline Cabin Service Management. In order to achieve the research objective students enrolled in the Dept. of Airline Cabin Service Management were selected as the population students enrolled in the Dept. of Airline Cabin Service Management for four years were sampled and 355 copies of the effective samples were used for empirical analysis. The results of the hypothesis test are presented as follows: First, the department's recommendation was derived by variables that affect department decision factors and department satisfaction. Second, it was found that department recommendation persons have a significant influence on the decision factors of the department. Third, it was found that departmental recommendations had a significant impact on department satisfaction. Fourth, departmental decisions. Causes have been shown to have a significant effect on academic satisfaction.

The purpose of this study was to empirically verify the effect of the function of the exhibition and convention center on the effectiveness. The main key of this study is that the exhibition and convention center positively affects various effects through the role of public function to local communities and local residents as a public facility. For this purpose, a survey was conducted on 1,040 people who had experience in participating in the event held at the exhibition and convention center. As a result of this study, conventional, tourism economical, and social functions, which are the core functions of the exhibition and convention center, showed a positive effect on effectiveness. And when analyzing the effects of the exhibition and convention center's public function with the core functions, the residents support variable had a significant effect on economic effectiveness and tourism industrial effectiveness, while cultural life variable had a positive effect on sociocultural effectiveness. This means that the importance of public function of the exhibition and convention center is a major factor that positively affects effectiveness, and the exhibition and convention center should be a platform for the local community that provides education, welfare, start-up, and cultural sports as public facility.

This study examined the impacts of participation in sports-for-all, a personal level effort, on the job performance of airline cabin crews particularly via the mediating effects of physical self-perception and self-efficacy. Given the job characteristics of the airline cabin crew, it was assumed that a degree of physical fitness exerts significant influence on various self-perceptions which also lead to the level of job performance. Several hypotheses were proposed on the basis of the premise and empirically tested. The results showed that the degree of participation in sports-for-all had positive(+) impacts on job performance via the sequentially mediating effects of physical self-perception and self-efficacy as hypothesized, which advocates the role of the participation in sports-for-all on job performance. Several theoretical and practical contributions were made in regard to the role of physical fitness and its impacts on job performances particularly in the context of airline industry.

This study aims to derive the important characteristics of mobile payment apps and analyze the impact relationship between perceived value and continued use intention. It was conducted for Chinese tourists who have experience using the Alipay. The analysis results of this study are as follows. First, it was found that security, a characteristic of mobile payment apps, did not affect perceived value. Second, it was found that the perceived functional value did not affect the intention to continue use. Third, in the relationship between the perceived value of the app and the intention to use it, the interaction term between the functional value and the perceived relationship benefit (economic benefit, informatization benefit) has a significant negative (-) effect on the continuous use intention. According to the research results, First, it suggests that research is needed to solve the security problem of payment apps so that tourists can use them without anxiety. Second, it is considered that efforts to increase the functional value of mobile payment apps are needed. Third, in identifying the needs of tourists and providing various information services accurately, efforts should be made to provide positive benefits such as discount events.

The main objective of this research was to investigate Work-Life-Balance(WLB) within the service industry. Specifically, the current study tried to examine which factors affect overall WLB. To obtain the study purpose, the study conducted in-depth interviews with 13 service industry employees who work in hotel, restaurant, airline, or travel agency. The interviews were analyzed based on the Grounded theory. From this analysis, 62 core meanings and 10 primary themes emerged. Ten themes were present as follow: 1) work hours, 2) work environment 3) work policy, 4) social environment, 5) psychological states in work, 6) home, 7) leisure, 8) self-realization, 9) health· psychology, 10) economic·social·cultural environment. Implications for future research are discussed.

This study has aimed to analyze the effect of technology-based self-service(TBSS) characteristics and TBSS quality on customer satisfaction and the moderating effect of perceived risk on customers of Chinese hotels’ technology-based self-service(TBSS). The research was conducted on TBSS users of hotels in China. The empirical analysis first showed that the characteristics of TBSS had a significant effect on customer satisfaction. Second, the quality of TBSS had a significant effect on customer satisfaction. Third, the perceived risk had a partial moderating effect on the relationship between the TBSS characteristics and customer satisfaction. Fourth, the perceived risk had a partial moderating effect on the relationship between the TBSS quality and customer satisfaction. Based on this research results, some implications were given for the of the marketing strategy necessary to hotel TBSS administration and customer satisfaction, as well as the limitations of the research and the future direction of the research.

The purpose of this study was to analyze the difference in the influence relationship between perceived risk, preference and visiting intention according to tourism experience. To accomplish the purpose, data were collected using on-line and on-site survey by tourist consumers from June 22 to July 2, 2020. Several statistical techniques (i.e. exploratory factor analysis, reliability test, ANOVA with a post hoc Bonferroni, multiple liner regression and univariate analysis of variance) were used to analysis the data collected. The results revealed that the sub-variable (e.g., physical risk) of perceived risk was not significantly related with tourism preference, but the other sub-variables (e.g., functional risk, economic risk) of the perceived risk were found to have a partially significant effect. Moreover, the relationship between the sub-variable (e.g., functional risk) of perceived risk and preference was partially significant, and also their relationship was moderated according to the types of tourism experience. Thus, these findings suggest that it is necessary to establish a promotional strategy that can provide utility and value for tourists' time investment and expenditure by re-introducing tourism products and services that can renew their aspect as a tourist destination. Also, it is important to minimize negative emotions and attitudes toward tourist destinations to induce tourists' tourism behavior. To do so, local autonomy and governments make more efforts not only to develop tourism products that can satisfy the needs of tourist consumers, but also to provide information about tourism destination that can promote the psychological stability of tourists.

A study of purpose is identify and analyze The Effects of Major Selection Motivation of Students Majoring in Airline Service on their Career Decision-Making Self-Efficacy and Employment Preparation Behavior, to open better departmental education programs for students and to present efficient directions in the employmet preparation process, which is a step for future career goals and preparation. In summary, it was found that the higher the motivation for selecting a major for an aviation service major, the more a Career Decision-Making Self-Efficacy is affected. The Career Decision-Making Self-Efficacy of air service students, the more they were found to have an impact on the Employment Preparation Behavior, and only the future plan, which is a sub-factor of the independent counsel, did not significantly affect the informal and preliminary Employment Preparation Behavior. The implications of this study were intended to use the motivation for majors in college entrance exams so that students can live a smooth college life and achieve their desired jobs after admission.

This study aimed to provide the direction and practical implications of strategic marketing necessary to maximize the competitiveness of airlines by identifying the interrelationships between the physical and social environments, perceived service values, customer satisfaction and brand loyalty of airlines. This study distributed a total of 360 copies through the online research platform Google Docs and offline, and used 322 copies for demonstration analysis. First, the analysis shows that the physical and social environment of the airline service-scape has a unique impact on both perceived service value. Second, the perceived service value has a significant influence on customer satisfaction and brand loyalty. Third, customer satisfaction was shown to have a significant impact on brand loyalty. In order to increase airline sales, the physical and social environment of the airline's service-scape should be well managed to ensure that customers are positively aware of the value of the service, thereby increasing brand loyalty and creating continuous repeat customers. This study is meaningful in that it theoretically suggested the need for service-scape scalability at a time when interest in social service-scape is increasing, and that it provided practical implications for securing a competitive advantage for airlines.

This study aimed to examine customer satisfaction by language group by analyzing SNS messages regarding two major domestic airlines written in four languages(Korean, English, Japanese, and Chinese). A social media sensitivity analysis was performed on 51,802 messages related to two major domestic airlines posted on Twitter and Weibo over eight years from January 1, 2010 to December 31, 2017. First, the results of the sensitivity analysis by airline and language group showed that in all cases, the percentage of positive messages was above 50%. Second, for both airlines, in-flight service, which was the most evaluated item among airline selection attributes, had a high rate of positive assessment at over 70%. Third, for aircraft operations, both airlines had a high percentage of negative assessment. Finally, in terms of marketing, both airline A (52%) and airline B (67%) had high rates of positive assessments. The results of this study are expected to be used by major domestic airlines as basic data for implementing marketing strategies to improve customer satisfaction.

Recently, there have been many studies showing that knowledge sharing has an effect on job performance. It was necessary to study whether the application of face-to-face service and various regulations applies to airline ground staff at the airport. The purpose of this study is to investigate the effect of individual and organizational factors on job performance. This study collected 201 questionnaires from airline ground staff working at Incheon Airport and used them for statistical analysis. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The results of the empirical analysis of this study are as follows. First, it was found that personal attributes had a positive effect on knowledge sharing. Second, it was found that organizational attributes had a positive effect on knowledge sharing. Third, knowledge sharing was found to have a positive effect on individual job performance. Fourth, knowledge sharing was found to have a positive effect on the organization's job performance. In order to secure a competitive advantage for survival strategies in a difficult business environment, the relationship and mediating effect between individual and organizational factors, which are the attributes of knowledge sharing, were verified. It will be a document that proves that knowledge sharing is an effective and important medium for corporate performance, and this will serve as a means for the aviation industry to strengthen its competitiveness.

The purpose of this study is to investigate how urban tourism regeneration business policy affects community consciousness and residents' participation and to reveal important factors that induce residents' participation. For samples, 213 valid samples were performed from December 1, 2019 to December 29, 2019. The analysis results of this study were analyzed using the statistics package for SPSS for Window version 22.0. Multiple regression analyses were performed for hypothesis testing and the results of this study were as follows: First, housing policy and economic policy among urban tourism regeneration business policy have been shown to influence local social consciousness. Second, a sense of unity, a sense of accomplishment and a sense of membership all affected the participation of the residents. Third, it was analyzed that only housing policies among urban tourism regeneration projects affect all factors of residents' participation, and economic policies affect information-based participation, except for resident-led participation. The hypothesis test indicates that integration and implementation of housing policies and membership awareness are important factors that encourage residents to participate.

The festival quickly became a tourist attraction in the tourism market because it is relatively easy to develop programs and has a great impact on enhancing the image of tourist destinations. Local governments are actively using the festival as a means to create regional brand values and various added value, while enhancing regional competitiveness, helping to revitalize the local economy. In particular, local festivals generate regional income by using festivals such as promoting local areas, attracting tourists, and promoting special products as promotional opportunities, so festivals to enhance economic effects in many regions are being planned and held, and the number of such festivals is gradually increasing. In this study, utilizing big data analysis methods for texts being communicated on social media about the local festival Iksan Seodong Festival will help present the direction of the continuous and strategic Iksan Seodong Festival and shift the paradigm considering future changes in tourism environment. In addition, it is expected that the basic data will be the basis for establishing strategies to promote the Iksan Seodong Festival, and that the big data produced online will provide directions and useful directions on how to use it for research on the Iksan Seodong Festival and provide new methodologies. For the public visiting Iksan, the venue of the Seodong Festival, which is the venue of the Seodong Festival, the development of customized tourism products that can satisfy the needs and desires of social media users visiting Iksan even if it is not during the Iksan Seodong Festival, operation and management measures are needed to improve the satisfaction of social media users visiting the Iksan Seodong Festival, and a series of space creation and planning to utilize the venue throughout the year.

The effect of the information provision means of the food service company on the word-of-mouth intention was investigated through the parameter acceptance attitude. First, Hypothesis 1 on the effect of food service provider on acceptance attitude had a significant effect on reception attitude. Second, to understand the effect of information provision means on word-of-mouth intention, regression analysis was conducted by analyzing each item of information provision means. As a result, human cues, functional cues, and spatial cues according to the factors of information provision had a significant effect, but it did not have a significant effect on digital cues.Third, as a result of Hypothesis 3, simple regression analysis was conducted to find out the effect of acceptance attitude on word-of-mouth intention. Fourth, as a result of analyzing the mediating effect of acceptance attitude between information provision means and word-of-mouth intention, human cues, functional cues, and spatial cues of information provision means played a partial mediating role, and digital cues played a role of fully mediating acceptance attitude among information provision means.

The changing of industrial structure from 1st to 2nd·3rd is to put the residents living fishing village are aging and moving to the cities for finding better jobs. So many fishing villages lag behind in the quality of living conditions. The government focuses on adding the role of tourism service to revitalize the fishing villages. The experiential fishing village is a specialized village for tourists. This study chose the tourist motivations of experiential fishing village as key factors to attract tourists to the villages, and analyzed differences of tourist motivations according to coastal regions and fellow travelers. Descriptive statistical analysis was implemented for further understanding as well. The survey was conducted for 2 months from May 25th to July 30th in 2018, and 440 valid samples were finally analyzed by SPSS 21.0. The following results were obtained. First, the four factors, 'rest&healing', 'self-improvement&learning', 'interesting experiential' and 'gastronomic' motivation were drawn by factor analysis for tourist motivations scale, and found that the core tourist motivation to visit the villages is 'rest&healing' motivation. Second, the significant differences of the motivations among eastern, southern and western coastal experiential fishing villages were found. Third, significant differences of the motivations depending on tourist companions were verified.

The purpose of this study is to consider the characteristics of the aviation industry based on actual cases of the aviation industry. First, to understand the difference in the process of the severity of negative publicity according to the service and safety of the airline affects the brand image. Second, I would like to examine the differences in recognizing negative publicity between full-service carrier and low-cost carrier reflecting the characteristics of the aviation industry. As a result of the empirical analysis, negative publicity related to safety are having a stronger negative influence on the brand image than services to airlines. In particular, as a result of analyzing the differences between groups by classifying the respondents' main airlines, it was found that customers who mainly use full-service carrier perceived negative publicity on services more seriously than customers who use low-cost carrier. Through these results, this study was able to explain the difference in the process of accepting negative publicity related to airline service and safety, and presents important implications as a preliminary study for discussion of recovery plans.