The purpose of this study was to empirically verify the effect of the function of the exhibition and convention center on the effectiveness. The main key of this study is that the exhibition and convention center positively affects various effects through the role of public function to local communities and local residents as a public facility. For this purpose, a survey was conducted on 1,040 people who had experience in participating in the event held at the exhibition and convention center. As a result of this study, conventional, tourism economical, and social functions, which are the core functions of the exhibition and convention center, showed a positive effect on effectiveness. And when analyzing the effects of the exhibition and convention center's public function with the core functions, the residents support variable had a significant effect on economic effectiveness and tourism industrial effectiveness, while cultural life variable had a positive effect on sociocultural effectiveness. This means that the importance of public function of the exhibition and convention center is a major factor that positively affects effectiveness, and the exhibition and convention center should be a platform for the local community that provides education, welfare, start-up, and cultural sports as public facility.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 전시컨벤션센터의 기능 2. 전시컨벤션센터의 효과성 Ⅲ. 연구설계 1. 연구대상 및 자료수집방법 2. 연구변수의 조작적 정의 3. 분석방법 4. 연구문제와 연구모델 Ⅳ. 성과분석 1. 연구대상의 인구통계학적 특성 2. 연구변수의 타당성과 신뢰성 분석 3. 전시컨벤션센터의 기능에 대한 중요성 인식이 효과성에 미치는 영향 Ⅴ. 결론 참고문헌
키워드
Exhibition and Convention CenterCore FunctionPublic FunctionEffectivenessPublic Facility
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.