The aim of this study was to examine the relationship between ethical consumption motives, ethical consumption and fair tourism behavior intention. To achieve the goals of this study, survey was conducted during the period from November 4 to 15 of 2019 in Busan, Republic of Korea. Total of 150 samples were utilized for the final analysis. According to the analysis, motives of ethical consumption had partial impacts on ethnical consumption. Also, ethical consumption had partially influenced on participation intention on fair tourism. Practical and theoretical implications of the results were addressed with the directions for future study based on the results of this study.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.